REDARC
REDARC Electronics is an Australian manufacturer founded in 1979 that designs and produces rugged DC-DC battery chargers, trailer brake controllers, battery management systems, and portable power solutions for overlanding, RV, and commercial vehicle markets across Australia and North America.
- Company typePrivate
- Founded1979
- HeadquartersLidsdale, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What REDARC does
REDARC Electronics is a 100% Australian-owned designer and manufacturer of rugged automotive electronics, founded in 1979 and headquartered in South Australia. The company specializes in 12V DC-DC battery charging technology with MPPT solar regulation, electronic trailer brake controllers with inertia sensing and sway stabilization, battery management systems, pure sine wave inverters, portable power systems, and lithium batteries. Its technology stack centers on proprietary multi-stage charging algorithms, Green Power Priority solar optimization, SwayStop/SwayStop Plus trailer sway control with 6-axis motion sensing, and Bluetooth 5.1 connectivity via the RedVision app platform, with products carrying IP67/69K dust and moisture protection ratings for harsh environments.
REDARC sells hardware under a platform-plus-modules architecture organized around three pillars: Tow-Pro brake controllers, BCDC/Manager battery systems, and power solutions including GoBlock portable power, inverters, REDWorks pre-wired power panels, and Complete Power Kits. Products are priced $190–$2,575 via direct e-commerce, distribution partnerships (Keystone Automotive Operations, eTrailer.com), OEM supply (Renault for smart-alternator vehicles), and a REDNetwork of qualified installers. The company targets overlanding and 4x4 enthusiasts, van builders, RV/towing consumers, and commercial truck/fleet operators across Australia, the United States, Canada, and Mexico, with a US distribution center in North Carolina. Subsidiaries include Hummingbird Electronics and REDARC Defence & Space, indicating extension into adjacent electronic monitoring and defense power markets. The business model is pure hardware sales with no subscription revenue disclosed.
REDARC firmographics
Firmographics- Name
- REDARC
- Legal name
- REDARC Electronics
- Website
- https://redarcelectronics.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- REDARC Electronics is an Australian manufacturer founded in 1979 that designs and produces rugged DC-DC battery chargers, trailer brake controllers, battery management systems, and portable power solutions for overlanding, RV, and commercial vehicle markets across Australia and North America.
- Ownership category
- akta.pro rank
REDARC industry classification
Industry- Product category
- Automotive Electronics & DC-DC Power Management
- NAICS
- Power, Distribution, and Specialty Transformer Manufacturing (335311), Battery Manufacturing (33591), Relay and Industrial Control Manufacturing (335314)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Power, Distribution & Specialty Transformers (3612), Guided Missiles & Space Vehicles & Parts (3760)
- akta.pro primary industry
- Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD)
- akta.pro secondary industries
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)
Keywords
Where REDARC is headquartered
LocationHeadquarters
- HQ city
- Lidsdale
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
REDARC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: REDARC generates revenue primarily through the sale of physical electronics products including DC-DC battery chargers, electric brake controllers, battery management systems, inverters, solar panels, portable power solutions, and accessories. Products are sold through direct e-commerce, distributors, and dealers at various price points from $190 to over $2,000.
- Aftermarket Accessories and Apparel: Sale of branded merchandise including apparel items such as Stealth Hoodie ($55) and Staple Cap ($25), spare parts, and accessories for existing product installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Electric Brake Controllers - Entry Level |
| One time/ perpetual license | Pay-as-you-go | Electric Brake Controllers - Mid Range |
| One time/ perpetual license | Pay-as-you-go | Electric Brake Controllers - Advanced |
| One time/ perpetual license | Pay-as-you-go | DC-DC Battery Chargers - Classic Range |
| One time/ perpetual license | Pay-as-you-go | DC-DC Battery Chargers - Alpha Range |
| One time/ perpetual license | Pay-as-you-go | Battery Monitoring - Smart Battery Monitor |
| One time/ perpetual license | Pay-as-you-go | Power Kits - Bundled Solutions |
| One time/ perpetual license | Pay-as-you-go | Portable Power - GoBlock System |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
REDARC product offering
Product offeringCore offering
REDARC designs, develops and manufactures rugged electronic voltage converters, DC-DC battery chargers, electric brake controllers and battery/vehicle management systems for automotive, overlanding, recreational vehicle, commercial trucking and defence applications. Its core product pillars are the Tow-Pro range of proportional electric brake controllers (Liberty, Elite, Link), the BCDC Classic and BCDC Alpha in-vehicle dual-battery DC-DC chargers with MPPT solar regulation, and the Manager Alpha/TVMS range of battery and vehicle management systems supported by the RedVision Bluetooth app. Products are Australian-designed and manufactured and sold worldwide through direct e-commerce, distributors, OEM channels and a qualified installer network.
Product overview
REDARC is a 100% Australian-owned company founded in 1979, specialising in rugged automotive electronics, DC charging, and brake control systems for overlanding, recreational vehicles, and commercial transport. The product portfolio is organized into a platform-plus-modules architecture consisting of three core pillars: Tow-Pro electric brake controllers (Elite, Liberty, Link), Battery Management Systems (BCDC Classic, BCDC Alpha, Manager Alpha, Smart Battery Monitor), and Power Solutions (GoBlock portable power, pure sine wave inverters, REDWorks power panels, lithium batteries, solar panels). Complete Power Kits bundle these components for specific applications including overlanding, van conversions, portable power, and trade use. Products are designed, tested, and manufactured in Australia with IP67/69K dust and moisture protection ratings, featuring Bluetooth connectivity for app-based monitoring through the RedVision platform.
Differentiator
Problem solved
Functional benefit
Brands
- Hummingbird Electronics: A subsidiary brand of REDARC Electronics specializing in electronic monitoring and display systems for recreational vehicles.
- REDARC Defence & Space
Products and services
- Tow-Pro Elite Electric Brake Controller Premium proportional electric brake controller with a three-axis accelerometer for smooth, safe trailer braking. Operates both electric and electric-over-hydraulic brakes and is aimed at towing enthusiasts needing proportional braking on RVs, horse, boat, utility and cargo trailers.
- Tow-Pro Liberty Electric Brake Controller Proportional brake controller featuring inertia sensing technology and SwayStop Control for everyday highway towing with smooth braking application, designed for vehicle owners towing light to medium trailers.
- Tow-Pro Link Electric Brake Controller Next-generation electric brake controller with SwayStop Plus trailer sway stabilisation, plug-and-play 7-pin trailer plug connection enabling 15-minute installation, USB-A powered remote head, Apple CarPlay/Android Auto integration, 6-axis motion sensor, and 55% smaller form factor than leading competitors. Targeted at premium towing customers wanting OEM-style vehicle display integration.
- BCDC Classic DC-DC In-Vehicle Battery Chargers (25A/40A/50A) Three in-vehicle DC-DC battery chargers (Classic25 25A at $535, Classic40 40A at $620, Classic50 50A at $690) with built-in MPPT solar regulator for charging auxiliary batteries from alternator and solar. Support AGM, Gel, Lead Acid, Calcium and LiFePO4 chemistries and are aimed at 4x4, RV and overlanding owners needing reliable dual-battery setups.
- BCDC Alpha DC-DC Battery Chargers (25A/50A) Advanced DC-DC chargers (Alpha25 25A at $689, Alpha50 50A at $735) featuring Green Power Priority that prioritizes solar over alternator for fuel savings, start battery recovery that can resume a flat battery in as little as 15 minutes, Bluetooth monitoring through the RedVision app, and IP67/69K dust and moisture protection. Designed for overlanding, RV and commercial vehicles.
- BCDC Alpha50 R DC Battery Manager Remote-mount 50A DC battery manager with combined DC and solar charging, Bluetooth monitoring, and adjustable input current limits to protect the vehicle alternator, priced at $1,099 with enhanced IP67/69K rating for harsh under-body or compartment installations in RVs and 4x4s.
- GoBlock Portable Dual-Battery System Portable dual-battery system providing unleashed portable power for overlanding, camping and outdoor applications without requiring permanent installation. Designed for enthusiasts needing off-grid power for fridges, lights and devices in remote locations.
- Smart Battery Monitor (BSEN500) Bluetooth-enabled battery monitoring system (BSEN500) priced at $215 delivering up to 5x the accuracy of competitors and real-time state of charge, time remaining and current flow data to a smartphone over Bluetooth 5.1 with up to 137ft range via the RedVision app.
- Manager30 Battery Management System Comprehensive battery management system with color display screen for monitoring and controlling complete power systems in RVs and overlanding vehicles, including shore, solar and alternator charging sources.
- Manager Alpha Battery Management System Next-generation battery management system offering advanced charging, monitoring and control capabilities for recreational and overlanding power systems, providing an upgraded platform compared with the Manager30.
- TVMS Prime Vehicle Management System Comprehensive vehicle management system for monitoring and controlling electrical systems, lights and appliances in recreational vehicles, with a focus on consolidated switching and power control.
- TVMS Rogue Vehicle Management System Advanced vehicle management system offering robust monitoring and control features for complex electrical installations in larger RVs and specialty vehicles.
- Pure Sine Wave Inverters (400W/1000W/1500W/2000W/3000W) Family of pure sine wave inverters rated 400W, 1000W, 1500W, 2000W and 3000W for powering AC appliances from 12V DC batteries in mobile and off-grid applications such as RVs, work trucks and overlanding vehicles.
- Alpha150 12V 150Ah Lithium Battery Premium LiFePO4 deep cycle battery with 12V nominal output, 150Ah capacity, and firmware update capability (V1.6.0) for deep cycle applications in RVs, camper trailers and overlanding setups.
- Monocrystalline Solar Blankets (160W/240W/300W) Portable monocrystalline solar blankets in 160W, 240W and 300W capacities for capturing solar energy to charge batteries in remote and off-grid locations during camping and overlanding trips.
- REDWorks Pre-Wired Power Panels Pre-wired power distribution panels designed for compact, installation-ready power distribution in RVs and overlanding applications, integrating chargers, fuses and switching. Won two Media's Choice Awards at SEMA 2025.
- REDWORKS QuickFit Power Panels Compact, pre-wired power panels in the QuickFit range designed for simplified installation with quick-fit configurations for RV and overlanding applications.
- Charge Equalizers (25A and 40A) Charge equalizers (25A and 40A) for managing power distribution between different voltage systems in commercial vehicles, trucks and industrial installations.
- In-Vehicle DC Power Supplies (12V 25A/40A and 24V 10A/20A) Family of DC power supplies providing stable 12V (25A, 40A) and 24V (10A, 20A) outputs for commercial and industrial vehicle electrical systems serving radios, tools, sensors and accessories.
- Complete Power Kits Bundled power solutions combining chargers, batteries, wiring and accessories into ready-to-install kits for specific use cases including Overlanding Power Kits, Van Power Kits, Portable Power Kits and REDWorks Power Panels (e.g., Fridge Power Kit at $1,026, Dual Battery Winch Kit at $1,023.15, Trade Power Kit at $2,317.50).
Quantifiable outcome
- Up to 5x more accurate battery monitoring compared to leading competitors
- +4 more outcomes
Companies that use REDARC
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
REDARC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature8 records
REDARC partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and strategic.
- Command ElectronicscoreREDARC announced partnership with Command Electronics to integrate and simplify battery management solutions for recreational vehicles. The partnership focuses on providing combined power management and electronic control solutions for RV manufacturers and upfitters.
- Keystone Automotive OperationscoreKeystone Automotive Operations Inc. appointed as North American distributor for general automotive, recreational vehicle and trailering market segments, enabling wide distribution across the US market.
- Expedition OverlandminorREDARC in-part sponsors Expedition Overland series 'Overlander', premiering in April 2018, continuing the partnership with adventure content creators.
- RenaultstrategicREDARC Electronics supplies BCDC In-vehicle battery chargers to Renault for their latest fleet of vehicles equipped with advanced variable voltage (smart) alternators, demonstrating OEM partnership in the automotive industry.
- eTrailer.comcoreeTrailer Corporation (d/b/a etrailer.com) became REDARC's first distribution partner for North America, marking REDARC's entry into the North American direct-to-consumer market through a specialized e-commerce partner.
- Expedition OverlandminorREDARC joined forces with Expedition Overland, a YouTube web series following a crew of overlanders through remote locations. Partnership includes sponsorship of the 'Overlander' series and previous 'XO' series collaborations.
- ONX OffroadminorPartnership offering REDARC customers three months of free ONX Offroad subscription with every REDARC purchase, providing added value to customers and joint marketing exposure.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
REDARC competitors and assessment
Company assessmentDirect peers
- Victron Energy: Victron Energy manufactures inverters, battery chargers (including DC-DC), MPPT solar regulators and battery monitoring systems serving marine, automotive, RV and off-grid markets — directly overlapping REDARC's BCDC, inverter, and Smart Battery Monitor product lines for the same overlanding/RV customer base.
- Renogy: Renogy is a leading direct-to-consumer brand for solar panels, DC-DC chargers, lithium batteries and inverters targeting the same overlanding, RV, and van-life enthusiast segments that REDARC serves with BCDC chargers, solar blankets and Alpha150 lithium batteries.
- Sterling Power: Sterling Power designs and manufactures battery-to-battery chargers, alternators-to-battery chargers, and marine/RV power management systems — directly competitive with REDARC's BCDC DC-DC charger range and broader power management portfolio for European and global markets.
- Battle Born Batteries: Battle Born Batteries manufactures LiFePO4 lithium batteries and integrated power systems for RVs, vans, marine and off-grid applications — competing with REDARC's Alpha150 lithium battery and complete power kits across the same overlanding and RV builder segments.
- Tekonsha: Tekonsha is a leading manufacturer of electric trailer brake controllers and towing electrical products — directly competitive with REDARC's Tow-Pro Liberty, Elite, and Link brake controllers in the North American trailer towing market.
- Draw-Tite / Reese: Draw-Tite and Reese (Horizon Global brands) produce trailer brake controllers, brake systems, and towing accessories — directly competitive with REDARC's Tow-Pro electric brake controllers in the same North American trailer safety market.
- Enerdrive: Enerdrive is an Australian designer and manufacturer of DC-DC chargers, inverters, solar regulators and battery management systems for 4x4, RV and marine markets — directly competitive with REDARC's BCDC, Manager Alpha and inverter product lines in the Australian and broader overlanding market.
Emerging players
- Goal Zero: Goal Zero specializes in portable power stations, solar panels, and integrated power management for outdoor and off-grid consumers — overlapping with REDARC's GoBlock portable power system and solar blankets in the outdoor/overlanding consumer segment.
Broad incumbents
- Dometic: Dometic is a global incumbent supplier of power management, climate, and sanitation systems to the RV, marine and overlanding industries — overlapping with REDARC's RV power kits and battery management products as a broader-scope competitor with deeper OEM relationships.
Regional players
- XPEL (Propex) / Airframe / Greystone: Propex and similar specialty overlanding brands supply auxiliary electrical and heating products to the UK/European overlanding aftermarket — a regional competitor operating in adjacent product categories with the same target customer, but in a different geography than REDARC's North American/Australian stronghold.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
REDARC social profiles
Digital presenceREDARC compliance and trust
Trust signalCompliance2 records
REDARC financial estimates
Financial estimateRevenue estimate
Valuation estimate
REDARC leadership team
Management profileNumber of profiles
REDARC subsidiaries and ownership
Company hierarchySubsidiaries2 records
REDARC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REDARC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REDARC
What does REDARC do?
REDARC designs, develops and manufactures rugged electronic voltage converters, DC-DC battery chargers, electric brake controllers and battery/vehicle management systems for automotive, overlanding, recreational vehicle, commercial trucking and defence applications. Its core product pillars are the Tow-Pro range of proportional electric brake controllers (Liberty, Elite, Link), the BCDC Classic and BCDC Alpha in-vehicle dual-battery DC-DC chargers with MPPT solar regulation, and the Manager Alpha/TVMS range of battery and vehicle management systems supported by the RedVision Bluetooth app. Products are Australian-designed and manufactured and sold worldwide through direct e-commerce, distributors, OEM channels and a qualified installer network.
Is REDARC a public or private company?
REDARC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REDARC founded?
REDARC was founded in 1979. It employs 101 to 250 people.
Where is REDARC based?
REDARC is headquartered in Lidsdale, Australia, in the Oceania region.
How does REDARC make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are aftermarket Accessories and Apparel.
Who are REDARC's main competitors?
Direct peers on record are Victron Energy, Renogy, Sterling Power, Battle Born Batteries, Tekonsha, Draw-Tite / Reese and Enerdrive. Goal Zero is listed as an emerging player. Dometic is listed as a broad incumbent. XPEL (Propex) / Airframe / Greystone is listed as a regional player.
Does REDARC have an API?
No public API is recorded for REDARC.
What industry is REDARC in?
REDARC's product category is Automotive Electronics & DC-DC Power Management. Its primary akta.pro industry code is IMACACAD, Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers), with a secondary code of IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters). Its NAICS code is 335311 and its SIC code is 3600.