Salt & Pepper

What Salt & Pepper does

Salt & Pepper (legal name: SALT AND PEPPER) is a private digital agency founded in 2011 that designs and develops websites, digital products, and creative digital experiences for startups, enterprises, agencies, and individual creators. The agency operates three integrated service lines: Commercial Web (CW) for marketing websites, e-commerce, and landing pages built primarily on Webflow with Zapier/Make automation; Creative Development (CD) for high-end interactive experiences using WebGL, Three.js, GSAP, PixiJS, and custom GLSL shaders; and Digital Products (DP) for full-stack product development including React Native mobile apps, Python/Django backend, quality assurance, and deployment. Its proprietary tools include aSNP Scroll (a custom scroll component synchronizing HTML blocks with WebGL elements while rendering only visible elements for performance) and a custom prediction algorithm that anticipates elements entering the viewport for smooth fast-scrolling gallery experiences.

The agency serves a horizontally diverse client base spanning multiple industries and geographies — including Anheuser-Busch InBev's Trophy Stout (campaign with 390,000+ Nigerian sign-ups and a Cannes Lions shortlist), Capital Group, REFIRE, Fitsole, VANA, Syndesi, CUSP, Human Person, and individual artists such as Matthew Fisher and Erin Wesley — delivered across the USA, Nigeria, Egypt, Czech Republic, Israel, Canada, and Greece. Commercial activity is direct and sales-led, with inbound driven primarily through the website ([email protected]), a portfolio-driven marketing approach, and a sustained 14-year track record of industry recognition including 57 Awwwards, 8 FWA awards, and 26 CSS Design Awards.

The business model is professional services on a project-based, quote-bid pricing model with no publicly disclosed pricing. Distribution is direct-to-client via website contact and email, supported by a referral network of design-studio partnerships (MakeReign, DashDigital, CUSP). The agency is privately held with no disclosed parent company, no institutional investors, no subsidiaries, and no M&A activity in the source data. The team comprises 11+ specialists across analysts, designers, developers, QA, project managers, and producers, with leadership including Managing Director Firdosh Tangri and Production Director Anton.

Name

Salt & Pepper

Legal name

SALT AND PEPPER

Website

https://snp.agency

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Salt & Pepper is a private digital agency founded in 2011 that designs and develops websites, creative digital experiences, and full-stack digital products for startups, enterprises, agencies, and individual creators across global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Tver

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services: Digital agency offering Commercial Web, Creative Development, and Digital Products services. Project-based engagements for startups and businesses looking to launch digital products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Salt & Pepper is a digital agency that helps startups and businesses turn ideas into digital products. It delivers three service lines: Commercial Web for marketing sites, company/product websites, e-shops and landing pages built on Webflow with Zapier/Make automation; Creative Development for high-end interactive websites using WebGL, Three.js, GSAP and custom animations; and Digital Products for full-stack web and mobile application development including business analysis, architecture, frontend, backend, mobile, QA and deployment.

Product overview

Salt & Pepper is a digital agency (founded in 2011) offering three integrated service lines: Commercial Web (CW) for functional business websites built on Webflow with automation capabilities; Creative Development (CD) for state-of-the-art interactive digital experiences using WebGL, Three.js, and custom animations; and Digital Products (DP) for full-stack product development including mobile apps built with React Native, business analysis, and quality assurance. The agency excels at combining creative and product development expertise to deliver digital experiences ranging from landing pages to complex web applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Web (CW)
• Creative Development (CD)
• Digital Products (DP)

Quantifiable outcome

• 390,000+ Nigerian sign-ups for campaign, 97 Benin Bronzes returned
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• MakeReignminorStrategic or Co-development PartnerDesign partner for projects including Capital Group website and Reclaim Your DNA campaign. MakeReign handled design while Salt & Pepper provided development.
• DashDigitalminorStrategic or Co-development PartnerDesign studio partner for Emma is Social project. DashDigital designed the site which Salt & Pepper developed.
• CUSPminorStrategic or Co-development PartnerDesign studio partner for Syndesi project. CUSP designed the collection showcase site.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio VØIEL: Emerging creative studio focused on interactive experiences, WebGL, and custom-coded websites; comparable emerging player competing for Awwwards-tier projects in the same niche.
• Active Theory: Los Angeles-based digital experience studio specializing in WebGL, Three.js, and immersive creative websites for enterprise brands — directly comparable to Salt & Pepper's Creative Development service line in craft, tech stack, and Awwwards-tier output.
• Tool of North America: Boutique creative studio with strong interactive/web experience portfolio and Awwwards presence; competes for the same premium creative-dev engagements as Salt & Pepper.
• Locomotive: Montreal-based digital agency specializing in bespoke websites, e-commerce, and branding with strong Awwwards track record; directly comparable boutique with similar service mix (CW/CD/DP equivalent).
• Ueno: San Francisco-based creative agency offering branding, product, and digital experience work with strong Awwwards pedigree; comparable mid-sized boutique competitor targeting similar enterprise and startup clients.
• Resn: New Zealand creative technology studio renowned for award-winning interactive websites and WebGL experiences; competes for the same boutique creative-dev clients and recognition on Awwwards/FWA as Salt & Pepper.
• Jam3: Toronto-based digital creative agency producing interactive experiences, campaigns, and platforms for global brands (Adidas, Nike, HBO) — directly comparable in scope of services and award-tier creative output.

Broad incumbents

• Huge: Large global digital agency offering strategy, design, and product development; broader incumbent with overlapping digital product and web capabilities but serving enterprise at much larger scale.
• B-Reel: Globally established creative agency producing digital experiences, films, and brand campaigns for Fortune 500 clients; broader incumbent with overlapping WebGL/capabilities but wider service portfolio.
• Pentagram: Iconic multi-disciplinary design firm; broader incumbent operating at the very top of the branding and digital design market, frequently co-existing in elite brand circles with boutique WebGL-focused studios like Salt & Pepper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/snp_agency
• Facebookfacebook.com/saltpepperagency
• LinkedInlinkedin.com/company/salt-pepper-digital-agency
• Instagraminstagram.com/snp.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt & Pepper