haluan

What haluan does

HALUAN (Pertubuhan Himpunan Lepasan Institusi Pendidikan Malaysia) is a Malaysian non-governmental organization established in 1989 and headquartered in Bandar Baru Bangi, Selangor. It operates across six service clusters — Education, Dakwah, Professionals & Agencies, Welfare & Humanitarian, Youth/Sports & Recreations, and Women & Family Development — through 13 domestic branches, 4 internationally registered entities (Cambodia, Egypt, Jordan, UK), and field operations reaching 27 countries. Programs include community education centers (Pusat Pembangunan Minda Insan/PPMI in Sabah, Refugee Community Educare Centers/RCEC, Palestine Community Educare Center/PCEC in Lebanon, Akademi Al-Quran & As-Sunnah in Gaza), an orphan shelter (Asrama HALUAN Penyayang/AHP), humanitarian campaigns (Ibadah Korban across 20+ countries, Sejuta Barakah Ramadan), youth development (iJDK, KOBAR, SUKHAL), a YouTube-based media channel (TV HALUAN), and free counseling services via phone, WhatsApp, and email.

Underlying technology is purely operational rather than a product differentiator: the haluan.org.my website with an online donation system, the TV HALUAN YouTube channel, and standard program-management interfaces. HALUAN has no proprietary software, no mobile app, no API, and no AI/ML components. All technology functions as administrative infrastructure supporting service delivery.

HALUAN is funded entirely through voluntary contributions from members and the public, supplemented by Corporate Social Responsibility (CSR) partnerships (Kerry Ingredients) and financial partners (Yayasan Hasanah, Yayasan TM, NAMA Foundation, Sabasun HyperRuncit). There is no pricing for any service as all programs are free to beneficiaries. The customer and beneficiary base is highly diversified: orphans (AHP), refugees (Rohingya, Palestinian, Syrian), Orang Asli indigenous communities, Bajau Laut sea gypsies, Muslim converts, youth, women (HALUANITA, PESONA), and the general Malaysian public. Distribution occurs through the branch network, online donation platforms, volunteer sign-up systems, and international field missions.

Name

haluan

Legal name

Pertubuhan Himpunan Lepasan Institusi Pendidikan Malaysia (HALUAN)

Website

https://haluan.org.my

Company type

Private

Founded year

1989

Operating status

Operating

Short description

HALUAN is a Malaysian non-governmental organization founded in 1989 that delivers dakwah, education, welfare, and humanitarian programs through 13 domestic branches and field operations in 27 countries, serving orphans, refugees, Orang Asli, youth, women, and the broader community free of charge.

Ownership category

akta.pro rank

Product category

Humanitarian and Social Welfare Services

NAICS

Civic and Social Organizations (8134), Emergency and Other Relief Services (624230), Child and Youth Services (624110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHLAJAKAD

International & Local Implementing NGOs

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYBPAGABAA

Rural Livelihoods & Economic Empowerment

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYBPAGAAAH

Refugee, IDP & Migration Humanitarian Assistance

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

SECONDARYEDADALAB

International Development & Donor-Funded Education Programs

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

Keywords

• Dakwah outreach
• Community education
• Humanitarian aid
• Welfare programs
• Refugee education

Headquarters

HQ city

Bandar Baru Bangi

HQ country

Malaysia

HQ region

Asia

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Contributions: HALUAN operates entirely on voluntary efforts and contributions from its members and the community. The public's commitment to contribute is the main source of funds for community projects.
2. Corporate Social Responsibility (CSR) Partnerships: HALUAN receives support from corporate bodies for welfare projects through CSR partnerships, such as collaborations with Kerry Ingredients for Orang Asli community programs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

HALUAN is a Malaysian NGO that delivers dakwah (Islamic outreach), community education, welfare support, and humanitarian aid programs across six service clusters: Education, Dakwah, Professionals & Agencies, Welfare & Humanitarian, Youth/Sports & Recreations, and Women & Family Development. It operates community schools (PPMI), orphan shelters (AHP), refugee educare centers (RCEC, PCEC), youth development courses (iJDK), humanitarian campaigns (Ibadah Korban, Sejuta Barakah Ramadan), and free counseling services, all funded by donations and CSR partnerships.

Product overview

HALUAN (Pertubuhan Himpunan Lepasan Institusi Pendidikan Malaysia) is a Malaysian NGO established in 1989, focused on dakwah (outreach), education, and welfare. The organization operates a portfolio of programs across six service clusters: Education, Dakwah, Professionals & Agencies, Welfare & Humanitarian, Youth/Sports & Recreations, and Women & Family Development. Key offerings include community education centers (PPMI in Sabah, RCEC for refugees, PCEC in Lebanon, Akademi Al-Quran & As-Sunnah in Gaza), orphan care shelters (Asrama HALUAN Penyayang), humanitarian aid programs (Ibadah Korban, Sejuta Barakah Ramadan), youth development (iJDK), a media channel (TV HALUAN), and free counseling services. The organization has 13 branches in Malaysia and operates in 27 countries, serving diverse communities from Orang Asli in Malaysia to Palestinian and Syrian refugees abroad. HALUAN is not a technology product company; all offerings are social service programs, not software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Pusat Pembangunan Minda Insan (PPMI) Community schooling program providing basic education, 3M (Membaca, Menulis, Mengira) literacy, life skills, and volunteerism culture for ethnic minority and poor families in rural Sabah, including Bajau Laut sea gypsies. 12 PPMI locations across Sabah villages.
• Asrama HALUAN Penyayang (AHP) Orphan and poor children's shelter providing care, formal education, spiritual development, and personal growth activities for 30 children aged 7-17 in Shah Alam.
• Refugee Community Educare Center (RCEC) Alternative education centers for refugee communities (especially Rohingya) in Malaysia, teaching Bahasa Melayu, English, Burmese, Mathematics, Science, Arts, al-Quran and Islamic studies. Locations in Seri Kembangan (Selangor), Alor Setar (Kedah), and Kuala Terengganu (Terengganu).
• Palestine Community Educare Center (PCEC) Quranic and Islamic foundation educational center for Palestinian refugees in Ein el-Hilweh camp, Lebanon, serving 222+ refugees including 157 children, 30 youths, and 35 women.
• Akademi Al-Quran & As-Sunnah Gaza Educational establishment in Jabaliya Camp, Gaza, producing qualified Quran teachers in partnership with Indonesian Sahabat al-Aqsha and Radio Rodja.
• Ibadah Korban Program Annual Eid al-Adha qurban sacrifice program distributing meat to needy Muslim communities, conducted in over 20 countries including Malaysia, Thailand, Cambodia, Myanmar, Vietnam, Indonesia, Philippines, India, Sri Lanka, Somalia, Kenya, Sudan, Egypt, Morocco, Jordan, Syria, and Palestine.
• Sejuta Barakah Ramadan (SBR) Annual Ramadan donation campaign distributing charity to those in need during the holy month and supporting longer-term charity projects.
• Kursus Jati Diri & Kesukarelawanan Remaja (iJDK) Intensive preparation course for SPM school leavers covering paradigm shift, Quran contemplation, community service skills, physical fitness, technological literacy, family values, and higher education guidance.
• TV HALUAN Online video content platform featuring YouTube-embedded clips documenting HALUAN's humanitarian missions, Gaza relief operations, Ramadan programs, and dakwah content.
• Counseling and Mental Health Support Services Free professional counseling services staffed by registered counselors, offering support via phone, WhatsApp, and email for individuals experiencing stress, anxiety, depression, grief, or identity struggles, plus an online stress and depression screening test.

Quantifiable outcome

• 50,000+ students benefited from iJDK program since 2009
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• National Disaster Management Agency (NADMA)coreStrategic or Co-development PartnerHALUAN is an NGO partner of NADMA in the Working Committee for Capacity and Expertise Development. HALUAN actively participates in disaster preparedness and management workshops and coordination meetings.
• United Nations High Commissioner for Refugees (UNHCR)coreStrategic or Co-development PartnerUNHCR has certified HALUAN as an Implementation Partner in aid and education projects for refugees in Malaysia. HALUAN also serves as advisor for other refugee schools.
• Majlis Dakwah Negara (MDN)coreStrategic or Co-development PartnerCollaboration in dakwah activities and outreach programs for Muslim communities.
• Gabungan Dakwah Malaysia (GDM)coreStrategic or Co-development PartnerJoint cooperation in dakwah activities and Islamic outreach programs.
• Southeast Asia Humanitarian Committee (SEAHUM)coreStrategic or Co-development PartnerHALUAN is a founding member of SEAHUM, a network of NGOs in ASEAN countries for regional humanitarian cooperation.
• Egyptian Red Crescent (ERC)coreStrategic or Co-development PartnerHALUAN collaborates with Egyptian Red Crescent for humanitarian aid delivery to Gaza, coordinating land routes and logistics through the Rafah border crossing.
• Indonesian Sahabat al-Aqsha and Radio RodjacoreStrategic or Co-development PartnerHALUAN co-established Akademi Al-Quran & As-Sunnah Gaza with Indonesian partners for producing qualified Quran teachers in Gaza.
• Kerry Ingredients (M) Sdn BhdminorGTM or Marketing PartnerCorporate partnership for CSR programs targeting Orang Asli communities in Penang, with planned implementation in August 2026.
• Bulan Sabit Merah MesircoreStrategic or Co-development PartnerERC serves as the main coordinator for international humanitarian aid delivery to Gaza, working with UN, donor nations, and NGOs.
• YADIM's Muslims Women CouncilcoreStrategic or Co-development PartnerHALUAN is appointed as a committee member of YADIM's Muslims Women Council.
• Ops Ihsan (44 NGOs and Ministry of Foreign Affairs)coreStrategic or Co-development PartnerHALUAN joined forces with 44 NGOs and the Ministry of Foreign Affairs under Ops Ihsan specifically to support the Palestinian people.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• MyFundAction: MyFundAction is a Malaysian non-profit focused on disaster relief and humanitarian aid, particularly for Palestine, Myanmar, and ASEAN-region crises. It is comparable to HALUAN as a Malaysian grassroots humanitarian NGO with international aid missions and online donation infrastructure.
• Global Peace Malaysia: Global Peace Malaysia is a non-profit running youth leadership, education, and community development programs across Malaysia. It is comparable to HALUAN through its youth-focused programs (similar to HALUAN's iJDK), volunteer mobilization, and community development mission.

Others

• UNHCR Malaysia: UNHCR is the UN agency for refugees and is both a partner and ecosystem participant for HALUAN's refugee education programs. While not a competitor, it is highly relevant as HALUAN's RCEC network operates as a UNHCR-certified refugee education provider.
• YADIM (Yayasan Dakwah Islamiah Malaysia): YADIM is a Malaysian government-linked dakwah foundation that partners with HALUAN on outreach and women's council initiatives. While not a direct operational competitor, it is thematically related as a dakwah-focused national institution, making it a peer in mission overlap and an institutional collaborator.

Direct peers

• Yayasan AMAL Malaysia: Yayasan AMAL Malaysia is a Malaysian non-profit focused on humanitarian aid, education, and welfare programs for underserved communities, including Palestine and Rohingya aid. It is comparable to HALUAN through its Muslim-community-driven donation model and regional humanitarian operations.
• Islamic Relief Malaysia: Islamic Relief Malaysia is the Malaysian chapter of Islamic Relief Worldwide, providing humanitarian aid, education, and welfare programs to Muslim and non-Muslim communities globally. Like HALUAN, it operates on Islamic-inspired values, runs orphan sponsorship and education programs, and conducts international humanitarian missions.
• MERCY Malaysia: MERCY Malaysia is a Malaysian humanitarian NGO providing disaster relief, healthcare, and refugee support across the region. It is the closest direct peer to HALUAN given similar Malaysian-based humanitarian, education, and disaster response operations, including international missions to Gaza, Rohingya, and ASEAN countries.
• Salam Foundation Malaysia: Salam Foundation is a Malaysian humanitarian NGO providing aid to Palestinians, Rohingya, and other underserved communities. Like HALUAN, it runs community education centers, humanitarian missions, and donation-driven programs across Southeast Asia and the Middle East.

Regional players

• Yayasan Hasanah: Yayasan Hasanah is a Malaysian corporate foundation (Khazanah Nasional) that funds education, community development, and humanitarian welfare projects. It is comparable to HALUAN as a Malaysian grantmaking and welfare partner, and HALUAN has been a recipient of Hasanah's funding for welfare projects.

Broad incumbents

• Malaysian Red Crescent Society (PBSM): PBSM is the Malaysian affiliate of the International Red Cross/Red Crescent movement, offering humanitarian aid, disaster response, first aid training, and community services. It is a broader incumbent compared to HALUAN with established nationwide infrastructure, government ties, and international ICRC/IFRC integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haluan

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about haluan