autumn harvest winery & orcha rd

What autumn harvest winery & orcha rd does

Dixon's Autumn Harvest Winery & Orchard is a family-owned winery and orchard operation headquartered in Chippewa Falls, Wisconsin. Founded in 2004 and acquired by Becky and Jim Mullane in January 2021, the business produces 18 fruit-based wines using Wisconsin and American-grown grapes combined with apples harvested from its on-site orchard, which spans more than 100 acres and includes a proprietary, trademarked Champagne apple variety. Core production runs on a semi-automatic bottling line, with output sold across multiple retail and direct channels.

The company operates a vertically integrated, multi-channel business model spanning direct-to-consumer wine sales through an on-site tasting room, online e-commerce shipping to approximately 37 states via the Vinoshipper platform, and wholesale distribution through Johnson Brothers Beverages into Wisconsin retailers including Festival Foods, Hy-Vee, Target, Total Wine & More, and Woodman's. A secondary revenue stream comes from event venue rentals — the winery hosts weddings and private events at multiple on-site locations including the Vino Den, The Loft, and the orchard itself. The company also generates revenue from fresh apple sales, seasonal concession offerings, and live entertainment programming during its operating season (approximately May through October). There is no disclosed evidence of technology-platform architecture, proprietary software, or AI/ML systems underpinning the business.

Name

autumn harvest winery & orcha rd

Legal name

Dixon's Autumn Harvest Winery LLC

Website

https://autumnharvestwinery.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Dixon's Autumn Harvest Winery & Orchard is a family-owned Chippewa Falls, WI winery producing 18 fruit wines from its 100+ acre apple orchard, with revenue from on-site tasting, weddings, wholesale distribution, and DTC shipping to 37 states.

Ownership category

akta.pro rank

Product category

Craft Winery and Event Venue

NAICS

Wineries (312130), Grape Vineyards (111332), Apple Orchards (111331), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Cider & Perry Production (AFAFAAAD), Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

Keywords

• Fruit wine production
• Apple orchard operations
• Wedding venue hosting
• Wine tasting experiences
• Event venue rentals

Headquarters

HQ city

Chippewa Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Sales (Tasting Room): Direct wine sales to visitors at the tasting room, including flights, glasses, wine slushies, and signature drinks. The tasting room offers a personal wine tasting experience with friendly Wine Tenders.
2. Wine Shipping/E-commerce: Direct-to-consumer wine shipping to customers across select states including AK, AZ, CO, DC, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MN, MO, NC, ND, NE, NH, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, VT, WA, WV, WY & WI. Orders ship within 1-2 business days.
3. Wholesale Distribution: Wines distributed statewide through Johnson Brothers Beverages to retailers across Wisconsin. Syrah, Pinot Grigio, Sauvignon Blanc, Limited Reserve are exclusive to the tasting room and not found in stores.
4. Event Venue Rental: Revenue from hosting weddings, private events, and special events. Multiple venue options including the Orchard (seating for 150 guests), Vino Den (up to 36 guests), The Loft (up to 65 guests), and Tasting Room.
5. Apple Sales: Apple Hangar retail location sells fresh pressed apple cider and apples including the exclusive Champagne apples, Courtland, Zestar, Macoun, McIntosh, and Honeycrisp during fall season.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dixon's Autumn Harvest Winery & Orchard produces 18 different wines (sweet, semi-sweet, and dry) from Wisconsin and American-grown grapes, along with apples from its own orchards, and sells them through an on-site tasting room, the Apple Hangar retail store, wholesale distributors, and DTC shipping via Vinoshipper. It also operates four event venues (The Hall, The Pavilion, The Loft, and The Apple Hangar) hosting weddings, receptions, corporate gatherings, private parties, and live entertainment.

Product overview

Dixon's Autumn Harvest Winery operates as a unified winery and orchard experience producing 18 different wines ranging from sweet to dry and red to white, using Wisconsin and American-grown grapes combined with apples exclusively from their own orchards. The product portfolio centers on fruit wines (notably their signature Champagne apple wines) alongside traditional grape varietals, complemented by fresh apple products from their Apple Hangar store. The winery functions as both a wine producer and multi-venue hospitality destination, offering wine tasting experiences through multiple distinct venues (Tasting Room, Vino Den, The Loft), hosting private events and weddings in their orchard setting, and providing seasonal live entertainment. Direct-to-consumer sales occur through on-site tasting room purchases, statewide retail distribution, and residential shipping to select states.

Differentiator

Problem solved

Functional benefit

Products and services

• Autumn Harvest Fruit Wines (18 wines across sweet, semi-sweet, and dry styles)

Quantifiable outcome

• 18 different wines produced from sweet to dry
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Johnson Brothers BeveragescoreChannel Partner/ Reseller/ DistributorJohnson Brothers Beverages is the statewide Wisconsin distributor for Dixon's Autumn Harvest wines. Retailers interested in selling the wines can contact Johnson Brothers at (800) 686-9932. Some wines like Syrah, Pinot Grigio, Sauvignon Blanc, Limited Reserve are exclusive to the tasting room and not distributed through this channel.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stone's Throw Winery: Wisconsin boutique winery (Edgar, WI) producing small-batch fruit-forward wines with tasting room and event space. Comparable scale, Midwest fruit-wine style, and similar tasting-room + events business model.
• Parallel 44 Vineyard & Winery: Wisconsin winery (Stangels Vineyard, Door County-adjacent) producing estate-grown wines with a tasting room and event venue. Closely comparable as a Wisconsin estate-grown winery with on-site hospitality and retail distribution.
• Door 44 Winery: Wisconsin winery (Sturgeon Bay, Door County) producing wines from locally sourced grapes with a tasting room and events. Comparable as a Wisconsin winery in the same regional competitive set, with similar tasting-room and retail distribution model.
• Wollersheim Winery: Wisconsin's largest and most established winery (Prairie du Sac, WI), producing a broad portfolio of grape and fruit wines with on-site tasting room, retail distribution, and event hosting. Highly comparable as a Wisconsin-based, multi-channel winery operating tasting room + wholesale + events.
• Maiden Rock Winery & Cidery: Wisconsin winery and cidery in Stockholm, WI producing apple wines and traditional varietals from their own orchard. Highly relevant as a Wisconsin apple-wine producer with on-site tasting room, mirroring Dixon's orchard-to-bottle fruit-wine model.

Regional players

• Galena Cellars Winery & Vineyard: Illinois winery (Galena, IL) producing estate wines with tasting room and event venues in the Upper Midwest. Comparable as a Midwestern estate winery with tasting room and event business, though operating across the WI/IL border rather than directly competing in Chippewa Falls.

Emerging players

• Blake's Hard Cider: Michigan-based craft cider producer with on-site tasting room, orchard, and events at Blake's Orchard. Comparable as an orchard-integrated apple-based beverage business with taproom and event venues, though focused on cider rather than wine.
• Uncle John's Fruit & Wine Cider Mill: Michigan cider mill, winery, and event venue producing fruit wines, ciders, and donuts from a working farm. Comparable as an orchard-based fruit-beverage producer with tasting room, retail, and event hosting.

Others

• Vinoshipper: D2C wine shipping platform used by Dixon's for online orders. Listed as an ecosystem/technology enabler for direct-to-consumer wine shipping rather than a competitor.
• Johnson Brothers Beverage Company: Dixon's wholesale distribution partner. Relevant as the channel infrastructure underpinning their Wisconsin retail presence, not as a competitor; understanding their scale context helps size the wholesale dependency risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/autumnharvestwinery
• Instagraminstagram.com/autumnharvestwinery
• LinkedInlinkedin.com/company/autumn-harvest-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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