roca sanitario

What roca sanitario does

Roca Sanitario S.A.U. is a Spain-incorporated, single-member corporation (Sociedad Anónima Unipersonal) that designs and manufactures bathroom fixtures, sanitaryware, furniture, faucets and related accessories. Founded in 1917, the company sells its products in more than 170 countries under the Roca and Roca Bathrooms trade names, with a secondary licensed brand, Armani/Roca, produced in collaboration with the Armani fashion house. Its primary customer base is residential homeowners, supplemented by architect/designer specifiers and installer/contractor trade buyers.

The company's core portfolio spans vitreous china toilets (including rimless vortex-flush and In-Wash smart toilets with integrated washing/drying functions), ceramic and Fineceramic basins, acrylic and steel baths, shower systems and trays, bathroom furniture, mirrors, bidets, urinals, accessories and kitchen sinks. Notable proprietary technologies include the Roca Rimless Vortex 360-degree flush system, Fineceramic material for thin-walled high-end basins, Evershine surface treatment for faucets, SoftTurn ceramic disc cartridges, the CLICK water-and-energy-saving system, and Cold Start faucet activation. Products are organized into design-led collections (Ona, Tura, Targa, Inspira, Beyond, Carmen, Virginia, Insignia, Escuadra, Atis).

Roca generates revenue through one-time hardware sales rather than subscriptions. Products are distributed at Recommended Retail Price (VAT-inclusive) through three channels: company-owned or partner Roca Galleries/showrooms (e.g., the Hong Kong showroom at Colourliving), an authorized retailer network accessed via a "Where to buy" locator, and a professional/trade channel for contractors and specifiers, supported by BIM objects, CAD drawings and installation resources. The company employs 5,001–10,000 people, operates a regional UK entity (Roca Limited, Bardon Hill) and markets globally through its website, social media, design competitions and reference-project showcases. No public revenue figure, API, public SDK or subscription pricing is disclosed in the source material.

Name

roca sanitario

Legal name

Roca Sanitario S.A.U.

Website

https://roca.hk

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Roca Sanitario S.A.U. is a Spain-based, privately held manufacturer of bathroom fixtures and sanitaryware founded in 1917, selling toilets, basins, baths, showers, faucets and furniture in 170+ countries to residential homeowners, architects/designers and trade installers via showrooms, retailers and professional distribution.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Sanitaryware

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industry

Bathroom Surface Cleaners (Sinks, Tubs, Tiles, Grout) (CRAJADAE)

Keywords

• Bathroom fixtures
• Sanitaryware manufacturing
• Ceramic basins
• Bathroom faucets
• Smart toilets

Headquarters

HQ city

Coalville

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom Fixtures and Sanitary Ware Sales: Roca generates revenue through the manufacture and sale of bathroom products including toilets, basins, baths, showers, faucets, furniture, and accessories. Products are sold through multiple channels including showrooms, retailers, and professional distributors. The company operates globally across 170+ countries.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Roca Sanitario designs and manufactures bathroom fixtures and sanitaryware, including basins, faucets, toilets, smart toilets, baths, showers, shower trays, bidets, urinals, mirrors, bathroom furniture, accessories, and installation systems. Products are sold globally in 170+ countries through Roca Galleries, retailer networks, and professional/trade distribution channels, with multiple branded collections (Ona, Tura, Targa, Inspira, Beyond, Carmen, Insignia, Escuadra, Atis, Virginia) and a co-branded Armani Roca line.

Product overview

Roca Sanitario is a global leader in bathroom products with over 100 years of experience since 1917, present in more than 170 countries. The company offers a comprehensive portfolio of bathroom fixtures and ceramics organized across multiple product lines: core sanitary ware products including basins, toilets, smart toilets, baths, showers, shower trays, bidets, urinals, furniture, and accessories; bathroom collections such as Ona (Mediterranean nature-inspired), Tura (architecture and light-inspired), Targa (slim curvaceous design), Inspira (versatile multi-shape), Virginia (freestanding baths), Beyond (exclusive design-focused), Carmen (vintage-inspired), Insignia (urban faucets), Escuadra (urban design), and Atis (Rimless technology); proprietary technologies including Roca Rimless Vortex (360-degree flushing), Fineceramic material, CLICK water/energy saving, Evershine finish, and SoftTurn handle technology; and specialized products like In-Wash smart toilets with washing/drying functions. The portfolio serves residential and commercial bathroom needs across all price points from budget to luxury.

Differentiator

Problem solved

Functional benefit

Brands

• Armani Roca: A collaboration brand between Roca and Armani for bathroom products

Products and services

• Basins

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Armani RocaminorStrategic or Co-development PartnerArmani Roca is a licensed collaboration for bathroom products under the Armani brand. The partnership produces a specific collection combining Roca's bathroom expertise with Armani's design aesthetic. Visible on the website with dedicated collection page at armaniroca.com.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Toto Ltd. Japan-based global leader in ceramic sanitaryware and the pioneer of the Washlet smart-toilet category. Direct competitor across toilets, basins, faucets, and integrated bathroom systems, with comparable global distribution and brand strength.
• Geberit AG: Swiss sanitary technology specialist covering installation systems, cisterns, and bathroom ceramics. Competes with Roca in wall-hung toilet frames, concealed cisterns, and designer bathroom furniture, particularly across European markets.
• Villeroy & Boch: German manufacturer of bathroom and wellness products with comparable product breadth across ceramics, baths, faucets, and furniture. Targets a similar mid-to-premium residential and hospitality customer base across overlapping geographies.
• Duravit AG: German manufacturer of designer bathroom ceramics, furniture, baths, and wellness products. Direct competitor in premium bathroom collections and frequently co-specified alongside Roca in hotel and residential projects.
• Kohler Co. US-headquartered global bathroom and kitchen fixtures group with similar portfolio breadth across ceramics, faucets, baths, and smart toilets. Direct competitor in premium and architectural specification segments worldwide.
• Hansgrohe Group: German premium faucet and shower specialist competing head-to-head with Roca's faucet and shower lines. Comparable focus on design, water efficiency, and professional/specifier channels.
• Grohe (Grohe AG): German kitchen and bathroom faucet manufacturer owned by LIXIL. Overlaps directly with Roca's faucet category and competes in installation systems across Europe, Middle East, and Asia.
• Ideal Standard: European bathroom solutions manufacturer covering ceramics, faucets, and showering systems. Comparable mid-market positioning and competes with Roca across residential and hospitality projects in EMEA.

Broad incumbents

• LIXIL Group: Japan-based housing and building products group that owns Grohe, American Standard, and INAX. Competes broadly with Roca across sanitaryware, faucets, and kitchen systems, with deeper Asia-Pacific reach.
• American Standard Brands: North American bathroom and kitchen fixtures brand under LIXIL. Competes with Roca across toilets, basins, faucets, and tubs in Americas and global hospitality projects, though with a more value-tiered positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/roca_global
• YouTubeyoutube.com/roca
• Facebookfacebook.com/RocaGlobal
• LinkedInlinkedin.com/company/roca
• Instagraminstagram.com/roca_global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about roca sanitario