Raffles Hotels & Resorts

What Raffles Hotels & Resorts does

Raffles Hotels & Resorts is a Singapore-founded luxury hotel brand established in 1887 and wholly owned by Accor S.A. (Euronext Paris: AC) since 2016, operating 25+ properties across Asia Pacific, Europe, the Middle East, the Indian Ocean, and North America. Its core product is luxury hotel accommodation delivered through a portfolio of heritage, urban, and resort properties, unified by a signature Raffles Butler Service, gastronomy offerings (including Michelin-starred restaurants), and partnerships such as Guerlain Spa. The brand is operated on Accor's centralized reservation and loyalty platform (ALL — Accor Live Limitless, covering 5,100+ hotels) rather than on a proprietary technology stack, with no public-facing API or developer platform.

Raffles' revenue is generated through multiple streams: hotel accommodations (transactional, dynamic pricing), food and beverage, spa and wellness, gift cards, and — more recently — branded residences (Bali, Mexico, Tokyo) and a direct-to-consumer luxury fashion and home goods line called 'The Butler Did It Collection,' sold through Printemps in New York and Paris and via an e-retail platform launching in 2026. The primary customer segments are ultra-high-net-worth individuals and luxury lifestyle consumers, with corporate and event clients as a secondary segment. Distribution is primarily direct digital booking on raffles.com and the Accor platform, supplemented by travel advisors through Accor TravelPros, with emerging physical retail distribution through the Printemps partnership.

Operationally, Raffles runs an asset-light hospitality model typical of luxury brand operators: most properties are managed or franchised rather than owned, with real estate development risk on new builds and residences borne by third-party partners such as Kajima Development (Bali), ONE Development Group (Mexico), and Accor's broader branded-residence program. Leadership is consolidated under CEO Omer Acar, who also heads sister brand Fairmont within Accor's Luxury & Lifestyle division, reflecting a shared services and cross-brand operating model under the Accor parent.

Name

Raffles Hotels & Resorts

Legal name

Accor S.A.

Website

https://raffles.com

Company type

Public

Founded year

1887

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Raffles Hotels & Resorts is a 1887-founded Singapore luxury hotel brand, owned by Accor S.A., operating 25+ heritage, urban, and resort properties across five continents for ultra-high-net-worth travelers, with signature butler service, branded residences, and a new luxury lifestyle retail line.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel accommodations
• Hospitality services
• Branded residences
• Spa and wellness
• Luxury lifestyle retail

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from room bookings across all Raffles properties globally, including suites with butler service, luxury rooms, and villas at resort properties.
2. Food and Beverage: Revenue from restaurants, bars, cafes, and dining experiences across properties, including Michelin-starred dining at Raffles London at The OWO with Chef Mauro Colagreco.
3. Spa and Wellness Services: Revenue from spa treatments, wellness experiences, fitness facilities, and pool access at Raffles properties.
4. Retail and Merchandise: Revenue from 'The Butler Did It Collection' luxury fashion and home goods line, available at Printemps and via e-commerce platform.
5. Branded Residences: Revenue from branded residential properties including Raffles Residences Bali, Raffles Estera East Cape Resort & Residences Mexico, and Raffles Tokyo (opening 2028).
6. Gift Cards: Digital and physical gift cards available for purchase on raffles.com, allowing recipients to experience Raffles properties worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Raffles Hotels & Resorts operates a global portfolio of luxury hotels and resorts under Accor, providing upscale accommodations with signature butler service, fine dining, spa and wellness, branded residences, and event venues across more than 25 properties in Asia Pacific, Europe, the Middle East, the Indian Ocean, and North America. The brand has expanded beyond traditional hotel stays into branded residential real estate (Raffles Residences) and a luxury fashion and home goods retail line (The Butler Did It Collection).

Product overview

Raffles Hotels & Resorts is a luxury hotel brand under Accor comprising a global portfolio of 25+ properties across Asia Pacific, Europe, Middle East, Indian Ocean, and North America. The brand operates as a unified collection of heritage properties, contemporary urban addresses, and secluded resorts, unified by signature Raffles Butler service, culinary excellence, and wellness offerings. The core product is hotel accommodations supplemented by branded residences, spa and wellness experiences (including Guerlain Spa partnerships), gastronomy destinations featuring Michelin-starred and celebrity chef restaurants, event and wedding venues, and loyalty program integration with Accor's ALL platform. Recent diversification includes The Butler Did It Collection, a luxury fashion and home goods line, and Raffles Residences branded residential developments. Properties span key markets including Singapore (the brand's birthplace since 1887), London, Paris, Dubai, Boston, Bali, and upcoming locations in Tokyo (2028), Bali Residences (2026), and Mexico's Los Cabos (2029).

Differentiator

Problem solved

Functional benefit

Brands

• The Butler Did It Collection: A luxury lifestyle product line featuring fashion items and home goods developed in collaboration with premium brands Globe-Trotter, Frette, and Christofle.
• Raf's with Raffles

Products and services

• Luxury Hotel Accommodations Suite and room accommodations with signature Raffles Butler Service across a global portfolio of historic heritage properties, urban addresses, and resort destinations in Asia Pacific, Europe, the Middle East, the Indian Ocean, and North America. Includes luxury rooms, suites, and villas at resort properties such as Raffles Singapore, Raffles London at The OWO, Le Royal Monceau - Raffles Paris, Raffles Boston, Raffles Dubai, and Raffles Bali.
• Raffles Residences Branded ultra-luxury residential properties developed in partnership with real estate developers, offering Raffles-managed luxury homes. Includes Raffles Residences Bali (28 homes launching Q2 2026) and Raffles Estera East Cape Resort & Residences in Mexico's Los Cabos (46 residences, opening 2029), with three to five-bedroom homes starting from 502 sqm.
• Raffles Spa & Wellness Wellbeing sanctuaries featuring tailor-made treatments, state-of-the-art fitness facilities, and partnerships with expert practitioners and world-class wellness brands such as Guerlain. Offered across select properties including the Guerlain Spa at Raffles Boston (with 20m indoor pool) and Raffles London at The OWO.
• Raffles Gastronomy Culinary experiences including Michelin-starred restaurants, chef's tables, signature bars, and destination dining. Includes restaurants by renowned chefs such as Mauro Colagreco at Raffles London at The OWO and Amaru at Raffles Boston by Chef George Mendes, as well as the Long Bar and Raffles Patisserie at Raffles Dubai.
• Raffles Celebrations & Events Wedding venues, ballroom facilities, meeting spaces, and event planning services for celebrations, corporate events, and conferences. Includes bespoke wedding packages, dedicated event specialists, and venues such as the Raffles Ballroom (with panoramic views at Raffles Boston) and the Swarovski crystal-adorned Raffles Ballroom at Raffles Dubai.
• The Butler Did It Collection Luxury fashion and lifestyle product line featuring ready-to-wear, accessories, home goods, pajamas, and cashmere knitwear. Developed in collaboration with heritage brands Globe-Trotter (luggage), Christofle (silversmith/tableware), and Frette (linens), and styled by Jessica Diehl. Available exclusively at Printemps in New York and Paris, and via the dedicated e-retail platform launching fall 2026.
• Raffles Gift Cards Digital and physical gift cards available for purchase on raffles.com, providing recipients with access to Raffles experiences worldwide, redeemable for stays, dining, and spa treatments across participating properties.
• Raf's with Raffles Culinary Residencies Exclusive limited-time dining residencies timed to fashion weeks in Paris, Boston, and London, featuring bespoke menus developed with host hotel culinary teams. Curated in partnership with Raf's Restaurant (Jennifer and Nicole Vitagliano), with a four-hands collaboration with Michelin three-star Chef Mauro Colagreco at Raffles London at The OWO.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• Globe-TrotterflagshipStrategic or Co-development Partner · 10 February 2026Heritage luggage brand collaborated with Raffles on 'The Butler Did It Collection,' featuring travel-inspired luxury fashion and accessories in a limited-edition line.
• FretteflagshipStrategic or Co-development Partner · 10 February 2026Luxury linen and home goods brand partnered with Raffles on the lifestyle collection, contributing premium bedding and home textiles to the line.
• ChristofleflagshipStrategic or Co-development Partner · 10 February 2026Prestigious French silversmith collaborated with Raffles on the lifestyle collection, providing heritage-inspired tableware and home accessories.
• Jessica Diehl (Stylist)coreStrategic or Co-development Partner · 10 February 2026Styled the 'The Butler Did It Collection,' bringing editorial expertise to the luxury fashion and home goods line.
• Kajima DevelopmentcoreStrategic or Co-development Partner · 3 December 2025Japanese development company partnered with Accor to launch Raffles Residences Bali, an exclusive development of 28 ultra-luxury homes on a 5.3-hectare private estate.
• PT Jimbaran GreenhillcoreStrategic or Co-development Partner · 3 December 2025Local development partner for Raffles Residences Bali, contributing local expertise and development capabilities.
• PT Jimbaran HijaucoreStrategic or Co-development Partner · 3 December 2025Local development partner involved in the Raffles Residences Bali project on Jimbaran estate.
• ONE Development GroupcoreStrategic or Co-development Partner · 28 April 2025Development partner for Raffles Estera East Cape Resort & Residences in Mexico's Los Cabos region, featuring 80 rooms and 46 branded residences.
• Olson KundigcoreTechnology or Integration · 28 April 2025Award-winning design firm serving as architect for Raffles Estera East Cape Resort & Residences in Mexico.
• Accor S.A.flagshipOthersRaffles Hotels & Resorts is a luxury brand owned and operated by Accor S.A., a French hospitality group with over 5,100 hotels globally.
• Mauro ColagrecoflagshipStrategic or Co-development PartnerMichelin three-star chef hosting a four-hands collaboration at Raffles London at The OWO during London Fashion Week 2026.
• Stonehill TaylorcoreTechnology or IntegrationAward-winning hospitality design firm created all rooms, suites, and most public spaces at Raffles Boston, infusing elegant residential atmosphere inspired by Boston's Emerald Necklace.
• GuerlaincoreStrategic or Co-development PartnerLuxury French beauty brand operating the Guerlain Spa at Raffles Boston and Raffles London at The OWO.
• PrintempscoreChannel Partner/ Reseller/ DistributorFrench luxury department store serving as exclusive retail partner for 'The Butler Did It Collection' at New York and Paris locations.

Scale indicators5 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Park Hyatt: Hyatt's luxury flagship tier with a smaller, design-focused footprint of urban and resort hotels in iconic locations, overlapping Raffles' positioning in the upper tier of luxury hospitality.
• St. Regis Hotels & Resorts: Marriott's luxury heritage brand with iconic butler service (a direct service-level competitor to Raffles Butler Service), global city and resort footprint, and branded residences — part of a broader luxury portfolio under Marriott.
• The Ritz-Carlton: Operates as Marriott's flagship luxury tier with a globally larger portfolio (100+ hotels), branded residences, and signature club-level service. Comparable luxury positioning though substantially larger and more distributed than Raffles.

Direct peers

• Belmond: LVMH-owned luxury hotel brand with heritage properties (e.g., Venice Simplon-Orient-Express, Copacabana Palace) and a comparable emphasis on storied destinations, intimate scale, and lifestyle-driven hospitality.
• Aman Resorts: Ultra-luxury boutique resort brand with an even more intimate property scale, emphasizing serene destinations, branded residences (Aman Residences), and aspirational lifestyle positioning similar to Raffles'.
• Rosewood Hotels & Resorts: Competes head-to-head in heritage luxury urban hotels and resorts, with a strong residential brand extension (Rosewood Residences) and a design-forward identity that overlaps Raffles' lifestyle-led positioning.
• Four Seasons Hotels and Resorts: Direct luxury competitor with a comparable mix of heritage city hotels and resort properties, signature personalized service (including a dedicated concierge/butler culture), and a strong branded residences program.
• Bulgari Hotels & Resorts: Luxury hotel brand rooted in a heritage fashion/lifestyle house (Bulgari/LVMH), combining branded residences, dining, and spa. Highly comparable to Raffles given its overlapping brand-extension strategy into lifestyle and residences.
• Mandarin Oriental Hotel Group: Operates a similarly small global portfolio of ultra-luxury hotels in iconic city and resort locations, with comparable butler-style service, Michelin dining, and spa-led wellness positioning targeting UHNWI guests.
• The Peninsula Hotels: Heritage luxury hotel group with flagship city properties, ultra-luxury service standards, and a long-standing reputation among HNW travelers — a directly comparable competitor in Raffles' core gateway markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raffleshotels
• YouTubeyoutube.com/user/raffleshotels/featured
• Facebookfacebook.com/RafflesHotels
• LinkedInfr.linkedin.com/company/raffles-hotels-&-resorts
• Instagraminstagram.com/raffleshotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raffles Hotels & Resorts