Honk
Honk provides an AI-enabled, cloud-based roadside assistance platform that connects insurance carriers, OEMs, fleets, and other enterprises with a nationwide network of towing providers via white-label APIs, mobile apps, and tiered subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Honk does
Honk Technologies, Inc. is a San Francisco-headquartered, privately held software company that operates an AI-enabled, cloud-based roadside assistance platform connecting vehicle owners in need of help with a nationwide network of towing and roadside service providers. Founded in 2014 by CEO Corey Brundage, the company has built its platform over roughly a decade around a proprietary dispatch algorithm and machine learning optimization layer that match service requests to the closest available provider while balancing speed, cost, and quality. The technology stack includes a REST API and SDK for white-label embedding, native iOS and Android consumer apps, a separate driver app for service-provider partners, and supporting modules for policy management, billing automation, fraud prevention, and reimbursement processing.
The platform is sold primarily to enterprise customers on a tiered subscription basis — Core, Enhanced, Enterprise, and Custom — with additional transaction-fee economics on services rendered through the marketplace and licensing-style revenue from API/SDK integrations. Honk targets six core verticals: insurance carriers, automotive OEMs and dealers, fleet and rental operators, logistics management firms, collision repair and salvage operators, and F&I/after-sales/membership programs, with adjacent distribution through car-sharing platforms. Service-provider supply comes from a network of thousands of local towing and roadside companies, which the company onboards free of charge in exchange for same-day payment terms and access to incremental job flow.
In April 2026, Honk announced a combination with CurbsideSOS, framed as an effort to accelerate innovation in roadside and towing services and consolidate two competing platforms. Beyond roadside dispatch, the company has expanded into adjacent workflows including catastrophe event management, specialized vehicle support for motorcycles, EVs, and RVs, accident and vehicle release management, bulk vehicle logistics, and a cloud-based claims reimbursement portal for insurance and fleet clients. Operational footprint is concentrated in North America, with carrier-grade SMS reach across Tier 1 and select Tier 2 U.S. mobile networks; the company does not publicly disclose revenue, headcount, funding history, or ownership structure.
Honk firmographics
Firmographics- Name
- Honk
- Legal name
- Honk Technologies, Inc.
- Website
- https://roadstruck.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Honk provides an AI-enabled, cloud-based roadside assistance platform that connects insurance carriers, OEMs, fleets, and other enterprises with a nationwide network of towing providers via white-label APIs, mobile apps, and tiered subscriptions.
- Ownership category
- akta.pro rank
Honk industry classification
Industry- Product category
- Roadside Assistance Software Platform
- NAICS
- Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884)
- SIC
- Trucking & Courier Services (No Air) (4210), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Technology / IT Services BOP (FSAJAFAK)
- akta.pro secondary industry
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)
Keywords
Where Honk is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Honk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Transaction Fees: HONK operates as a marketplace platform connecting users needing roadside assistance with service providers. The company earns revenue through transaction fees or take rates on services rendered through their platform.
- Enterprise/B2B Subscriptions: Tiered subscription plans (HONK Core, HONK Enhanced, HONK Enterprise, HONK Custom) for insurance companies, automotive OEMs, fleet operators, and other enterprise clients requiring white-labeled roadside assistance solutions.
- API/SDK Integration Services: Revenue from white-labeled cloud-based solutions with API/SDK integrations embedded within client applications, enabling seamless roadside assistance services within partner platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | HONK Core - Essential roadside assistance platform |
| Subscription | Monthly | HONK Enhanced - Additional roadside services |
| Subscription | Annual | HONK Enterprise - Industry-leading assistance at scale |
| Subscription | Multi-year contract | HONK Custom - Tailored service configuration |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Honk product offering
Product offeringCore offering
Honk provides a cloud-based, AI-powered roadside assistance platform that connects enterprise customers (insurance carriers, automotive OEMs, fleet/rental operators, logistics companies) with a nationwide network of thousands of local towing and roadside service providers. The platform combines a proprietary machine-learning dispatch algorithm, white-labeled mobile applications, and full API/SDK integration to deliver roadside assistance, accident management, catastrophe event management, vehicle logistics, specialized vehicle support, and digital claims reimbursement.
Product overview
HONK is a cloud-based, AI-powered roadside assistance platform providing a comprehensive suite of services and modules. The core offering consists of roadside assistance dispatch and management, supported by platform modules for Management (policy management, service portal, billing automation), User Experience (order automation, dispatch automation, service management), and Integrations & Insights (data access, multi-entity support, network performance). The platform operates through subscription tiers (HONK Core, Enhanced, Enterprise, Custom) and serves multiple industries (Insurance, Automotive/OEM, Fleet/Rental, Logistics Management, Collision Repair & Salvage, F&I/After-Sales/Membership). Key products include the Mobile App for consumers, Driver App for service providers, and the Claims Reimbursement Portal for insurance/fleet companies.
Differentiator
Problem solved
Functional benefit
Products and services
- HONK Platform
- Roadside Assistance
- Specialized Vehicle Services
- Accident Management
- Catastrophe Event Management
- Vehicle Logistics
- Reimbursement Solutions
- Claims Reimbursement Portal
- HONK Mobile App (Consumer)
- HONK Driver App
Quantifiable outcome
- NPS 83+ (industry high)
- +4 more outcomes
Companies that use Honk
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles4 records
Honk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature10 records
Honk partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CurbsideSOScoreHonk and CurbsideSOS combined to accelerate innovation in roadside and towing services, announced April 6, 2026.
- Thousands of Local Towing CompaniescoreHONK works with thousands of local towing and roadside companies nationwide ranging from single owner-operators to companies with multiple dispatchers and trucks. These partners grow their businesses through additional jobs from the HONK platform. Partners receive faster dispatch, more accurate job details, and industry-leading same-day payment.
- Car-Sharing CompaniescoreHONK provides API integration for car-sharing platforms to embed roadside assistance directly within their apps. Services include 24/7 roadside assistance through qualified service providers, real-time tracking, and transparent pricing with no hidden fees.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Honk competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Honk compliance and trust
Trust signalCompliance2 records
Honk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honk leadership team
Management profileNumber of profiles
Profiles1 record
Honk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honk
What does Honk do?
Honk provides a cloud-based, AI-powered roadside assistance platform that connects enterprise customers (insurance carriers, automotive OEMs, fleet/rental operators, logistics companies) with a nationwide network of thousands of local towing and roadside service providers. The platform combines a proprietary machine-learning dispatch algorithm, white-labeled mobile applications, and full API/SDK integration to deliver roadside assistance, accident management, catastrophe event management, vehicle logistics, specialized vehicle support, and digital claims reimbursement.
Is Honk a public or private company?
Honk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Honk founded?
Honk was founded in 2014.
Where is Honk based?
Honk is headquartered in San Francisco, United States, in the North America region.
How does Honk make money?
Three revenue lines are on record. Platform Transaction Fees are the primary driver. The others are enterprise/B2B Subscriptions and API/SDK Integration Services.
Does Honk have an API?
Yes. HONK provides a REST API that enables clients to embed roadside assistance services within their own applications. The API supports endpoints for pulling and writing information to client ecosystems, including third-party vendors, homegrown systems, and contact centers. Full API/SDK integrations are available, allowing white-labeled embedding of HONK services within client applications. The platform is described as API-based, supporting custom coverage rules, integrated out-of-pocket payments, and fraud protection. SDKs are available for custom SDKs or web interfaces.
What industry is Honk in?
Honk's product category is Roadside Assistance Software Platform. Its primary akta.pro industry code is FSAJAFAK, Technology / IT Services BOP, with a secondary code of TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics. Its NAICS code is 48841 and its SIC code is 4210.