valamar

What valamar does

Valamar Riviera d.d. is a publicly traded Croatian hospitality group (Zagreb Stock Exchange) operating 36 hotels and resorts plus 15 camping resorts across 8 destinations in Croatia — Istria (Poreč, Rabac), Kvarner islands (Krk, Rab), Dalmatia (Hvar, Makarska), and Dubrovnik — and Alpine Austria (Obertauern). The portfolio comprises approximately 21,000 accommodation units with capacity for roughly 58,000 guests daily, organized under five brands: Valamar Collection (premium 5-star), Valamar Hotels & Resorts (4-star standard), [PLACES] by Valamar (lifestyle), Sunny by Valamar (value-tier families), and Valamar Camping (5-star glamping and pitches). Targeted segments include families, premium travelers, adults-only, camping/glamping, alpine/ski, wellness, cycling, gourmet, and pet-friendly guests. Distribution is primarily direct-to-consumer through valamar.com, iOS/Android mobile apps, a call center, and the Valamar Rewards loyalty program offering up to 15% discount and 4.5% cashback; corporate and group bookings flow through a MICE sales channel and partner travel agencies. Pricing is unit-based and varies by tier, season, and board basis, with hotel rates from approximately €191-671/night and camping pitches from €82-95/day.

Underlying technology consists of a proprietary direct-booking platform, mobile applications, the Phobs d.o.o. reservation management system, and a marketing/analytics stack including Google Analytics 4 (server-side), Microsoft Clarity, Meta Pixel with Conversions API, Microsoft Advertising Enhanced Conversions, and Dynamic Yield personalization. The company also manages tourism assets of Imperial Riviera d.d. and HELIOS FAROS d.d. under management contracts, contributing an asset-light revenue stream. Valamar holds UN Global Compact membership, ISO 14001 and ISO 50001 certifications, and Blue Flag beach certifications, with 78% of food sourced locally and 23,200 trees planted between 2022 and 2025 under guest-supported programs. Cumulative investment in sustainable tourism development exceeds €1 billion.

Name

valamar

Legal name

Valamar Riviera d.d.

Website

https://valamar.com

Company type

Public

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Valamar Riviera d.d. is a publicly traded Croatian hospitality group operating 36 hotels and resorts plus 15 camping resorts across Croatia and Austria, serving family, premium, adults-only, camping, and alpine leisure travelers through five sub-brands and a direct-to-consumer booking platform with loyalty rewards.

Ownership category

akta.pro rank

Product category

Hospitality and Tourism

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Resort vacations
• Camping holidays
• Hospitality services
• Leisure tourism

Headquarters

HQ city

Poreč

HQ country

Croatia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel and Resort Accommodation: Valamar generates primary revenue through hotel and resort room rentals across 36 properties in Croatia and Austria, with nightly rates ranging from approximately €191 to €671 depending on property tier, season, and board basis (Breakfast, Half Board, All-Inclusive).
2. Camping Resort Accommodation: Revenue from 15 camping resorts offering pitches, mobile homes, and glamping accommodations, with daily pitch rates starting from approximately €82-€95 per day.
3. Food and Beverage: Revenue from included meals (Half Board, Full Board, All-Inclusive packages) and à la carte dining options across resort restaurants and bars.
4. Meetings and Events: Corporate conference and event hosting services across select properties with dedicated MICE facilities.
5. Gift Vouchers and Experiences: Sale of gift vouchers and experience packages through the Valamar gifting platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Valamar operates and manages a portfolio of 36 hotels and resorts and 15 camping resorts across Croatia and Austria, offering approximately 21,000 accommodation units with capacity for around 58,000 guests daily. The company sells nightly room stays, camping pitches, mobile homes and glamping tents, food and beverage packages (Breakfast, Half Board, Full Board, All-Inclusive, Sunny packages), as well as meetings, events and gift vouchers, distributed primarily through its direct booking website, mobile apps and call center.

Product overview

Valamar is a leading Croatian tourism company operating a diverse portfolio of hotels, resorts, and camping resorts across Croatia (Istria, Kvarner islands, Dalmatia, Dubrovnik) and Austria (Obertauern). The company manages 36 hotels and resorts and 15 camping resorts with approximately 21,000 accommodation units and capacity for about 58,000 guests daily. The product portfolio consists of five distinct brands: Valamar Collection (premium luxury properties including Arba Resort, Girandella Family Hotel, Isabella Island Resort, Marea Suites, Jadran Heritage Hotel, Girandella Designed for Adults Hotel, and premium Dubrovnik properties); Valamar Hotels & Resorts (standard hotels including Padova Hotel, Tirena Hotel, Amicor Resort, Parentino Hotel, Bellevue Resort, and Meteor Hotel); [PLACES] (lifestyle hotels in Hvar, Makarska Dalmacija, and Obertauern); Sunny (budget-friendly family hotels across Poreč, Makarska, Dubrovnik, Rabac, Krk, and Baška); and Valamar Camping (luxury camping resorts including Valamar Camping Istra 5* and Valamar Camping Krk 5*). The company also offers a loyalty programme (Valamar Rewards) with up to 15% discount and 4.5% cashback, plus conference and events services through its MICE platform.

Differentiator

Problem solved

Functional benefit

Brands

• Valamar Collection: Premium luxury hotels and resorts offering high-end holiday experiences
• Valamar Hotels & Resorts
• [PLACES] by Valamar
• Sunny by Valamar
• Valamar Camping
• Valamar Rewards

Quantifiable outcome

• Local suppliers provide 78% of food products
• +2 more outcomes

Segments9 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• Croatia Tourist BoardcoreGTM or Marketing PartnerMarketing partnership with the national tourism organization promoting Croatia as a destination where Valamar properties are located. Features include joint promotional content and destination branding integration on Valamar website.
• Istria Tourist BoardcoreGTM or Marketing PartnerRegional tourism partnership promoting the Istria peninsula where Valamar operates in Poreč and Rabac.
• Kvarner Tourist BoardcoreGTM or Marketing PartnerRegional tourism partnership promoting the Kvarner region including islands of Krk and Rab where multiple Valamar properties are located.
• Dubrovnik Tourist BoardcoreGTM or Marketing PartnerRegional tourism partnership promoting Dubrovnik area where Valamar operates multiple hotel properties.
• Obertauern Tourist BoardcoreGTM or Marketing PartnerRegional tourism partnership promoting the Austrian ski resort where Valamar operates alpine properties.
• Phobs d.o.o.coreTechnology or IntegrationCroatian technology company providing reservation management system services to Valamar. Phobs processes accommodation reservations for Valamar and other hotel operators through a shared system.
• Imperial Riviera d.d.coreOthersValamar manages the tourism operations of Imperial Riviera d.d. based in Rab, Croatia, providing accommodation services in their facilities under contract.
• HELIOS FAROS d.d.coreOthersValamar manages the tourism operations of HELIOS FAROS d.d. based in Stari Grad, Croatia, providing accommodation services in their facilities under contract.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maistra: Croatian hospitality operator headquartered in Rovinj, Istria, operating hotels, resorts, and campsites across Istria and Dalmatia. Closest geographic and product peer to Valamar with overlapping family, luxury, and camping segments; both target similar Central European source markets.
• Plava Laguna: Croatian resort operator (formerly Laguna Novigrad) based in Istria, operating hotels, apartments, and campsites along the western Istrian coast. Directly comparable in destination, product mix, and target customer base to Valamar's Istrian portfolio.
• Falkensteiner Hotels & Residences: Austrian-origin hotel group with Adriatic (Croatia, Italy) and Alpine properties spanning family resorts and premium urban hotels. Closely comparable in dual Adriatic/Alpine geographic exposure and family/lifestyle positioning to Valamar.
• Arena Hospitality Group: Croatian hotel and camping operator with properties in Istria (Pula) and Magna (Spain). Comparable as a publicly-traded multi-segment hotel and camping group in the same primary geography as Valamar.
• Landal GreenParks: European holiday park operator with hundreds of bungalow, camping, and lodge parks across the Netherlands, Germany, Belgium, Austria, and other markets. Comparable as a multi-property leisure accommodation operator in the European camping/outdoor segment where Valamar Camping competes.

Broad incumbents

• Club Med: Global all-inclusive resort operator owned by Fosun Tourism Group, with extensive European Mediterranean and Alpine resort portfolio. Comparable as a broader incumbent in the all-inclusive family/resort segment overlapping with Valamar Collection and Valamar Hotels & Resorts.
• Accor SA: Global hospitality group operating luxury, premium, midscale, and economy brands. Comparable as a broad incumbent in European leisure lodging with brands and distribution infrastructure that overlap with Valamar's premium and family segments.
• Marriott International: World's largest hotel company with luxury (Ritz-Carlton, St. Regis, Luxury Collection) and resort brands active in Mediterranean Europe. Comparable as a broad incumbent competing in the same premium leisure resort space as Valamar Collection.
• IHG Hotels & Resorts: Global hotel operator with luxury, premium, and family resort brands (InterContinental, Holiday Inn Resort) active across European leisure destinations. Comparable as a broad incumbent with resort and family leisure offerings overlapping with Valamar.
• TUI Group: European tourism conglomerate combining tour operator, airline, cruise, and hotel operations (including TUI Blue, Robinson, Atlantica). Comparable as a broad incumbent with integrated hotel and tour operator operations targeting similar European leisure customers as Valamar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ValamarHotelsCroatia
• Facebookfacebook.com/ValamarHotels.Resorts
• Instagraminstagram.com/valamarhotels
• LinkedInlinkedin.com/company/valama

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about valamar