Aurinkosähkötalo Eurosolar

What Aurinkosähkötalo Eurosolar does

Aurinkosähkötalo Eurosolar Oy is a Finnish family-owned importer, wholesaler and retailer of solar energy equipment founded in 1993 and headquartered in Turku (also referenced as Raisio), Finland. The company supplies photovoltaic panels, battery storage, charge controllers (PWM and MPPT), grid-tie inverters, mounting hardware, and complementary off-grid appliances (diesel cabin and boat heaters, 12V/24V compressor refrigerators, gas cooktops) to Finnish residential, cottage, industrial, agricultural, housing-association, and marine customers. Its portfolio spans core products under its own sub-brands (SolarXon, PowerXon, CoolXon, CookXon, BigPower) and distributed brands from Growatt, Astronergy, Amerisolar, Victron Energy, and Safire, with turnkey kit configurations (e.g., EasySolar BigPower 230 VAC systems) sold as complete solutions.

The underlying technology is standard solar power electronics sourced from third-party OEMs: grid-tie inverters from 3kW to 40kW (Growatt), lithium and AGM battery storage, MPPT charge controllers rated above 97% efficiency, and monocrystalline panels up to 615W bifacial. Differentiated capability is concentrated in system integration and packaging — pre-configured kits combining matched components — rather than in proprietary silicon or firmware. SolarXon panels carry TÜV approval and 10/25-year warranties, and the Growatt APX HV modular battery adds 5-30kWh of IP66-rated storage with a 10-year warranty.

The business model is B2B2C hardware sales through a nationwide network of more than 50 authorized dealers organized by Finnish area-code regions, supplemented by direct e-commerce on eurosolar.fi and listings on partner online retailers (Motonet, ThermoSunEco, NordSolar). Pricing is unit-based with publicly listed kit pricing from approximately €49 for entry-level panels to roughly €10,650 for the largest BigPower off-grid systems; larger grid-tied projects are quote-based through dealers. Revenue is concentrated on hardware sales of solar kits, components, and complementary off-grid appliances, with no disclosed financials, no external funding, and no M&A activity.

Name

Aurinkosähkötalo Eurosolar

Legal name

Aurinkosähkötalo Eurosolar Oy

Website

https://eurosolar.fi

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Aurinkosähkötalo Eurosolar is a Finnish family-owned importer, wholesaler and retailer (founded 1993) of solar panels, batteries, inverters, charge controllers and off-grid appliances (heaters, refrigerators, cooktops), serving cottage, residential, industrial, agricultural, housing-association and marine customers across Finland through a 50+ dealer network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Solar Energy Systems & Equipment Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Household Appliances (3630)

akta.pro primary industry

Solar Plant Components Supply & Manufacturing (Modules, Cells, Wafers, Mirrors, Heliostats) (EUACAGAK)

akta.pro secondary industries

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF)

Keywords

• Solar energy systems
• Photovoltaic panels
• Battery storage solutions
• Off-grid solar kits
• Grid-tie inverters

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales (Hardware): Revenue is generated through the sale of solar panels, charge controllers, batteries, inverters, complete solar kits, heating solutions, and accessories. The company acts as an importer for international brands and operates both wholesale and retail. Products are sold through a network of dealers and directly via the company's own e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Aurinkosähkötalo Eurosolar is a Finnish family-owned importer and wholesale/retail distributor supplying solar energy systems, including photovoltaic panels, batteries, MPPT/PWM charge controllers, grid-tie and off-grid inverters, complete turnkey solar packages, and complementary off-grid products such as diesel heaters and 12V refrigerators for cottages, homes, industrial sites, and marine vessels across Finland.

Product overview

Aurinkosähkötalo Eurosolar is a Finnish family-owned company (established 1993) specializing in solar energy solutions. The product portfolio is organized around three main categories: (1) Grid-connected solar systems featuring Growatt inverters paired with Astronergy/SolarXon panels (410W-615W); (2) Off-grid cottage systems (Aurinkosähköjärjestelmät) with PWM or MPPT charge controllers, AGM or LiFePO4 batteries, and optional Safire diesel heaters; and (3) Supporting products including CoolXon 12/24V compressor refrigerators, CookXon gas appliances, LED lighting, installation hardware, and Growatt accessories like EV chargers and energy meters. The company acts as importer and distributor for European brands, offering wholesale and retail sales.

Differentiator

Problem solved

Functional benefit

Brands

• SolarXon: Solar panel brand sold through Eurosolar, featuring products like SolarXon 30W-290W panels with 10-year structural warranty and 25-year power output warranty.
• PowerXon
• Safire
• CoolXon
• CookXon
• BigPower

Products and services

• Off-Grid Cottage Solar Systems Complete off-grid solar power kits (Solar 50/100/150/182/260/365/545) designed for cottages, cabins and other off-grid properties in Finland. Each kit bundles panels, charge controller, batteries, cabling and accessories into a turnkey package. Targeted at property owners without grid access.
• BigPower Off-Grid 230VAC Solar Systems Higher-output 230VAC off-grid solar packages (BigPower 530-2020 with 1600VA-5000VA capacity) using Victron MultiPlus/EasySolar inverter-chargers, large AGM battery banks and 290W or 410W panels for full-power AC loads in off-grid homes. Prices range from €3,230 to €10,650.
• Grid-Tied Solar Systems (Growatt + Panels) Pre-engineered grid-connected solar systems pairing Growatt grid-tie inverters with Astronergy 410W (or 290W) monocrystalline panels, sized from 3.28kW to 9.84kW. Sized for residential, agricultural and light-commercial rooftops; pricing handled via dealer quotes.
• SolarXon Monocrystalline Solar Panels (30W-290W) Monocrystalline (and polycrystalline) photovoltaic panels from 30W to 290W sold under the SolarXon brand, with PERC technology and 10-year structural / 25-year power-output warranties. Targeted at small off-grid, portable (salkku) and grid-tied applications.
• Astronergy Monocrystalline Solar Panels (410W-615W) High-efficiency monocrystalline panels from Astronergy (Chint Solar) at 410W-615W, including bifacial glass/glass and black-frame models. Used in larger grid-tied and BigPower off-grid systems.
• PowerXon AGM Deep Cycle Batteries AGM deep-cycle batteries (12V ranging 40-250Ah and 2V 1250Ah cells) sold under the PowerXon brand, designed for solar off-grid storage with long cycle life. Targeted at off-grid solar system installers and cottage owners.
• PowerXon LiFePO4 12V 100Ah Battery Lithium iron phosphate (LiFePO4) 12V batteries with integrated Battery Management System (BMS) and 100A charge/discharge rating, for off-grid 12V solar systems. Cannot be paralleled or series-stacked.
• Growatt APX HV Modular Battery System Modular high-voltage battery storage (5kWh-30kWh) for Growatt solar systems, supporting up to six connected battery modules, with IP66-rated enclosure, automatic state-of-charge recognition and 10-year warranty. Targeted at residential and commercial Growatt inverter installations.
• Growatt Grid-Tie Inverters (3kW-40kW) Growatt single- and three-phase grid-tie inverters from 3kW to 40kW, including Battery Ready variants for APX HV battery integration. Used in residential and commercial grid-tied solar systems ranging 3.28kW-9.84kW+.
• MPPT Charge Controllers Maximum Power Point Tracking (MPPT) charge controllers rated 10A-40A, with charging efficiency above 97% to maximize solar yield. Targeted at off-grid solar systems where they deliver up to ~30% more energy than PWM.
• PWM Charge Controllers Pulse Width Modulation charge controllers (5A-30A) for cost-effective small and medium off-grid solar installations. Used in entry-level Solar 50-150 type cottage kits.
• Safire Diesel Cabin and Boat Heaters Fuel oil / diesel-powered air heaters under the Safire brand covering 1.6kW-3.8kW for cottages (10-100 m²) and 1.0kW-3.6kW for boats/marine vessels. Sold as cabin heaters (Safire 2000B, 3200B, 3800A) and boat heaters with optional GSM remote control. Priced €1,485 to €1,930.
• Safire Cera22 Ceramic Stove/Cooktop Compact ceramic-top diesel cooktop from the Safire range (900-2100W) for boats and off-grid cabins; boils water from cold in approximately 11 minutes.
• CoolXon 12/24V Compressor Refrigerators (50L-235L) 12V/24V DC compressor refrigerators sold under the CoolXon brand, ranging 50L-235L and rated A++ for energy efficiency. Designed for solar/12V off-grid use in cottages, boats and similar off-grid settings; sold exclusively via the Eurosolar dealer network.
• CookXon Gas Cooktops and Stoves European-manufactured gas cooktops/stoves sold under the CookXon brand, including the CookXon 50cm four-burner gas range with oven, flame-failure safety and tempered-glass lid, intended for off-grid properties.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Growatt (by Shenzhen Ginlong Technologies)coreTechnology or IntegrationGrowatt is a leading manufacturer of solar inverters and energy storage systems. Eurosolar distributes Growatt grid-tie inverters (3-40kW), battery-ready inverters, battery packages (APX HV 5-30kWh), and accessories including WiFi/LAN dongles, EV chargers, GroBoost hot water controllers, Smart meters, and backup power systems.
• Astronergy (Chint Solar)coreTechnology or IntegrationAstronergy supplies high-efficiency monocrystalline solar panels distributed by Eurosolar, including 410W HC black-frame panels, 455W bifacial glass/glass panels, and 615W bifacial panels.
• SolarXoncoreTechnology or IntegrationSolarXon is a brand of solar panels (polycrystalline and monocrystalline, 30W-455W) and accessories with strong warranties — 10-year structural warranty and 25-year power output warranty — sold through Eurosolar's network.
• PowerXoncoreTechnology or IntegrationPowerXon provides AGM deep cycle batteries (12V and 2V configurations) and LiFePO4 12V lithium batteries sold through Eurosolar. PowerXon AGM batteries are marketed as market-leading quality for off-grid solar systems.
• Safire (by Wattramatic/Safire)coreTechnology or IntegrationSafire produces fuel oil and diesel air heaters for cabins, boats, and marine applications, including cabin heaters (Safire 2000B, 3200B, 3800A), boat heaters (Safire 1600D-3600Di series), and Safire Cera22 ceramic cooktops. Eurosolar distributes the complete Safire product line.
• CoolXoncoreTechnology or IntegrationCoolXon manufactures 12V/24V compressor refrigerators ranging from 50L to 235L, rated A++ energy class, designed for off-grid solar and marine use. Distributed exclusively through Eurosolar's dealer network.
• Victron EnergycoreTechnology or IntegrationVictron Energy provides inverters, inverter-chargers (MultiPlus, EasySolar), MPPT charge controllers, BMV battery monitors, and related components integrated into Eurosolar's off-grid BigPower solar kit packages.
• AmerisolarcoreTechnology or IntegrationAmerisolar supplies 290W PERC polycrystalline solar panels (24V) for grid-tie systems, noted as among the first in Europe to offer this technology with significantly better output in low light and hot conditions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1Komponent5: 1Komponent5 is a long-established Swedish solar equipment retailer and wholesaler offering PV panels, inverters, batteries and off-grid kits. Directly comparable as a Nordic multi-brand solar distributor with a similar component-plus-kit proposition to Eurosolar.
• Otovo: Otovo is a publicly listed Norwegian residential solar installer with growing operations across the Nordics, including Finland. Directly comparable as a competing go-to-market for residential grid-tied solar kits and rooftop PV in the same geographies Eurosolar serves.
• Svea Solar: Svea Solar is one of the largest Nordic residential solar installers and equipment retailers, active across Sweden and other Nordic markets. Directly comparable as a Nordic solar equipment distributor/installer addressing the same residential rooftop and off-grid-adjacent demand pool that Eurosolar serves in Finland.

Regional players

• Motonet: Motonet is a Finnish nationwide DIY/auto and hardware chain that is both an authorised Eurosolar dealer and a seller of competing solar accessories. Comparable as a Finnish high-street retail channel for solar and off-grid equipment that overlaps with Eurosolar's customer base.
• K-Rauta: K-Rauta is a Finnish nationwide hardware and building-materials retail chain (part of Kesko) that carries small solar kits, panels and accessories. Comparable as a competing Finnish retail channel for entry-level residential and cottage solar customers, even though solar is not its primary category.
• Verkkokauppa.com: Verkkokauppa.com is a major Finnish online retailer carrying solar panels, charge controllers, and off-grid accessories alongside general electronics. Comparable as a competing Finnish retail outlet for solar hardware, though it does not specialise in solar or offer installer/dealer services.

Broad incumbents

• Fortum: Fortum is a large Finnish/Nordic energy group increasingly offering residential solar, batteries and EV charging to Finnish households. Comparable as a broad incumbent now overlapping Eurosolar's residential solar proposition at national scale, though solar is one of many business lines.
• Vattenfall: Vattenfall is a major Swedish/Nordic utility offering residential solar, batteries and EV chargers across the Nordics, including Finland. Comparable as a broad incumbent pushing into the same residential rooftop solar customer pool through utility-scale branding and financing.

Others

• Sonnen (by Enphase): Sonnen is a German residential battery storage brand now owned by Enphase, distributed across European solar channels. Comparable as an adjacent ecosystem product (premium home battery) that competes for the same euros spent on Eurosolar's Growatt APX battery packages.

Emerging players

• Solitek: Solitek is a Lithuanian/Baltic solar module manufacturer offering panels distributed across the Nordics and EU. Comparable as a panel-side peer whose products compete on Eurosolar's shelves against Astronergy and SolarXon in the same Nordic distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aurinkosahkotalo-eurosolar-oy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurinkosähkötalo Eurosolar