Agrifirm

What Agrifirm does

Agrifirm is a farmer-owned agricultural cooperative, founded in the Netherlands in 1900 and operating under the Royal Agrifirm Group umbrella for over 120 years. The group employs nearly 3,000 people and conducts business across 16 countries spanning Europe, South America, and Asia; the German market is served through Agrifirm Futtermittel GmbH, with primary legal holding Agrifirm NWE BV incorporated in the Netherlands. The cooperative is owned by its farmer-members, who function simultaneously as customers and as the equity base, with no external venture, private-equity, or public shareholders.

The company's core offering is compound animal feed (mixed feed, premixes, concentrates, and mineral mixtures) organized into three primary verticals — pig, dairy, and poultry — plus an organic farming sub-segment. Each vertical carries tiered product lines (e.g., Exact/Economic/Excellent for dairy; 4-phase Legegeflügel concepts for laying hens) and specialized feed concepts developed through the Agrifirm Innovation Center, including SCALA (24-hour need-based feeding), VIGOR (gut-health laying hen feed), MatchFeed (broiler feed range), Smulsirup (high-energy sugar-based cattle feed), and SOLIQ (an innovative liquid anti-selection feeding concept co-developed with Roxell and Bonda). Adjacent to the feed portfolio, Agrifirm sells digital monitoring applications — PoultryNEXT (with the PoultryResult breeding-herd module) for poultry data aggregation across water, feed, climate, growth, and mortality, and Agrifirm Focus for dairy and young cattle performance tracking. The company also operates the Pluvita subsidiary, which supplies 20-week broiler parent stock, enabling a vertically integrated poultry offering that pairs genetics, nutrition, and data monitoring. Technical and financial consulting, delivered through specialized field consultants, is bundled into the customer engagement model.

Agrifirm generates revenue primarily through hardware sales of feed products, supplemented by recurring digital subscription revenue from monitoring applications and professional services revenue from consulting. Pricing is not publicly disclosed; contracts are described as multi-year and unit-priced, with volume discounts applied to larger orders. The go-to-market is sales-led and direct-to-farm, with orders processed via phone, email, and fax through a specialist sales force. The company holds GMP+ Feed Safety Assurance, VLOG GMO-free, and KAT conformity certifications valid through end-2026 across its German and Dutch operations.

Name

Agrifirm

Legal name

Agrifirm NWE BV

Website

https://agrifirm.de

Company type

Private

Founded year

1900

Operating status

Operating

Short description

Agrifirm is a Netherlands-founded farmer cooperative (Royal Agrifirm Group) supplying compound animal feed, premixes, digital monitoring platforms, and on-farm advisory services to pig, dairy, poultry, and organic producers across 16 countries, with nearly 3,000 employees.

Ownership category

akta.pro rank

Product category

Animal Feed and Livestock Nutrition

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Organic/Non-GMO/Identity-Preserved Custom Formulation (certification-aligned specs) (AFADAMAI), Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ)

Keywords

• Animal feed
• Compound feed
• Livestock nutrition
• Dairy farming
• Poultry breeding

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Animal Feed Products: Mixed feed, premixes, concentrates, and minerals developed for maximum performance in each sector (pigs, cattle, poultry)
2. Digital Solutions: Animal and plant-specific digital solutions including monitoring apps (Agrifirm Focus Milchvieh, PoultryNEXT) for farm management and performance tracking
3. Professional Consulting: Technical and financial expertise provided through specialists including feed strategy, roughage cultivation, and farm management advisory services
4. Agricultural Products: Plant cultivation products for agricultural customers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Agrifirm develops, produces and distributes compound feed, premixes, concentrates, mineral mixtures and feed additives for pig, poultry and cattle farmers. The offering is bundled with digital monitoring applications (PoultryNEXT, Agrifirm Focus) and technical/financial advisory services delivered by specialized sector consultants.

Product overview

Agrifirm offers a comprehensive portfolio of animal feed products and digital solutions for pig, poultry, and cattle farmers in Germany. The product portfolio includes: compound feeds, premixes, concentrates, and minerals organized into sector-specific ranges (Legegeflügel, Milchvieh, Dairystart); specialized feed concepts like SOLIQ, VIGOR, SCALA, MatchFeed, and Smulsirup; and digital platforms including PoultryNEXT (with PoultryResult module), Agrifirm Focus Milchvieh, and Agrifirm Focus Jungvieh for performance monitoring. The offering follows a tiered approach with product lines (Exact, Economic, Excellent; or Rendement) and phase-based feeding concepts, complemented by advisory services and the Pluvita subsidiary for broiler parent birds.

Differentiator

Problem solved

Functional benefit

Brands

• Pluvita: Daughter company that sells 20-week broiler parent stock for poultry breeders.
• Agrifirm Focus

Products and services

• Optimaal Poultry farming concept bundling a business plan, personal consulting and optimized feed tailored to the farming system, aimed at giving poultry farmers control over results.
• Pluvita Agrifirm subsidiary supplying 20-week-old broiler parent birds to poultry breeders, with customized breeding guidance and VITAL/SlowFeed feed lines.
• MatchFeed Broad compound-feed range for conventional broiler chickens, formulated to support gut health and efficient feed conversion, including a 10% wheat addition product line.
• PoultryNEXT Cloud-based data management platform for poultry farmers delivering daily updates on water, feed, climate, growth and mortality through automated data networking.
• SCALA Layer-hen feeding concept that adjusts nutrient supply to fluctuating daily requirements to improve egg class while lowering feed costs.
• VIGOR Layer-hen feed supporting gut health, digestion and feed conversion, contributing to better fecal quality and the potential to extend the laying period.
• Agrifirm Focus Mobile application providing dairy and young-cattle farmers with performance monitoring dashboards (modules AFM for dairy cattle and AFJ for young cattle).
• Smulsirup High-energy liquid feed derived from pure beet sugar with a potassium-free formulation, suitable for dry cows and providing readily available energy.
• SOLIQ Liquid nutrient supplement for laying hens, developed with Roxell and Bonda, that prevents selective feeding and produces a uniform flock with more eggs per hen.
• Sortiment Legegeflügel Laying-hen feed portfolio organized into Exact, Rendement and Excellent tiers plus a 4-phase concept (Preleg, Legestart, Legephase, Legephase Ende) for all housing systems.
• Sortiment Milchvieh Dairy cattle feed range with three quality tiers (Exakt, Economic, Excellent) and specialized feeds covering the dry period and lactation start.
• Sortiment Dairystart Total concept for young cattle combining DairyStart feeds, tools and consulting to support calving-age targets of 22 or 24 months.
• PoultryResult Online management module within PoultryNEXT for monitoring breeding-herd history and development on poultry breeder operations.

Quantifiable outcome

• Higher yields and better egg quality through optimized feed solutions
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• RoxellminorStrategic or Co-development PartnerCollaboration with Roxell in developing the Soliq feed concept, combining feeding systems and feed supplements with new liquid ingredients
• BondaminorStrategic or Co-development PartnerCollaboration with Bonda in developing the Soliq feed concept for non-selective feeding
• PluitacoreOthersSubsidiary of Agrifirm providing 20-week broiler parent animals to customers, part of integrated poultry solutions

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ForFarmers: Dutch agricultural cooperative and one of Europe's largest feed producers serving livestock farmers with compound feed, premixes, and advisory services — closely mirrors Agrifirm's cooperative structure, customer base, and product portfolio.
• De Heus Animal Nutrition: Dutch-headquartered global animal feed manufacturer active across Europe, Asia, and Africa; competes directly with Agrifirm in compound feed, premixes, and farm advisory for pigs, poultry, and cattle.
• AGRAVIS Raiffeisen: German agricultural cooperative providing compound feed, crop inputs, and advisory to farmers — directly comparable to Agrifirm's German operations in customer base, product mix, and cooperative governance.
• Agrimprove: Animal nutrition subsidiary of Royal Agrifirm Group itself, offering functional feed additives and specialty ingredients; included as a comparable specialty feed/additive player with shared scientific platform.

Broad incumbents

• Nutreco (Trouw Nutrition): Global animal nutrition and aquafeed company owned by SHV Holdings; offers premixes, specialty feeds, and nutritional solutions overlapping with Agrifirm's premix/concept portfolio across livestock species.
• Cargill Animal Nutrition: Global agribusiness giant with a large animal nutrition and feed additives business; overlaps with Agrifirm across premixes, compound feed, and digital farm solutions as part of a much broader portfolio.
• ADM Animal Nutrition: Major global agribusiness with animal nutrition products and premixes; comparable to Agrifirm in feed ingredient supply and compound feed manufacturing, though ADM operates a far wider portfolio.
• BayWa: German-headquartered agricultural conglomerate with crop inputs, feed, and digital farming solutions; overlapping with Agrifirm's crop inputs and farm advisory offering, though feed is not its core focus.

Regional players

• DLG Group: Danish agricultural cooperative with significant feed, premix, and crop input businesses across Northern Europe; competes with Agrifirm in compound feed and premixes while serving a different primary geography.
• Veronesi: Italian integrated feed and food group producing compound feeds for poultry, pigs, and cattle; similar in compound feed manufacturing and farm advisory but focused primarily on the Italian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agrifirm-deutschland-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrifirm