mojo candle

What mojo candle does

Mojo Candle Co is a privately held, founder-owned Australian business that designs, hand-pours, and sells home-fragrance products built around a sustainability narrative. Its core output is 100% soy wax candles poured into reclaimed wine and beer bottles, complemented by handcrafted ceramic candles (in partnership with Melbourne ceramicist Daisy Cooper), reed diffusers in reclaimed beer bottles, candle care accessories, and curated gift boxes. All production takes place in the company's studio in Moss Vale, NSW (Southern Highlands) and is powered by 100% Australian Greenpower renewable energy, with carbon-offset deliveries. The company was founded by Monty and Jo, who run a small, tightly knit team and publicly report having diverted more than 60,000 glass bottles from landfill annually.

The business operates a dual-channel go-to-market model. Direct-to-consumer sales flow through a Shopify storefront with multi-currency support (USD, AUD, GBP, EUR and many others), enabling international shipping alongside free domestic delivery on orders over A$149. Wholesale distribution reaches 300+ Australian stockists across wineries, gift stores, museums (including the Museum of Contemporary Art Sydney, National Museum of Australia, and Australian Museum), galleries, florists, day spas, hair salons, and eco stores. Unit pricing spans from A$5 greeting cards to A$108 gift boxes, with core candles in the A$44–A$55 range and ceramic candles at A$55–A$80.

Mojo has built a tiered sub-brand portfolio on top of its original wine-bottle candle range: the Black Label Collection (masculine fragrances), the Australiana Collection (native flora scents), the Gold Collection (premium tier), and a rotating slate of Limited Editions that includes artist collaborations (e.g., Louisa de Haas's Neon Bloom) and cause-led products (Indigo Glow for Jeans for Genes). The company carries no external institutional funding, no parent entity, and no public revenue disclosure, and sells to a customer base split between eco-conscious consumers, gift buyers, and wholesale/retail stockists across Australia and, increasingly, international DTC channels.

Name

mojo candle

Legal name

Mojo Candle Co

Website

https://mojocandleco.com.au

Company type

Private

Operating status

Operating

Short description

Mojo Candle Co designs and hand-pours 100% soy wax candles and reed diffusers in reclaimed wine and beer bottles, plus handcrafted ceramic candles, selling direct-to-consumer globally and wholesale to over 300 Australian stockists including museums, wineries, and gift stores.

Ownership category

akta.pro rank

Product category

Home Fragrance Candles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE)

Keywords

• Soy wax candles
• Reclaimed bottle candles
• Home fragrance
• Reed diffusers
• Sustainable gifting

Headquarters

HQ city

Moss Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce storefront and retail stockists. Products include wine bottle candles, ceramic candles, beer bottle diffusers, candle care accessories, and gift boxes.
2. Wholesale Distribution: B2B sales to 300+ stockists across Australia including wineries, gift stores, museums, galleries, florists, day spas, hair salons, and eco stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mojo Candle Co designs, produces, and sells handcrafted 100% soy wax candles and reed diffusers, primarily poured into reclaimed wine and beer bottle vessels, alongside reusable ceramic vessels. Products are handcrafted at the company's studio in the Southern Highlands of NSW, Australia, using 100% natural biodegradable soy wax, premium fragrances, and powered by 100% Australian Greenpower renewable energy.

Product overview

Mojo Candle Co is a sustainable home fragrance company offering handcrafted candles and diffusers primarily made with reclaimed wine and beer bottle vessels. The core portfolio centers on Original Wine Bottle Candles and Beer Bottle Diffusers, supplemented by handcrafted ceramic candles made in collaboration with Melbourne artisan Daisy Cooper. The product line includes sub-brands such as Black Label (masculine fragrances), Australiana (Australian native flora scents), Gold Collection (luxury tier), and Limited Edition collaborations with artists. The company also offers personalization services, candle care accessories, and curated gift boxes. All products are made with 100% soy wax and premium fragrances, handcrafted in the Southern Highlands of NSW, Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Australiana Collection: Candles inspired by Australian native flora and landscapes, using Mojo's signature reclaimed wine bottle vessels.
• Black Label Collection
• Gold Collection
• Limited Editions
• Ceramic Collection

Products and services

• Original Wine Bottle Candles Handcrafted 100% soy wax candles poured into reclaimed wine bottle vessels; core signature range featuring 13 varieties such as French Pear, Coconut & Lime, and Moroccan Spice, sold to retail consumers.
• Black Label Wine Candles Collection of 8 soy wax candles with masculine-themed fragrances such as Cedar & Saffron, Leather & Wood, and Campfire, presented in green glass wine bottle vessels.
• Beer Bottle Diffusers Eco-luxe reed diffusers poured into reclaimed beer bottles with premium-grade diffuser oil, available in 7 fragrance variants including Freshwater, Tobacco & Hay, and Barber Shop.
• Ceramic Candles
• Australiana Collection A 4-product candle collection inspired by Australian native flora and landscapes, including Bottlebrush, Kakadu Plum, Mimosa Wattle, and Wild Flowers scents, in reclaimed wine bottle vessels.
• Gold Collection Premium luxury candle collection of 3 candles including Ambiente, Elysian, and Illume presented in gold-accented vessels.
• Limited Edition Candles Curated limited edition candles including artist collaborations (e.g., Neon Bloom with Louisa de Haas, Indigo Glow for Jeans for Genes) and seasonal editions such as Autumn Lumiere, Mountain Pine Christmas, and Shanghai Blossom.
• Personalised Wine Bottle Candles Custom wine bottle candle service ($44.00) allowing customers to add personalised messages and choose scents for special occasions including Valentine's Day.
• Candle Care & Accessories Candle care accessories including Wick Trimmers and Candle Care Kits to extend candle burn life, plus greeting cards.
• Gift Boxes & Gift Cards Curated gift boxes including Mini Chocolate Box ($47), The Chocolate Box ($86), Deluxe Chocolate Box ($94), The Wine Box ($101), and Southern Highlands Box ($108), plus Mojo e-gift cards ($18.03).

Quantifiable outcome

• 60,000+ glass bottles saved from landfill annually
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Daisy Cooper CeramicscoreStrategic or Co-development Partner · 1 January 2021Ceramic vessels handcrafted in Melbourne by Daisy Cooper. Mojo Candle Co handpours soy wax in the Southern Highlands, creating a unique ceramic candle collection. Available in 5 colorways and 2 sizes with refill options.
• Louisa de HaascoreStrategic or Co-development PartnerArtist collaboration for limited edition Neon Bloom candle. Louisa de Haas is a Southern Highlands artist known for abstract, intuitive, and vibrational artwork using luminous acrylics and neon pigments. The collaboration combines her art with Mojo's signature fragrance expertise.
• Jeans for GenesminorStrategic or Co-development PartnerLimited edition Indigo Glow candle with all profits donated to Jeans for Genes, supporting vital medical research into childhood genetic conditions and cancer.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Boy Smells: Premium unisex candle brand known for distinctive packaging, fragrance storytelling, and cult DTC following. Highly comparable to Mojo's premium positioning, design-led branding, and gifting-focused go-to-market.
• Voluspa: Premium candle house with distinctive decorative vessels and strong wholesale presence in design and gift retailers. Comparable to Mojo across premium price points, vessel-centric design, and wholesale-led distribution.
• Glasshouse Fragrances: Australian premium home fragrance brand offering candles and diffusers across multiple collections. Most direct domestic peer to Mojo given shared Australian origin, premium positioning, and similar product form factors, though Glasshouse operates at significantly larger scale.
• Paddywax: Candle brand specializing in reusable and apothecary-style vessels with broad wholesale distribution. Direct peer in the upcycled/reusable vessel candle category that Mojo anchors with its reclaimed bottle line.
• Brooklyn Candle Studio: Small-batch, design-forward candle brand with minimal aesthetic and artist collaborations. Comparable to Mojo's handcrafted, design-led approach and limited-edition artist partnership model.
• Otherland: DTC premium candle company built around visually distinctive vessels and gift-worthy packaging. Closely comparable to Mojo's vessel-as-design-object positioning and gifting-led merchandising strategy.
• Maison La Bougie: Premium hand-poured candle brand with focus on clean ingredients and design-led vessels. Comparable to Mojo's handcrafted production, 100% soy wax formulation, and vessel-as-design-object positioning.

Broad incumbents

• Cire Trudon: Heritage luxury candle maker positioned as a decorative home object. Comparable to Mojo's positioning of candles as design/decor pieces and its premium pricing for vessels with post-use aesthetic value.
• NEST Fragrances: Established premium home fragrance brand spanning candles, diffusers, and bath, distributed through specialty retail and DTC. Overlaps with Mojo in the premium candle and diffuser category but operates with broader portfolio and larger scale.
• Diptyque: Global luxury fragrance and candle house with strong brand equity across department stores and own retail. Adjacent incumbent that competes for the same premium gifting and home fragrance spend, though with a much broader portfolio and global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mojocandleco
• Instagraminstagram.com/mojocandleco
• LinkedInlinkedin.com/company/mojo-candle-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mojo candle