What week td does

WEEK-TV (branded as 'WEEK | 25 News Now') is a local broadcast television station licensed to East Peoria, Illinois, serving the Peoria-Bloomington DMA in Central Illinois. The station operates four broadcast sub-channels — 25.1 NBC (flagship), 25.2 HOI ABC, 25.3 CW, and 25.4 Ion Television — plus 19.6 MeTV, alongside NextGen TV (ATSC 3.0) capability. It delivers local news, weather, sports, and community programming over-the-air, via cable and satellite carriage, and through digital properties including the 25newsnow.com site, mobile apps (25 News Now and First Alert Weather), live streaming, email newsletters, and social channels.

WEEK-TV's revenue is generated through three streams: (1) linear television and digital advertising sold to local businesses and national advertisers, (2) digital advertising across its web, app, and newsletter inventory, and (3) recurring retransmission consent fees paid by cable and satellite providers for carriage of its broadcast signals. The station sells no consumer subscriptions and does not publish pricing; its customer base is split between Central Illinois viewers (consumers of content) and advertisers/distributors (revenue payers).

The station is owned and operated by Gray Television Group, Inc. (NYSE: GTN), one of the largest U.S. local broadcast companies, providing corporate resources, shared sales infrastructure, and operational scale. WEEK-TV's proprietary differentiators include the First Alert Weather brand and Skywatch Camera Network, a multi-location camera system delivering real-time local weather and traffic visualization. The company has 70 years of continuous broadcasting history under the WEEK brand, operates a single headquarters/studio facility at 2907 Springfield Road in East Peoria, and serves a regional Central Illinois audience — no separate management team, M&A history, funding rounds, or standalone financials are publicly disclosed.

Name

week td

Legal name

Gray Television Group, Inc.

Website

https://week.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

WEEK-TV is a Gray Television-owned NBC affiliate (25 News Now) serving the Peoria-Bloomington DMA in Central Illinois, delivering local news, weather, sports, and community content across four broadcast sub-channels, cable/satellite carriage, and digital/mobile platforms to regional viewers and advertisers.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast television
• News and weather
• Television advertising
• Live news streaming
• Community news coverage

Headquarters

HQ city

East Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Television Advertising: Traditional broadcast advertising including TV commercials, sponsored segments, and advertising on digital platforms. Local businesses and national advertisers purchase airtime to reach the Central Illinois viewing audience.
2. Digital Advertising: Revenue from digital advertising on the 25newsnow.com website, mobile apps, and newsletter properties. Includes display ads, sponsored content, and video pre-roll.
3. Retransmission Consent: Fees paid by cable and satellite providers to carry the station's broadcast signal, as the station holds NBC, ABC, CW, and Ion Television affiliations.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

WEEK-TV (25 News Now) operates as the NBC affiliate television station serving the Peoria-Bloomington market and Central Illinois, broadcasting local news, weather, sports, and community programming. The station distributes content across four broadcast channels (25.1 NBC, 25.2 HOI ABC, 25.3 CW, 25.4 Ion Television) and supplements its broadcast with the 25 News Now mobile app, First Alert Weather app, live streaming via 25newsnow.com, and NextGen TV (ATSC 3.0) broadcast technology.

Product overview

WEEK (25 News Now) operates as a Gray Television-owned NBC affiliate station serving Central Illinois with a multi-platform news operation. The core offering is local broadcast television news distributed across traditional TV, mobile applications (25 News Now App and First Alert Weather App), and live streaming. The station also offers NextGen TV broadcast technology and carries multiple channel affiliations including NBC, ABC (via HOI), CW, and Ion Television. Digital features include community content submissions, weather radar, sports coverage, and targeted news sections covering local government, crime, health, and feature stories.

Differentiator

Problem solved

Functional benefit

Products and services

• 25 News Now (WEEK-TV) Local NBC-affiliated television news station serving Peoria, Bloomington-Normal, and Central Illinois, broadcasting local news, weather, sports, and community content across multiple platforms.
• 25 News Now Mobile App Mobile application for accessing local news, breaking news alerts, and on-demand video content from 25 News Now, available on iOS and Android.
• First Alert Weather App Dedicated weather application providing local forecasts, radar imagery, storm alerts, and severe weather notifications for the Central Illinois viewing area.
• Watch Live Streaming Live streaming service allowing viewers to watch local news broadcasts and programming in real-time across digital platforms including 25newsnow.com and mobile apps.
• NextGen TV (ATSC 3.0) Advanced television broadcast technology offering enhanced picture quality, interactive features, and improved signal reception for viewers with compatible equipment.
• Channel Affiliations (25.1 NBC, 25.2 HOI ABC, 25.3 CW, 25.4 Ion Television) Multi-channel broadcast lineup including NBC primary network (25.1), ABC affiliation via HOI (25.2), CW network (25.3), and Ion Television (25.4).

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• NBC (National Broadcasting Company)flagshipChannel Partner/ Reseller/ DistributorWEEK-TV operates as the NBC affiliate for the Peoria-Bloomington market, carrying NBC network programming including national news, primetime shows, sports (including Olympics coverage), and daytime programming. This affiliation is the station's primary network partnership.
• ABCcoreChannel Partner/ Reseller/ DistributorStation operates sub-channel 25.2 as HOI ABC, providing ABC network programming to Central Illinois viewers including ABC News, daytime dramas, and primetime entertainment.
• The CW (WEEK 25.3)coreChannel Partner/ Reseller/ DistributorStation operates sub-channel 25.3 as the CW affiliate, offering CW network programming including dramas, comedies, and sports coverage including MLB on WEEK.
• Ion Television (WEEK 25.4)minorChannel Partner/ Reseller/ DistributorStation operates sub-channel 25.4 as Ion Television, providing faith-based and family programming to Central Illinois viewers.
• Gray TelevisionflagshipStrategic or Co-development PartnerWEEK-TV is owned and operated by Gray Television, one of the largest local broadcast companies in the United States. Gray provides corporate resources, advertising sales support, technology infrastructure, and operational scale across its portfolio of over 100 television stations.
• MeTV (Memorial Day Television)minorChannel Partner/ Reseller/ DistributorStation provides access to MeTV classic television programming through sub-channel 19.6, offering nostalgic entertainment content for the viewing area.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WMBD-TV: CBS-affiliated local broadcast station serving the same Peoria-Bloomington DMA as WEEK-TV. Direct head-to-head competitor for local news viewers, sports broadcast rights, and the same regional advertiser pool in Central Illinois.
• WICS: NBC-affiliated station serving the Springfield, Illinois market — comparable in scale, format, and network affiliation to WEEK-TV, and a direct format peer for syndicated programming, NBC content carriage, and local-news operating models.
• WAND-TV: NBC/CW-affiliated station serving the Champaign-Decatur market in Central Illinois. Comparable mid-market NBC affiliate with similar multi-channel strategy and central-Illinois geographic adjacency, creating content and competitive overlap with WEEK.

Regional players

• WCIA-TV: CBS-affiliated station serving the Champaign-Springfield-Decatur market in Central Illinois. Comparable regional broadcaster with overlapping Illinois coverage and similar local-news/weather programming format, though operating in an adjacent DMA.
• WTVO-TV: ABC/MyNetworkTV-affiliated station serving the Rockford, Illinois market. Comparable mid-market local broadcaster in Illinois with similar network-affiliate economics and local-news operating model, but in a separate geography.

Broad incumbents

• Gray Television: Parent company of WEEK-TV and one of the largest US local broadcast groups operating 100+ stations. Provides corporate context for WEEK's economics, scale advantages, and strategic direction; sibling stations share news-gathering and advertising infrastructure.
• Sinclair Broadcast Group: One of the largest US local broadcast companies operating 180+ stations, including WICS and WAND in Illinois. Comparable incumbent operator competing for advertising share, regional sports rights, and political-ad dollars against Gray's portfolio.
• Nexstar Media Group: Largest US local broadcast operator (200+ stations) including WMBD-TV in WEEK's own DMA. Comparable broad incumbent with overlapping Illinois station portfolio, shared retransmission-consent leverage, and competing ad-sales infrastructure.
• Tegna Inc. Major US local broadcast group operating 60+ stations across mid- and large-sized markets. Comparable incumbent broadcaster pursuing similar digital transformation, retransmission-consent growth, and multi-platform audience strategies.

Emerging players

• InvestigateTV: Gray Television's national investigative-journalism platform syndicated across its local stations, including WEEK. Comparable digital-first content brand distributed alongside WEEK's local-news operation, representing how a parent-incumbent extends station content into national/niche digital properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/25newsnow
• YouTubeyoutube.com/channel/UCzC1Kj0Lh5y9e9Z5Z5Z5Z5A
• Facebookfacebook.com/25newsnow
• LinkedInlinkedin.com/company/gray-television
• Instagraminstagram.com/25newsnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about week td