MarineEngine.com

What MarineEngine.com does

MarineEngine.com, Inc. is a privately held, Vermont-based e-commerce company that has operated since 1999 as a direct-to-consumer destination for marine engine parts, repair manuals, and boating accessories. The platform distributes OEM and aftermarket replacement parts for more than ten outboard motor brands (Chrysler, Evinrude, Force, Honda, Johnson, Mariner, Mercury, Nissan, Suzuki, Tohatsu, Yamaha) and a comparable set of inboard/sterndrive engines (Chris Craft, Crusader, MerCruiser, OMC, PCM Pleasurecraft, Volvo Penta). A separate Boat Repair Forum provides peer-to-peer technical support across outboard, gas inboard, diesel inboard, marine transmission, and broader boat-system topics, functioning as a community and content layer on top of the parts catalog.

The product surface combines three monetized streams — boat engine parts, Seloc-brand motor repair manuals (print and online), and boat accessories (electrical, fuel, plumbing, steering, propellers, safety, trailering) — alongside a non-monetized forum. Inventory and assortment are extended through distribution partnerships with more than fifteen manufacturers, with Sierra Marine acting as the primary aftermarket parts partner and SEI Marine supplying higher-ticket complete sterndrives and gearcases. The technology layer is a standard secure e-commerce platform (SSL, PayPal verification) with 24/7 online ordering and phone-sales support during business hours.

Revenue mechanics are transactional (one-time unit purchases) with no subscription, membership, or recurring-revenue component disclosed. Marketing relies on SEO-driven organic traffic, the forum's user-generated content, video content (Dangar Marine, Seastar Solutions), blog articles, and a periodic newsletter. The company serves two primary personas — DIY boat owners and independent marine mechanics/technicians — and reports no enterprise customers, no headcount data, no institutional investment, and no disclosed revenue in the source material.

Name

MarineEngine.com

Legal name

MarineEngine.com, Inc.

Website

https://marineengine.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

MarineEngine.com is a Vermont-based e-commerce company, founded in 1999, that sells marine engine parts, Seloc repair manuals, and boating accessories while hosting an online boat repair forum for DIY boat owners and independent marine mechanics.

Ownership category

akta.pro rank

Product category

Marine Parts Retail

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Marine engine parts
• Boat repair manuals
• Outboard motor parts
• Sterndrive engine parts
• Boat accessories retail

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Marine Engine Parts Sales: Sale of original equipment manufacturer (OEM) and aftermarket marine engine parts for outboard motors and inboard/sterndrive engines
2. Boat Motor Repair Manuals: Sale of Seloc repair manuals and online repair manuals for various marine engine brands
3. Boat Accessories: Sale of boat accessories including electrical parts, fuel tanks, pumps, covers, seats, trailering supplies, cleaning and safety products

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MarineEngine.com operates a direct-to-consumer e-commerce platform selling OEM and aftermarket boat engine parts for outboard motors and inboard/sterndrive engines, Seloc boat motor repair manuals, and a wide range of boat accessories. The site also hosts a public Boat Repair Forum for community-based technical support and distributes manufacturer catalogs from brands such as Sierra Marine, SEI Marine, Solas, SeaStar, and others. The company has been operating online since 1999.

Product overview

MarineEngine.com operates an e-commerce platform offering boat engine parts, motor repair manuals, and marine accessories. The core offerings consist of: (1) Boat Engine Parts for outboard motors (Chrysler, Evinrude, Force, Honda, Johnson, Mariner, Mercury, Nissan, Suzuki, Tohatsu, Yamaha) and inboard/sterndrive engines (Chris Craft, Crusader, MerCruiser, OMC, PCM Pleasurecraft, Volvo Penta); (2) Boat Motor Repair Manuals via Seloc covering most inboard and outboard engines; (3) Boat Accessories including electrical, fuel, plumbing, steering, propellers, and safety products; and (4) a Boat Repair Forum for community technical support. The company also distributes third-party manufacturer catalogs including Sierra Marine, SEI Marine, Solas Propellers, and UFlex steering components.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Engine Parts OEM and aftermarket replacement parts for outboard motors (Chrysler, Evinrude, Force, Honda, Johnson, Mariner, Mercury, Nissan, Suzuki, Tohatsu, Yamaha) and inboard/sterndrive engines (Chris Craft, Crusader, MerCruiser, OMC, PCM Pleasurecraft, Volvo Penta), covering maintenance, tune-up, and overhaul of most common marine engines.
• Seloc Boat Motor Repair Manuals Seloc repair manuals covering most inboard and outboard marine engines, available in printed and online digital formats, for boat owners and technicians performing motor and drive repairs.
• Boat Accessories Boat accessories including anchor & dock, anodes, covers & tops, electrical, engine, fishing, fuel, hardware, paint, plumbing, propeller & trim, safety, steering & controls, trailering, and ventilation products for recreational boat owners.
• SEI Marine Gearcases & Complete Outdrives Aftermarket sterndrives and outboard lower units including complete gearcase assemblies, trim and tilt units, and shafting. SEI Marine is described as the largest manufacturer of aftermarket sterndrives and outboard lower units in the world; products carry a 3-year No-Fault Warranty.
• Sierra Marine Parts Catalog Affordable aftermarket replacement parts catalog with application tables covering Chris Craft, Chrysler, Crusader, Honda, Johnson/Evinrude, MerCruiser, Mercury/Mariner, Nissan/Tohatsu, OMC, PCM, Suzuki, Volvo-Penta, and Yamaha engines. Primary aftermarket parts line distributed by MarineEngine.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• ARCO MarineminorOthersARCO Marine electrical parts catalog featured on the MarineEngine.com platform
• Barr Marine ManifoldsminorOthersBarr Marine Manifolds products catalog available on the platform
• BRP Evinrude Johnson OMCminorOthersBRP Marine Parts catalog featuring Evinrude, Johnson, and OMC products
• CDI ElectronicsminorOthersCDI Electronics outboard parts catalog available on the platform
• Champion Spark PlugminorOthersChampion spark plugs catalog featured for marine applications
• Jabsco PumpsminorOthersJabsco marine pumps catalog available on the platform
• Mercury QuicksilverminorOthersMercury Quicksilver parts and propeller catalogs available
• NGK Spark PlugminorOthersNGK spark plugs catalog for marine engines featured on the site
• Quicksilver MarineminorOthersQuicksilver Marine parts catalog available
• Racor Fuel FiltersminorOthersRacor fuel filters catalog available on the platform
• Recmar MarineminorOthersRecmar Marine parts catalog featured
• SeaStar Solutions Teleflex MarineminorOthersSeaStar (Teleflex) marine steering and control catalog available with video content
• Sherwood PumpsminorOthersSherwood marine pumps catalog featured on the site
• Sierra MarinecoreOthersSierra Marine parts catalog with application tables for Chris Craft, Chrysler, Crusader, Honda, Johnson/Evinrude, MerCruiser, Mercury/Mariner, Nissan/Tohatsu, OMC, PCM, Suzuki, Volvo-Penta, Yamaha engines. Primary aftermarket parts partner.
• Solas PropellerminorOthersSolas propeller catalog with outboard propeller selector tool
• SEI MarinecoreOthersSEI Marine gearcases and complete outdrives. SEI is described as the largest manufacturer of aftermarket sterndrives and outboard lower units in the world. Products include complete gearcase assemblies, trim and tilt units, and shafting. Products carry 3-year No-Fault Warranty.
• UFlex USAminorOthersUFlex USA marine steering and controls catalog available with 196-page online viewer and PDF download option

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• iboats.com: iboats.com operates a forum-driven e-commerce platform selling marine parts, boats, and accessories. Its combination of community forum and parts catalog mirrors MarineEngine.com's hybrid content-and-commerce model.
• West Marine: West Marine is the largest U.S. specialty retailer of marine parts, accessories, and supplies. It directly competes with MarineEngine.com across nearly every product category, with a broader retail footprint and stronger buying power.
• Defender Marine: Defender Marine is a long-established mail-order and online retailer specializing in marine parts, hardware, and accessories. It competes head-on with MarineEngine.com for engine parts and accessories buyers.
• Jamestown Distributors: Jamestown Distributors sells marine hardware, supplies, and finishing products online. It overlaps with MarineEngine.com in marine accessories, electrical, and general boating supplies categories.
• Wholesale Marine: Wholesale Marine is an online marine parts and accessories retailer covering engine parts, anchors, covers, electrical, and steering. It competes in the same mid-priced marine accessories segment.
• Fisheries Supply: Fisheries Supply is a marine distributor serving commercial and recreational customers with parts, electronics, and accessories. Its broad catalog overlaps substantially with MarineEngine.com's accessories range.
• Boat Parts & More: Boat Parts & More is an online retailer focused on marine engine parts and accessories for outboard and inboard motors. Its catalog depth and DIY orientation closely resemble MarineEngine.com.

Broad incumbents

• Sierra Marine (aftermarket parts brand): Sierra Marine is one of the largest independent aftermarket marine parts manufacturers. While it is also a MarineEngine.com supplier, Sierra's own catalog and distribution channels make it a broader incumbent competitor in replacement components.
• Amazon (Marine Parts category): Amazon's marine parts and accessories marketplace competes on price, selection, and Prime delivery speed. As a broad incumbent, it pressures MarineEngine.com on commodity accessories and frequently on OEM parts.
• Mercury Marine (OEM direct): Mercury Marine, through Quicksilver and direct channels, sells OEM parts that compete with MarineEngine.com's Mercury coverage. OEM-direct distribution is a structural threat to third-party marine parts retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marineengine-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarineEngine.com