selong selo group

What selong selo group does

Selong Selo Group is a privately held hospitality and real estate company operating in South Lombok, Indonesia, under Singapore-incorporated parent Selo Holdings PTE LTD. Its flagship Selong Selo Resort & Villas is a 38-villa hillside estate overlooking Selong Belanak Bay, comprising architect-designed private infinity-pool accommodations ranging from studios to 7-bedroom configurations, marketed as an exclusive-use luxury alternative to Bali for couples, families, surfers, wellness travelers, and corporate or celebratory groups. The resort integrates on-site dining at Aura Lounge & Bar (Indonesian and international cuisine, happy hour, in-villa and private dining, Chef's Table experiences), Senja Wellness Sanctuary (massage, bodywork, beauty treatments), a kids club, curated activities and events (weddings, fitness retreats, corporate events), and a sustainability program branded Selo Footprint (zero-waste, on-site green-fuel and fertilizer production, repurposed construction materials). Ancillary operating subsidiaries include Samaja Selo, Selo Luxury Surf Villa, SeloPrecrafted, SeloDesign, and Serangan Indah.

The company monetizes through three primary streams: (i) villa accommodation revenue on a per-stay basis, distributed directly via its own website, book-directonline.com, and Tripadvisor with quote-based pricing and direct-booking incentives (complimentary upgrades, IDR 500,000 resort credit, 20% F&B/spa savings, daily happy hour, flexible check-in/out) running into late 2026; (ii) ancillary hospitality spend on dining, spa, and events charged transactionally to guests and external visitors; and (iii) real estate sales through Selo Properties, offering Selo Suites managed investment suites from $179,000, Serangan Indah hillside land from $65/sqm, bespoke villa construction from $85,000, and completed luxury villas from $392,000. Go-to-market is direct-to-consumer via the resort website, social channels (Instagram, Facebook, LinkedIn, YouTube, TikTok), and editorial blog content, while real estate sales are handled via direct outreach, Calendly site visits, and WhatsApp inquiry. The group has over 10 years of operating history in Selong Belanak, maintains a 4.5-star Google rating across 1,004 reviews and a 9.1 guest score, and earned Tripadvisor Travellers' Choice 2026 and Luxury Lifestyle Award 2026.

Name

selong selo group

Legal name

Selo Group

Website

https://selongselo.com

Company type

Private

Operating status

Operating

Short description

Selong Selo Group operates a luxury 38-villa hillside resort in South Lombok with private infinity-pool accommodations, Aura Restaurant, Senja Wellness spa, and events. Its Selo Properties arm sells villas, suites, and managed investment real estate in the Selong Belanak resort community.

Ownership category

akta.pro rank

Product category

Luxury Hospitality & Resort Real Estate

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Ultra-Luxury Villas & Estates (THAMAEAA), Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Luxury villa resort
• Private pool villas
• Wellness spa services
• Destination wedding venue
• Resort property investment

Headquarters

HQ city

Lombok

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Luxury Villa Accommodations: Selong Selo generates primary revenue from renting its 38 architect-designed private pool villas ranging from studios to 7-bedroom configurations. Villas are offered on an exclusive-use basis to couples, families, and groups seeking luxury accommodations in South Lombok.
2. On-site Dining (Aura Restaurant & Bar): Revenue from the on-site Aura Lounge and Bar restaurant, offering Indonesian and international cuisine, cocktails, happy hour, private dining, in-villa dining, and special event dining experiences including Chef's Table and themed nights.
3. Senja Wellness Spa: Revenue generated from spa services at the Senja Wellness Sanctuary, including massages, bodywork therapies, beauty treatments, and wellness programs.
4. Events & Celebrations: Revenue from hosting destination weddings, corporate events, fitness retreats, and group bookings. The resort offers clifftop venues, private villas, and bespoke dining for event hosting.
5. Real Estate Sales (Selo Properties): Selo Properties, a subsidiary of Selo Group, generates revenue from selling completed villas (starting $392,000 USD), land parcels (from $65 USD/sqm), Selo Suites investment units (from $179,000 USD), and bespoke villa construction (from $85,000 USD) in the Selong Belanak resort community.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Selong Selo Group operates a luxury 38-villa resort in Selong Belanak, South Lombok offering private infinity pool villas (studios to 7-bedroom) for nightly stays, complemented by on-site dining at Aura Lounge & Bar, holistic spa and wellness at Senja Wellness, curated experiences and summer activities, and destination event hosting for weddings, corporate retreats, and celebrations. The group also sells real estate through Selo Properties, including turnkey villas, managed Selo Suites investment units, and Serangan Indah hillside land parcels.

Product overview

Selong Selo Group operates a portfolio of luxury hospitality and real estate products centered around its flagship Selong Selo Resort & Villas in Lombok, Indonesia. The core offering consists of 38 private pool villas ranging from studios to 7-bedrooms, supported by Senja Wellness (spa and wellness sanctuary) and Aura Lounge and Bar (fine dining restaurant). The group also operates Selo Properties, a real estate division offering property investment opportunities including Selo Suites (managed investment suites from $179,000), Serangan Indah (premium hillside land from $65/sqm), and Completed Villas (move-in-ready villas from $392,000). Additional offerings include packaged experiences like the Family Package and Direct Booking Incentives. The portfolio is unified by shared resort amenities, professional management, and location in Selong Belanak, Lombok.

Differentiator

Problem solved

Functional benefit

Brands

• Aura Lounge & Bar: On-site restaurant and lounge at Selong Selo offering Indonesian and international cuisine with panoramic views of Selong Belanak Bay.
• Senja Wellness
• Selo Properties

Quantifiable outcome

• 4.5-star Google rating based on 1,004 reviews
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• TransNusa AirlinesminorStrategic or Co-development PartnerTransNusa Airlines launched a direct international flight between Darwin, Australia and Lombok, Indonesia starting late February or early March 2026. This new route provides a direct gateway for Australian travelers to reach Selong Selo without Bali stopovers.
• Megatix (megatix.co.id)minorChannel Partner/ Reseller/ DistributorMegatix is used as the third-party ticketing platform for the Chef's Table with Chef Silvano Amolini event, hosted at Selong Selo Resort & Villas on 18 July 2026.
• Selo Group (Parent Company)coreOthersSelong Selo is operated by Selo Group, which also operates Aura Lounge & Bar, Serangan Indah (land development), Samaja Selo (hospitality brand), SeloPrecrafted (prefab construction), SeloDesign (design services), and Selo Luxury Surf Villas. Selo Holdings PTE LTD is the parent entity incorporated in Singapore.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Elite Havens: Luxury private villa rental and management company operating across Indonesia (Bali, Lombok). Comparable as an adjacent villa rental and property management platform serving similar guest segments in the region.

Direct peers

• Jeeva Beloam Beach Camp: Luxury beach camp resort in southern Lombok offering private villas with eco-tourism positioning. Closely comparable eco-luxury, villa-led resort concept in South Lombok's emerging destinations.
• The Oberoi Beach Resort Lombok: Ultra-luxury beachfront resort in Lombok operating villa-style accommodations with full-service dining, spa, and event hosting. Directly comparable as a competing luxury resort in the same destination and price band.
• Hotel Tugu Lombok: Boutique luxury hotel on Sire Beach in Lombok with culturally curated design, spa, and destination dining. Comparable as a Lombok-based luxury hospitality operator competing for the same high-end traveler segment.

Broad incumbents

• Capella Ubud: Ultra-luxury tented villa resort in Ubud offering private-pool accommodations, wellness programming, and destination dining. Comparable as an Indonesian luxury resort with experiential positioning and wellness-led stays.
• Six Senses Hotels Resorts Spas: Global luxury eco-resort brand with multiple properties in Indonesia. Directly comparable on eco-luxury, wellness, and private-villa positioning across Southeast Asia.
• Four Seasons Resort Bali at Sayan: Established ultra-luxury resort brand operating villa-style accommodations with full-service spa, dining, and curated experiences in Bali. Comparable as a broader Indonesian ultra-luxury benchmark competing for the same international luxury traveler.
• Raffles Bali: Ultra-luxury branded resort in Jimbaran offering private pool villas, spa, and dining experiences. Comparable Indonesian luxury villa resort benchmark in the same overall guest demographic.
• Aman Resorts (Indonesia): Global ultra-luxury resort brand operating Amanjiwo and other Indonesia properties. Comparable as a high-end experiential luxury benchmark competing for UHNW wellness and serenity-driven guests.

Regional players

• Cocotinos Sekotong Lombok: Boutique beachfront resort in West Lombok (Sekotong) targeting snorkeling and diving travelers. Comparable mid-luxury Lombok resort offering alternative base for travelers exploring South Lombok.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SelongSeloResortandVillas
• Facebookfacebook.com/SelongSeloResortResidences
• LinkedInlinkedin.com/showcase/selong-selo-resort-&-residences
• Instagraminstagram.com/selongselo
• TikToktiktok.com/@selong_selo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about selong selo group