natural sloth - d937a

Name

natural sloth - d937a

Legal name

Natural Sloth LLC

Website

https://naturalsloth.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales: One-time purchases of candles, body wash, hand soaps, and room sprays. Products range from $17-$35 for candles, $27-$30 for body wash, $22 for room sprays, $27 for hand soaps. Digital gift cards available at $25+.
2. Candle Club Subscription: Monthly subscription at $33 per delivery. Customers can customize scent selection, skip orders, reschedule, and add one-time products to subscriptions.
3. Affiliate Referrals: Affiliate program earns partners 15% commission on referred sales with 180-day cookie duration. Payments via PayPal monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Natural Sloth sells handcrafted, non-toxic home and personal care products — primarily beeswax candles, room sprays, body wash, and hand soaps — made with pure essential oils, beeswax, and organic plant-based ingredients, all free from synthetic fragrances, phthalates, parabens, sulfates, paraffin, and soy wax. The company sells directly to consumers through its Shopify online store, supplemented by a monthly Candle Club subscription. Products are MADE SAFE Certified and handcrafted in Tennessee.

Product overview

Natural Sloth is a non-toxic home and body care company that offers handcrafted candles, room sprays, body wash, and hand soaps. All products are made with pure essential oils, beeswax, and organic ingredients, free from synthetic fragrances, parabens, phthalates, and sulfates. The product portfolio centers on Beeswax Candles (available in seasonal and year-round scents like Summer, Citrus, Coconut Vanilla, Wild Petals, Quiet Ground, Home, Breathe, Balance, Christmas Tree, Cozy, Fall, Joy, Herb Garden, Lavender Lemonade, Pumpkin Latte, Spooky, Spring, Summer, Sweater Season, Winter, Merry Christmas), Room Sprays (Breathe, Citrus, Vanilla Glow, Spiced Woods), Body Washes (Lavender & Bergamot, Lemon & Tea Tree, Breathe), and Hand Soaps (Citrus, Breathe). The Candle Club subscription service provides recurring candle deliveries, while Gift Cards and Package Protection offer supplementary purchase options.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Candle burn times: 4oz approx 15-22 hours, 9oz approx 40-50 hours

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Affiliates / InfluencersminorGTM or Marketing PartnerAffiliate program with 15% commission on referred sales. Targets lifestyle influencers with 9,000+ followers focused on non-toxic, healthy living. Requires 4 shares monthly to maintain active status and receive free products. Payments via PayPal monthly.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• P.F. Candle Co. Los Angeles-based handcrafted natural candle and home fragrance brand selling via DTC with a strong subscription/club model. Highly comparable to Natural Sloth in product focus, e-commerce-first GTM, and indie brand positioning.
• Otherland: Premium DTC candle brand offering curated seasonal candle sets and home fragrance. Comparable in product line, giftable seasonal drops, and direct-to-consumer e-commerce model.
• Brooklyn Candle Studio: Independent, design-forward candle brand offering hand-poured candles and home fragrance through DTC. Directly comparable in product category, price point, and small-batch artisan positioning.
• Chesapeake Bay Candle: Established candle brand offering natural and soy-blend candles across multiple collections. Comparable in product category, though operating at a larger scale and broader retail distribution.
• Grow Fragrance: Clean, naturally-derived home fragrance brand offering candles, room sprays, and diffusers. Closely comparable to Natural Sloth in non-toxic ingredient positioning and home fragrance product line.
• Fontana Candle Company: US-based candle manufacturer offering hand-poured candles and home fragrance products. Comparable in product category, handcrafted positioning, and US-based manufacturing.

Broad incumbents

• The Honest Company: Public clean-label consumer brand offering personal care, household, and baby products. Comparable in non-toxic, clean-ingredient positioning and product categories, but operates at significantly larger scale with broader retail presence.
• Mrs. Meyer's Clean Day: Multi-category clean home care brand (hand soap, body wash, cleaners) under SC Johnson. Overlaps with Natural Sloth on hand soap, body wash, and non-toxic positioning, but at far greater scale and wider retail distribution.
• Dr. Bronner's: Established organic and fair-trade personal care brand with strong natural-ingredient credentials. Overlaps with Natural Sloth on the body care and natural ingredient positioning, but at a much larger brand scale.

Emerging players

• Puracy: DTC natural personal care and home care brand offering body wash, hand soap, and household cleaners. Directly comparable in clean-ingredient hand/body care and DTC-first distribution, though focused more on essentials than ambient fragrance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/natural_sloth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about natural sloth - d937a