parc marie-victorin

Name

parc marie-victorin

Legal name

Parc Marie-Victorin

Website

https://parcmarievictorin.com

Company type

Private

Founded year

1985

Operating status

Operating

Ownership category

akta.pro rank

Product category

Botanical Garden & Museum

NAICS

Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

Keywords

• Botanical garden tourism
• Museum exhibition services
• Event venue rental
• Educational field trips
• Mosaiculture horticulture

Headquarters

HQ city

Kingsey Falls

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Admission Tickets: Primary revenue stream from visitor admissions with tiered pricing for adults, children, seniors, and group rates. Online ticketing through xpayrience.com platform.
2. Event and Venue Rental: Corporate events, weddings, and receptions in venues including grand marquee (up to 550 people), octagonal pavilion (up to 100), museum space (up to 80), and meeting rooms (up to 20). Includes catering service options and turnkey event planning.
3. Gift Shop Sales: On-site boutique selling souvenirs, gourmet products, books, decorative objects, Parc-branded clothing, soaps, toys, and seasonal Christmas market items.
4. Bistro Le Nectar: Food service operating during high season (June-September) offering snacks, beverages, and seasonal menu items sourced from the park's organic garden.
5. Seasonal Passes: Summer passes (individual and family) providing unlimited access from June to October plus access to summer events, with member discounts at the boutique and bistro.
6. Donations: Registered charitable organization issuing donation receipts for tax purposes. Accepts financial donations and artifact donations for museum collections.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Parc Marie-Victorin operates a botanical garden and museum destination featuring seven themed gardens, giant 3D mosaicultures, a carnivorous plant greenhouse, and a contemporary museum with two permanent exhibitions. The park offers admissions for general visitors, educational field trips for school groups, and venue rentals for corporate events, weddings, and receptions, supported by an on-site bistro, gift boutique, and seasonal public events. It is recognized as Quebec's first ecological botanical garden and operates as a registered charitable non-profit.

Product overview

Parc Marie-Victorin is a botanical garden and museum complex offering a diversified portfolio of attractions and services. The core offering includes 7 themed botanical gardens (Cascades, Wetland, Giant's Path, Bird, Health, Curiosity, and Carnivorous), giant 3D mosaicultures, a carnivorous plant greenhouse with 1,000+ plants, and a contemporary museum with two permanent exhibitions on cast iron and industrial heritage. Supporting services include event venue rentals for corporate and wedding functions, educational field trips for youth, seasonal public events, bistro dining, gift shop, volunteer and donation programs, and summer pass memberships. The park attracts 40,000-50,000 visitors annually and is recognized as a museum institution by the Société des musées du Québec.

Differentiator

Problem solved

Functional benefit

Brands

• Musée du Parc Marie-Victorin: The park's museum featuring exhibitions on cast iron artifacts (FONTE) and the history of Cascades (CASCADES). Recognized as a museum institution since 2019.

Products and services

• Gardens and Mosaicultures Core attraction comprising seven themed botanical gardens with annuals, rare conifers, waterfalls, wetland habitats, bird-attracting flora, and oversized 3D plant sculptures (mosaicultures), serving general visitors, families, and tourists exploring nature and horticulture.
• Mystérieuses carnivores (Carnivorous Plant Greenhouse) Seventh themed garden centered on a carnivorous plant greenhouse with 1,000+ specimens and interpretive panels on prey, evolution, habitat, and digestion, aimed at visitors interested in exotic and specialized botany.
• Parc Marie-Victorin Museum Contemporary museum facility housing two permanent exhibitions on cast-iron heritage and the Cascades industrial story, recognized as an Institution muséale agréée since 2019 by the Société des musées du Québec.
• Educational Field Trips Curriculum-aligned guided educational programs for primary and secondary school groups (ages 5-17) featuring animated activities, carnivorous plant quests, and hands-on workshops led by guide-animators and horticulturists.
• Group Tours Guided tours for groups of 15 or more with guide-animators or horticulturists, offering customizable experiences including garden visits and carnivorous plant tours, targeted at tour operators, leisure associations, and travel agencies.
• Corporate Event Venue Rental Rental of on-site event venues including the grand marquee (up to 550 guests), octagonal pavilion (up to 100), museum space (up to 80), and meeting rooms (up to 20) for corporate events, meetings, training, conferences, and team-building, with turnkey event planning.
• Wedding and Reception Venue Rental Wedding ceremony and reception packages in garden settings including the Agora amphitheater, Bird Garden, marquee, and pavilion, with flexible indoor/outdoor options and comprehensive planning support for couples.
• Summer Pass Membership Seasonal individual and family passes valid June through October providing unlimited garden, museum, exhibition, and summer event access, plus member discounts at the boutique and bistro.
• Bistro Le Nectar On-site food and beverage service operating during the high season offering snacks, beverages, and seasonal dishes using ingredients from the park's organic garden.
• Boutique du Parc (Gift Shop) On-site boutique selling souvenirs, gourmet products, books, decorative objects, Parc-branded clothing, soaps, children's toys, and seasonal Christmas market items.
• Public Events and Seasonal Programming Year-round calendar of public events including ornithological mornings, photo contests, bonsai exhibitions, carnivorous plant days, Nuits étoilées (stargazing) nights, the Peony Ball, and other themed Sundays driving seasonal visitation.

Quantifiable outcome

• 40,000-50,000 annual visitors
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• CascadescoreStrategic or Co-development PartnerCascades, the co-founder company (Alain Lemaire), donated the original 3-acre land parcel on the banks of the Nicolet River and continues as a core partner. The park's production greenhouses are heated by steam from Cascades' nearby factory, exemplifying circular economy. Cascades' industrial heritage is showcased in the museum's Cascades exhibition.
• BoralexminorStrategic or Co-development PartnerLeader in renewable energy that donated the wind turbine visible to visitors, powering the reception pavilion's lighting, bistro, and administrative offices.
• Jardin botanique de MontréalminorStrategic or Co-development PartnerDonated trees and shrubs to the original park development; connected through Frère Marie-Victorin's founding of the Montreal Botanical Garden in 1931.
• Kingsey Falls MunicipalityminorStrategic or Co-development PartnerHome municipality of the park and birthplace of Frère Marie-Victorin. Residents receive free admission to certain events.
• AQRP (Association québéquoise de représention des personnes aînées)minorChannel Partner/ Reseller/ DistributorMember association providing $3 admission discount and 15% boutique discount to AQRP members as member advantage partner.
• FADOQminorChannel Partner/ Reseller/ DistributorMember association providing $3 admission discount and 15% boutique discount to FADOQ members as member advantage partner.
• Société des musées du QuébeccoreStrategic or Co-development PartnerOfficial regulatory body that granted Institution muséale agréée status to the park in 2019, recognizing its museum-quality collections and exhibitions.
• Miellerie King - Distillerie & HydromellerieminorGTM or Marketing PartnerLocal Kingsey Falls attraction combined with park visits through discount package (5% savings), creating regional tourism partnership.
• Alain LemairemajorStrategic or Co-development PartnerCascades co-founder and collector who provided artifacts for the museum's FONTE exhibition. His private cast iron collection is the largest in North America, comprising exhibition centerpieces.
• KEROULminorStrategic or Co-development PartnerAccessibility organization that certified the park as entirely accessible to people with reduced mobility, with free wheelchair loans.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Jardin botanique de Montréal: One of the world's largest botanical gardens, located in Montreal. Directly comparable as a botanical garden offering themed gardens, greenhouses, and educational programs, but operates at significantly larger scale, year-round, and with free admission. Serves as the dominant regional competitor.
• Jardin botanique Roger-Van den Hende: Botanical garden affiliated with Université Laval in Quebec City. Comparable as a Quebec botanical garden focused on plant collections, horticultural education, and themed outdoor spaces with strong educational programming for schools and researchers.
• Royal Botanical Gardens (Ontario): Canada's largest botanical garden located in Burlington/Hamilton, Ontario. Comparable as a botanical garden with themed gardens, seasonal events, education programs, and event venue rentals, operating as a charitable organization with government support.
• Assiniboine Park & The Leaf: Major botanical garden and conservatory in Winnipeg, Manitoba. Directly comparable as a destination botanical attraction with multiple themed biomes, educational programming, event rentals, and a charitable operating model.
• Muttart Conservatory: Iconic pyramid-shaped botanical conservatory in Edmonton, Alberta. Comparable as a destination botanical attraction featuring themed plant biomes, year-round greenhouse experience, and educational programming with municipal-government support.
• Niagara Parks Botanical Gardens: Botanical garden located along the Niagara Parkway in Ontario. Comparable as a destination botanical garden with themed garden collections, seasonal programming, and integration into a broader tourism ecosystem with government (Niagara Parks Commission) operation.
• Domaine Joly-De Lotbinière: Historic estate with botanical gardens in Lotbinière, Quebec. Closest regional peer as a Quebec destination offering themed gardens, heritage interpretation, seasonal programming, and educational activities for schools and families.
• Jardins de Métis / Reford Gardens: Famous historic gardens in Grand-Métis, Quebec, recognized as a National Historic Site. Comparable as a destination botanical garden with themed gardens, cultural events, museum/exhibition components, and seasonal operating model.

Broad incumbents

• Canadian Museum of Nature: Federal natural history museum in Ottawa with botanical exhibitions and educational programming. Comparable as a Canadian cultural-natural attraction offering themed exhibits, museum collections, and educational field trip programming, though at much larger scale and federally funded.

Others

• Ecoparc Industriel (Cascades): Industrial ecology demonstration project operated by Cascades, Parc Marie-Victorin's core partner. Adjacent relationship rather than direct competitor — provides the steam energy source and D2 attestation framework that underpin the park's sustainability positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParcMarieVictorin
• LinkedInlinkedin.com/company/parc-marie-victorin-de-kingsey-falls
• Instagraminstagram.com/parcmarievictorin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about parc marie-victorin