privilege equitation

What privilege equitation does

Privilège Equitation SAS is a privately held French B2B wholesaler, designer, and exclusive importer specializing in equestrian equipment for riders and horses. Founded in 1995 and headquartered at 1 Route de Fatines, 72470 Champagné, France, the company operates under five proprietary brands designed in-house in France (Privilège Equitation, Flags&Cup, Eric Le Tixerant, Canter, Lexington) alongside exclusive distribution agreements for approximately ten international brands (NAF, Rapide, Equilibrium, Equerry, Kennedy Equi Products, Kris, Akene, GaloSnack, NatEskin, Equicomfort, Chetak). It is registered as a SAS with €22,000 of capital and reports no parent company, subsidiaries, or external institutional ownership.

The product portfolio is organized into two primary categories. Rider equipment spans breeches (for women, men, and children), competition outfits, footwear (boots, field boots, half chaps), safety gear (helmets, airbag jackets, back protectors), and a sportswear line organized into Autumn/Winter, Spring/Summer, and France collections. Horse equipment covers saddles, bridles and headwear, carriage driving harnesses, bits and mouthpieces, protective boots, horse textile (saddle pads, rugs, fly veils), and an extensive horse care and grooming range covering joint supplements, leather care, digestion aids, treats, immunity, grooming, skin care, performance, first aid, breathing, hoof care, calming, and vitality. The assortment is delivered via printed catalogues and a multilingual e-commerce platform (French, English, German) accessible to retail resellers.

The company runs a pure wholesale B2B model with minimum order requirements. Pricing and logistics are transparent: free European shipping at €760 HT, half-free at €380 HT, a €10 HT packaging surcharge for orders under €100 HT, and payment via bank transfer, SEPA direct debit, and (France only) check or accepted bill of exchange, with prepayment required before shipment. Distribution channels include European retailers, international retailers/wholesalers (shipping/customs at buyer's expense), and a consumer-facing retail store network findable through the company store locator. No management team, headcount, revenue, funding, M&A, or technology platform details are publicly disclosed; no app, API, or AI capabilities are indicated.

Name

privilege equitation

Legal name

PRIVILEGE EQUITATION SAS

Website

https://privilege-equitation.eu

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Privilège Equitation is a French B2B wholesaler, designer, and exclusive importer of equestrian equipment, serving retailers across Europe and worldwide via five proprietary brands and ten exclusive international partner brands covering rider and horse product categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Champagné

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Privilège Equitation designs, imports, and wholesales horse riding equipment, apparel, safety gear, and care products for riders and horses. The company supplies European and international equestrian retailers through a portfolio of five proprietary house brands (Privilège Equitation, Flags&Cup, Eric Le Tixerant, Canter, Lexington) and approximately ten exclusive international distribution brands (NAF, Rapide, Equilibrium, Equerry, Kennedy Equi Products, Kris, Akene, GaloSnack, Nat'Eskin, Equicomfort, Chetak). Customers place wholesale orders through a multilingual B2B e-commerce platform, with branded catalogues and seasonal collections distributed to retail partners.

Product overview

Privilège Equitation is a French wholesaler, designer, and importer specializing in equestrian equipment for both riders and horses. Founded in 1995, the company operates through multiple product lines: five house brands (Privilège Equitation, Flags&Cup, Eric Le Tixerant, Canter, Lexington) and approximately ten exclusive partner brands (NAF, Rapide, Equilibrium, Equerry, Kennedy Equi Products, Kris, Akene, GaloSnack, NatEskin, Equicomfort, Chetak). The product portfolio is organized into two main categories: rider equipment (breeches, competition outfits, footwear, safety gear including helmets and airbag jackets, sportswear collections, and accessories) and horse equipment (saddles, bridles, carriage driving gear, bits, protective boots, textile products, and comprehensive horse care/grooming products including supplements, leather care, and first aid). The company sells primarily through a network of retail partners and operates an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Flags&Cup: Sportswear collection brand for riders
• Eric Le Tixerant
• Canter
• Lexington

Products and services

• Privilège Equitation (house brand) Privilège Equitation's primary house brand offering equestrian equipment for both riders and horses, including apparel, footwear, safety gear, saddles, and horse care products. Sold wholesale to European and international equestrian retailers.
• Flags&Cup (house brand) A sportswear-focused equestrian house brand featuring fashionable riding apparel including down parkas, technical jackets, bombers, and casual outerwear for riders. Sold wholesale to equestrian retailers.
• Eric Le Tixerant (house brand) Equestrian apparel and equipment house brand offering jackets, polos, breeches, and riding accessories for riders. Sold wholesale to equestrian retailers.
• Canter (house brand) Equestrian house brand offering riding apparel and equipment including breeches, competition outfits, and accessories. Sold wholesale to equestrian retailers.
• Lexington (house brand) Equestrian house brand featuring riding apparel and competition clothing for riders. Sold wholesale to equestrian retailers.
• NAF (exclusive distribution brand) Horse care and supplement brand offering products for joints, digestion, immunity, massage, grooming, skin, performance, first aid, breathing, hooves, health, care, support, calming, and vitality. Distributed exclusively through Privilège Equitation to French equestrian retailers.
• Rapide (exclusive distribution brand) Grooming and horse care products brand. Distributed exclusively through Privilège Equitation to French equestrian retailers.
• Equilibrium Products (exclusive distribution brand) Horse care and wellness products brand. Distributed exclusively through Privilège Equitation to French equestrian retailers.
• Kennedy Equi Products (exclusive distribution brand) Equestrian equipment brand. Distributed exclusively through Privilège Equitation to French equestrian retailers.
• Kris (exclusive distribution brand) Equestrian brand offering horse and rider equipment. Distributed exclusively through Privilège Equitation to French equestrian retailers.
• Equerry (exclusive distribution brand) Equestrian brand for horse care and rider equipment. Distributed exclusively through Privilège Equitation to French equestrian retailers.
• Galo'Snack (exclusive distribution brand) Horse treats and snacks brand. Distributed exclusively through Privilège Equitation to French equestrian retailers.
• Nat'Eskin (exclusive distribution brand) Natural skin and care products for horses. Distributed exclusively through Privilège Equitation to French equestrian retailers.
• Akene (exclusive distribution brand) Equestrian brand for horse and rider equipment. Distributed exclusively through Privilège Equitation to French equestrian retailers.
• Winter Collection Flags&Cup Winter sportswear collection under the Flags&Cup house brand featuring down parkas with synthetic fur, technical waterproof jackets, and modern bomber jackets. Sold wholesale to equestrian retailers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• CWD (Compagnie du Cheval de Selle): French premium saddle maker and equestrian equipment house with strong distribution across European riding schools and retailers. Direct peer because it designs and wholesales high-end saddles and accessories through a similar B2B retail channel to equestrian shops, competing for the same retailer shelf space as Privilège Equitation's saddle lines.
• Pikeur / Eskadron (Loesdau Group): German equestrian apparel and equipment brands (Pikeur for rider apparel, Eskadron for horse equipment) sold through a European B2B wholesale network. Direct peer because of overlapping product categories (breeches, jackets, horse boots, halters) and identical go-to-market through independent equestrian retailers.
• Samshield: French designer and manufacturer of premium equestrian helmets, riding apparel, and accessories distributed via equestrian retailers across Europe. Direct peer because it designs and wholesales safety gear and apparel into the same retailer channel as Privilège Equitation's safety and apparel categories.
• Kingsland Equestrian: Norwegian equestrian apparel and equipment brand sold through equestrian retailers across Europe. Direct peer because it produces and wholesales rider apparel, footwear, and horse equipment into the same specialty retailer network as Privilège Equitation.
• Horseware Ireland: Irish equestrian brand and wholesaler known for Rambo turnouts and a broad horse-rug/protection range, sold globally through equestrian retailers. Direct peer because it operates the same B2B wholesale-to-retailer model with both owned and partner brands in the horse equipment category, and competes for the same European riding-store customers.
• Cavalleria Toscana: Italian premium equestrian apparel brand distributed through selected equestrian retailers and riding schools across Europe. Direct peer because of overlap in rider apparel, sportswear, and competition wear distributed via the same kind of specialty equestrian store channel as Privilège Equitation's house brands.
• Harcour: French equestrian apparel and equipment brand with a strong European wholesale presence in rider apparel, helmets, and horse textiles. Direct peer because of comparable product mix (breeches, jackets, saddlery, protection) and the same B2B distribution into independent equestrian retailers.
• Equithème / HKM (Hövelmann-Koch-Metken): Equithème is a French equestrian apparel brand distributed through a wide European retail network; HKM is a major German equestrian equipment wholesaler with a very broad assortment. They are direct peers because both supply independent riding stores across rider apparel and horse equipment, overlapping substantially with Privilège Equitation's catalog.

Broad incumbents

• Decathlon (Dedicated Equestrian Range - e.g., Fouganza): France-based global sporting goods retailer with a dedicated equestrian sub-brand (Fouganza) covering apparel, safety gear, and horse equipment. A broad incumbent that overlaps with Privilège Equitation across rider apparel, helmets, and horse equipment but at vastly greater scale and through retail rather than wholesale.

Emerging players

• GPA (Global Product Alliance): French manufacturer of equestrian helmets and safety vests distributed through specialty equestrian retailers. Emerging player with partial overlap because it competes in Privilège Equitation's safety/equipment category but does not span the broader apparel or horse-care assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about privilege equitation