emirates nbd bank saudi

What emirates nbd bank saudi does

Emirates NBD Bank Saudi Arabia (ENBD KSA) is a SAMA-licensed foreign bank branch of Emirates NBD Bank (PJSC), a publicly listed Dubai-based banking group, operating in the Kingdom of Saudi Arabia since 2003 under license 1/150. The bank offers a full-service banking proposition across retail (current accounts, savings, credit/debit cards, personal finance, auto lease, home finance), Priority and Private Banking (wealth management, fixed deposits, lending against secured assets, trust and estate planning, external asset management), Business and Corporate & Institutional Banking (commercial banking, trade finance, treasury, global markets), fully Sharia-compliant Islamic Banking, and Treasury services. Distribution spans physical branches and ATMs in Riyadh, agent banking via authorized SMSA branch locations, and a comprehensive digital banking ecosystem including ENBD X Online Banking, businessONLINE, smartBUSINESS, smartTRADE, a mobile banking app for iOS and Android supporting contactless NFC payments and biometric authentication, and 24/7 phone banking.

Revenue is generated primarily through interest and financing income on Sharia-compliant personal, auto, mortgage, and corporate facilities; transaction and account fees; credit card fees (annual fees, cash advance, foreign currency, late payment); corporate credit facility spreads (e.g., SAR 20M facility signed with Dar Albalad for Business Solutions Co.); and wealth management/advisory fees. Pricing examples disclosed include Infinite Credit Card at SAR 700 annual fee with 48.07% APR and tiered Visa debit card variants. The go-to-market is direct-to-consumer and direct-to-business via multi-channel acquisition, supported by card-linked promotions with Emirates Airlines, Zaps Premium, VOX Cinemas, Agoda, Hotels.com, and other lifestyle partners, plus social media, email/SMS, and website marketing.

The bank is regulated by the Saudi Central Bank (SAMA) and operates alongside the Emirates NBD Group's international network across the UAE, Saudi Arabia, Egypt, Singapore, UK, and India. Standalone revenue, headcount, and balance sheet metrics for the KSA branch are not disclosed in the available source material.

Name

emirates nbd bank saudi

Legal name

Branch of Emirates NBD Bank – KSA

Website

https://emiratesnbd.com.sa

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Emirates NBD Bank Saudi Arabia is a SAMA-licensed foreign bank branch of Emirates NBD Group offering retail, SME, corporate, treasury, Islamic, and private banking services to individuals and institutions in Saudi Arabia via branches, SMSA agent banking, and a comprehensive digital banking ecosystem.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Islamic Retail Banking (FSABAGAA)

akta.pro secondary industries

Islamic Corporate Banking (FSABAGAC), Islamic SME & Commercial Banking (FSABAGAB), Islamic Private Banking & Wealth (FSABAGAD), Islamic Trade Finance & Supply Chain (Shariah-compliant) (FSABAGAE), Islamic Treasury, Liquidity & Interbank (Commodity Murabaha, Sukuk Liquidity) (FSABAGAK)

Keywords

• Retail banking services
• Corporate banking services
• Islamic banking products
• Trade finance solutions
• Private wealth management

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Interest and Financing Income: Emirates NBD Saudi Arabia generates primary revenue through interest income on personal finance, auto lease, home finance (mortgages), credit cards, and corporate credit facilities. All financing products are Sharia-compliant, structured as Islamic finance arrangements.
2. Transaction and Account Fees: Fees from current accounts, time deposits, account management, wire transfers, ATM withdrawals, and currency exchange transactions.
3. Credit Card Fees: Annual membership fees, cash advance fees (2.75% of amount, max SAR 75), foreign currency transaction fees (2%), late payment fees (SAR 50), card replacement fees (SAR 15), and statement copy fees.
4. Corporate Credit Facilities: Revenue from Sharia-compliant credit facilities extended to corporate and SME clients, including letters of guarantee and working capital financing, such as the SAR 20M facility signed with Dar Albalad for Business Solutions Co.
5. Wealth Management and Advisory Fees: Fees from private banking investment services, external asset management, trust and estate planning, and investment advisory.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Emirates NBD Bank Saudi is a SAMA-licensed full-service commercial bank operating as a branch of Emirates NBD Bank (PJSC), offering retail current accounts, credit and debit cards, personal finance, auto lease, home finance, deposits, and digital banking to individual customers; Sharia-compliant current accounts, Mudaraba savings, and Wakala investment deposits under Islamic Banking; wealth management, advisory, and trust/estate planning to affluent and HNW clients; commercial banking, time deposits, business online platforms, and trade finance to SMEs and corporates; and treasury, FX, and corporate credit facilities to institutional clients.

Product overview

Emirates NBD Saudi Arabia operates as a full-service bank offering a comprehensive suite of banking products organized across multiple segments: Personal Banking (current accounts, credit cards, personal finance, auto lease, home finance), Priority Banking (wealth management, fixed deposits), Private Banking (investment advisory, trust and estate planning, external asset management), Business Banking (commercial banking, business online platforms), Corporate & Institutional Banking (trade finance, treasury), Islamic Banking (Sharia-compliant products including Mudaraba savings and Wakala deposits), and Treasury services. Digital access is provided through ENBD X Online Banking, businessONLINE, smartTRADE, Mobile Banking, and Phone Banking platforms. The bank also provides specialized services including Agent Banking through SMSA branches, DirectRemit international transfers, E-Statements document verification, and a Whistleblowing Reporting system. All Islamic products are overseen by an Internal Sharia Supervision Committee.

Differentiator

Problem solved

Functional benefit

Brands

• ENBD X: Digital banking platform for online banking services
• businessONLINE
• smartBUSINESS
• smartTRADE
• Al Mothmer Saving Account
• XAU Gold Account
• Rahhala Infinite Credit Card
• Zaps Premium

Products and services

• Personal Banking (Current Accounts, Credit Cards, Personal Finance, Auto Lease, Home Finance) Everyday banking solutions for salaried individuals in Saudi Arabia, including Current Accounts, mada and Visa Debit Cards (Electron, Platinum, Signature, Infinite), Credit Cards (Platinum, Platinum Plus, Infinite, Mazeed Platinum), Sharia-compliant Personal Finance (including Top-Up and Buy-Out), Sharia-compliant Auto Lease, and Sharia-compliant Home Finance (mortgages).
• Premium Banking Premium tier banking services for high-value retail customers with enhanced features, personalized service, and banking packages.
• Priority Banking Banking services for affluent customers offering Wealth Management Solutions, Fixed Deposits, exclusive Banking Solutions, current accounts, cards, and Lending Against Secured Assets with exclusive privileges.
• Private Banking Bespoke investment and financial services for high-net-worth individuals including External Asset Management Services, Investment Services (advisory), and Trust and Estate Planning, supported by CIO's Corner research reports.
• Business Banking Commercial banking services for businesses, SMEs, and self-employed individuals including Commercial Banking, Time Deposits, and Current Accounts, supported by businessONLINE and smartBUSINESS digital platforms.
• Corporate and Institutional Banking Comprehensive banking services for corporate and institutional clients including Trade Finance via smartTRADE, Treasury, Global Markets, and Sharia-compliant Corporate Credit Facilities (e.g., letters of guarantee, working capital financing).
• Islamic Banking Sharia-compliant banking products and services across retail and corporate segments including Islamic Current Account, Mudaraba Savings, Wakala Investment Deposit, and Islamic Financing Products (Personal Finance, Auto Lease, Home Finance), governed by an Internal Sharia Supervision Committee.
• Treasury Services Global markets and treasury services for managing foreign exchange, international transfers (DirectRemit), investments, and liquidity for corporate and institutional clients.
• AlMothmer Saving Account Sharia-compliant savings account with competitive profit rates for individual retail customers.
• XAU Currency Gold Account Gold investment account allowing customers to buy and hold gold in XAU currency denomination, with 1% cashback on gold purchases above SAR 1,000.
• Time Deposit Accounts Fixed-term deposit accounts offering guaranteed returns for specified periods, available to retail, priority, private, and business banking customers.
• Rahhala Infinite Credit Card Premium Visa Infinite credit card offering travel benefits including Visa Airport Companion lounge access, airport transfer services (Thriwe), luxury lifestyle concierge (Zaps Premium), purchase protection, extended warranty, travel insurance, and luxury hotel collection benefits. Annual fee SAR 700; APR 48.07%.
• DirectRemit International Money Transfer International money transfer service for fast and efficient cross-border remittances from Saudi Arabia.
• Auto Lease Sharia-compliant vehicle financing for purchasing or leasing automobiles for individual customers in Saudi Arabia.
• Home Finance (Islamic Mortgage) Islamic mortgage financing for purchasing residential property in Saudi Arabia, structured under Sharia principles.
• Personal Finance (Sharia-compliant) Sharia-compliant personal financing including Top-Up and Buy-Out options for individual retail customers.

Quantifiable outcome

• SAR 20M Sharia-compliant credit facility extended to Dar Albalad for Business Solutions Co. for letters of guarantee and working capital financing.
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SMSA (Saudi Arabian Airlines), Agent BankingcoreChannel Partner/ Reseller/ DistributorEmirates NBD Saudi Arabia offers agent banking services through authorized SMSA (Saudi Arabian Airlines) branch locations, enabling customers to apply for credit cards and access banking services outside traditional branch locations, extending the bank's physical distribution reach across Saudi Arabia.
• VisacoreTechnology or IntegrationVisa is the card network partner for Emirates NBD Saudi Arabia's credit and debit card portfolio, including Infinite, Platinum, Signature, and Electron cards. The partnership includes Visa Airport Companion lounge access program, concierge services, purchase protection, extended warranty, travel insurance, and luxury hotel collection benefits.
• Zaps PremiumminorGTM or Marketing PartnerZaps Premium provides luxury lifestyle services for Emirates NBD Rahhala Infinite Credit Card holders, including premium lounge access and concierge services at select locations.
• Agoda and Hotels.com (Visa travel partners)minorGTM or Marketing PartnerTravel booking platforms offering Emirates NBD cardholders exclusive discounts: up to 12% off Agoda bookings and 8% off Hotels.com bookings when using Visa Infinite credit card and the relevant promo code.
• KnowRoamingminorGTM or Marketing PartnerKnowRoaming offers Emirates NBD Visa Infinite credit card holders a 25% discount on all data roaming plans. Cardholders register with their card details on KnowRoaming to access the discounted plans.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Al Rajhi Bank: Largest Islamic bank in Saudi Arabia and the Kingdom's leading retail bank, with full personal, SME, corporate, and treasury offerings including Sharia-compliant mortgages and personal finance. Directly comparable to Emirates NBD KSA across retail, Islamic, and corporate banking, with much larger Saudi market share.
• Saudi National Bank (SNB): Saudi Arabia's largest bank by assets, formed through the merger of NCB and Samba, offering retail, corporate, private, and investment banking with the largest branch network in the Kingdom. A direct incumbent peer competing for the same retail, SME, corporate, and HNW segments as Emirates NBD KSA.
• Riyad Bank: One of the largest Saudi banks by assets, listed on Tadawul, providing retail, SME, corporate, and treasury services with a strong digital platform. Comparable to Emirates NBD KSA across the full banking stack and a key domestic competitor for corporate and treasury mandates.
• Banque Saudi Fransi: Major Saudi bank (with Crédit Agricole as a significant shareholder) offering retail, corporate, and investment banking plus wealth management. Comparable across the full banking stack and similar in profile to a foreign-affiliated, multi-segment bank operating in Saudi Arabia.
• Arab National Bank (ANB): Saudi bank with Emirates NBD among its historical shareholders (later sold to Bank of Montreal), providing personal, corporate, and private banking plus Islamic products. Comparable across retail, corporate, and Islamic banking and a natural Saudi-market peer.

Direct peers

• Alinma Bank: Saudi Sharia-compliant bank with personal, SME, corporate, and treasury offerings including Islamic mortgages, personal finance, and corporate facilities. Closely comparable to Emirates NBD KSA's Islamic Banking franchise and a direct competitor in Sharia-compliant retail and corporate products.
• Bank AlJazira: Saudi-listed bank (with National Bank of Bahrain as a significant shareholder) offering personal, SME, and corporate banking with a strong digital platform. Highly comparable as a Saudi bank with Gulf-region strategic shareholder competing across retail, SME, and corporate segments.
• Gulf International Bank Saudi Arabia (GIB KSA): Gulf-headquartered wholesale and treasury-focused bank operating in Saudi Arabia with corporate, investment, and Islamic banking capabilities. Comparable as a Gulf-rooted bank serving Saudi corporate and institutional clients, including treasury and trade finance.
• HSBC Saudi Arabia: Branch of HSBC operating in Saudi Arabia, offering corporate, investment, and wealth management services with cross-border connectivity. A direct comparable as a foreign bank branch in the Kingdom, particularly for corporate, treasury, and private banking.
• Saudi Investment Bank (SAIB): Saudi bank offering personal, SME, corporate, and treasury services with Sharia-compliant products and wealth management. Comparable across the full banking stack and a domestic competitor with similar product breadth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about emirates nbd bank saudi