surf city adventure tours

What surf city adventure tours does

Surf City Adventure Tours is a family-owned and operated tour agency headquartered in Huntington Beach, California, that provides guided day tours and sightseeing experiences across Southern California destinations including Hollywood, Beverly Hills, Universal Studios, Santa Catalina Island, the Orange County coast, and Temecula wine country. Founded by Thomas Domizi — a born-and-raised Californian described as a world record holder representing Huntington Beach — the company operates as a full-service sightseeing tour agency and travel planning company. Its product portfolio comprises seven core tour packages with per-person pricing ranging from approximately $154 (Coastal Adventure Tour) to $799 (Catalina Island all-inclusive), alongside private group options priced at $636-$800 per group, and tiered offerings at Universal Studios spanning General Admission ($263), Express Pass ($405), and VIP ($599).

The business runs on a straightforward, non-proprietary operational stack: a WordPress-hosted website integrated with the FareHarbor booking engine for reservations, payments, and calendar management, complemented by Google Maps for directions and Google Analytics for traffic measurement. No proprietary technology, software products, or AI/ML capabilities are disclosed. Marketing relies on organic social media presence across Facebook, Instagram, and X (Twitter), an SEO-optimized content site, and an active TripAdvisor listing (Attraction Review ID 5574993) that functions as both a review platform and primary trust signal. The company holds California Transportation Charter Party permit TCP #33718-S, California seller's permit CA#454909, and BBB accreditation (seal #1000064363).

Revenue is generated entirely through one-time per-tour ticket sales, targeting three customer segments: tourists and vacationers visiting Southern California (primary), families seeking all-ages day experiences, and adult groups organizing wine tastings or special occasions such as bachelorette parties. Distribution is direct-to-consumer via the company website with FareHarbor booking, phone/text reservations at a published number (714-321-9464), and door-to-door hotel pickup service for guests staying in Huntington Beach and Orange County hotels. The company is privately held and founder-owned with no external institutional investment, funding rounds, or parent-company affiliation identified.

Name

surf city adventure tours

Legal name

Surf City Adventure Tours

Website

https://surfcityadventuretours.com

Company type

Private

Operating status

Operating

Short description

Surf City Adventure Tours is a family-owned tour agency in Huntington Beach, California, offering guided day tours to Hollywood, Beverly Hills, Universal Studios, Catalina Island, coastal Orange County, and Temecula wine country for tourists visiting Southern California.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tour Ticket Sales: One-time per-tour ticket sales with per-person pricing. Customers pay for individual tours at varying price points depending on tour type, duration, and inclusions. Additional revenue from optional upgrades and private tour bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Surf City Adventure Tours is a family-owned tour agency that sells guided day excursions to Hollywood, Beverly Hills, Catalina Island, Universal Studios, Warner Brothers, Southern California beach cities, and Temecula wineries. Its tours include transportation, hotel pickup and drop-off, attraction coordination, and varying levels of private or premium access.

Product overview

Surf City Adventure Tours is a family-owned tour agency offering guided sightseeing tours and travel planning services. The company operates a portfolio of day tours departing from Orange County and Huntington Beach, covering destinations throughout Southern California including Hollywood, Beverly Hills, Universal Studios, Catalina Island, coastal beach cities, and Temecula wine country. The product lineup includes group van tours (Hollywood and Beverly Hills Tour, Coastal Adventure Tour), all-inclusive private tours (Catalina Island, Hollywood Deluxe Dream Tour), themed experiences (Warner Brothers Hollywood Tour, Universal Studios, Wine Tasting), with pricing ranging from approximately $154-$799 per person depending on tour type and ticket level.

Differentiator

Problem solved

Functional benefit

Products and services

• Hollywood and Beverly Hills Tour from Orange County Guided group van tour visiting Mulholland Drive and the Hollywood sign, Hollywood Boulevard, the Walk of Fame, Dolby Theater, TCL Chinese Theater, Sunset Strip, Beverly Hills, Rodeo Drive, and Farmers Market, with hotel pickup included.
• Catalina Island Guided All-Inclusive Sightseeing Tour from Orange County All-inclusive private tour including transportation, ferry crossings, reservations, private golf cart fees, and guided sightseeing on Santa Catalina Island, with free time for lunch, shopping, and beach activities.
• Universal Studios Hollywood Tour from Orange County Full-day round-trip tour to Universal Studios Hollywood offering General Admission, Express Pass, and VIP Ticket options with different levels of park access.
• A Day In Hollywood Warner Brothers and Hollywood Blvd + Lunch Tour from Orange County Combined Warner Brothers VIP studio tour and Hollywood Boulevard Walk of Fame visit, including lunch at Farmers Market, with a minimum three-guest booking requirement.
• Private Hollywood to Beverly Hills Tour (Hollywood Deluxe Dream Tour) Private customizable eight-hour tour visiting Hollywood Boulevard, Sunset Boulevard, Beverly Hills star homes, Rodeo Drive, La Brea Tar Pits, and Farmers Market, with no transfers and a dedicated private guide.
• Coastal Adventure Tour from Orange County Guided beach-cities tour visiting Dana Point Harbor, Laguna Beach, Heisler Park, Newport Beach, Balboa Island, Huntington Beach Pier, and Main Street.
• Temecula Vineyards Wine Tasting Tour from Orange County Wine-country tour visiting two to three hilltop wineries in Temecula with time for wine tasting, bistro dining, and vineyard strolls; the experience is for adults aged 21 and over, and wine and food are not included in the price.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FareHarborcoreTechnology or IntegrationFareHarbor provides the booking engine and calendar management system integrated into the company website. Customers book tours through the FareHarbor platform which handles availability, reservations, and payment processing.
• BBB (Better Business Bureau)minorOthersCompany maintains BBB accreditation displaying the BBB seal on their website, indicating compliance with BBB standards for trust and ethical business practices.
• TripAdvisorcoreGTM or Marketing PartnerCompany maintains an active TripAdvisor listing where customers leave reviews. TripAdvisor presence serves as a primary marketing channel and trust signal for attracting new customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Star Track Tours: Family-run Los Angeles/Orange County tour operator offering Hollywood, Beverly Hills, and celebrity-homes sightseeing tours. Directly comparable in product mix, geography, and family-owned DTC model.
• LA Tour-1: Southern California day-tour operator running Hollywood, Beverly Hills, coastal, and theme-park itineraries out of Los Angeles/Orange County. Overlapping tour portfolio and similar van-based delivery model.
• Anaheim Tour Company: Orange County-based tour operator offering Hollywood, theme park (Disneyland/Universal), and coastal tours with hotel pickup. Closest direct competitor on the Orange County departure side.
• Beverly Hills Tour: SoCal operator running celebrity homes, Beverly Hills, and Hollywood sightseeing tours. Directly comparable on itinerary type and target tourist customer.
• Hollywood Celebrity Tours: LA-based tour operator focused on celebrity homes, Hollywood landmarks, and coastal excursions. Overlaps Surf City on Hollywood/celebrity-home itineraries and target visitor segment.
• LA Sightseeing Tours: Los Angeles sightseeing operator running Hollywood, Beverly Hills, and themed day tours for visiting tourists. Directly comparable product and customer base to Surf City's group tours.

Broad incumbents

• Gray Line Los Angeles: Established sightseeing brand (part of a global franchise) operating scheduled LA and Hollywood coach tours. Larger, broader portfolio; competes for the same tourist dollars but with greater scale and brand recognition.
• Big Bus Tours Los Angeles: Global hop-on/hop-off sightseeing operator with a major LA presence. Competes in the same tourist sightseeing segment with a different (bus-based) delivery model and substantially larger marketing spend.

Regional players

• Catalina Express: Primary ferry operator serving Catalina Island from Southern California ports. Adjacent/complementary rather than directly competitive, but a key logistics partner for Surf City's Catalina Island all-inclusive tour.
• Temecula Valley Wine Tours: Specialist operator running Temecula wine country tasting tours from OC/LA. Directly comparable to Surf City's Temecula Vineyards tour on itinerary and adult-group use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/surfcitytour
• Facebookfacebook.com/OCTOURGUIDES
• Instagraminstagram.com/surfcitytour
• LinkedInlinkedin.com/company/surf-city-adventure-tours

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about surf city adventure tours