RaiseNow
RaiseNow AG is a Zürich-based SaaS platform that provides integrated digital fundraising, payment processing, community fundraising, and donor CRM tools for non-profit organizations, charities, and clubs across Europe, serving 40,000+ customers including UNICEF, MSF, Amnesty International, and WWF.
- Company typePrivate
- Founded2015
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RaiseNow does
RaiseNow AG is a Zürich-based private SaaS company founded in 2015 that provides integrated digital fundraising and payment processing solutions for non-profit organizations, charities, and clubs across Europe. The platform combines five core products — Donation Forms (one-time and recurring contributions), Payment Forms (membership fees and event payments), Community Fundraising (peer-to-peer, crowdfunding, and crowdvoting), the RaiseNow Hub management dashboard, and the gettup CRM module — into a unified offering accessible via REST API, webhooks, and certified integrations with 1,000+ software tools. The system supports 130 currencies, is hosted on PCI-DSS Level 1 certified infrastructure (AWS Frankfurt, Rackspace London), and is GDPR-compliant.
The company operates a hybrid go-to-market: a freemium Free Plan drives self-serve customer acquisition among clubs and small organizations, while the Growth Plan (annual subscription) provides mid-market and enterprise non-profits with personalized expert support, modern tools, and flexible expansion. A third revenue stream comes from transaction fees on a pay-as-you-go basis, including a no-fixed-fee TWINT package for Swiss-based organizations. Distribution is multi-channel, combining direct sales, self-serve PLG, and a certified partner ecosystem of agencies, local banks, and solution providers across DACH and Benelux.
RaiseNow serves more than 40,000 customers and has processed over €900 million in total donation volume. Notable clients include UNICEF, Médecins Sans Frontières, Amnesty International, WWF, Save the Children, Wikimedia Foundation, Caritas, and Swiss Red Cross. The company operates through affiliated legal entities — RaiseNow AG (Zürich, parent), RaiseNow GmbH (Berlin), Altruja GmbH (Munich), gettup GmbH & Co. KG (Germany), and Koalect NV (Brussels) — and is led by founder and CEO Marco Zaugg, supported by CTOs Franco Fallica and Raphael Matile, CMO Clara Lu, and COO Patricia Buss. The team totals 94 members across Europe, including 18 product developers.
RaiseNow firmographics
Firmographics- Name
- RaiseNow
- Legal name
- RaiseNow AG
- Website
- https://raisenow.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RaiseNow AG is a Zürich-based SaaS platform that provides integrated digital fundraising, payment processing, community fundraising, and donor CRM tools for non-profit organizations, charities, and clubs across Europe, serving 40,000+ customers including UNICEF, MSF, Amnesty International, and WWF.
- Ownership category
- akta.pro rank
RaiseNow industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Grantmaking and Giving Services (8132), Grantmaking Foundations (813211)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industries
- Community Foundations (BPAGAKAB), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)
Keywords
Where RaiseNow is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
RaiseNow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction fees: Pay-as-you-go model with small fee per successful transaction. TWINT package has no monthly fixed fees, setup fees, or restrictions.
- Subscription (Growth Plan): Annual subscription for organizations expanding online fundraising with maximum flexibility, modern tools, and personalized expert support.
- Freemium (Free Plan): Free tier for organizations and clubs with no fixed costs, easy setup, flexible and scalable - drives customer acquisition for upsell to Growth plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan for clubs/associations to accept digital payments flexibly without fixed costs |
| Freemium | Pay-as-you-go | Free entry for organizations into digital fundraising |
| Subscription | Annual | For growing organizations looking to expand online fundraising |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
RaiseNow product offering
Product offeringCore offering
RaiseNow is an all-in-one SaaS fundraising and payment platform for nonprofits, charities, clubs, and associations. It provides donation forms, payment forms, community (peer-to-peer and crowdfunding) fundraising tools, a centralized RaiseNow Hub dashboard, and a CRM module (gettup), all connected via a certified REST API and webhooks to more than 1,000 software integrations.
Product overview
RaiseNow is an all-in-one integrated fundraising platform for nonprofits, charities, clubs, and organizations of all sizes. The platform spans five core products: Donation Forms for capturing one-time and recurring donations; Payment Forms for membership fees and event payments; Community Fundraising for peer-to-peer, crowdfunding, and crowdvoting campaigns; RaiseNow Hub as the centralized management dashboard for users, payments, campaigns, and subscriptions; and the CRM gettup add-on module for centralizing donor contact data. All products are accessible through certified integrations via REST API and webhooks, supporting over 1,000 software integrations. The platform serves 54,000+ organizations across Europe with 130 supported currencies and manages more than EUR 900 million in total donation volume.
Differentiator
Problem solved
Functional benefit
Products and services
- Donation Forms
- Payment Forms
- Community Fundraising
- RaiseNow Hub
- CRM gettup
- TWINT Solutions
Quantifiable outcome
- +900 million EUR total donation volume processed
- +2 more outcomes
Companies that use RaiseNow
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
RaiseNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
RaiseNow partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and regional.
- TWINT AGcoreSwiss mobile payment solution provider for convenient donation and payment collection via smartphone in Switzerland. RaiseNow offers certified TWINT integration for organizations based in CH.
- PayPalcoreGlobal online payment processor integrated for accepting PayPal as a donation and payment method across the platform.
- Microsoft DynamicscoreCRM integration with Microsoft Dynamics for organizations using Microsoft's business management solutions.
- Raiffeisen SwitzerlandregionalSwiss regional bank partnership for local payment processing and banking integration.
- FormunautsregionalPartner agency providing fundraising expertise and implementation services.
- GetunikregionalSwiss partner specializing in non-profit digital transformation and RaiseNow implementation.
- ClubdeskregionalClub management software partner with integration to RaiseNow for club payment collection.
- FairgateregionalSwiss partner providing association management and digital solutions.
- SalesfiveregionalSales consulting partner helping expand RaiseNow's market presence in DACH region.
- Ambit Group CRMregionalCRM integration partner providing data synchronization for donor management.
- PersistentregionalTechnology integration partner for enhanced platform capabilities.
- Amazon Web Services (AWS)coreCloud infrastructure provider for hosting RaiseNow's servers in Frankfurt, Germany. AWS is PCI-DSS Level 1 compliant.
- Datatrans AGcoreSwiss payment service provider for payments routed through Datatrans. Located in Zürich.
- StripecorePayment service provider for processing payments routed through Stripe. Dublin, Ireland based.
- SpreedlycorePayment orchestration provider for payments routed through Datatrans. Durham, NC based.
- Nine Internet Solutions AGcoreSwiss server/infrastructure provider for Peer-to-Peer and Employee Giving platforms. Based in Zürich.
- Rackspace International GmbHregionalInfrastructure provider for legacy manage.raisenow.com platform. Based in Zürich.
- Elasticsearch B.V.coreSearch and analytics engine infrastructure for platform operations. Based in Amsterdam.
- Atlassian Pty LtdcoreCollaboration and productivity tools provider for team infrastructure. Sydney, Australia based.
- 84codes ABcoreInfrastructure services provider for platform operations. Stockholm, Sweden based.
- Twilio Ireland LimitedcoreTwo-factor authentication provider for RaiseNow Hub. Dublin, Ireland based.
- Weunity AGcoreSwiss TWINT donation portal provider for payments initiated on TWINT+ portal. Based in Zürich.
- Google Cloud EMEA LimitedregionalOnline meeting assistant provider for generating meeting notes when clients consent and wish to receive them. Dublin, Ireland based.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
RaiseNow competitors and assessment
Company assessmentDirect peers
- Funraise: US-based online fundraising platform for nonprofits offering donation forms, recurring giving, peer-to-peer campaigns, and CRM-style donor management. Directly comparable to RaiseNow's all-in-one fundraising suite; both target mid-market and enterprise nonprofits with similar transaction-fee + subscription pricing.
- Givebutter: Online fundraising and donor management platform for nonprofits, offering donation forms, events, peer-to-peer, auctions, and CRM. Closely comparable freemium + paid model and feature set to RaiseNow, though primarily US-focused.
- Donorbox: Donation software for nonprofits featuring recurring giving, peer-to-peer campaigns, and donor management with Stripe integration. Comparable transaction-fee model and SMB/mid-market nonprofit target customer.
- Classy (GoFundMe Pro): Enterprise fundraising platform for nonprofits now part of GoFundMe, offering donation forms, peer-to-peer, CRM, and event tools. Directly competes with RaiseNow's Growth plan tier for mid-market and enterprise nonprofit customers.
- Bonterra (Network for Good): Suite of nonprofit software including donation forms, CRM, and grant management for charities. Comparable to RaiseNow's offering for US nonprofits, with similar focus on digital fundraising and donor management.
- DonorPerfect: Donor management and online fundraising software for small to mid-sized nonprofits with donation forms, CRM, and reporting. Comparable offering to RaiseNow's CRM gettup + donation forms bundle for the SMB nonprofit segment.
Regional players
- JustGiving: UK-headquartered online fundraising and crowdfunding platform serving European nonprofits and individual fundraisers. Comparable core donation-form and peer-to-peer functionality to RaiseNow; serves overlapping markets in UK/Ireland but does not deeply address DACH or Swiss-localized payment methods.
Broad incumbents
- Blackbaud: Established enterprise nonprofit software suite including Raiser's Edge NXT, JustGiving, eTap, and payment processing. Overlaps with RaiseNow on donation forms, CRM, and payment processing but serves much larger enterprises and offers a much broader portfolio.
- Salesforce.org Nonprofit Cloud: Enterprise CRM and nonprofit-specific fundraising, program management, and marketing tools built on Salesforce platform. Competes with RaiseNow on CRM and donor management, especially for larger international NGOs already on Salesforce.
- Stripe: Global payment infrastructure provider increasingly adding nonprofit-specific features (tax receipts, recurring donations, donor covers fees). RaiseNow is built on Stripe as a sub-processor, but Stripe's expanding native nonprofit tooling represents a long-term competitive threat at the payment-rail layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RaiseNow social profiles
Digital presenceRaiseNow compliance and trust
Trust signalCompliance2 records
RaiseNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
RaiseNow leadership team
Management profileNumber of profiles
Profiles1 record
RaiseNow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RaiseNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RaiseNow
What does RaiseNow do?
RaiseNow is an all-in-one SaaS fundraising and payment platform for nonprofits, charities, clubs, and associations. It provides donation forms, payment forms, community (peer-to-peer and crowdfunding) fundraising tools, a centralized RaiseNow Hub dashboard, and a CRM module (gettup), all connected via a certified REST API and webhooks to more than 1,000 software integrations.
Is RaiseNow a public or private company?
RaiseNow is a private company. It is classified as venture growth investor backed and is currently operating.
When was RaiseNow founded?
RaiseNow was founded in 2015. It employs 11 to 50 people.
Where is RaiseNow based?
RaiseNow is headquartered in Zürich, Switzerland, in the Europe region.
How does RaiseNow make money?
Three revenue lines are on record. Transaction fees are the primary driver. The others are subscription (Growth Plan) and freemium (Free Plan).
Who are RaiseNow's main competitors?
Direct peers on record are Funraise, Givebutter, Donorbox, Classy (GoFundMe Pro), Bonterra (Network for Good) and DonorPerfect. JustGiving is listed as a regional player. Broad incumbents are Blackbaud, Salesforce.org Nonprofit Cloud and Stripe.
Does RaiseNow have an API?
Yes. RaiseNow offers certified integrations via webhooks and a powerful REST API. The developer documentation at docs.raisenow.com provides API reference and examples for integrating donation forms, payment processing, campaign management, and contact/CRM features into third-party platforms. Developer documentation is at docs.raisenow.com.
What industry is RaiseNow in?
RaiseNow's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAKAB, Community Foundations. Its NAICS code is 8132 and its SIC code is 7372.