athlone towncentre

Name

athlone towncentre

Legal name

Athlone Administration Limited

Website

https://athlonetowncentre.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Shopping Centre / Retail Real Estate

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Mid-Tier Department Stores (Apparel-Led) (CRAGACAB)

Keywords

• Retail shopping centre
• Retail space leasing
• Multi-store gift card
• Personal shopping service
• Retail events programming

Headquarters

HQ city

Athlone

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Retail Space Rental: The primary revenue stream comes from leasing retail space to national and international brands including M&S, Next, H&M, Zara, River Island, Tommy Hilfiger and Boots.
2. Marketing and Promotional Spaces: The centre offers promotional and exhibition spaces in prime locations where commercial or charitable organisations can showcase products/services or drive awareness to their cause.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Athlone Towncentre is a two-level, 23,000 sq. m indoor shopping centre in Athlone, Co. Westmeath, Ireland, opened in 2007, leasing retail space to a mix of national and international brands (M&S, Next, H&M, Zara, River Island, Tommy Hilfiger, Boots and others). It also sells a multi-store Athlone Towncentre Gift Card and offers a free Personal Shopper / Style Squad styling service, alongside events programming such as the annual Friday's Most Stylish competition at Galway Races.

Product overview

Athlone Towncentre is a single-site retail shopping centre (not a platform-plus-modules architecture) offering a physical shopping destination with supporting digital services. The centre operates as a landlord model, housing multiple national and international retail brands. Its core product is the shopping centre itself, supplemented by the Athlone Towncentre Gift Card (a multi-store gift voucher programme) and Personal Shopper Service (a free styling consultation offering). The centre also offers commercial retail space leasing opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlone Towncentre Shopping Centre A two-level indoor retail shopping centre in Athlone, Co. Westmeath, Ireland, comprising 23,000 sq. m of retail space across covered streets, squares and malls, with 1,200 customer car spaces and a tenant mix spanning fashion, beauty, health, groceries, gifting, sports and food & beverage.
• Athlone Towncentre Gift Card A multi-store gift card available for purchase at the information desk on Level 0 or online, accepted at participating Athlone Towncentre retailers including Zara, H&M, River Island, M&S, TK Maxx and Boots.
• Personal Shopper Service A free personal styling service provided by the Style Squad to help customers find outfits for special occasions, wardrobe updates, or complete wardrobe transformations.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Technological University of the Shannon (TUS)minorStrategic or Co-development Partner · 1 January 2022Collaboration with TUS for digital marketing capstone and consultancy projects. Students from TUS's BA (Hons) in Digital Marketing and MSc in Digital Marketing work on live digital marketing projects for Athlone Towncentre, providing the centre with digital marketing strategies and student practical experience.
• Galway RacecoursecoreGTM or Marketing Partner · 1 January 2013Annual partnership for the Friday's Most Stylish competition at Galway Races. The competition has grown significantly since inception in 2013, with Athlone Towncentre presenting the competition and providing a €3,000 gift card prize plus a two-night stay at Sheraton Athlone Hotel. The partnership drives brand visibility during Ireland's premier racing festival.
• Sheraton Athlone HotelcoreStrategic or Co-development PartnerThe 4-star 12-storey Sheraton Athlone Hotel is located directly adjacent to Athlone Towncentre. The hotel is used in partnership for prize packages including the Friday's Most Stylish competition, offering two-night breaks with dinner and spa treatments.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Square Tallaght: Large suburban Dublin shopping centre anchored by M&S, Debenhams (legacy) and a similar fashion mix. Provides comparable two-level enclosed-centre trading dynamics relevant to Athlone Towncentre's operations.
• Hammerson plc: UK-listed REIT that owns and operates premium shopping destinations in the UK and Ireland (including its former holding of Dundrum Town Centre). Hammerson is the closest publicly-listed operating peer to Athlone Towncentre given its focus on appa­rel-led flagship schemes and similar tenant mix of M&S, Next and H&M-style retailers.
• Dundrum Town Centre: Ireland's leading regional shopping destination, anchored by M&S, H&M and a similar brand mix. Larger and premium-positioned, but offers a directly comparable blueprint for what an aspirational Irish apparel-led regional centre looks like at scale.
• Liffey Valley Shopping Centre: Dublin suburban shopping centre with a similar two-level regional format, similar apparel tenant mix and extensive parking. Provides a directly comparable Irish regional shopping-centre benchmark for occupancy, tenant mix and rental dynamics.
• Blanchardstown Centre: Major Dublin-based regional shopping centre with a comparable two-level apparel-led format and overlapping tenant set (M&S, H&M, Zara etc.). While larger and urban-adjacent, it is the most directly comparable Irish competitor for Athlone Towncentre catchment.
• Whitewater Shopping Centre: Newbridge-based regional shopping centre of broadly similar gross lettable area (~24,000 sq m) and mid-tier apparel-led tenant positioning. Closest Irish regional peer in pure scale terms to Athlone Towncentre.

Broad incumbents

• Unibail-Rodamco-Westfield: Global shopping-centre major operating flagship destinations such as Westfield London and Stratford City. Provides a strategic benchmark on institutional shopping-centre cap rates, tenant economics and the broader Western European shopping-centre investment thesis.
• Klépierre: Pan-European retail REIT operating 90+ shopping centres across Continental Europe, with a strong apparel-led anchor tenant focus. Useful for European-level cap-rate benchmarking that informs valuation of an Irish regional asset like Athlone Towncentre.
• British Land plc: UK-listed REIT with material retail exposure through retail parks and shopping centres alongside offices. Comparable at portfolio level for institutional capital markets, retail cap rates and tenant credit monitoring relevant to a regional Irish centre.
• Landsec plc: UK-listed REIT with sizeable retail real estate including shopping centres. Provides peer disclosure on retail REIT trading multiples, occupancy dynamics and capital structure most analogous to longer-term ownership of an Irish regional shopping centre.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AthloneTC
• Facebookfacebook.com/athlonetowncentre
• Instagraminstagram.com/athlonetowncentre
• LinkedInlinkedin.com/company/athlone-towncentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about athlone towncentre