Audi Zentrum Ingolstadt - Karl Brod

What Audi Zentrum Ingolstadt - Karl Brod does

Audi Zentrum Ingolstadt - Karl Brod GmbH is an authorized multi-brand automotive retailer headquartered at Neuburger Straße 75, 85057 Ingolstadt, Germany. The company holds authorized dealer status for five Volkswagen Group marques — Audi, Volkswagen, SEAT, Cupra, and Skoda — and operates from a single physical showroom in the city where Audi AG itself is headquartered. Its core activities span new vehicle sales, used vehicle sales, authorized service and repair, parts and accessories retail, and vehicle rental.

The company runs an integrated e-commerce channel at audi-ingolstadt-shop.de that sells parts, accessories, lifestyle merchandise, and dedicated electric-mobility products under sub-brands including the Audi Shop, the Audi E-Mobility Shop, and Audi Collection. The digital storefront extends the dealership's commercial reach beyond the Ingolstadt catchment to Germany-wide customers, with logistics handled through DPD and payments processed via PayPal and Klarna. The company also markets through Facebook, Twitter, Instagram, WhatsApp, and email, and surfaces a single named point-of-contact, Alexander Schefner, for the online shop.

The business model combines unit-margin economics from new and used vehicle sales, recurring service and warranty revenue from authorized repair operations, ancillary margin from parts and accessories (both in-store and online), and utilization-driven revenue from a vehicle rental offering. Customer segments are predominantly retail consumers, with the multi-brand authorization expanding the pool to buyers across the VW Group lineup rather than Audi customers alone. No revenue, headcount, funding, or M&A activity is disclosed in the source material.

Name

Audi Zentrum Ingolstadt - Karl Brod

Legal name

Audi Zentrum Ingolstadt - Karl Brod GmbH

Website

https://audi-ingolstadt-shop.de

Company type

Private

Operating status

Operating

Short description

Audi Zentrum Ingolstadt - Karl Brod is an authorized multi-brand Volkswagen Group dealer (Audi, VW, SEAT, Cupra, Skoda) in Ingolstadt, Germany, selling new and used vehicles, parts, accessories, e-mobility products, and rental services through a single physical showroom and a Germany-wide e-commerce shop.

Ownership category

akta.pro rank

Product category

Automotive Retail and Services

NAICS

Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (44133), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (441330)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

akta.pro secondary industries

Luxury SUV & Performance SUV Rentals (THADAMAC), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Authorized automotive dealership
• Vehicle parts retail
• Automotive service workshop
• New car sales
• Vehicle rental services

Headquarters

HQ city

Ingolstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Parts and Accessories E-commerce: Online retail sales of original manufacturer parts, accessories, and car care products for Audi, VW, SEAT, Cupra, and Skoda vehicles with home delivery.
2. Vehicle Sales: Sales of new Audi vehicles including new car sales, financing options, and leasing arrangements.
3. Vehicle Service and Repair: Workshop services including maintenance, repairs, inspection services (HU/AU), and accident repair for Audi and other VW Group vehicles.
4. Used Vehicle Sales: Sale of pre-owned vehicles through their vehicle exchange program and used car inventory.
5. Vehicle Rental: Short-term and long-term vehicle rentals including replacement cars, wedding rentals, and driving school vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Audi Zentrum Ingolstadt - Karl Brod GmbH is an authorized Audi and Volkswagen Group dealership operating a physical showroom and service center in Ingolstadt, Germany. The company sells new and used Audi vehicles, offers vehicle financing and leasing, and provides workshop services including maintenance, repair, and inspections. It also operates a multi-brand e-commerce shop (audi-ingolstadt-shop.de) selling genuine original parts and accessories for Audi, VW, SEAT, Cupra, and Skoda vehicles with home delivery via DPD. Additional offerings include vehicle rental, trade-in programs, and custom paint services.

Product overview

Audi Zentrum Ingolstadt - Karl Brod operates an e-commerce platform offering parts and accessories for multiple automotive brands (Audi, VW, SEAT, Cupra, Skoda). The core product is Audi Original Zubehör (Original Audi Accessories), supplemented by VW, SEAT CUPRA, and SKODA original accessories. Key product categories include: Complete Wheels & Tires (with mounting and balancing services), Car Care & Fluids (touch-up paints, cleaners, polishes), Transport Solutions (bike carriers, roof boxes, cargo liners, floor mats), Retrofit Solutions (dashcams, trailer hitches, cameras), E-Mobility Products (wallboxes, charging cables), and Paint Services (custom painting for mirrors, antennas, sensors). The shop also offers the Audi Collection merchandise line. Products are shipped via DPD with free shipping (excluding complete wheel sets, roof boxes, tires, wallboxes, and carriers).

Differentiator

Problem solved

Functional benefit

Brands

• Audi Shop: Online shop for Audi, VW, SEAT, Cupra and Skoda products with fast shipping
• Audi E-Mobility Shop
• Audi Collection

Products and services

• Audi Original Accessories (Audi Original Zubehör) Original Audi accessories across Sport & Design, Communication, Comfort & Protection, Transport, and Family categories. Includes wheels, spoilers, floor mats, car care products, bike carriers, roof boxes, child seats, and smartphone integration for Audi vehicle owners.
• VW Original Products (VW Produkte) Original Volkswagen accessories and parts including floor mats, cargo liners, roof carriers, and care products tailored for VW vehicles.
• SEAT CUPRA Original Accessories Original SEAT and CUPRA accessories including floor mats, cargo liners, roof carriers, and care products for SEAT and CUPRA vehicles.
• SKODA Original Accessories Original Skoda accessories including floor mats, cargo liners, bike carriers, roof carriers, and care products for Skoda vehicles including Citigo, Fabia, Kamiq, Karoq, Octavia, Rapid, Scala, and Superb.
• Complete Wheels & Tires (Kompletträder & Reifen) Complete wheel sets with summer and winter tires in various designs, delivered mounted and balanced, with 36-month tire warranty.
• Audi Collection / Merchandise Audi branded merchandise including textiles, accessories, leather goods, miniatures, bags, and apparel from the Audi Sport GmbH collection.
• E-Mobility Products (Elektromobilität) Electric mobility products including wallboxes, charging devices, charging cables, and accessories for Audi, VW, SEAT, and SKODA electric vehicles.
• Retrofit Solutions (Nachrüstlösungen) Retrofit solutions including trailer hitches, high-beam assist, rear-view cameras, cruise control, traffic sign recognition, and dashcams for VW Group vehicles.
• Paint Services (Lackierungen) Custom paint services for mirror caps, antennas, and parking sensors in vehicle color.
• New Vehicle Sales (Neuwagen) Sales of new Audi vehicles including new car sales, financing options, and leasing arrangements. Available models include Audi Q7 SUV, Audi RS 5, and A6 e-tron.
• Used Vehicle Sales (Gebrauchtwagen) Sale of pre-owned vehicles through vehicle exchange program and used car inventory, including the Audi GW :plus certified pre-owned program, with warranty extension options and inspection packages.
• Workshop Services (Reparaturen & Instandsetzung) Workshop services including maintenance, repairs, inspection services (HU/AU), accident repair, brake service, timing belt replacement, windshield repair, climate service, navigation updates, and car check for Audi and other VW Group vehicles.
• Vehicle Rental Services Short-term and long-term vehicle rentals including replacement cars, wedding rentals, and driving school vehicles.
• Financing and Leasing Services (Finanzdienstleistungen) Financial services including vehicle financing, leasing, leasing rate insurance, and warranty extensions for both new and used vehicle purchases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Volkswagen Group (VW, SEAT, Skoda, Cupra)coreChannel Partner/ Reseller/ DistributorAuthorized dealer and service partner for the complete Volkswagen Group brand portfolio including Audi (primary), VW, SEAT, Cupra, and Skoda. Sells genuine parts and accessories for all brands, provides authorized service and repairs.
• DPDcoreTechnology or IntegrationLogistics partner providing package delivery services with integrated tracking functionality on the online shop. Enables home delivery of parts and accessories across Germany.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling customers to pay via PayPal and PayPal installment payments on the online shop.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vergölst: German nationwide tire and service retailer (part of Continental) offering tires, wheels, and basic maintenance. Comparable for the wheel/tire set and basic service segments of the business.
• A.T.U Auto-Teile-Unger: Largest German multi-brand automotive service and parts chain with roughly 600+ workshops nationwide. Comparable as a broad-coverage independent alternative to authorized dealer service for parts, maintenance, and tires.

Emerging players

• Kfzteile24: Major German online-only retailer of automotive parts and accessories with broad multi-brand catalog and fast delivery. Comparable on the e-commerce parts/accessories dimension of the business, though without authorized OEM positioning.
• ATP Autoteile GmbH: German online retailer specializing in automotive parts with extensive multi-brand catalog and bulk fulfillment. Comparable as a competing parts e-commerce channel that pressures pricing on aftermarket and OEM-equivalent parts.

Others

• Bosch Service: Global network of independent Bosch-affiliated automotive service workshops. Comparable as an authorized/affiliated service alternative to dealer workshops for general vehicle maintenance and repair.

Direct peers

• AVAG Holding SE: German automotive retail holding operating many authorized dealerships for VW Group brands (Audi, VW, Skoda, SEAT) across multiple sites. Highly comparable as a multi-brand VW Group dealer with parts, service, and new/used vehicle operations.
• Hahn Automobile GmbH & Co. KG: German automotive dealer group representing Audi, VW, Skoda, SEAT, and Porsche at multiple locations. Comparable as a multi-brand VW Group authorized dealer with parallel new vehicle, used vehicle, and service operations.
• Auto Eder GmbH: Authorized German dealer group for Volkswagen Group brands (Audi, VW, Skoda, SEAT, Cupra) with multiple locations in southern Germany/Bavaria. Closely comparable given the same VW Group brand portfolio and Bavarian regional overlap.
• Gottfried Schultz Gruppe: Large German automotive dealer group with multiple VW Group brands (Volkswagen, Audi, SEAT, Skoda, Porsche) across multiple locations. Directly comparable as a multi-brand German VW Group authorized dealer with both showroom and service operations.

Regional players

• Dello / Dünkelmann: Northern German multi-brand automotive dealer group with VW Group representation. Comparable as a multi-brand dealer platform for VW Group vehicles, though operating in a different region (northern Germany) rather than competing directly in Bavaria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/intent/post?text=Audi+Shop%3A+schneller+Versand+f%C3%BCr+alle+Audi%2C+VW%2C+SEAT%2C+Cupra+und+Skoda+Produkte+-+Audi+Zentrum+Ingolstadt
• Facebookfacebook.com/sharer/sharer.php?u=http%3A%2F%2Fwww.audi-ingolstadt-shop.de%2F
• Instagraminstagram.com/audi_zentrum_ingolstadt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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