tele2.de
Amiva (STROTH Telecom GmbH) is a German MVNO offering sustainable consumer and business mobile tariffs on Vodafone and Telefónica networks, plus fiber internet and eco-friendly smartphones, serving B2C and B2B customers in Germany.
- Company typePrivate
- Founded1999
- HeadquartersDüsseldorf, Germany
- Headcount—
- GTM typeB2C
- OfferingServices
What tele2.de does
Amiva is a German mobile virtual network operator (MVNO) and sustainability-positioned telecommunications brand operated by STROTH Telecom GmbH, headquartered in Düsseldorf. The company offers consumer and business mobile tariffs running on the Vodafone and Telefónica (O₂) networks with 5G connectivity, alongside fiber optic (Glasfaser) internet, sustainable smartphone bundles, and a provider switching service (Wechselservice). Tariffs are priced at €12/month (Telefónica, 15GB) and €16/month (Vodafone, 20GB), available in 24-month or monthly-cancellable terms, reflecting a low-ARPU consumer subscription model with no disclosed enterprise anchor customers.
The company traces its origins to Tele2 Germany, established in 1999, and was transferred to local ownership via a management buyout in 2014 when STROTH Telecom GmbH was formed. The Amiva brand was launched in 2021 to reposition the business around sustainability; in 2024 the company pivoted from donation-based giving to investing in wind power repowering projects that it claims generate 22.4 million kWh per year, exceeding its own and customer consumption. The company is B Corp certified (2024), ClimatePartner certified, and was nominated for the Deutscher Nachhaltigkeitspreis Products 2026.
Amiva employs approximately 50 people and reaches customers exclusively through digital channels (amiva.de) and a phone-based inside sales team available daily from 8:00 to 21:00, with no physical retail footprint. Customer acquisition relies on content marketing (blog), organic social media (Instagram, TikTok, LinkedIn, Pinterest), an email newsletter with a €15 voucher incentive, and a referral program. The customer base is distributed across individual consumers (primary), businesses seeking sustainability-credentialed mobile contracts, and young adults via dedicated Young-Tarife. The company has raised no external funding rounds and discloses no revenue.
tele2.de firmographics
Firmographics- Name
- tele2.de
- Legal name
- STROTH Telecom GmbH
- Website
- https://tele2.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Amiva (STROTH Telecom GmbH) is a German MVNO offering sustainable consumer and business mobile tariffs on Vodafone and Telefónica networks, plus fiber internet and eco-friendly smartphones, serving B2C and B2B customers in Germany.
- Ownership category
- akta.pro rank
tele2.de industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Communications Services, Nec (4899), Radiotelephone Communications (4812)
- akta.pro primary industry
- Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)
Keywords
Where tele2.de is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
tele2.de business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Mobile Phone Contracts: Recurring monthly subscription fees for mobile phone tariffs operating on Vodafone and Telefónica networks. Tariffs include data packages ranging from 3GB to 120GB with 5G connectivity, available with monthly or 24-month contract terms.
- Fiber Internet (Glasfaser): Fiber optic internet services offered as a product category, with availability checking functionality on the website.
- Business/Corporate Tariffs: Business mobile tariffs with sustainability focus targeting corporate customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Amiva 15GB 5G Allnet-Flat (Telefónica-Netz) |
| Subscription | Monthly | Amiva 20GB 5G Allnet-Flat (Vodafone-Netz) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
tele2.de product offering
Product offeringCore offering
Amiva is a sustainable mobile virtual network operator (MVNO) operating in Germany, offering mobile phone tariffs on the Vodafone D-Netz and Telefónica O2 networks with 5G connectivity, fiber optic internet, and refurbished smartphones including Fairphone devices. The company, formerly Tele2 Germany under STROTH Telecom GmbH, supplements these offerings with a free provider-switching service that handles number porting and contract cancellation, and an online self-service customer portal branded "Mein Amiva".
Product overview
Amiva is a sustainable mobile virtual network operator (MVNO) brand operated by STROTH Telecom GmbH (Düsseldorf), formerly operating as Tele2 Germany before a management buyout. The company offers a unified portfolio of consumer and business mobile telecommunications plans — branded Amiva — spanning two network partnerships (Vodafone D-Netz and Telefónica/O₂), a fiber optic internet service, and smartphone sales. These core products are complemented by a switching service (Wechselservice) that handles provider change and number porting, and an online customer portal (Mein Amiva). The product range is organized around a sustainability mission, with all plans tied to wind energy investments and carbon offset programs via ClimatePartner.
Differentiator
Problem solved
Functional benefit
Products and services
- Amiva Mobilfunktarife (Vodafone-Netz) Sustainable mobile phone plans operating on the Vodafone D-Netz network with 5G connectivity and data volumes from 15 GB to 20 GB and beyond, available in 24-month or monthly-cancellable contract terms for German consumers and businesses seeking premium network coverage paired with carbon-neutral telecom.
- Amiva Mobilfunktarife (Telefónica / O2-Netz) Sustainable mobile phone plans operating on the Telefónica/O2 network with 5G all-net-flat tariffs and data volumes ranging from 3 GB to 120 GB, available with flexible 24-month or monthly-cancellable contract terms for sustainability-conscious consumers.
- Amiva Young-Tarife Sustainable mobile phone plans tailored for young people in Germany, offering age-appropriate pricing and flexible data options within the Telefónica network.
- Amiva Glasfaser Fiber optic (Glasfaser) internet connectivity plans offered by Amiva in Germany, with availability checking on the website and neighborhood referral programs for prospective fiber customers.
- Amiva Smartphones (refurbished and sustainable) Sustainable smartphone offerings including Fairphone and other eco-friendly devices, available for purchase alongside Amiva mobile contracts for consumers seeking lower-environmental-impact hardware.
- Amiva Business-Tarife Sustainable business mobile phone plans for German corporate customers, combining standard business mobile connectivity with wind-energy investment tied to each contract to support corporate sustainability and CSR goals.
Quantifiable outcome
- Wind power generation exceeds company and customer consumption
- +1 more outcomes
Companies that use tele2.de
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
tele2.de technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
tele2.de partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Windkraft-Repowering ProjectscoreWind power repowering projects where Amiva invests to generate more renewable energy than consumed. Generates 22.4 million kWh per year, offsetting company and customer carbon footprint.
- VodafonecoreVodafone network partnership providing mobile network infrastructure for Amiva customers. Offers 5G connectivity with download speeds up to 100 Mbit/s on selected tariffs.
- Telefónica (O₂)coreTelefónica network partnership providing mobile network infrastructure. Offers 5G connectivity with download speeds up to 50 Mbit/s on selected tariffs.
- ClimatePartnercoreClimatePartner certification for carbon-neutral company and product operations. Provides carbon offset through certified climate protection projects.
- Deutschland summt!minorInsect conservation initiative focused on biodiversity and natural habitat protection. Supported as part of Amiva's social responsibility and environmental commitment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
tele2.de competitors and assessment
Company assessmentBroad incumbents
- Deutsche Telekom: Largest integrated telecom in Germany with dominant fixed/fiber network and MagentaMobile tariffs; comparable consumer mobile+broadband bundle, but with proprietary infrastructure advantages.
- Telefónica Germany (O2): Host network operator for Amiva's O₂ tariffs and broader mobile/fiber provider; comparable end-user mobile and broadband offerings, but as a major MNO with proprietary infrastructure.
- Vodafone Germany: Host network operator for Amiva's D-Netz tariffs and one of the largest integrated telecom providers in Germany; comparable mobile/fiber/TV product portfolio at incumbent scale.
Direct peers
- Congstar: Telekom's MVNO sub-brand offering mobile and DSL/fiber plans; comparable dual mobile+fixed product mix to Amiva with similar subscription-based model.
- WinSIM: German MVNO on Telefónica network targeting value-conscious consumers; comparable product positioning, online self-serve GTM, and contract structure to Amiva.
- Lidl Connect: Retail-anchored MVNO operating on Vodafone and Telefónica networks; directly comparable to Amiva in targeting price-sensitive German consumers with online + store-channel GTM.
- PremiumSIM: German online MVNO on Telefónica network offering allnet-flat tariffs; directly comparable tariff structure, digital-only distribution, and competitive pricing to Amiva.
- Klarmobil: German MVNO offering low-cost mobile tariffs on Telefónica/D2 networks; directly comparable consumer mobile proposition to Amiva with similar pricing-tier structure.
- 1&1 Drillisch: Largest MVNO in Germany operating on Telefónica and Vodafone networks; closest direct peer to Amiva's MVNO business model with similar reliance on wholesale network capacity.
- Blau Mobilfunk: Telefónica-owned discount MVNO in Germany; directly competes in the same prepaid/low-commitment consumer mobile segment as Amiva's Telefónica tariffs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
tele2.de social profiles
Digital presencetele2.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
tele2.de leadership team
Management profileNumber of profiles
Profiles8 records
tele2.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tele2.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tele2.de
What does tele2.de do?
Amiva is a sustainable mobile virtual network operator (MVNO) operating in Germany, offering mobile phone tariffs on the Vodafone D-Netz and Telefónica O2 networks with 5G connectivity, fiber optic internet, and refurbished smartphones including Fairphone devices. The company, formerly Tele2 Germany under STROTH Telecom GmbH, supplements these offerings with a free provider-switching service that handles number porting and contract cancellation, and an online self-service customer portal branded "Mein Amiva".
Is tele2.de a public or private company?
tele2.de is a private company. It is classified as management employee owned and is currently operating.
When was tele2.de founded?
tele2.de was founded in 1999.
Where is tele2.de based?
tele2.de is headquartered in Düsseldorf, Germany, in the Europe region.
How does tele2.de make money?
Three revenue lines are on record. Mobile Phone Contracts are the primary driver. The others are fiber Internet (Glasfaser) and business/Corporate Tariffs.
Who are tele2.de's main competitors?
Broad incumbents on record are Deutsche Telekom, Telefónica Germany (O2) and Vodafone Germany. Direct peers are Congstar, WinSIM, Lidl Connect, PremiumSIM, Klarmobil, 1&1 Drillisch and Blau Mobilfunk.
Does tele2.de have an API?
No public API is recorded for tele2.de.
What industry is tele2.de in?
tele2.de's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAAAC, Mobile Virtual Network Enablers & Full MVNO Operators. Its NAICS code is 51712 and its SIC code is 4899.