sabine raab

What sabine raab does

Brandangels is a privately held Swiss branding and digital communication agency founded in 2005 by Sabine Raab and headquartered in Zollikon (Zürich), Switzerland, with additional offices in Bad Vilbel and Rösrath, Germany. The firm operates as a sole proprietorship (Brandangels Schweiz) with a six-person senior team covering art direction, creative direction, consulting, web design, and production. Its service portfolio spans branding and positioning, web design and development (delivered on Webflow, WordPress/Elementor, Shopify, and WooCommerce), packaging design, social media marketing, employer branding, event and activation, and dedicated verticals for yacht/luxury maritime and NGO/foundation clients. The agency's signature 'Ask-Think-Do' methodology is applied across hundreds of completed projects, and its client base includes NIVONA, Kneipp GmbH, SIX Group, Ronnefeldt, DOUGLAS Parfümerien, DIAMOS AG, EBS University, Büroplan, Ballwanz Immobilien, LBBW Immobilien, VELUTO, Adiuvantis, JAF Foundation, and Plant-a-Talent, alongside legacy logo associations with Jaguar, Roche, Mercedes-Benz, Novartis, TUI, Mövenpick, and Maggi.

The agency has productized generative AI capabilities under the 'KI Markenbilder' (AI Brand Images) service, which produces AI-generated key visuals, campaign imagery, animated packshots, explainer videos, and AI-optimized text content layered with the team's creative direction. The technology stack combines third-party generative AI tools with traditional design platforms and standard CMS/ecommerce frameworks rather than proprietary AI infrastructure. Pricing is project-based and quote-driven with a free initial 'Call an Angel' consultation, and go-to-market is consultative and referral-led across the DACH region, leveraging the agency's own website, Instagram (@brandangels_ch), and Sabine Raab's LinkedIn presence for top-of-funnel demand. Notable client outcomes include Ronnefeldt's 'BestMarke 2013/2014 and 2015/2016' recognition, leasing of 221 micro-apartments within roughly three months for 'The Bohomian' project, and NIVONA's headcount growth from 3 to 26 employees during an ongoing partnership that began in 2005.

Revenue is not publicly disclosed. The business is privately funded with no institutional investment, no subsidiaries, no M&A activity, and no regulatory actions on record. The operating model is a small, senior, partner-led creative agency with deep client relationships but limited scale and no documented growth signals beyond recent German office expansion and the addition of new service verticals.

Name

sabine raab

Legal name

Brandangels Schweiz

Website

https://brandangels.ch

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Branding and Digital Communication Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Guidelines, Governance & Brand Management (BPAFAEAF)

akta.pro secondary industries

Packaging & Product Brand Design (BPAFAEAG), Creative & Brand Campaign Development (BPAFAAAB), Employer Brand Strategy & Talent Branding (BPAFAEAH), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Brand strategy services
• Corporate identity design
• Website design development
• Packaging design services
• Social media marketing

Headquarters

HQ city

Zollikon

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Branding and Positioning Services: Brand strategy, positioning, brand language and tonality, branding and visual identity development. Project-based professional services with custom scope.
2. Web Design and Development: Website design, UX/UI, development, SEO/SEA optimization, digital campaigns. Project-based with ongoing maintenance options.
3. Packaging Design: Product packaging design services from concept to prototype, including 3D renderings and mock-ups.
4. Social Media Marketing: Content strategy, community building, influencer marketing, campaign management across social platforms.
5. Event and Activation: Event concept and execution, POS and retail activations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Brandangels provides project-based branding, positioning, corporate identity, website and e-commerce design, packaging design, social media marketing, yacht marketing, NGO communications, events, and activations. Its work spans strategy and concept development through creative production and digital implementation for companies, brands, and nonprofit organizations.

Product overview

Brandangels is a branding and digital communication agency founded in 2005 and based in Zürich, offering a comprehensive portfolio of marketing services. The agency's core offerings include: KI Markenbilder (AI-generated brand imagery), Webdesign & Websites (web development on Webflow, WordPress, Shopify, WooCommerce), Packungsdesign (packaging design), Social Media Marketing, Yacht Marketing, and NGO/Foundation branding services. Services are delivered through a structured 'ASK-THINK-DO' methodology covering research, concept development, and implementation. The company serves clients across diverse sectors including FMCG, luxury, technology, and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Brand Images AI-generated brand imagery service for companies and organizations needing key visuals, campaign imagery, product visualizations, and other visual brand content, combining artificial-intelligence tools with agency creative expertise.
• Web Design and Websites Website design and development service for companies and organizations seeking websites, landing pages, one-page sites, UX/UI design, and e-commerce implementations.
• Packaging Design Packaging design service for consumer brands covering concept and naming through packaging development, finished prototypes, 3D renderings, mock-ups, and sustainable packaging solutions.
• Social Media Marketing Social media strategy and content service for brands needing content conception, editorial planning, community building, channel strategy, campaigns, activations, and influencer marketing across major social platforms.
• Yacht Marketing Specialized marketing service for yacht brands, owners, and charter companies combining branding, design, website development, social media, and professional photo, video, and 360-degree content production.
• NGOs and Foundations Branding and digital communication service for nonprofit organizations, foundations, and social enterprises needing brand positioning, website development, and impact communication.
• Branding and Positioning Brand strategy service for companies and organizations covering positioning, brand language and tonality, visual branding, and corporate identity development.
• Events and Activations Event and activation service for companies and brands requiring event concepts, execution, point-of-sale activations, retail activations, and brand-experience design.

Quantifiable outcome

• Hundreds of projects completed using structured methodology
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Kelava Online MarketingminorGTM or Marketing PartnerDigital marketing specialist partner collaborating on online marketing projects including Google Ads campaigns, landing pages, and social media management. Referenced in Büroplan, The Bohomian, Diplomatenviertel, and Nivona projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Strichpunkt: Stuttgart- and Berlin-based independent brand design agency offering brand strategy, corporate design, and digital communication for enterprise clients in the DACH region. Directly comparable boutique positioning, similar service mix (brand, digital, packaging), and similar client caliber.
• MetaDesign: Berlin-based brand consultancy with deep heritage in corporate identity, brand strategy, and design systems. Closely comparable in service scope (brand strategy, identity, digital) and DACH enterprise client base, though larger in headcount.
• KMS Team: Munich-based brand consultancy providing brand strategy, identity, communication, and digital services for enterprise clients. Closely comparable service mix and DACH enterprise client focus, with a similar senior-creative boutique model.
• Meiré und Meiré: Cologne-based independent brand and design agency with strong portfolio work across brand identity, packaging, and digital. Directly comparable as a senior-led DACH boutique with similar artistic orientation and premium client roster.

Regional players

• Wirz: Swiss advertising and brand agency headquartered in Zürich. Operates in the same geography as Brandangels with overlapping brand communication services; comparable boutique-to-mid-market positioning with stronger media/ advertising scope.

Broad incumbents

• Jung von Matt: Hamburg-headquartered creative agency network with full-service brand, advertising, and digital capabilities across DACH and internationally. Overlaps with Brandangels on brand campaign work but competes at significantly larger scale and broader scope.
• Scholz & Friends: Hamburg-based creative agency group with strong brand strategy, corporate design, and integrated campaign expertise. Comparable on brand strategy services but operates at network scale rather than boutique size.
• Serviceplan Group: Munich-headquartered independent agency group, Europe's largest independent creative and media network. Competes with Brandangels on integrated brand communications but at substantially greater scale and breadth.
• Grabarz & Partner: Hamburg-based independent creative agency with integrated brand, advertising, and digital capabilities serving DACH enterprise clients. Comparable on creative campaign work but operates at larger scale and broader service scope.

Emerging players

• denkwerk: Cologne-based digital agency combining strategy, creative, and technology services with focus on digital-first brand experiences. Partial overlap with Brandangels' web and social media offerings; comparable size tier with stronger technical execution focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/sabine-raab-%F0%9F%91%BC%F0%9F%8F%BB-brandangels-a7284ba0
• Instagraminstagram.com/brandangels_ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sabine raab