What Dimmidisi does

Dimmidisi is an Italian fresh prepared-food brand operating in the IV gamma (fourth-range) segment, owned by La Linea Verde Società Agricola S.p.A., an agricultural public limited company headquartered in Manerbio (Brescia), Italy. The brand produces ready-to-eat fresh salads, soups, risottos, vegetable cakes, Spanish-style tortillas, world-cuisine street-food kits (American, Mexican, Pan Pita, Tigella), paella and a range of chilled fruit and vegetable drinks, smoothies and functional shots. Production is based at the Manerbio facility with adjacent greenhouses supplying leafy greens, and the cold chain is maintained from processing through transport. The portfolio emphasizes Italian-sourced ingredients with DOP and IGP certifications (Parmigiano Reggiano, Grana Padano, Tiroler Speck), preservative-free formulations, and recyclable or biodegradable packaging including bowls made with 80% recycled plastic and the Un Sacco Green compostable salad bag.

The business sells exclusively through the refrigerated produce section of Italian supermarkets and hypermarkets, with no disclosed e-commerce, marketplace or international channel, alongside a company-owned Spaccio Aziendale retail store at the production site for direct consumer sales. Customer segments are Italian grocery shoppers seeking convenient fresh meals (single-serve lunch bowls, family salads, portable kits) and the modern retail partners that carry the brand in their refrigerated fixtures. Marketing relies on the brand website, newsletter, Facebook and Instagram, and promotional sweepstakes such as the 2025 Gardaland coupon campaign. The brand received the Brands Award 2024 New Entry prize for its Wrap Kit line, and continues to broaden the portfolio through new launches such as Tortini di Verdure (October 2024) and Risotto alla zucca. Revenue, headcount and financial performance are not publicly disclosed.

Name

Dimmidisi

Legal name

La Linea Verde Società Agricola S.p.A.

Website

https://dimmidisi.it

Company type

Private

Operating status

Operating

Short description

Dimmidisi is an Italian IV gamma fresh prepared-food brand owned by La Linea Verde Società Agricola S.p.A., producing ready-to-eat salads, soups, risottos, tortillas, street-food kits, paella and chilled fruit/vegetable drinks. It sells exclusively through Italian supermarket refrigerated sections and a company store in Manerbio.

Ownership category

akta.pro rank

Product category

Fresh Prepared Foods (IV Gamma / Fourth-Range)

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

akta.pro secondary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Fresh ready meals
• Fourth range produce
• Bagged salads
• Fresh soups
• Chilled fruit drinks

Headquarters

HQ city

Manerbio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fourth-range fresh prepared foods retail: Dimmidisi generates revenue through the sale of pre-packaged fresh prepared foods (IV gamma) through retail grocery channels, primarily through the refrigerated produce section (ortofrutta) of major Italian supermarkets and hypermarkets. Products include ready-to-eat salads, enriched salad bowls, soups, risottos, tortillas, street food kits, and fresh beverages.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Dimmidisi is an Italian fourth-range (IV gamma) fresh food brand that manufactures and sells branded fresh ready meals, bagged salads, fresh soups, risottos, Spanish-style tortillas, world-cuisine street food kits, vegetable cakes, and chilled fruit and vegetable beverages. Products are washed, prepared, and packaged under refrigeration for retail sale in Italian supermarkets' refrigerated produce sections.

Product overview

Dimmidisi is an Italian fresh food company owned by La Linea Verde Società Agricola S.p.A., specializing in fourth-gamma (ready-to-eat fresh) products. The product portfolio comprises multiple interconnected product lines: Zuppe (fresh soups in various formats including classic, monodose, and Oriental varieties like Zuppa Tokyo); Tortillas (Spanish-style fresh tortillas in multiple flavors); Insalatone (enriched salads with compartmentalized ingredients and sauces, available in three tiers - Piatti Unici, Piatti Unici Golosi, and Piatti Unici Super Golosi); Street Food (world cuisine-inspired salad kits including American, Mexican, Greek, and Italian tigella formats); Insalate in busta (bagged salads including maxi formats, single varieties, mixed salads, and crudités); Bevande Fresche (fresh fruit/vegetable extracts, smoothies, and functional shots organized in wellness sub-lines); Piatti freschi (fresh dishes like Riso alla Cantonese); and Paella (seafood paella). Products emphasize Italian-sourced ingredients, DOP certifications, recyclable packaging (80% recycled plastic bowls), and no preservatives. The company won the Brands Award 2024 New Entry prize for their Wrap Kit product line.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Bowls made with 80% recycled plastic; packages 100% recyclable; biodegradable/compostable salad bags (Un Sacco Green)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GardalandminorGTM or Marketing Partner · 1 January 2025Dimmidisi ran a promotional campaign in partnership with Gardaland theme park. Consumers who purchased participating Dimmidisi products found a coupon on packaging that could be redeemed for a free admission ticket to Gardaland with the purchase of two full-price day tickets. The promotion encouraged product trial and repeat purchase through the incentive of a family entertainment reward. The partnership applied across the 2025 season, with the Gardaland coupon promotion featured on product packaging and the company website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florette: European specialist brand for fresh bagged salads and ready-to-eat vegetables, owned by French cooperative Agrial. Directly comparable to Dimmidisi's core bagged salad and crudités product line, with a similar multi-country European distribution model and brand-led go-to-market.
• Insalata dell'Orto: Italian producer of fresh, ready-to-eat bagged salads, crudités, and IV gamma vegetables, sold through Italian grocery retail. Direct head-to-head competitor to Dimmidisi in the Italian bagged salad and prepared vegetable segment.
• Bonduelle: French multinational and global leader in plant-based foods, with a major presence in fresh ready-to-eat salads, prepared vegetables, and convenience meals across Europe and globally. Directly comparable to Dimmidisi as both operate branded IV gamma fresh prepared food portfolios sold through European grocery retail, though Bonduelle is materially larger and more geographically diversified.
• Sacla: Italian premium prepared foods producer specializing in pestos, sauces, antipasti, and convenient Italian meal solutions. Comparable to Dimmidisi as a premium Italian prepared foods brand with a focus on authentic Italian recipes, quality ingredients, and Italian grocery retail distribution.
• Orogel: Italian agricultural cooperative producing frozen and fresh prepared foods including vegetables, soups, and ready meals for Italian grocery retail. Comparable to Dimmidisi as a major Italian prepared foods brand with overlapping product categories (soups, vegetables) and similar retail channel distribution.
• Giovanni Rana: Italian producer of fresh, premium pasta, filled pasta, sauces, and ready meals sold through Italian and European grocery retail. Comparable to Dimmidisi as a premium, fresh-prepared Italian foods brand with strong DOP/Italian sourcing positioning and a national retail footprint.

Broad incumbents

• Cirio: Historic Italian producer of preserved tomatoes, vegetables, sauces, and ready meals with a broad grocery retail presence. Comparable to Dimmidisi as a major Italian grocery brand, but operates primarily in shelf-stable/preserved categories versus Dimmidisi's chilled fresh prepared focus.
• Buitoni: Historic Italian fresh pasta, sauce, and ready meal brand owned by Nestlé. Overlaps with Dimmidisi in fresh prepared meals category, but operates as part of Nestlé's global portfolio rather than specializing in the IV gamma fresh prepared segment Dimmidisi dominates.
• McCain Foods: Canadian multinational and one of the world's largest producers of frozen prepared foods including potato products, vegetables, and ready meals. Comparable to Dimmidisi as a major prepared foods manufacturer, but operates globally and primarily in the frozen category rather than IV gamma chilled fresh prepared foods.

Regional players

• Ready Pac Foods: US-based producer of fresh-cut vegetables, ready-to-eat salads, and fresh prepared meals, owned by Bonduelle Group. Comparable to Dimmidisi's fresh salad and prepared vegetable portfolio but primarily serves the North American market rather than directly competing in Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimmidisi