emotions anonymous

What emotions anonymous does

Emotions Anonymous International (EAI) is a Minnesota-incorporated 501(c)(3) non-profit founded in 1971 that facilitates a 12-step peer-support program for adults managing emotional difficulties. The program's foundational components (12 Steps, 12 Traditions, 12 Helpful Concepts, 12 Just for Todays, 12 Promises, 12 Slogans, 12 Principles) are derived from and used with permission from Alcoholics Anonymous. EAI operates from St. Paul, Minnesota with part-time staff totaling 1.25 FTEs and oversight from an international Board of Trustees.

The organization's product portfolio centers on copyrighted recovery literature sold through its online store and Payhip e-book platform. Core products include the $20 EA Big Book (260 pages), the 'Today' daily meditation reader, the 'It Works If You Work It' guide, and multiple workbooks (e.g., 'My EA Journal of Recovery,' 'A Guide to Working the 12 Steps,' 'Welcoming the Spiritual Awakening Within Me'). Supporting materials include 40+ pamphlets on specific emotions (anxiety, anger, grief, etc.), program pamphlets, recovery milestone cards, medallions, and newly launched vinyl posters. Distribution is supported by an Android app, an online meeting finder, and community outreach packets designed for both public outreach and healthcare provider referrals.

The business model is a hybrid of donation-based and literature-sales revenue. Approximately 40% of operating budget comes from member donations, with the remainder generated by sales of books ($20/case of 26 at $468), workbooks, pamphlets ($0.40 each print cost), and merchandise ($0.55–$10). EA serves primarily individuals seeking emotional wellness support through 180+ US in-person meetings, 100+ international in-person meetings, and 120+ remote meetings across at least eight countries, with programs available in English, Spanish, French, Japanese, and Swedish. Meetings are free to attend under EA's 7th Tradition, with donations encouraged.

Name

emotions anonymous

Legal name

Emotions Anonymous International

Website

https://emotionsanonymous.org

Company type

Private

Founded year

1971

Operating status

Operating

Short description

Emotions Anonymous International is a 501(c)(3) non-profit founded in 1971 that facilitates a 12-step peer-support program and recovery literature for adults managing emotional difficulties, serving members through 400+ meetings worldwide.

Ownership category

akta.pro rank

Product category

Peer Support Recovery Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• 12-step recovery program
• Peer support groups
• Emotional wellness support
• Recovery literature
• Mutual aid program

Headquarters

HQ city

St. Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Member Donations: 40% of the operating budget comes from member donations. The organization runs a monthly sustaining member program.
2. Literature and Merchandise Sales: EA sells pamphlets, workbooks, books, and merchandise through its online store. Products include the Big Book ($20), workbooks, emotion-focused pamphlets, anniversary pins, medallions, and other recovery items.
3. E-Book Sales: Digital versions of books and literature available for purchase through Payhip store (payhip.com/EmotionsAnonymousInternational).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Emotions Anonymous (EAI) is a non-profit organization that facilitates the EA 12-Step Program, a peer-support framework derived with permission from Alcoholics Anonymous and adapted for emotional wellness and mental health. The organization runs a global network of in-person, remote, and hybrid support meetings (180+ US in-person, 100+ international, 120+ remote) and sells an extensive catalog of program literature, workbooks, pamphlets, and merchandise.

Product overview

Emotions Anonymous is a non-profit organization founded in 1971 that facilitates the EA 12-Step Program for emotional recovery. The organization offers a portfolio of recovery-focused publications and support services. Core products include the EA Big Book (main program text), the 'Today' daily meditation book, and the 'It Works If You Work It' guide. The organization publishes multiple workbooks including the 12 by 12 Workbook, My EA Journal of Recovery, Taking the Fear Out of the Fourth Step, A Guide to Working the 12 Steps, and the comprehensive 'Welcoming the Spiritual Awakening Within Me' workbook. Additional offerings include emotional topic pamphlets (40+ titles covering emotions like fear, anger, depression, anxiety, etc.), program pamphlets (sponsorship, service, meetings), and merchandise (recovery milestone cards, medallions, vinyl posters, pins). Support services include an online meeting finder for in-person and remote meetings worldwide, an e-book store, Android mobile app, and community outreach materials. The program foundational components include the 12 Steps, 12 Traditions, 12 Helpful Concepts, 12 Just for Todays, 12 Promises, 12 Slogans, and 12 Principles, derived from and used with permission from Alcoholics Anonymous.

Differentiator

Problem solved

Functional benefit

Products and services

• EA Big Book

Quantifiable outcome

• 40% of operating budget funded by member donations, indicating strong member commitment and program value

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and regional.

• Alcoholics Anonymous (AA)coreStrategic or Co-development PartnerEA's foundational components (12 Steps, 12 Traditions, 12 Helpful Concepts, 12 Just for Todays, 12 Promises, 12 Slogans, and 12 Principles) are derived from and used with permission from Alcoholics Anonymous. This partnership forms the core framework of the EA program.
• Publications Françaises Émotifs Anonyme (PFEA)regionalChannel Partner/ Reseller/ DistributorCanadian distributor for French and English materials. Customers in Canada can order through PFEA to avoid customs fees and international shipping costs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alcoholics Anonymous (AA): The parent framework on which Emotions Anonymous is modeled. AA is the original 12-step peer-support organization and EA explicitly licenses its 12 Steps, Traditions, and related components from AA, making AA the most directly comparable organization.
• National Alliance on Mental Illness (NAMI): A larger, established mental health advocacy and support organization offering peer-led support groups for people with mental health conditions and their families. NAMI overlaps with EA's mission of providing emotional and mental health peer support.
• Mental Health America (MHA): A longstanding community-based nonprofit focused on mental health advocacy, education, and peer support. MHA serves an overlapping audience with EA and provides alternative pathways to emotional wellness resources.

Direct peers

• Narcotics Anonymous (NA): A 12-step peer-support fellowship modeled on AA for people recovering from drug addiction. NA operates with the same volunteer-led, donation-funded, meeting-based structure as EA, making it a direct organizational peer.
• Overeaters Anonymous (OA): Another 12-step fellowship adapted from AA's framework, focused on compulsive eating. OA shares EA's model of in-person, remote, and hybrid meetings supported by literature sales and donations.
• Recovery International (Abraham Low Self-Help System): A peer-support organization specifically focused on mental and emotional health, similar to EA. Founded in 1937, it offers structured group meetings and self-help tools for people dealing with anxiety, depression, and emotional difficulties.
• SMART Recovery: A science-based alternative to 12-step peer support for addiction and emotional well-being. SMART offers in-person and online meetings plus a broader digital platform, competing with EA for the same member base of people seeking emotional recovery.
• Celebrate Recovery: A Christ-centered 12-step recovery program addressing 'hurts, habits, and hang-ups' including emotional and mental health struggles. It mirrors EA's 12-step structure but with explicit Christian framing, serving an overlapping member population.
• Gamblers Anonymous (GA): A 12-step fellowship for people recovering from gambling addiction. GA operates with the same volunteer, donation-funded, meeting-based model as EA and shares AA's foundational structure.

Emerging players

• The Phoenix: A peer-support community that builds sober active communities through fitness, climbing, and social events. The Phoenix targets a similar emotional wellness audience as EA but differentiates through activity-based engagement and digital member tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/EmotionsAnonymousInternational
• Facebookfacebook.com/EmotionsAnonymousInternational
• Instagraminstagram.com/eainternational1971
• LinkedInlinkedin.com/company/emotions-anonymous

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about emotions anonymous