wellness council of indiana

What wellness council of indiana does

Wellness Council of Indiana (WCI) is an Indianapolis-based nonprofit membership organization founded in 1988 that guides Indiana employers and communities in developing and implementing comprehensive workplace well-being strategies. It operates as a program affiliate of the Indiana Chamber of Commerce, sharing headquarters at 115 W. Washington St., Suite 850 South, and leveraging the Chamber's event infrastructure and employer network. Its core programs include AchieveWELL (a workplace wellness recognition framework), Indiana Healthy Communities (community-level health initiatives), Indiana Workforce Recovery (recovery-ready workplace support), Indiana Workplace Well-Being Badges, the Quit Now smoking-cessation tool, and ChamberCare health benefits for small business members. Through WCI Academy, it delivers credentialed mental health training such as Mental Health First Aid, Working Minds, QPR and Naloxone, and MHFA Refresher, recognized by SHRM and HRCI for professional development credits.

Revenue is generated primarily through tiered annual membership dues calculated at $3 per employee per year (with a $300 minimum and $3,000 maximum), supplemented by per-seat training and event fees that are discounted for members. Distribution is regional and direct: the organization sells memberships online, hosts in-person training and signature events (including the annual Indiana Wellness Summit and Recovery at Work series) across multiple Indiana counties, and increasingly offers virtual training options. Customer concentration sits across Indiana employers of all sizes, with named case studies spanning healthcare, insurance, manufacturing, construction, and professional services. No technology platform, API, or AI capability is offered; WCI is a service-based nonprofit whose value proposition rests on credentialed training, statewide reach, and Chamber affiliation rather than proprietary software.

Name

wellness council of indiana

Legal name

Wellness Council of Indiana, Inc.

Website

https://wellnessindiana.org

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Wellness Council of Indiana is an Indianapolis-based nonprofit founded in 1988 that helps Indiana employers and communities build workplace well-being programs through membership, credentialed training, and statewide recognition initiatives affiliated with the Indiana Chamber of Commerce.

Ownership category

akta.pro rank

Product category

Workplace Wellness Services

NAICS

Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Workplace wellness programs
• Employee wellbeing services
• Mental health training
• Community health initiatives
• Workforce recovery programs

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees calculated at $3 per employee per year with a $300 minimum and $3,000 maximum cap. This provides organizations access to workplace wellness resources, recognition programs, best practice sharing, and community engagement opportunities.
2. Training and Event Fees: Revenue from training programs including Mental Health First Aid ($240-$355), Working Minds training ($225-$295 for employee-focused, $275 for manager-focused), QPR and Naloxone Training ($175-$225), Mental Health Support Skills Refresher ($200-$280), and various Recovery at Work events. Free for members, with non-member fees ranging from $30-$355 per session.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wellness Council of Indiana is a nonprofit membership organization that sells employer memberships and associated wellness programming to Indiana-based organizations. Its core deliverables are the AchieveWELL recognition program, Indiana Healthy Communities initiative, Indiana Workforce Recovery program, Indiana Workplace Well-Being Badges, employer consultations, and certified training courses (Mental Health First Aid, Working Minds, QPR and Naloxone, Mental Health Support Skills Refresher, Recovery at Work Series) delivered through WCI Academy and regional events across Indiana counties.

Product overview

The Wellness Council of Indiana is a nonprofit organization offering a comprehensive suite of workplace wellness programs and services. Its core offerings include the AchieveWELL recognition program, Indiana Healthy Communities initiative, Indiana Workforce Recovery program, and Indiana Workplace Well-Being Badges. The organization provides employer consultations, access to the Wellness Services Directory, and ChamberCare health care options for Indiana Chamber members. Through WCI Academy, it delivers mental health training programs including Mental Health First Aid, The Working Minds Training, QPR and Naloxone Training, and Mental Health Support Skills Refresher. The Indiana Small Business Workplace Well-Being Connection Series provides regional training across multiple counties, while the annual Indiana Wellness Summit serves as the premier gathering for wellness professionals. The organization also offers the Quit Now Tool for smoking cessation support.

Differentiator

Problem solved

Functional benefit

Brands

• AchieveWELL: Workplace recognition program for member companies demonstrating wellness excellence
• Indiana Healthy Communities
• Indiana Workforce Recovery
• WCI Academy
• Indiana Workplace Well-Being Badges

Products and services

• AchieveWELL

Quantifiable outcome

• When employees strongly agree their organization cares about their overall wellbeing, they are significantly more likely to be engaged at work, recommend their organization, and less likely to feel burned out or seek new employment

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Indiana Chamber of CommercecoreStrategic or Co-development PartnerThe Wellness Council of Indiana operates as a program/affiliate of the Indiana Chamber of Commerce, sharing office space at 115 W. Washington St. in Indianapolis and utilizing the Chamber's event infrastructure and member network. WCI events are hosted at Indiana Chamber venues, and staff contacts use @indianachamber.com email addresses. The Chamber provides administrative infrastructure while WCI focuses on wellness programming.
• Indiana Chamber of CommercecoreGTM or Marketing PartnerJoint marketing and event delivery through the Indiana Wellness Summit and other regional events. WCI collaborates with the Chamber on membership promotions, with Chamber members receiving access to WCI wellness programs and resources.
• SHRM (Society for Human Resource Management)flagshipStrategic or Co-development PartnerFormal recognition arrangement allowing WCI to offer SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCP certifications. This partnership validates WCI's training quality and enables HR professionals to maintain certifications through WCI programs.
• HRCI (Human Resource Certification Institute)flagshipStrategic or Co-development PartnerFormal recognition arrangement allowing WCI to offer recertification credit hours toward multiple HRCI certifications including aPHR, aPHRi, PHR, PHRca, SPHR, GPHR, PHRi, and SPHRi. This partnership enhances WCI's value proposition for HR professionals.
• University of Southern IndianaminorStrategic or Co-development PartnerHost venue for Recovery at Work events in Vanderburgh County, providing physical space and local credibility for workforce recovery training programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Spring Health: Spring Health is a venture-backed employer mental health platform providing on-demand therapy, coaching, and mental health training. It is an emerging digital competitor to WCI's traditional in-person training model and represents the type of capital-rich, scalable platform that could erode WCI's mid-market and enterprise training revenue.

Direct peers

• Health Enhancement Research Organization (HERO): HERO is a nonprofit dedicated to workplace health, well-being, and performance research and education. Like WCI, it serves employers seeking evidence-based wellness guidance, though HERO operates at a national level with a stronger research orientation, making it a strong direct peer for benchmarking.
• QPR Institute: The QPR Institute licenses and trains providers of QPR (Question, Persuade, Refer) suicide prevention training, which WCI delivers in Indiana. It is a direct upstream peer for the QPR portion of WCI's training catalog and competes for the same employer suicide prevention training budget.
• Wellness Councils of America (WELCOA): WELCOA is the national umbrella organization for workplace wellness councils, of which state-level bodies like WCI are typically affiliates. It offers similar membership-based workplace wellness resources, benchmarking tools, and recognition programs, making it the most directly comparable peer to WCI's mission and operating model.
• National Council for Mental Wellbeing: The National Council is the originator and primary licensor of Mental Health First Aid (MHFA), one of WCI's core training programs. It is the most direct peer with respect to WCI's MHFA training revenue stream and competes for the same employer training dollars.

Broad incumbents

• American Cancer Society Workplace Wellness: The ACS runs employer-facing workplace wellness and screening programs that compete for the same corporate wellness budget and HR decision-maker attention as WCI, though at a national scale with deeper disease-specific expertise.
• American Heart Association Workplace Health: The AHA operates a national workplace health platform including recognition programs, training, and toolkits targeting employer wellness buyers. It competes for the same employer wellness budget allocation as WCI, but at far greater national scale and brand recognition.
• Partnership for Workplace Mental Health: A program of the American Psychiatric Association Foundation, this organization advances employer mental health strategy at a national level. It is a broader incumbent serving the same employer mental health buyer as WCI but at national scale, providing a useful comparator for WCI's mental health programming depth.

Others

• Society for Human Resource Management (SHRM): SHRM is WCI's flagship training-credentialing partner and the dominant HR professional association. While not a competitor, SHRM's own learning catalog and statewide chapters compete for some of the same HR professional development training spend that WCI targets through its PDCs-accredited programs.
• Indiana Chamber of Commerce: WCI's strategic parent/affiliate. While not a competitive peer, the Indiana Chamber provides WCI's distribution, brand association, and administrative infrastructure, and its broader member benefits portfolio (including ChamberCare health plans) directly competes with adjacent wellness offerings WCI promotes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wellness-council-of-indiana
• Instagraminstagram.com/wellnesscouncil_in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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