What studioset production does

Studioset Production is a privately held, Bucharest-based full-service video production house operating across commercials, branded content, feature/series film, music videos, virtual reality, and tabletop product cinematography. Its core capabilities span the entire production pipeline — concept development, principal photography, VFX, 2D and 3D animation, color grading, sound design, and compositing — delivered either as integrated end-to-end projects or as standalone post-production services. The company maintains an extensive portfolio of work for tier-one international brands and agencies, including McDonald's, KFC, Coca-Cola, Vodafone, Samsung, ING, Netflix, and HBO, alongside Romanian enterprise clients across banking, energy, retail, and telecom.

The business is structured around three primary revenue streams, all project-based and quote-negotiated per engagement: commercial production (television and digital advertising campaigns for agencies and direct brand clients), film and series production (including HBO-credited projects SPY/MASTER and TUFF MONEY), and VR / immersive content production for brand marketing. A distinct "servicing" line positions the company as an outsourced production partner for international shoots, with documented co-productions involving Berlin-based Bubbles Film, Moscow-based Ярче Productions, and Middle East agencies. Post-production and animation are offered as both bundled and standalone services.

Commercially, Studioset operates a sales-led B2B go-to-market with no public pricing and no disclosed digital channels — client acquisition rests on portfolio reputation and direct relationships. Leadership is a compact management team (CEO Sorin Baican, Head of Production Dan Mateescu, Postproduction Manager Simona Macarie, Producer Irina Petrescu), supported by a roster of directors and technical partners including Framebreed for animation and Dropia Film / Sky Team for specialized VFX. The company is founder/management-owned with no disclosed external investors, parent entity, or subsidiaries, and no financial metrics are publicly reported.

Name

studioset production

Legal name

Studioset

Website

https://studioset.tv

Company type

Private

Operating status

Operating

Short description

Studioset Production is a Bucharest-based, full-service video production house delivering commercials, branded content, feature/series film, VR, and tabletop work for international brands, agencies, and streaming platforms via integrated production and post-production.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Studio Campus / Production Facility Operators (MPADAIAC)

Keywords

• Video production services
• Commercial film production
• Post-production services
• Visual effects services
• Branded content production

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Production: Production of television commercials, digital ads, and branded content for advertising agencies and direct brand clients. Project-based contracts typically covering concept development, filming, and post-production.
2. Film and Series Production: Original film content production including feature films, short films, and series. Projects like ANIMA, SPY/MASTER demonstrate film production capabilities.
3. VR Content Production: Virtual reality content creation for brands seeking immersive marketing experiences.
4. Animation Services: 2D and 3D animation services for commercials, films, and digital content.
5. Post-Production Services: Editing, color grading, compositing, and sound design services, often as standalone post-production work for projects produced elsewhere.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Studioset Production is a full-service video production house based in Bucharest, Romania, that produces commercials, branded content, feature films, music videos, VR content, and tabletop work for major brands and advertising agencies. The company handles projects end-to-end from conception through filming, post-production, VFX, animation, color grading, and sound design, delivering finished content to clients on a project basis.

Product overview

Studioset is a leading Romanian production house offering a comprehensive suite of video content production services. The company operates across multiple verticals including commercial production, film/feature production, VR content, post-production, and casting services. The portfolio encompasses a diverse range of projects from brand advertising (McDonald's, Coca-Cola, KFC, Vodafone, ING, Samsung) to original film content (HBO's SPY/MASTER, TUFF MONEY, and ANIMA feature film). Services include end-to-end production from concept development through post-production with VFX, color grading, and sound design capabilities. The company maintains a substantial project portfolio organized into commercial, film, VR, and servicing categories, and has collaborated with international agencies and brands across Europe and the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Production Full-service commercial video production for brands and advertising agencies, covering concept development, filming, and post-production for advertising campaigns, branded content, and promotional materials.
• Film Production Feature film and short film production including development, principal photography, and post-production for theatrical and streaming releases.
• Servicing Production Production services for food and product commercials handled for international agencies and brands, including campaigns such as DENNER, IKEA RULE, Samsung Galaxy, Schweppes, and others.
• Post Production Comprehensive post-production services including editing, VFX, compositing, color grading, sound design, and visual effects, offered as standalone work for projects produced elsewhere as well as part of integrated productions.
• VFX and Visual Effects Visual effects production including 3D animation, compositing, and VFX supervision for commercials, films, and branded content, demonstrated across VFX-intensive projects.
• VR Content Production Virtual reality content creation for brands seeking immersive marketing experiences, with VR projects produced for KFC, Pizza Hut, Coca-Cola, Schweppes, Lidl, and other food and beverage brands.
• Casting Services Talent casting and actor selection services for commercials, films, and branded content, provided as part of Studioset's full-service production offering.

Named customers36 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BigfootcoreStrategic or Co-development PartnerCo-production partnership for commercial projects including THE NEXT LEVEL YOU (Samsung Galaxy Note 10), BAKING BREAD (Rich Bake), and RULE (IKEA). Studioset and Bigfoot collaborate as production partners on various campaigns.
• Bubbles FilmcoreStrategic or Co-development PartnerCo-production partnership for commercial projects including DENNER campaign and SCHWEPPES project. Bubbles Film (Berlin) collaborates with Studioset on international commercial productions.
• FramebreedcoreTechnology or IntegrationVFX and animation partner collaborating on multiple projects including ANIMA, CHRISTMAS (Netflix), OPINCI, CHERRY BLOSSOM (Nestea), JUBILEE BERRY BISCUITS, and SPECIALITY. Provides 2D and 3D animation services integrated into Studioset productions.
• ArdacocoreStrategic or Co-development PartnerProduction partner for ALBALACT SANA project, collaborating on food commercial production alongside Studioset's post-production services.
• Ярче ProductionsminorStrategic or Co-development PartnerInternational co-production partner for JUBILEE BERRY BISCUITS project, working with Studioset and Leo Burnett Moscow.
• LibrafilmcoreStrategic or Co-development PartnerLong-term production partner for multiple film projects including TAXI DRIVER (TIFF 2016) and TIFF 2021. Librafilm and Studioset collaborate on festival-oriented content.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Unit Image: European (French) VFX and animation studio serving the commercial and film markets with a comparable full-service production offering, including 2D/3D animation and VFX for brand and entertainment clients.
• Bigfoot: Co-production partner of Studioset (Samsung Galaxy Note 10, IKEA Rule, Rich Bake) operating as a similar full-service production house targeting brand and agency clients with comparable commercial production capabilities.
• Bubbles Film: Berlin-based commercial production company that collaborates with Studioset on international campaigns (Denner, Schweppes) and serves a similar B2B client base of brands and agencies with comparable project-based production services.
• Psyop: Creative production and VFX studio specializing in commercials and branded content with full-service offerings, directly comparable to Studioset's value proposition for brand and agency clients.
• Glassworks: Amsterdam-based full-service production and post-production house serving the same commercial and branded-content client base across Europe with comparable end-to-end capabilities including VFX, animation, and color grading.

Broad incumbents

• The Mill: Globally recognized production and post-production house for commercials and branded content with extensive VFX and color-grading capabilities, competing for the same enterprise brand accounts as Studioset.
• Framestore: Global VFX, animation, and post-production incumbent with deep commercial and film credentials; competes for the same multinational brand briefs and serves as a benchmark for the premium end of the production services market.
• MPC (Moving Picture Company): Global VFX and post-production incumbent producing commercials and feature films, directly competing for the same premium brand briefs that anchor Studioset's pipeline.

Regional players

• Librafilm: Romanian production partner of Studioset collaborating on TIFF and film festival content; operates in the same Bucharest ecosystem with overlapping film and commercial production capabilities for the Romanian market.
• Saga Film: Romanian film and commercial production company operating in the same Bucharest market as Studioset with comparable capabilities in commercials, branded content, and Romanian-market film projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/studioset
• Facebookfacebook.com/Studiosetofficial
• Instagraminstagram.com/studioset.tv
• LinkedInlinkedin.com/company/studioset

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about studioset production