b.i.t. automation

What b.i.t. automation does

B.I.T. Automation GmbH is a privately held German engineering company founded in 1993 and headquartered in Rodgau, Germany, operating under sole managing director Florian Deisinger. The company designs and builds customized conveyor, material handling, and automation systems for industrial manufacturers, with documented project references across automotive, white goods, pharmaceutical/chemical, food & beverage, stamping/metalworking, and logistics industries. Technical offerings span six core conveyor categories — plastic chain (FlexLink-based), belt, timing belt, roller, chain, and storage (rotary and linear buffer) systems — built on a modular aluminium profile Baukasten (kit) architecture and integrated with Siemens PLC controls, RFID tracking, and robotic interfaces for applications requiring precision (e.g., ±0.2mm positioning) and continuous unmanned operation.

The company's revenue model combines one-time engineered-to-order equipment sales with a structured professional services layer of four bundled service packages (sales & backoffice, construction & development, project management, and assembly & maintenance) priced at fixed day, week, month, and project tiers. Service packages are priced at €787-€8,890 per day/week/month (ex-VAT), with larger equipment projects quoted on a custom basis. The go-to-market is sales-led and direct: the company acquires customers through outbound outreach, provides on-site engineering consultation, and relies on its website (bit-automation.de) and project reference showcases as primary lead generation channels. Geographic emphasis is Germany, with international customer references supporting a claimed worldwide footprint; there is no e-commerce, reseller, or marketplace channel.

B.I.T. Automation's competitive positioning rests on 30+ years of specialized engineering experience, a team with prior FlexLink product expertise, and a broad supplier ecosystem of 100+ automation partners enabling component variety and competitive sourcing. The company has no disclosed external investment, no parent company, and no subsidiaries, and operates as an independent, owner-managed GmbH serving enterprise manufacturers across multiple process and discrete-industry verticals.

Name

b.i.t. automation

Legal name

B.I.T. Automation GmbH

Website

https://bit-automation.de

Company type

Private

Founded year

1993

Operating status

Operating

Short description

B.I.T. Automation GmbH is a privately held German engineering firm that designs and builds custom conveyor, material handling, and automation systems for industrial manufacturers across automotive, pharmaceutical, food & beverage, and logistics sectors, serving enterprise customers with engineered-to-order equipment and bundled service packages.

Ownership category

akta.pro rank

Product category

Industrial Conveyor and Automation Systems

NAICS

Conveyor and Conveying Equipment Manufacturing (333922), Packaging Machinery Manufacturing (333993)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Custom conveyor systems
• Industrial automation solutions
• Material handling systems
• Conveyor engineering services
• Special purpose machinery

Headquarters

HQ city

Rodgau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Conveyor Systems & Special Machinery: Design, construction, and sale of custom conveyor systems (belt, roller, chain, toothed belt, plastic chain conveyors) and special-purpose machinery. Revenue is generated from one-time project-based sales of engineered-to-order equipment, with pricing based on complexity, specifications, and scope. This is the primary revenue driver.
2. Assembly & Maintenance Services: Bundled service packages (day, week, month, project) for assembly, commissioning, maintenance, repair, and expansion of conveyor systems and machinery. Priced at fixed rates (e.g., Tagespaket 787.00€, Wochenpaket 3,469.00€, Monatspaket 8,890.00€ — all exkl. MwSt.). Recurring revenue from after-sales service relationships.
3. Construction & Engineering Services: Engineering and construction services including feasibility studies, risk analyses, drawing creation, layout planning, conceptualization, bill of materials (Stückliste), and technical documentation. Offered as bundled packages (825.00€/3,549.00€/8,935.00€ per day/week/month) or project-based quotes.
4. Project Management Services: Project management services including scheduling, on-site measurements, milestone monitoring, kick-off meetings, process optimization, and risk management. Offered as bundled packages (799.00€/3,529.00€/8,909.00€ per day/week/month) or project-based quotes.
5. Sales & Backoffice Consulting: Sales and backoffice services including on-site consulting, quotation preparation, data analysis, administrative support, sales presentations, product presentations, customer training, and meeting facilitation. Offered as bundled packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

B.I.T. Automation designs, engineers, and builds customized conveyor, material handling, feeding, and special-purpose automation systems for industrial manufacturers. The company sells six core conveyor system categories (plastic chain, belt, timing belt, roller, chain, and storage/buffer systems) plus four bundled service packages covering the full project lifecycle from sales consulting through engineering, project management, and on-site assembly/maintenance.

Product overview

B.I.T. Automation GmbH is a German company with 30+ years of experience developing custom conveyor and logistics solutions. The product portfolio centers on six core conveyor system categories: Kunststoffkettenförderer (FlexLink-based plastic chain conveyors in multiple series), Gurtförderbänder (belt conveyors in horizontal, multi-level, incline, articulated, Z-conveyor, and curved variants), Zahnriemenförderer (timing belt conveyors for precision applications), Rollenbahnsysteme (roller conveyors with driven and gravity options), Kettenförderer (heavy-duty chain conveyors), and Speichersysteme (rotary and linear storage tables for buffering). All core products can be configured with Siemens control systems and integrated with robots, sensors, and safety equipment. The company also offers four complementary service modules: Vertrieb & Backoffice (sales and administrative support), Konstruktion & Entwicklung (design and engineering services), Projektmanagement (project planning and execution), and Montage & Wartung (on-site assembly and maintenance packages). The portfolio is distinguished by its modular, configurable nature—customers select conveyor types and control systems, with engineering and installation services bundled as optional packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Kunststoffkettenförderer (Plastic Chain Conveyors) Modular plastic chain conveyor systems from FlexLink that solve horizontal and vertical transport tasks. Available in multiple series (XS, X65, X85, XH, XK, X180, X300, WL, WK) with product widths from 10-1200mm, speeds up to 120m/min, and loads up to 800kg per conveyor. Includes specialized chains (glatt, prismatisch, verschleißarm, hochtemperatur, ESD, magnet) and guide rails (PE, PA, PVDF, UHMW, steel, ESD).
• Gurtförderbänder (Belt Conveyors) Belt conveyor systems for seamless and automated material transport in production, logistics, and industrial applications. Available in horizontal, double/multi-level, incline, articulated/L-shaped, Z-conveyor/swan neck, and curved configurations. Includes multi-story buffer belt conveyors with soft-accumulation drive programming.
• Zahnriemenförderer (Timing Belt Conveyors) Precision timing belt conveyors for applications requiring precise material control, such as automotive, electronics, and medical industries. Available in single-track, double-track, multi-track, clamping, round belt, and flat belt variants.
• Rollenbahnsysteme (Roller Conveyor Systems) Roller conveyor systems with diverse applications from automotive and food industries to logistics and retail. Available in driven and gravity variants with options for internal or external friction systems. Includes dual-lane roller conveyors for empty box supply and workpiece carrier roller conveyors with ±0.2mm positioning accuracy.
• Kettenförderer (Chain Conveyors) Chain conveyors for robust and reliable transport solutions in heavy industry through food and beverage industries. Available as wire belt conveyors, modular chain conveyors, hinge plate conveyors, accumulation roller chain conveyors, and steel hinge chain conveyors.
• Speichersysteme (Storage Systems) Buffer storage systems including rotary storage tables (Drehspeichertisch, diameter 600-2000mm, max 250kg load) and linear storage tables (Linearspeichertisch, dimensions 2400-6000mm, max 800kg load, up to 240 parts/min). Integrate at beginning, end, or within processes for flexible decoupling of cycle-bound operations.
• Vertrieb & Backoffice (Sales & Backoffice Service Package) Bundled service package including on-site consulting, quote preparation, data analysis, administrative support, sales presentations, product presentations, customer training, and meeting organization. Available in day, week, month, and project tiers with fixed pricing.
• Konstruktion & Entwicklung (Construction & Development Service Package) Engineering service package covering feasibility studies, risk analyses, drawing derivation/creation, layout planning, conceptualization, parts list creation, and technical documentation. Priced at 825.00€ (day), 3,549.00€ (week), 8,935.00€ (month) exkl. MwSt.
• Projektmanagement (Project Management Service Package) Project management service package including scheduling and deadline monitoring, on-site measurements, project goal and milestone tracking, kick-off meetings, process optimization, and risk management. Priced at 799.00€ (day), 3,529.00€ (week), 8,909.00€ (month) exkl. MwSt.
• Montage & Wartung (Assembly & Maintenance Service Package) Field service package covering maintenance and repair, assembly and installation, commissioning, plant extension, conversions, and machine storage. Priced at 787.00€ (Tagespaket/day), 3,469.00€ (Wochenpaket/week), 8,890.00€ (Monatspaket/month) exkl. MwSt., with Projektpaket quoted individually.

Quantifiable outcome

• 80,000+ cherries per hour throughput on modular chain conveyor (32+ units/min)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• FlexLinkcoreTechnology or IntegrationFlexLink is a key technology partner whose modular plastic chain conveyor components (FlexLink XH, X65, X85, etc.) form the backbone of B.I.T. Automation's plastic chain conveyor offerings. B.I.T. Automation staff are former FlexLink employees, giving them deep product expertise and preferential access to FlexLink's European central warehouse for rapid spare parts supply. The partnership enables B.I.T. to offer both complete FlexLink conveyor systems and individual components to customers who self-install.
• OmroncoreTechnology or IntegrationOmron is listed as a partner, providing automation and control components (PLCs, sensors, servo drives) integrated into B.I.T. Automation's conveyor systems and special machinery.
• 100+ Automation SupplierscoreOthersB.I.T. Automation works with over 100 suppliers and partners from all branches of automation, providing a high diversity of components for robotic systems, assembly automata, and broad component variety, enabling tailored solutions and competitive commercial conditions.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Kuka: German-headquartered robotics and automation integrator whose robot cells and production line solutions overlap with B.I.T. Automation's robotic packaging and conveyor integration work (e.g., SCARA-integrated pharma packaging lines). Operates as a much broader industrial automation incumbent.
• Dematic: Global intralogistics integrator (KION Group subsidiary) offering conveyor, sortation, AS/RS, and automated warehouse solutions. Overlaps with B.I.T. Automation in conveyor systems for production and logistics, but operates at a much larger scale across software, robotics, and full warehouse execution.
• Habasit: Swiss-based global manufacturer of conveyor and processing belts, power transmission belts, and modular belts. Highly relevant given B.I.T. Automation's belt and chain conveyor portfolio; Habasit serves as both a potential component supplier and a competitor in fabric belt conveyor solutions.
• Bosch Rexroth: Large German automation incumbent with a broad portfolio of assembly technology, conveyor systems, linear motion, and tightening systems. Competes with B.I.T. Automation on factory automation projects but at much larger scale with global service networks and software platforms.
• SSI Schaefer: German global intralogistics company providing conveyor systems, storage, picking, and warehouse management for industrial and retail customers. Comparable conveyor integration capabilities for production and distribution environments, but with a much broader software and systems portfolio.

Direct peers

• TGW Logistics Group: Austrian-headquartered integrator of conveyor, sortation, and storage systems for distribution centers and industrial manufacturing. Highly comparable engineered-to-order conveyor systems business, with overlapping customer segments in logistics and production.
• Montech: Swiss-German manufacturer of aluminum profile conveyor and transfer systems for industrial automation, with comparable modular product lines and engineered-to-order project business targeting European industrial OEMs.
• FlexLink (Coesia): Originally a Swedish/German conveyor specialist now part of Coesia, FlexLink is the dominant supplier of modular plastic chain conveyor systems — the exact component backbone of B.I.T. Automation's offerings. Direct overlap in plastic chain conveyors (XK, XH, X65, X85, etc.) makes FlexLink both a key partner and a primary direct competitor.
• mk Technology Group (Maschinenbau Kitz): German-based manufacturer of modular aluminum profile conveyor and automation systems, with a very comparable product portfolio (belt, roller, chain conveyors, pallet handling) and similar engineered-to-order business model targeting industrial manufacturers across Europe.
• Interroll: Swiss-listed global specialist in roller conveyors, motor rollers, and pallet handling systems. Strongly comparable to B.I.T. Automation's Rollenbahnsysteme line and broader material handling conveyor portfolio serving industrial and logistics customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/b.i.t.-automation-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b.i.t. automation