nordic-knot

What nordic-knot does

Nordic Knot is a Stockholm-based, privately held direct-to-consumer e-commerce company founded in 2016 that designs and sells Scandinavian-inspired home textiles. Its product portfolio spans three core categories: rugs, curtains, and bedding, marketed under a unified Nordic design language. The company operates a single proprietary digital channel at nordic-knot.com and ships to end consumers, positioning itself in the design-led home furnishings segment rather than mass-market home goods.

The business model is a classic DTC retail structure: Nordic Knot sources or produces textile goods, applies design and branding, and sells directly to individual consumers through its own online storefront, capturing full margin and owning the customer relationship. There is no evidence in the input of wholesale distribution, marketplace listings, retail partnerships, or B2B contracts. The customer base consists of individual end-consumers purchasing home furnishings, with no disclosed segmentation by geography, income, or channel beyond what a single-region DTC site implies.

The underlying technology stack is not disclosed in the input, but the operational footprint is consistent with a lean e-commerce operator: a website, payment processing, logistics partnerships for fulfillment, and basic marketing. No headcount, funding history, revenue figures, leadership team, or strategic milestones are evidenced in the available data, which limits any forward-looking assessment to inference from category and operating model alone.

Name

nordic-knot

Website

https://nordic-knot.com

Company type

Private

Founded year

2016

Short description

Nordic Knot is a Stockholm-based direct-to-consumer e-commerce company, founded in 2016, that designs and sells Scandinavian-inspired rugs, curtains, and bedding to individual consumers through its own online storefront at nordic-knot.com.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Curtain and Linen Mills (31412)

akta.pro primary industry

Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)

Keywords

• Scandinavian home textiles
• Designer area rugs
• Linen bedding products
• Modern home decor
• Direct-to-consumer furnishings

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Core offering

Nordic Knot designs and sells Scandinavian-inspired home textile products, including rugs, curtains, and bedding. The company operates as a direct-to-consumer e-commerce brand, offering its own product line to individual customers through its online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugs

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Sferra: Heritage luxury linen brand known for premium bedding and table linens; competes directly with Nordic Knots in the high-end bedding and home-textile segment.
• Frette: Italian luxury linens brand with global presence in premium bedding and home textiles; competes with Nordic Knots for affluent customers seeking high-end home textiles.
• Ruggable: DTC-first rug brand selling machine-washable rugs online; competes directly with Nordic Knots in premium e-commerce rug category with similar target customer and business model.
• Tumble: DTC rug brand offering design-forward, mid-to-premium rugs sold directly to consumers; overlaps with Nordic Knots on aesthetic positioning and online-only distribution.
• Beni Rugs: DTC retailer of vintage and custom Beni rugs with a premium positioning; competes with Nordic Knots for design-conscious online rug buyers.
• Hawkins New York: Design-led DTC home brand offering premium textiles, tabletop, and home goods; closely comparable to Nordic Knots on aesthetic-driven DTC model and curated assortment.

Broad incumbents

• Crate & Barrel: Large multi-category home-furnishings retailer; offers overlapping rugs, curtains, and bedding categories at a broader price range than Nordic Knots.
• Loloi Rugs: Established rug and home-textile brand with broad wholesale and DTC distribution; overlaps with Nordic Knots in the rug category but at a larger scale and broader price spectrum.
• West Elm: National premium home-furnishings retailer with strong rugs, curtains, and bedding assortment; competes with Nordic Knots for premium home customers and design-led positioning.
• CB2: Modern home-furnishings retailer from the Crate & Barrel family focused on design-forward rugs, textiles, and decor; competes for similar design-conscious customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nordic-knot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nordic-knot