What Curbside SOS does

Curbside SOS Inc. operates a digital two-sided marketplace that connects stranded motorists with a nationwide network of licensed and insured roadside assistance and towing service providers. The platform, accessed via web dashboard and native iOS/Android applications, uses GPS-based matching to deliver quotes with ETAs from local providers within three minutes and enables real-time tracking of the dispatched provider; payment is processed through Stripe with a 10% transaction fee retained by Curbside SOS on each completed job. The company serves three distinct user groups: individual motorists seeking flat-tire, jump-start, lockout, fuel-delivery, towing, or winch-out services on a pay-per-use basis; 911 operators and police departments using a dedicated dispatch portal that maintains tow-rotation compliance; and tow companies/roadside providers accessing a dashboard to receive jobs, upload documentation, and manage dispatches. Core technology is a GPS-driven marketplace platform with real-time location, ETA, and pricing components, supplemented by Stripe payment integration.

The business model is a transaction-based take rate (10%) on provider invoices, with no membership or subscription fees for end users; this positions Curbside SOS as a non-membership alternative to traditional road clubs. The company was founded in 2018 (per firmographic data) and is headquartered in Eastpointe, Michigan, with operations across all 50 US states. In April 2026, Curbside SOS was acquired by Honk Technologies as part of a strategic combination to build a unified digital roadside assistance platform; Honk itself was concurrently acquired by private equity firm Frontenac, and former Grubhub executives lead the combined entity with stated intent to apply logistics expertise and AI-powered dispatch to modernize roadside services and accident management.

Name

Curbside SOS

Legal name

Curbside SOS Inc.

Website

https://curbsidesos.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Curbside SOS is a digital marketplace platform connecting stranded motorists with a nationwide network of 4,000+ licensed roadside assistance providers via web and mobile apps, using GPS-based matching and a 10% transaction-fee model.

Ownership category

akta.pro rank

Product category

Roadside Assistance Marketplace

NAICS

Motor Vehicle Towing (488410), Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Mobile Battery/Jump-Start, Lockout & Fuel Delivery (TLAKAFAE)

Keywords

• Roadside assistance marketplace
• Towing service platform
• Vehicle lockout service
• Flat tire assistance
• Battery jump start

Headquarters

HQ city

Eastpointe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Transaction Fee (10%): Curbside SOS charges a 10% fee on the total amount invoiced by service providers. This fee is deducted before issuing final payment to providers. For users, a 10% Curbside SOS fee is added to the total amount invoiced by the service provider.
2. Payment Processing: Payment processing services provided through Stripe integration. Company deducts fees before issuing payments to service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Curbside SOS operates an open digital marketplace that connects stranded motorists with a nationwide network of more than 4,000 licensed and insured roadside assistance and towing providers. Motorists submit their location and vehicle issue through the web platform or mobile apps and receive quotes with ETAs from multiple local providers within three minutes or less, then track the chosen provider in real time and pay securely online without any membership commitment. A separate digital dispatch portal serves 911 operators and police departments for compliant tow rotation and job documentation.

Product overview

Curbside SOS is an open marketplace platform connecting stranded motorists with a nationwide network of over 4,000 licensed, insured roadside assistance and towing service providers. The platform operates as a unified service offering (no membership required, pay-per-use model) and encompasses seven core service categories: flat tire, battery/jump-start, lockout, fuel delivery, basic tow, and winch-out services. The product portfolio includes the consumer-facing marketplace (web and mobile apps for iOS and Android), a 911 dispatch platform for emergency responders, and a service provider dashboard for tow companies. All services feature real-time GPS tracking, transparent pricing, and quote/ETA delivery within three minutes. The company merged with Honk Technologies in April 2026, combining logistics expertise to modernize roadside services.

Differentiator

Problem solved

Functional benefit

Products and services

• Curbside SOS Marketplace Platform Open marketplace platform connecting stranded motorists with a nationwide network of licensed and insured roadside assistance and towing providers. Delivers quotes with ETAs within three minutes or less and supports real-time tracking and transparent pricing, with no membership requirement.
• Flat Tire Service

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Honk TechnologiescoreStrategic or Co-development Partner · 3 April 2026Honk Technologies acquired CurbsideSOS as part of a strategic combination to build a comprehensive roadside platform. Former Grubhub executives now lead the combined entity, applying logistics expertise from food delivery to modernize roadside assistance through AI-powered dispatch and real-time connectivity.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Urgently: Urgently operates a digital roadside assistance marketplace connecting motorists with towing and recovery providers via a mobile platform with real-time tracking — directly competing with Curbside SOS in the same on-demand roadside space with similar pay-per-use, no-membership model.
• Agero: Agero is a leading B2B digital roadside assistance platform serving insurance carriers, OEMs, and fleet operators — directly comparable to Curbside SOS's technology stack (digital dispatch, GPS-based provider matching, real-time tracking) though with a heavier enterprise/insurance focus.
• Honk Technologies: Honk Technologies is the parent company that acquired Curbside SOS in April 2026; pre-acquisition it operated a parallel on-demand roadside assistance marketplace with the same GPS-based provider matching and pay-per-use model, making it the closest direct competitor prior to consolidation.

Broad incumbents

• American Automobile Association (AAA): AAA is the dominant US membership-based roadside assistance club with 60M+ members and a nationwide provider network — a broad incumbent offering overlapping towing/lockout/battery services, but bundled into annual memberships versus Curbside SOS's per-use model.
• Allstate Roadside Services: Allstate Roadside Services bundles towing, tire change, lockout, and fuel delivery as part of auto insurance policies, leveraging Allstate's massive customer base as a broad incumbent competing for the same roadside occasions Curbside SOS addresses.
• GEICO Emergency Road Service: GEICO includes emergency roadside assistance as a coverage add-on to auto policies, providing towing and lockout services at scale — a broad incumbent that competes by bundling roadside into insurance rather than selling it as a standalone service.
• Good Sam Roadside Assistance (Coach-Net): Good Sam/Coach-Net provides membership-based roadside services for RVs, motorhomes, and passenger vehicles, operating a large provider dispatch network — a broad incumbent in the same roadside category but anchored to a recurring-membership model.

Emerging players

• RepairPal: RepairPal is a marketplace that connects motorists with certified auto repair shops and offers pricing transparency — an emerging player in the broader auto-services space that intersects with roadside assistance (post-tow repair recommendations).
• Openbay: Openbay operates an online marketplace for automotive repair and maintenance services with transparent pricing — an emerging player whose digital marketplace model overlaps with Curbside SOS's approach to consumer auto-service price discovery.
• Wrench: Wrench provides on-demand mobile auto repair and maintenance services dispatched to the customer's location — an emerging player with partial overlap in the mobile-vehicle-services space Curbside SOS addresses, though focused on repair rather than emergency assistance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/curbside-sos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curbside SOS