BLOOM Outdoor Möbel

What BLOOM Outdoor Möbel does

BLOOM Outdoor Möbel is a German family-founded company established in 2004 by the Hättich family and headquartered in Mühlacker, Germany. It designs and manufactures handcrafted outdoor furniture through vertically integrated production, with PT Mandiri Niaga Indonesia operating a 17,000 m² manufacturing facility in Semarang, Indonesia. Products use olefin fiber, Quick-Dry Foam, HPL tabletops, marine-grade aluminum, and sustainably sourced teak; the company also provides a 3D Room Planner for product and space visualization.

The company serves hospitality operators, cruise lines, and residential customers through direct-to-consumer and enterprise field-sales channels. Its disclosed operating footprint includes 300+ hotels, 15+ cruise ships, 40 countries, 5,000+ cruise-ship pieces, and 8 cruise lines, with named customers including Ritz-Carlton, Four Seasons, St. Regis, Hilton, Hyatt, Disney Cruise Line, AIDA, and Adora Cruises. The portfolio includes KALI, HEMOSPHERE, LOFT, IVY, and NALU collections plus scatter pillows, planters, cushion boxes, and protection covers. Commercial terms include 7-year private and 5-year commercial warranties, 10–14 week delivery, a 30% deposit, and a 3% discount for 100% prepayment; the company is a privately held German GmbH with no external investors.

Name

BLOOM Outdoor Möbel

Legal name

BLOOM Outdoor Möbel GmbH

Website

https://bloom-outdoor.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

BLOOM Outdoor Möbel is a German family-founded manufacturer of handcrafted outdoor furniture for hospitality, cruise, and residential customers, supported by vertically integrated production in Indonesia and direct-to-consumer and enterprise sales.

Ownership category

akta.pro rank

Product category

Outdoor Furniture

NAICS

Upholstered Household Furniture Manufacturing (337121), Institutional Furniture Manufacturing (337127)

SIC

Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Outdoor furniture
• Hospitality furniture
• Cruise ship furniture
• Handcrafted patio furniture
• Marine-grade outdoor furniture

Headquarters

HQ city

Mühlacker

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Outdoor Furniture Sales: One-time sale of handcrafted outdoor furniture including lounge sets, dining sets, daybeds, sun loungers, chairs, tables, planters, and accessories. Products ordered on-demand and customized per customer specifications. No subscription model.
2. Customization and Bespoke Orders: Custom furniture configurations, color combinations, and bespoke pieces tailored to specific hospitality or cruise requirements. Professional services for project-specific designs.
3. Accessories and Replacement Parts: Scatter pillows, replacement cushions, protection covers, and other accessories sold alongside main furniture products

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BLOOM Outdoor Möbel designs and manufactures handcrafted premium outdoor furniture, including lounge collections, dining sets, daybeds, sun loungers, hanging chairs, planters, scatter pillows, cushion boxes, and protection covers. Furniture is built in a vertically integrated facility in Semarang, Indonesia, using marine-grade aluminum frames, Olefinfaser fabric, Quick-Dry Foam cushioning, and traditional Indonesian weaving techniques, and is sold directly to luxury hotels, cruise lines, and private residences worldwide.

Product overview

BLOOM Outdoor Möbel is a handcrafted premium outdoor furniture manufacturer combining traditional Indonesian craftsmanship with German quality standards. The company operates as a fully vertically integrated manufacturer with its own production facility in Semarang, Indonesia, serving the hospitality, cruise, and private residential markets worldwide. The product portfolio comprises multiple named furniture collections (KALI, HEMISPHERE, LOFT, IVY, NALU) featuring woven fiber, rope, and aluminum frame construction with weather-resistant materials including Olefinfaser fabric, Quick-Dry Foam cushioning, and HPL tabletops. The collections include modular lounge systems, dining sets, hanging chairs, daybeds, and terrace loungers, complemented by accessories including scatter pillows (DEKOKISSEN in 6 sizes), planters (PFLANZKÜBEL in TECTONA/VOLTA series), cushion boxes, and custom-fit protection covers. A 3D room planner service enables customer visualization and configuration.

Differentiator

Problem solved

Functional benefit

Products and services

• KALI Collection Lounge furniture collection with spherical and curved silhouettes featuring a unique dual-weave fiber construction. Includes lounge armchairs (with 360-degree rotation mechanism), floating and standing daybeds, and side tables. Designed for gardens, terraces, balconies, and small outdoor spaces.
• HEMISPHERE Collection Freestanding outdoor swing chairs on frames with elegant floating design and open weave pattern. Combines inviting coziness with stylish living for terraces, balconies, or gardens.
• LOFT Collection Modular lounge collection transforming terraces into outdoor living rooms. Features Olefinfaser fabric (UV-resistant, water-resistant) with removable machine-washable covers, Quick-Dry Foam base, and anti-slip back cushions. Fully weatherproof for year-round outdoor use.
• IVY Collection Modern dining table series with slim-tapered legs and ultra-thin tabletop. Available in 12 models including dining tables and lounge coffee tables; pairs with IVY dining chairs for complete outdoor dining sets.
• NALU Collection Outdoor furniture series with hand-woven olefin cord in characteristic weave pattern over marine-grade powder-coated aluminum frame. Includes chairs, armchairs, sofas, lounge chairs, and matching coffee/side tables. QuickDryFoam cushion filling for rapid rain drying. Available in 7 models.
• DEKOKISSEN (Scatter Pillows) Outdoor scatter pillows in six sizes (30x30, 40x40, 50x50, 60x60, 65x50, 70x70 cm) with Quick-Dry Crush filling. UV-resistant removable covers in olefin or acrylic fabric. Prices range from €30 to €100 including VAT.
• PFLANZKÜBEL (Planters) Handcrafted planters in three sizes (S, M, L) across TECTONA and VOLTA series. Weather-resistant, frost-hardy, available in various colors, shapes (tall, low, rectangular, square, round, angular, trapezoid), and configurations. Prices range from €235 to €875 including VAT.
• CUSHION BOXES (Kissenboxen) Waterproof cushion storage boxes protecting furniture cushions and outdoor accessories from weather. Available in M, L, and XL sizes with wheels and handles. 100% waterproof design.
• SCHUTZHÜLLEN (Protection Covers) Custom-fit protective covers made from 600D polyester with PU coating. Features thermowelded seams for complete waterproofing, adjustable cord locks for wind-resistant fit. 10,000mm water column rating, breathable, mold-resistant, UV-resistant, machine washable at 30 degrees.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Expansion highlights4 records

Direct peers

• Manutti: Manutti is a Belgian premium outdoor furniture brand producing designer collections for high-end residential and hotel projects. Both BLOOM and Manutti compete in the upper segment of the outdoor furniture market with craftsmanship-led production and strong presence in five-star hotel specifications.
• Mamagreen: Mamagreen is a premium outdoor furniture maker with Indonesia-based manufacturing producing teak, aluminum, and woven collections for hospitality and residential customers. Direct comparable to BLOOM in craftsmanship positioning, material strategy, and international hospitality customer base.
• Dedon: Dedon is the leading German-based premium woven outdoor furniture brand with similar positioning to BLOOM — combining artisanal fiber craftsmanship with hospitality-grade durability and serving top-tier hotels and residences worldwide. Both companies are vertically integrated manufacturers targeting luxury hospitality with weather-resistant design.
• Kettal: Kettal is a Spanish premium outdoor furniture maker known for designer collaborations and high-end aluminum, teak, and textile collections serving luxury hospitality and residences. Overlaps with BLOOM on target customer (luxury hospitality), geographic reach, and design-led positioning.
• Tribù: Tribù is a Belgian premium outdoor furniture designer-manufacturer focused on luxury hospitality and high-end residential projects worldwide. Both BLOOM and Tribù position at the top end of the outdoor furniture market with designer-led collections and a strong presence in five-star hotel specifications.
• Gloster Furniture: Gloster is a UK-headquartered premium outdoor furniture manufacturer serving luxury hotels, restaurants, and residences globally with teak, woven, and aluminum collections. BLOOM and Gloster compete head-to-head in luxury hospitality outdoor specifications, with overlapping material choices and design philosophies.
• TUUCI: TUUCI designs and manufactures premium marine-grade outdoor furniture, shade structures, and daybeds for luxury hotels, resorts, and cruise ships. Both BLOOM and TUUCI are US-European manufacturers focused on heavy-commercial hospitality and maritime clients with weather-defying specifications.
• Harbour Outdoor: Harbour Outdoor is a premium outdoor furniture manufacturer whose teak, aluminum, and woven collections target luxury residential and hospitality projects globally. Comparable to BLOOM in material philosophy (marine-grade, handcrafted) and tier-1 designer specification channels.
• RODA: RODA is an Italian luxury outdoor furniture brand offering teak, metal, and upholstered collections for high-end residential and hospitality use. Direct comparable to BLOOM in premium material selection, designer aesthetic, and international hospitality customer profile.

Broad incumbents

• Fermob: Fermob is a French outdoor furniture manufacturer with broader portfolio reach across residential, hospitality, and commercial outdoor categories. While positioned more accessibly than BLOOM (mid-premium versus ultra-premium), Fermob overlaps materially on hospitality channel, outdoor living products, and European manufacturing footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLOOM Outdoor Möbel