ad nagasaki-shimbun

Name

ad nagasaki-shimbun

Legal name

Nagasaki Shimbunsha

Website

https://nagasaki-np.co.jp

Company type

Private

Founded year

1891

Operating status

Operating

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Regional newspaper publishing
• Print and digital news media
• Subscription news services
• Newspaper advertising sales
• Local classified advertising

Headquarters

HQ city

Nagasaki-shi

HQ country

Japan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Newspaper Subscription Sales: Core newspaper subscription revenue from home delivery and mail subscriptions targeting Nagasaki Prefecture residents.
2. Print Advertising (Newspaper): Display advertising and classified advertising within the main newspaper, including recruitment advertising (求人ガイドパワー), lifestyle information (LIFE), and banner ads on the Nagasaki Shimbun homepage.
3. Digital Advertising: Banner advertisements on the Nagasaki Shimbun website and LINE NEWS DIGEST Spot For account media partnerships. Targeted advertising through Yahoo, LINE, Meta, Twitter, and Google platforms.
4. Paid Content and Data Services: Revenue from web photo archives (ウェブ写真館), MyNews (マイニュース) personalized news service, article and photo secondary use licensing fees, and greeting-day newspapers (祝い日新聞).
5. E-commerce Product Sales: Sales of proprietary products including Aoori Proteoglycan (あおもりプロテオグリカン) health supplement and Nagasaki kite (長崎の凧) specialty items through the online shop.
6. Event and Project Services: Concert and event organizing services (コンサート＆イベント), Do-iT project services, and cultural hall venue operations.
7. Recruitment Advertising: 求人ガイドパワー weekly recruitment guide published every Sunday, offering combined multi-company advertising at discounted rates.
8. Supplementary Publication Sales: Distribution revenue from freemium-style publications including Totte Motti! (とっとってmotto!) free magazine targeting women in their 20s-40s, and NR (就活と進学の情報紙) targeting students and job seekers.

Pricing tiers

Distribution channels7 records

Marketing channels12 records

Core offering

Nagasaki Shimbun publishes a regional daily newspaper serving Nagasaki Prefecture, complemented by free lifestyle and career magazines (Totte motto!, NR), a news website, photo archive, personalized MyNews service, e-commerce (proteoglycan supplements), matchmaking, cultural hall, and elderly welfare monitoring. The newspaper is the largest circulation title in Nagasaki Prefecture with approximately 162,000 blanket-format copies.

Product overview

Nagasaki Shimbun operates as a multi-platform regional media company with the Nagasaki Shimbun newspaper (約162,000部 circulation) at its core. The portfolio includes print publications such as とっとってmotto! (lifestyle magazine, 約178,000部), NR (career/education paper, 約211,700部), 求人ガイドパワー, and LIFE, along with digital services including the news website, ウェブ写真館, My news, and 記事・写真の二次利用. Additional offerings span e-commerce (proteoglycan supplements), cultural services (文化ホール, 長崎新聞カルチャーセンター, 長崎書道会), あんしんネットワーク community safety monitoring, and 長崎新聞結婚相談サービス「マリミィ」matchmaking service.

Differentiator

Problem solved

Functional benefit

Brands

• とっとってmotto!: Lifestyle information magazine distributed with the newspaper, targeting women in their 20s-40s. Published on the 2nd and 4th Friday of each month, delivered to approximately 127 kindergartens, nursery schools, and childcare facilities in Nagasaki city (90% coverage) as of March 2023.
• NR
• Peace Site
• Nagasaki Post

Products and services

• Nagasaki Shimbun Newspaper Primary daily newspaper publication delivering local Nagasaki, national and international news, sports, culture, and economy coverage. Approximately 162,000 blanket-format copies circulation, the largest in Nagasaki Prefecture. Targeted at general readers and residents.
• Totte motto! Lifestyle magazine targeting women in their 20s-40s, with approximately 178,000 tabloid-format copies. Distributed via newspaper inserts and to kindergartens, nursery schools, and children's facilities in Nagasaki City.
• NR Employment and education information paper targeting high school and university students, with approximately 211,700 tabloid copies — the largest circulation free paper in the prefecture for students and job seekers.
• Recruitment Guide Power (求人ガイドパワー) Weekly recruitment advertising section published every Sunday, offering combined multi-company display advertising at discounted rates. Targeted at local businesses hiring in Nagasaki Prefecture.
• LIFE Bulletin Board Weekly life information bulletin board with refreshed content and tiered pricing that decreases for longer publication periods. Targeted at advertisers seeking affordable lifestyle audience reach.
• Tokyo Metropolitan Edition 'Ōseto ⇔ Nagasaki' Tile Press Free newspaper for the Tokyo metropolitan area with approximately 23,000 blanket-format copies, distributed at airports, hotels, and the Nagasaki antenna shop to reach Tokyo residents and travelers.
• Nagasaki Shimbun Website Official news website (nagasaki-np.co.jp) providing local topics, weather, disaster prevention information, traffic and lifeline updates, and community features. Serves both general readers (free content) and advertisers (banner placements).
• Web Photo Archive (ウェブ写真館) Online photo gallery service that sells Nagasaki Shimbun newspaper photos and related content for secondary use by educational institutions, municipalities, enterprises, and other media organizations.
• My News (マイニュース) Personalized news service that delivers customized Nagasaki Shimbun content to subscribers based on individual preferences.
• Article and Photo Secondary Use Service Licensing service for secondary use of Nagasaki Shimbun articles and photographs across print, web, TV, DVD/BD, exhibitions, and educational materials. Targets organizations needing licensed media content.
• Nagasaki Shimbun Marriage Consultation Service 'Marimi' Matchmaking service operated by Nagasaki Shimbun for individuals seeking marriage. Targeted at adults in Nagasaki Prefecture.
• Anshin Network (あんしんネットワーク) Community safety network where Nagasaki Shimbun delivery staff report crimes, accidents, and suspicious persons to police and conduct welfare checks on elderly subscribers during delivery rounds. Targeted at elderly subscribers and their families.
• Nagasaki Shimbun Culture Hall Cultural hall venue offering event space, cultural programs, and classes for community use. Targeted at event organizers and cultural program participants in Nagasaki.
• Nagasaki Shimbun Culture Center Cultural education center offering classes and programs in traditional Japanese arts and other cultural disciplines. Targeted at community members seeking cultural education.
• Concert & Event Services Event organizing services for concerts and cultural events managed by Nagasaki Shimbun. Targeted at event organizers and community audiences.
• Aoori Proteoglycan Supplement Proprietary health supplement product (proteoglycan) sold through Nagasaki Shimbun's online shop. Targeted at health-conscious consumers.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 共同通信社 (Kyodo News)coreTechnology or IntegrationNagasaki Shimbun subscribes to Kyodo News for national and international news content, which is syndicated across the newspaper and its digital platforms. Kyodo News is Japan's largest news wire service providing real-time news to member newspapers.
• 47NEWS (株式会社全国新聞ネット)coreTechnology or IntegrationNagasaki Shimbun participates in the 47NEWS consortium, a national network of regional newspapers that shares local news content nationally and aggregates national news for member papers. The consortium also operates the 47NEWS ad network, which serves targeted advertising on participating newspaper websites.
• Google LLC (Google AdSense / Google Ad Manager)minorGTM or Marketing PartnerGoogle provides advertising technology services (AdSense, Ad Manager) for Nagasaki Shimbun's website, enabling programmatic display advertising and monetization of website traffic.
• LINE雅虎 (LINE Yahoo Corporation)minorGTM or Marketing PartnerLINE Yahoo provides the LINE messaging platform for Nagasaki Shimbun's official LINE account (@oa-nagasaki) and the Nagasaki Post LINE account, as well as LINE targeted advertising and the LINE NEWS DIGEST Spot For account media partnership for native advertising within LINE's news ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kumamoto Nichinichi Shimbun: Regional newspaper serving Kumamoto Prefecture with a business model closely comparable to Nagasaki Shimbun: print subscription, local advertising, free magazines, and digital platforms. Same Kyushu regional publishing category with similar scale and structure.
• Saga Shimbun: Regional newspaper in adjacent Saga Prefecture with similar subscription and advertising revenue model. Comparable scale and direct competitor in the same Kyushu newspaper market segment.
• Oita Godo Shimbun: Regional newspaper serving Oita Prefecture with multi-platform print and digital operations. Similar mid-sized regional publisher with comparable product portfolio and revenue mix.
• Miyazaki Nichinichi Shimbun: Kyushu regional newspaper serving Miyazaki Prefecture with comparable print subscription and local advertising business model. Similar scale and adjacent geographic market.
• Ehime Shimbun: Regional newspaper serving Ehime Prefecture in adjacent Shikoku region. Comparable business model including print, digital, and supplementary publications, and similar mid-sized scale.
• Kahoku Shimpo: Regional newspaper serving Miyagi Prefecture and broader Tohoku region with similar subscription and advertising revenue model. Comparable mid-sized regional publisher with similar multi-platform strategy.
• Niigata Nippo: Regional newspaper serving Niigata Prefecture with comparable print subscription, digital, and local advertising business model to Nagasaki Shimbun. Similar mid-sized scale and product structure.

Broad incumbents

• Chunichi Shimbun: Major regional newspaper group based in Nagoya with substantially larger circulation and broader geographic reach across the Chubu and Tokai regions. Provides a broader incumbent comparison for Nagasaki Shimbun's regional newspaper model.
• Hokkaido Shimbun: Largest regional newspaper in Hokkaido with extensive multi-platform operations, multiple subsidiaries, and substantial circulation. Comparable large-scale regional publisher with diversified business lines including events, real estate, and digital.
• Kobe Shimbun: Major regional newspaper serving Hyogo Prefecture (Kobe area) with similar subscription, advertising, and digital business model to Nagasaki Shimbun. Comparable scale regional publisher with diversified revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nagasaki_np
• YouTubeyoutube.com/channel/UCFD0UC7ZEa1uyqSiDcpJo6g
• Facebookfacebook.com/nagasakishimbun
• Instagraminstagram.com/nagasaki_np_sports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ad nagasaki-shimbun