grasslands club

What grasslands club does

Grasslands Club is a private, non-equity golf and country club located in Gallatin, Tennessee, on the shores of Old Hickory Lake north of Nashville. The club operates two championship 18-hole golf courses — Fairvue and Foxland, both designed by Bill Bergin — supplemented by a 9-hole short course. Amenities include a Performance Improvement Center equipped with TrackMan swing-analysis technology, a Racquet Sports Facility (launched 2022) with seasonal dome, two lakefront pool pavilions, two fitness centers, multiple dining venues, an event center with wedding-hosting services, and junior golf programs.

The business model is recurring-membership driven across seven tiers: Corporate, Full, Medallion, Young Professional, Non-Resident, Sports, and Clubhouse. Distribution is sales-led and appointment-only, with prospective members scheduling tours through a digital inquiry flow supplemented by a virtual-tour experience. Ancillary revenue is generated through F&B, event hosting (weddings, corporate functions), lessons, and programming. The operating footprint is a single Middle Tennessee campus with no evidence of geographic expansion, franchise, or multi-club affiliation.

Customers are affluent individuals, families, and corporations in the Greater Nashville / Middle Tennessee market, with deliberate outreach to younger professionals and families via dedicated membership tiers and junior programming. The Fairvue Clubhouse is currently undergoing renovation, indicating ongoing reinvestment in the hospitality and member-experience base.

Name

grasslands club

Legal name

Tennessee Grasslands Golf and Country Club

Website

https://tngrasslands.com

Company type

Private

Operating status

Operating

Short description

Grasslands Club is a private, non-equity golf and country club in Gallatin, Tennessee, operating two Bill Bergin-designed 18-hole courses plus racquet, fitness, pool, dining, and event amenities, serving affluent individuals, families, and corporations in the Middle Tennessee market through a tiered recurring-membership model.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Private country club
• Championship golf courses
• Club membership services
• Racquet sports facilities
• Private event hosting

Headquarters

HQ city

Gallatin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Grasslands Club generates revenue primarily through private club membership fees. Multiple membership categories are offered including Corporate, Full, Medallion, Young Professional, Non-Resident, Sports, and Clubhouse memberships. Revenue is recurring in nature through annual or periodic membership dues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Grasslands Club operates a non-equity private golf and country club on Old Hickory Lake in Gallatin, Tennessee. The club offers 36 holes of championship golf across two Bill Bergin-designed courses (Fairvue and Foxland), a 9-hole short course, a TrackMan-equipped Performance Improvement Center, racquet sports facility, two fitness centers, two pool pavilions, multiple dining venues, and event hosting. Access is sold via tiered annual memberships (Corporate, Full, Medallion, Young Professional, Non-Resident, Sports, and Clubhouse) targeted at affluent individuals, families, and corporations in Middle Tennessee.

Product overview

Grasslands Club is a luxury private golf and country club offering a comprehensive suite of recreational and hospitality services. The club operates two championship 18-hole golf courses (Fairvue and Foxland, both designed by Bill Bergin) along with a 9-hole short course, providing 36 holes of championship-caliber golf. The club features a state-of-the-art Performance Improvement Center with TrackMan technology for golf instruction, a Racquet Sports Facility with tennis and pickleball courts and seasonal dome, two fitness centers with group classes, two lakeside pool pavilions on Old Hickory Lake, multiple dining venues, extensive event and wedding hosting capabilities, and comprehensive junior programs. Membership programs range from full golf access to sports and clubhouse-only options, serving as an all-encompassing private club experience in Middle Tennessee.

Differentiator

Problem solved

Functional benefit

Brands

• Fairvue: One of two championship 18-hole golf courses at Grasslands Club. Par 72, 7,116-yard course with TifEagle Ultradwarf Bermuda Grass Greens.
• Foxland
• Performance Improvement Center
• Lucky Hacker Bar & Lounge
• Old Hickory Tavern

Products and services

• Fairvue Golf Course 18-hole championship golf course designed by Bill Bergin (Par 72, 7,116 yards) for club members and guests.
• Foxland Golf Course 18-hole championship golf course designed by Bill Bergin (Par 72, 7,200 yards) featuring Cavalier Zoysia tees and fairways for club members and guests.
• 9-Hole Short Course Beginner-friendly 9-hole short course complementing the championship 18-hole courses.
• Performance Improvement Center (PIC) State-of-the-art golf instruction facility with TrackMan swing analysis technology and five TrackMan bays, offering year-round PGA-certified golf instruction.
• Racquet Sports Facility Premier racquet sports facility with 4 Har-Tru tennis courts, convertible pickleball courts, and a seasonal dome for year-round indoor play (November–March).
• Fitness Centers Two fitness centers at Fairvue and Foxland with cardio, weight training, free weights, certified personal trainers, and group fitness classes.
• Pool Pavilions Two lakeside pool facilities on Old Hickory Lake featuring a Junior-Olympic pool, kiddie pool with fountains, lap lanes, and a full-service bar.
• Dining Venues Multiple private dining venues including Foxland Dining, Lucky Hacker Bar & Lounge, Foxland Midway, Fairvue Dining, and Sunday Brunch.
• Event Center & Private Event Spaces Event hosting venues including the Event Center at Foxland (up to 250 seated / 300 cocktail), Foxland Clubhouse Main Dining Room, Fairvue Courtyard, Foxland Lawn, Foxland Patio, and pool pavilions.
• Wedding Services Full-service wedding venue offering customizable packages, multiple event spaces, custom menus, décor, and event planning coordinated by dedicated staff.
• Membership Programs Tiered annual memberships including Corporate, Full, Medallion, Young Professional (40 and under), Non-Resident, Sports, and Clubhouse memberships with varying levels of golf access and amenities.
• Junior Programs Comprehensive youth programs including Junior Golf (Operation 36 Academy, PGA Jr. League, Junior Golf Camps), Junior Racquets (Hot Shots, Trick Shots, Full Court tennis), and Flippers Swim Team.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Belle Meade Country Club: Premier private country club in Nashville, Tennessee, with championship golf, dining, pool, tennis, and social amenities serving affluent Nashville-area families and corporations. Directly comparable as a peer private club competing for the same Middle Tennessee high-net-worth demographic.
• The Governors Club: Private equity golf and country club in Brentwood, Tennessee, with championship golf, tennis, swimming, fitness, and dining in the greater Nashville market. Comparable as a direct Nashville-area private-club competitor targeting the same affluent member base.
• Richland Country Club: Established private country club in Nashville offering golf, dining, swimming, tennis, and social amenities to a Middle Tennessee membership. Comparable as a long-standing Nashville private club competing for the same regional member pool.
• Old Hickory Country Club: Private country club located in the Old Hickory / Nashville, Tennessee area, offering golf and traditional country-club amenities. Comparable as a same-region private club sharing the Old Hickory Lake geographic identity.

Broad incumbents

• ClubCorp / Invited: National operator of more than 200 private golf and country clubs across the US. Comparable as the broad incumbent that defines the multi-club operating model and benchmarks against which standalone clubs like Grasslands compete for members.
• Troon: Largest third-party operator of golf clubs, private clubs, and golf resorts globally, managing hundreds of properties. Comparable as a broad incumbent in private-club operations that competitors may turn to for management benchmarks or as an acquirer.
• Pinehurst Resort: Premier multi-course golf destination in North Carolina with extensive lodging, dining, spa, and event facilities serving a national membership and resort-guest base. Comparable as a benchmark for the championship-course + amenity-driven luxury club experience Grasslands aspires to at a regional scale.
• Pebble Beach Resorts: Iconic luxury golf and resort destination in California offering multiple championship courses, lodging, dining, and event hosting. Comparable as the upper-bound benchmark for championship-golf-driven luxury private/destination club positioning.
• TPC Network: Network of Tournament Players Club-branded private and public golf clubs across the US, tied to the PGA TOUR. Comparable as a benchmark for premium golf instruction and tournament programming (TrackMan-equipped PIC at Grasslands serves an analogous role).

Emerging players

• Topgolf: Technology-driven golf entertainment concept combining golf gameplay with food, beverage, and social atmosphere. Comparable as an emerging player redefining how consumers spend leisure dollars around golf, potentially siphoning casual golf participation and event spend from traditional private clubs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TNGrasslands
• Facebookfacebook.com/Tennessee-Grasslands-553724841710721
• Instagraminstagram.com/tngrasslands
• LinkedInlinkedin.com/company/tennessee-grasslands-golf-and-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about grasslands club