kingthing marketing

What kingthing marketing does

Kingthing Marketing (legal entity Kingthing Pty Ltd) is a privately held, founder-owned full-service digital marketing agency founded in 2000 by Rebecca King and headquartered in Launceston, Tasmania, Australia. The firm operates from a single office at 2a/41 York Street with a team of 9 specialists spanning marketing consultants, copywriters, web developers, graphic designers, and strategists, led by CEO Rob King (joined 2015, formerly of Fairfax Media). Its service portfolio covers marketing strategy, website design and development (using StoryBlok CMS with Nuxt.js frontend, plus WordPress, Squarespace and Shopify), graphic design and branding, social media management, SEO, copywriting, animation, and public speaking.

The agency generates revenue through custom project-based fees and retainer arrangements with no publicly listed pricing, serving primarily Tasmanian SMBs while also engaging enterprise and government clients. Its customer base spans more than two dozen named clients across tourism, hospitality, real estate, aviation, food and beverage, healthcare, education, government, and nonprofit sectors. The firm has accumulated multiple regional and national industry awards including Australian Small Business Champions Awards (Marketing national winner 2019), Northern Tasmania Business Excellence Awards (Business of the Year 2019), and Gold at the Australian Tourism Awards (2014).

Kingthing is entirely bootstrapped with no external investment or acquisition activity disclosed, positioning itself as a boutique agency offering personal attention alongside full-service capabilities. Its competitive narrative emphasizes 20+ years of combined experience, proprietary marketing frameworks such as the Tactical Marketing Activity Matrix, and a diversified portfolio of measurable client outcomes across social media growth, campaign performance, and brand development projects.

Name

kingthing marketing

Legal name

Kingthing Pty Ltd

Website

https://kingthingmarketing.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Kingthing Marketing is a privately held, bootstrapped full-service digital marketing agency in Launceston, Tasmania, founded in 2000 and serving primarily Tasmanian SMBs across tourism, hospitality, real estate, and government with strategy, web, design, SEO, and social media services.

Ownership category

akta.pro rank

Headquarters

HQ city

Launceston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Full-service digital marketing agency offering strategy, graphic design, web development, SEO, social media management, copywriting, animation, and speaking services. Revenue generated through project-based fees and ongoing retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Kingthing Marketing is a full-service digital marketing agency that delivers integrated marketing services including marketing strategy, graphic design, web design and development, SEO, social media management, copywriting, animation, and public speaking to small and medium businesses primarily in Tasmania, Australia. Services are delivered through project-based engagements and ongoing retainer arrangements by an in-house team of marketers, copywriters, coders, graphic designers, and strategists. The agency builds websites using platforms such as WordPress, WooCommerce, Squarespace, Shopify, and custom headless builds combining StoryBlok CMS with Nuxt.js.

Product overview

Kingthing Marketing is a full-service digital marketing agency offering a comprehensive suite of marketing services. The agency's portfolio includes Graphic Design (branding, logos, style guides, animation), Websites (design, development, e-commerce on platforms like WordPress, Squarespace, and custom builds), Marketing Strategy (planning, research, competitor analysis, implementation), Social Media (management, content creation, advertising), Creative Writing (copywriting, grant and award writing), Animation (motion graphics, TVC production), SEO (search engine optimisation), and Speaking services. These services are delivered through a team of marketers, copywriters, coders, graphic designers, and strategists, providing clients with end-to-end marketing support from strategy through execution.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 213% increase in connections for Tas Gas winter campaign (June, July, August vs prior year)
• +4 more outcomes

Named customers28 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Web Profits: Australian performance marketing agency specializing in digital strategy, SEO, paid media, and conversion optimization for growth-stage businesses. Comparable digital marketing services and SMB-to-mid-market focus.
• The Marketing Division: Australian full-service marketing and communications agency offering strategy, digital, creative, and PR services. Comparable boutique-to-mid agency model with similar service breadth and SMB-to-enterprise target.
• Datalicious: Australian marketing analytics and technology agency offering analytics implementation, marketing platforms, and digital strategy. Comparable mid-sized Australian agency targeting similar mid-market and enterprise clients.
• Reactive Media: Australian full-service digital agency offering web development, design, and digital marketing. Comparable boutique-agency model with similar service stack including web design, SEO, and content.
• King Kong: Australian digital marketing agency offering SEO, paid media, web design, and content services to SMBs. Comparable boutique-to-mid-scale agency targeting similar customer profile with digital-first delivery model.
• Salt & Pepper Creative: Australian creative agency offering branding, design, digital, and content services. Comparable full-service creative agency targeting SMB and mid-market clients with project and retainer engagements.
• LOUD (formerly Loud & Clear): Australian independent creative and digital agency offering brand strategy, campaign work, and content production. Comparable full-service creative agency competing for similar Australian brand and SMB mandates.

Broad incumbents

• McCann Australia: Global advertising network's Australian operation offering advertising, branding, and digital marketing at scale. Broader incumbent competing for the same enterprise and government client relationships Kingthing targets.
• OMD Australia: Large media agency network in Australia offering media planning, buying, and integrated marketing communications. Broader incumbent competing for the same enterprise, tourism, and government media mandates.

Regional players

• Bounce Design: Tasmania-based creative agency offering branding, graphic design, web, and marketing services. Direct regional peer serving the same Tasmanian SMB and tourism market as Kingthing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kingthing-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kingthing marketing