goodbye kansas studios

What goodbye kansas studios does

Goodbye Kansas Studios is a global visual effects, animation and game cinematic production studio headquartered in Stockholm, Sweden, operating as a subsidiary of publicly listed Goodbye Kansas Group AB (publ). Founded in 2014 and employing over 300 talents, the studio delivers end-to-end services spanning concept art, storyboard, previz, 3D scanning, motion and performance capture, facial capture, character/creature design, modeling, rigging, lookdev, animation, FX, lighting, rendering, and compositing across dedicated divisions for Cinematics, Capture, Scanning, Facial Animation, and Art Department. Its production stack incorporates real-time rendering (Unreal Engine) and a USD-based pipeline to support distributed-team collaboration on complex multi-vendor projects.

The studio serves a high-end enterprise client base concentrated in AAA game publishing (Ubisoft, EA/DICE, CD Projekt Red, Bethesda/Microsoft, Sony Interactive Entertainment, Bungie, Rocksteady, Remedy, Fatshark, King, Krafton, NCSoft, Funcom) and premium film/TV (Netflix, HBO, BBC, MGM Television, Sky/Atlantic Productions). Notable franchise engagements include Cyberpunk 2077's E3 trailer (55M+ views), God of War Ragnarök, Battlefield, Star Wars Battlefront, HELLDIVERS 2, Indiana Jones & The Great Circle, Destiny 2: Renegades, Alan Wake 2, Assassin's Creed Shadows, Cronos: The New Dawn, One Piece, Shogun, True Detective – Night Country, and Doctor Who. Revenue is generated via project-based service contracts with negotiated quotes; no public pricing is disclosed. The company maintains offices in Stockholm, London, Belgrade, Mumbai, Uppsala and Hamburg, and markets primarily through industry reputation, reels, and direct enterprise business development with major entertainment brands.

Name

goodbye kansas studios

Legal name

Goodbye Kansas Studios

Website

https://goodbyekansasstudios.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Goodbye Kansas Studios is a global VFX, animation and game cinematic studio producing visual effects, digital animation, performance capture, and game trailers. Headquartered in Stockholm and operating across Sweden, the UK, Serbia, India and Germany, it serves AAA game publishers and major film/TV studios including Netflix, Ubisoft, Sony, and CD Projekt Red.

Ownership category

akta.pro rank

Product category

Visual Effects and Animation Production Services

NAICS

Other Motion Picture and Video Industries (512199), Motion Picture and Video Production (51211)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual Production Production Management & Collaboration Tools (MPAHADAK)

akta.pro secondary industries

Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Co-Development, Porting & Remaster Studios (MPAFAAAM), Studio Campus / Production Facility Operators (MPADAIAC)

Keywords

• Visual effects services
• Game cinematic production
• Motion capture services
• 3D scanning services
• Digital animation production

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. VFX and Animation Services: Project-based service contracts for visual effects, animation, and cinematic production for film, TV, games, and advertising. Services include concept art, storyboard, previz, 3D scanning, motion capture, animation, VFX, lighting, rendering, and compositing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Goodbye Kansas Studios provides full-service visual effects, animation, motion capture, and game cinematic production for film, TV, games, and advertising. Services span the entire production pipeline from concept art, storyboarding, and previz through 3D scanning, motion/performance/facial capture, modeling, rigging, animation, FX, lighting, rendering, and compositing to final delivery. The studio operates dedicated divisions for Cinematics, Capture (motion capture, facial capture, scanning), and an Art Department for visual development.

Product overview

Goodbye Kansas Studios is a global VFX, animation, and game cinematic production studio offering comprehensive services across Film/TV, Games, and Advertising. The company provides an end-to-end production pipeline including concept art, storyboard, previz, character and creature design, 3D scanning, motion capture, performance capture, facial capture, digital doubles, modeling, rigging, lookdev, animation, FX, lighting, rendering, and compositing. Their services include dedicated divisions for Cinematics (VFX and Game cinematic production), Capture Division (motion capture, facial capture, and scanning), and an Art Department for visual development. The studio works with major game publishers and film/TV production companies, delivering high-end visuals and immersive environments. Goodbye Kansas employs over 300 talents globally across offices in Stockholm, London, Belgrade, and Mumbai.

Differentiator

Problem solved

Functional benefit

Products and services

• VFX Services for Film/TV High-end visual effects services for film, television, and commercials, including character and creature design, 3D scanning, digital doubles, modeling, rigging, lookdev, animation, motion capture, performance capture, set extensions, digital environments, matte paintings, FX, lighting, rendering, and compositing. Delivered to major film studios, TV networks, and streaming platforms.
• Game Cinematic Production Full CG cinematic trailer and in-game cinematic production for video games, including character and creature design, asset build, direction, VFX, 3D scanning, concept art, key art, storyboarding, boardmatics, pre-visualisation, cut-scenes, matte paintings, digital extensions, motion capture, animation, and compositing. Served clients include Ubisoft, CD Projekt Red, EA DICE, Bethesda, and Sony.
• Motion Capture Services State-of-the-art motion capture and performance capture services for capturing actor movement and transferring it to digital characters, including body animation, facial capture, and real-time tracking. Delivered hours of performance capture data for major game and film productions.
• 3D Scanning Services Advanced 3D scanning technology for creating digital doubles and capturing talent for use in VFX and game productions. Operated by a dedicated Scanning Division with facial capture technology for realistic human character creation.
• Facial Capture Services Specialized facial capture and face animation services for creating realistic character performances, including facial rig creation, FACS-based facial capture, and facial modelling. Dedicated facial animation department under a Facial Supervisor.
• Art Department Services Early pre-production visual development, character and environment design services for creating new IPs and ensuring quality during production and post. Provides concept art, key art, storyboarding, and boardmatics to film, TV, and games clients.

Quantifiable outcome

• Produced award-winning work including BAFTA, VES Awards, Webby Awards, and multiple industry recognitions
• +2 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FunworkscoreStrategic or Co-development Partner · 1 January 2025Collaboration on Assassin's Creed Shadows cinematic trailer with Ubisoft. Won Bronze award at Lovie Awards 2025.
• Arrowhead StudioscoreStrategic or Co-development Partner · 1 January 2024Produced cinematic introduction for HELLDIVERS 2, released February 2024 on PlayStation 5 and Windows.
• CD Projekt RedcoreStrategic or Co-development Partner · 1 January 2019Long-term creative partnership producing Cyberpunk 2077 cinematic content including the famous E3 trailer (55M+ views) and Phantom Liberty expansion trailer. Collaborative development from script through final delivery.
• Sony London StudiocoreStrategic or Co-development Partner · 1 January 2019Delivered over an hour of motion capture, facial capture, and animation for Blood & Truth VR game. Close collaboration with Sony London Studio's VR Cinematic Team.
• StarbreezecoreStrategic or Co-development Partner · 1 January 2017Multiple character trailers and launch trailer for Overkill's The Walking Dead. Won multiple industry awards including Best Game Cinematic at Animago Awards.
• UnityminorStrategic or Co-development Partner · 1 January 2016Character development for Unity's Adam demo, developing secondary characters Sebastian and Lu with animation and motion editing.
• KingcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Ongoing monthly trailer production partnership for Candy Crush series and Bubble Witch Saga mobile games.
• FatsharkcoreStrategic or Co-development Partner · 1 January 2014Collaboration on Warhammer: End times, Vermintide including intro cinematic and in-game locomotion. Fatshark's first self-published game with GBK support.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weta FX: Weta FX is a global VFX and animation studio delivering high-end visual effects for film, episodic, and game franchises. Like Goodbye Kansas, it operates end-to-end pipelines with proprietary tools and serves AAA entertainment IP, making it the closest scale and capability comparable.
• Framestore: Framestore is a VFX, animation, and immersive content studio serving film, episodic, advertising, and themed entertainment clients worldwide. It directly competes with Goodbye Kansas for AAA streaming, film, and brand work and has a comparable multi-site global footprint.
• DNEG: DNEG (Double Negative) is a publicly listed VFX and animation powerhouse serving film, episodic, and games with end-to-end production capabilities. Like Goodbye Kansas, it competes for high-end visual effects on blockbuster and streaming titles and operates globally distributed production hubs.
• Moving Picture Company (MPC): MPC is a global VFX and animation studio producing feature, episodic, and advertising work for major entertainment brands. It is a direct competitor on the same high-end streaming/film roster and operates comparable creative and technical service lines.
• Digital Domain: Digital Domain is a VFX and digital human studio with feature, episodic, and game experience and proprietary facial/digital human technology. Its capture and digital-human capabilities map closely to Goodbye Kansas's Capture Division and 3D scanning work.
• Image Engine: Image Engine is a VFX studio with deep roots in creature, character, and CG animation for film and AAA games (e.g., Jurassic World, Lost in Space, Halo). It directly parallels the studio's creature/character and game cinematic service line.
• Rising Sun Pictures: Rising Sun Pictures is a VFX studio serving film, episodic, and game clients with full-service3D, creature, and compositing work. It is a comparable mid-sized global VFX service competitor for marquee streaming and AAA game content.
• The Imaginarium Studios: The Imaginarium Studios is a UK-based performance capture and virtual production studio co-founded by Andy Serkis. It directly overlaps with Goodbye Kansas's Capture Division and is even named in partnership disclosures for Phantom Liberty facial capture work.
• Axis Studios: Axis Studios is a games-focused CGI cinematic and VFX studio producing trailers, cutscenes, and marketing assets for publishers. It directly competes for game cinematic, trailer, and motion capture work similar to Goodbye Kansas's games service line.

Broad incumbents

• Industrial Light & Magic (ILM): ILM is the legacy VFX incumbent serving film, episodic, themed entertainment, and games via Lucasfilm/Disney. It overlaps with Goodbye Kansas on cinematic, episodic, and game trailer VFX but at far greater scale and with broader in-house IP and stage resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodbye-kansas-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goodbye kansas studios