Tango-Fever
Tango-Fever is a London-based Argentine Tango dance school, founded in 2008 by Rene Hellemons and Hiba Faisal, offering group classes across four skill levels, private lessons, wedding choreography, social milongas, and an annual Isle of Wight tango weekend for individuals and couples.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Tango-Fever does
Tango-Fever is a London-based Argentine Tango dance school operating as TANGO-FEVER Ltd, a private limited company incorporated in England and Wales (company number 11305704). Founded in 2008 by Rene Hellemons and Hiba Faisal, the business delivers progressive group classes across four skill levels (Beginners, Improvers, Intermediate, Advanced) at four central London venues (Exmouth Market, Corams Fields in Russell Square, The Wesley in Camden, and a Euston-area location), supplemented by private one-on-one or couple lessons, tailor-made wedding dance choreography packages, gift vouchers, and a calendar of social dance events (milongas and practicas) including I Love Mondays, Tango Garden, Milonga East, PractiBrunch, the free outdoor Tango @ Spitalfields series, and an annual Christmas Milonga.
The business generates revenue through a mix of one-time purchases (drop-in classes at £15, 8-week beginners courses at £75, private sessions at £85 or £300 for a 4-pack, event tickets ranging £5-£16 online and up to £16 at the door, gift vouchers valid for six months) and recurring monthly memberships (Beginners Unlimited at £59/mo with intro £39, Improvers Unlimited at £59/mo, Full Membership at £95/mo, I Love Mondays at £34/mo) processed via direct debit on the NearYou/PunchPass online booking platform. Distribution is direct-to-consumer and physical-venue-led, with a secondary digital channel for self-service bookings and gift voucher e-commerce; acquisition is driven by word-of-mouth, a 2026 Bring a Friend referral program offering up to 45% in member discounts, content marketing through the company blog and email newsletter, and active organic social media presence on Instagram, Facebook, Twitter, and WhatsApp.
Tango-Fever firmographics
Firmographics- Name
- Tango-Fever
- Legal name
- TANGO-FEVER Ltd
- Website
- https://tango-fever.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Tango-Fever is a London-based Argentine Tango dance school, founded in 2008 by Rene Hellemons and Hiba Faisal, offering group classes across four skill levels, private lessons, wedding choreography, social milongas, and an annual Isle of Wight tango weekend for individuals and couples.
- Ownership category
- akta.pro rank
Tango-Fever industry classification
Industry- Product category
- Dance Instruction Services
- NAICS
- Fine Arts Schools (61161), Dance Companies (711120)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Festivals & Dance Series (MPAGADAJ)
Keywords
Where Tango-Fever is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Tango-Fever business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Group Classes: Revenue from drop-in classes (£15/pp), 8-week beginners courses (£75/pp), and crash courses (£35/pp). Classes offered across 4 skill levels from complete beginners to advanced.
- Subscriptions / Memberships: Monthly recurring memberships offering unlimited classes: Beginners Unlimited (£59/mo, intro £39), Improvers Unlimited (£59/mo), Full Membership (£95/mo including milongas), I Love Mondays (£34/mo). Auto-renewing direct debit payments.
- Private Classes & Packages: One-on-one or couple private tango classes at £85 single session or £300 for 4-session package. Includes specialised wedding dance packages. Valid for 6 months from purchase date.
- Social Events / Milongas: Revenue from milonga event tickets. Online pricing ranges £8-13/pp, door pricing £15-16/pp. Events include I Love Mondays, Tango Garden, Milonga East, Christmas Milonga, and PractiBrunch.
- Gift Vouchers: Gift vouchers for group classes (Package A1: £15, Package A2: £75) and private classes (Package B1: £85, Package B2: £300). Valid within M25 for 6 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Drop-in class - single admission |
| Unit Pricing | One time/ perpetual license | 8-Week Beginners Course |
| Unit Pricing | One time/ perpetual license | Beginners Crash Course |
| Subscription | Monthly | Beginners Unlimited Membership (Intro) |
| Subscription | Monthly | Improvers Unlimited Membership |
| Subscription | Monthly | Full Membership |
| Subscription | Monthly | I Love Mondays Membership |
| Unit Pricing | Pay-as-you-go | Private Class (Single) |
| Unit Pricing | One time/ perpetual license | Private Class Package (4 sessions) |
| Unit Pricing | One time/ perpetual license | Gift Voucher - Single Drop-in |
| Unit Pricing | One time/ perpetual license | Gift Voucher - 8 Class Pack |
| Unit Pricing | Pay-as-you-go | Tango Garden Milonga (Online) |
| Unit Pricing | Pay-as-you-go | I Love Mondays (Online) |
| Unit Pricing | Pay-as-you-go | Milonga East |
| Unit Pricing | Pay-as-you-go | PractiBrunch |
| Unit Pricing | Pay-as-you-go | Christmas Milonga |
| Other | Pay-as-you-go | Cancellation Refund Admin Fee |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
Tango-Fever product offering
Product offeringCore offering
Tango-Fever teaches Argentine Tango to adult learners in central London through progressive group classes (Beginner, Improver, Intermediate, Advanced), private lessons, wedding dance choreography, and regular social dance events (milongas). The school operates across four central London venues and runs an annual tango weekend on the Isle of Wight.
Product overview
Tango-Fever is an Argentine Tango dance school based in London, founded in 2008 by Rene Hellemons and Hiba Faisal. The company offers a comprehensive portfolio of dance education products centered around Argentine Tango instruction. The core offering consists of progressive group classes across four skill levels (Beginners, Improvers, Intermediate, and Advanced) held at multiple central London venues, supplemented by private one-on-one instruction and specialized Wedding Dance packages. The company operates a membership/subscription model providing unlimited class access at various price points, alongside a gift voucher program. Tango-Fever also organizes and hosts a range of social dance events including the I Love Mondays Milonga, Tango Garden Milonga, PractiBrunch, Tango @ Spitalfields (free outdoor), Milonga East, Christmas Milonga, and annual events such as the Wight Tango Weekend and London Tango Long Weekend. Additional offerings include a Bring a Friend referral rewards program, an online booking system, and a blog for community engagement. The company brings international guest teachers regularly and supports the tango community through Safer Dance Spaces initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Beginners Group Tango Classes Structured group lessons introducing adults to the fundamentals of Argentine Tango. Designed for complete beginners with no prior dance experience.
- Improvers Tango Classes Group lessons for students who have completed the beginner syllabus and want to build technique, musicality, and confidence on the dance floor.
- Intermediate Level Tango Classes Intermediate-level group lessons for dancers progressing beyond improver stage, focusing on more complex figures, navigation, and style refinement.
- Advanced Level Tango Classes Advanced group instruction for experienced tango dancers, exploring intricate technique, advanced vocabulary, and performance-level skills.
- Private Tango Lessons One-to-one or small-group bespoke tango instruction tailored to the individual learner's pace and goals. Available at Tango-Fever's central London venues.
- Wedding Dance Packages Bespoke choreography and coaching for couples preparing an Argentine Tango first dance or special performance for their wedding or civil partnership.
- Tango-Fever Memberships Recurring subscription tiers (named Bronze, Silver, Gold) granting regular students discounts on classes, priority booking, and other perks.
- Tango-Fever Gift Vouchers Gift vouchers redeemable across Tango-Fever classes, private lessons, workshops, milongas, and festivals.
- Milonga Social Dance Events Ticketed social dance evenings where students and visitors dance Argentine Tango in a welcoming environment, with DJ music and optional practica time.
- Wight Tango Weekend Annual weekend tango festival on the Isle of Wight featuring guest teachers, workshops, milongas, and accommodation packages.
- London Tango Long Weekend Multi-day intensive tango festival hosted in London with workshops led by international guest teachers and accompanying evening milongas.
- International Guest Teacher Workshops Workshops led by internationally recognised Argentine Tango maestros visiting London, complementing the regular curriculum with specialist topics.
Quantifiable outcome
- Tango Garden rated highest Milonga in UK (independent Tango Fuzz surveys)
- +2 more outcomes
Companies that use Tango-Fever
Customer profileNamed customers8 records
Segments5 records
Tango-Fever technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tango-Fever partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Spitalfields EstatecoreTango-Fever and Spitalfields Estate collaboratively run Tango @ Spitalfields, a series of monthly free outdoor milongas at Spitalfields Market in London. This is one of London's longest-running community dance events, now in its 19th year. Includes free beginner taster classes and provides a unique opportunity for tango dancing outdoors in central London.
- Colomba Online (Hiba Faisal)minorHiba Faisal, co-founder of Tango-Fever, also created Colomba Online — a wellbeing platform offering online courses in ballet, dance, and mindfulness. Colomba is operated independently. Some Tango-Fever events and PractiBrunch have been held at Colomba space in Camden.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Tango-Fever competitors and assessment
Company assessmentDirect peers
- Tango Spirit London: London-based Argentine Tango school offering group classes, private lessons, and milongas. Directly comparable as a competitor within the same niche, same geography, and overlapping beginner-to-advanced curriculum and social event programming.
- Negracha London: Long-running London Argentine Tango school and milonga venue. Comparable in offering group classes at multiple levels, regular social dance events, and a community-focused positioning serving the same London tango market.
- Salta Tango London: London Argentine Tango school running group classes and milongas across central venues. Directly comparable in product offering (beginners through advanced), venue strategy (central London), and target audience (community/social tango dancers).
- Tango Malevo: London-based Argentine Tango school focused on authentic Buenos Aires-style tango instruction. Directly comparable as a competing specialist tango school targeting similar beginner-to-advanced student segments in central London.
- El Beso Tango London: London Argentine Tango school offering classes, workshops, and social dance events. Overlapping offering of progressive group classes, guest teachers, and a London-based tango community comparable to Tango-Fever's positioning.
- Casa Tango London: London-based Argentine Tango school providing group lessons and milongas. Comparable niche specialist operating in the same city with similar community-building model and progressive skill curriculum.
Broad incumbents
- Pineapple Dance Studios: Large London dance studio offering a broad portfolio of styles including partner dance, ballet, and contemporary. Comparable as a multi-style London dance education incumbent but serves a much broader market than Tango-Fever's tango-only specialisation.
- Danceworks London: Established central London dance studio offering classes across many styles including ballroom, Latin, and contemporary. Comparable as a multi-venue London dance school incumbent with overlapping partner dance curriculum and similar consumer audience.
Emerging players
- Wedding Dance Coach: UK wedding dance choreography specialist offering private lessons and packages for couples. Comparable specifically in Tango-Fever's wedding dance vertical - both monetise bespoke first-dance choreography with private instruction, though Wedding Dance Coach serves a broader dance-style remit.
Others
- Colomba Online: Online wellbeing and dance platform founded by Hiba Faisal (Tango-Fever co-founder), offering online courses in ballet, dance, and mindfulness. Related via founder relationship and prior use of its Camden space for Tango-Fever events; not a direct competitor but a connected ecosystem participant.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tango-Fever social profiles
Digital presenceTango-Fever financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tango-Fever leadership team
Management profileNumber of profiles
Tango-Fever funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tango-Fever M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tango-Fever
What does Tango-Fever do?
Tango-Fever teaches Argentine Tango to adult learners in central London through progressive group classes (Beginner, Improver, Intermediate, Advanced), private lessons, wedding dance choreography, and regular social dance events (milongas). The school operates across four central London venues and runs an annual tango weekend on the Isle of Wight.
Is Tango-Fever a public or private company?
Tango-Fever is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tango-Fever founded?
Tango-Fever was founded in 2008.
Where is Tango-Fever based?
Tango-Fever is headquartered in London, United Kingdom, in the Europe region.
How does Tango-Fever make money?
Five revenue lines are on record. Group Classes are the primary driver. The others are subscriptions / Memberships, private Classes & Packages, social Events / Milongas and gift Vouchers.
Who are Tango-Fever's main competitors?
Direct peers on record are Tango Spirit London, Negracha London, Salta Tango London, Tango Malevo, El Beso Tango London and Casa Tango London. Broad incumbents are Pineapple Dance Studios and Danceworks London. Wedding Dance Coach is listed as an emerging player. Colomba Online is listed as an others.
Does Tango-Fever have an API?
No public API is recorded for Tango-Fever.
What industry is Tango-Fever in?
Tango-Fever's product category is Dance Instruction Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 61161 and its SIC code is 8200.