cultureall

What cultureall does

CultureALL is a private 501(c)(3) nonprofit headquartered in Urbandale, Iowa, founded in 2005 as World of Difference and rebranded to CultureALL™ in 2010. The organization delivers cultural education programs, community events, and workplace DEI consulting, built around a curated network of 70+ trained Ambassadors representing 30+ world cultures. It serves three primary segments: K-12 schools (programs aligned to Iowa Code 256.11 and Iowa Core Curriculum standards, nearly 150 schools reached over 20 years), corporate workplaces (IDI-based consulting, executive coaching, diversity week planning), and community organizations (storytelling events, festivals, senior programs). Since founding, CultureALL claims to have served more than 300,000 individuals with over 7,000 cultural experiences.

The core technology layer is the Intercultural Development Inventory (IDI), a scientifically validated 50-question online survey used to measure cultural competency at individual and group levels. CultureALL's 'Measure > Engage > Achieve' framework wraps the IDI in a 1-3 year consulting engagement that combines assessment, one-on-one coaching, and roadmap development. The portfolio also includes the 'What is my culture?' six-module online course delivered via Canvas LMS with Slack-based cohort collaboration, the Open Book storytelling format (a 'Books and Readers' structured narrative exchange), and Passport to Iowa video curriculum and Zoom In On Culture photo-ethnography programs for schools.

The business model is a hybrid nonprofit structure. Earned revenue comes from fee-for-service workplace consulting, online course sales (individual and group tiers), event tickets (e.g., Dine & Dance at $60/person, CultureALL BALL with ~1,000 attendees), and school programming fees. This is supplemented by donations, corporate sponsorships (Bankers Trust, Principal Financial Group, Delta Dental of Iowa), and grants from Humanities Iowa, Bravo Greater Des Moines, Iowa Arts Council, and the National Endowment for the Humanities. Marketing is event-driven and relationship-led: digital (blog, newsletter, social), earned media (Iowa Public Radio, Des Moines Register), and community events including the Iowa State Fair and World Food & Music Festival.

Name

cultureall

Legal name

CultureALL Inc.

Website

https://cultureall.org

Company type

Private

Founded year

2005

Operating status

Operating

Short description

CultureALL is a Central Iowa nonprofit that delivers cultural education programs, community events, and workplace DEI consulting through a 70+ Ambassador network representing 30+ world cultures, serving K-12 schools, employers, and community organizations.

Ownership category

akta.pro rank

Product category

Cultural Education and DEI Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

DEI, Culture & Employee Engagement Training (BPACANAE)

akta.pro secondary industries

Global HR, Mobility & Cross-Cultural People Ops Training (EDABAIAL), Cultural Adjustment & Intercultural Training Programs (EDAIAKAB), Arts & Culture Appreciation (Art History, Film Appreciation, Music Appreciation) (EDAAAGAO), Cultural, Arts & Humanities Community Education (Museums/Arts Councils) (EDAAAFAD)

Keywords

• Cultural education programs
• DEI consulting services
• Intercultural development training
• Community cultural workshops
• Workplace diversity training

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Workplace Consulting Services: Fee-for-service consulting engagements using the Intercultural Development Inventory (IDI) assessment, one-on-one coaching sessions, and organizational roadmap development for cultural transformation. Services include lunch and learns, executive coaching, diversity week planning, and cultural networking opportunities.
2. School and Educational Programs: Cultural education programs for students including Ambassador workshops, Passport to Iowa video curriculum, Zoom in on Culture photography program, and customized school programs.
3. Online Course Sales: Individual and group registration for the 'What is my culture?' online course. Single purchase and bulk pricing available. Course includes Canvas-based video content, activities, worksheets, and certificate of completion.
4. Event-Based Programs: Community events including CultureALL BALL (annual gala), Guess Who's Coming to Dinner (Dine & Dance series), and participation fees for special events.
5. Donations and Sponsorships: Charitable contributions from individuals, corporations, and foundations. Angel Sponsor program for donors. Amazon Smile program for charitable shopping.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

CultureALL delivers cultural education programs, community events, and workplace DEI consulting through a network of more than 70 trained Ambassadors representing over 30 world cultures. Offerings include K-12 school programs, corporate workplace consulting grounded in the Intercultural Development Inventory (IDI), the Open Book storytelling series, an online course, ambassador-led cultural workshops, and professional development presentations.

Product overview

CultureALL operates as a cultural education organization offering a portfolio of programs centered around its network of 70+ CultureALL Ambassadors representing 30+ world cultures. The core offerings include in-person Ambassador Workshops (cultural programming for schools and workplaces), the Open Book storytelling program, Workplace Consulting (DEI planning using the IDI assessment), and the 'What is my Culture?' online course delivered via Canvas LMS with Slack collaboration. Supporting programs include Passport to Iowa video curriculum, Zoom In On Culture photo-ethnography, and professional Presentations on diversity topics. The portfolio is designed for schools, businesses, and community organizations seeking to build cultural awareness and inclusive environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Book Storytelling Series A recurring storytelling event series in which CultureALL Ambassadors share personal cultural narratives for general public audiences in the Greater Des Moines community.
• Workplace DEI Consulting Corporate consulting engagements that use the Intercultural Development Inventory (IDI) assessment to measure organizational intercultural competence and deliver tailored engagement and action plans for HR, DEI, and leadership teams.
• What is My Culture? Online Course A self-paced online course delivered through Canvas LMS that introduces learners to concepts of cultural identity, delivered for individuals seeking personal intercultural development.
• K-12 School Programs Curriculum-aligned school programming in which Ambassadors visit classrooms and schools to deliver cultural presentations and workshops for K-12 students and educators.
• Ambassador Cultural Workshops Hands-on workshops led by CultureALL Ambassadors covering topics such as food, music, dance, and traditions from the cultures they represent, available to community groups and organizations.
• Professional Development Presentations Presentation-format professional development sessions delivered by Ambassadors for educators, library staff, corporate teams, and community organizations seeking cultural competence training.
• Zoom In On Culture and Passport to Iowa Video and photography-based programs that explore the cultural heritage of Iowans and provide visual storytelling content for classrooms, libraries, and community partners.
• CultureALL BALL and Dine & Dance Series An annual community gala (CultureALL BALL) and a recurring Dine & Dance series featuring cultural food and dance experiences presented by Ambassadors for community audiences.

Quantifiable outcome

• Served 300,000+ individuals with 7,000+ authentic cultural experiences since 2005
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered major.

• Delta Dental of IowamajorStrategic or Co-development Partner · 1 January 2025Delta Dental of Iowa has partnered with CultureALL for DEI training and cultural competency development. Their employees have participated in CultureALL programs to practice being inclusive.
• Des Moines Art CentermajorStrategic or Co-development Partner · 1 January 2025Des Moines Art Center has partnered with CultureALL on Open Book storytelling events, creating connections between art appreciation and cultural understanding.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Berlitz Corporation: A global language and cultural training incumbent offering corporate language instruction, cross-cultural training, and global leadership programs. Overlaps with CultureALL's cultural education and workplace consulting, but operates at far greater scale and as a commercial franchise/operator across multiple continents.

Direct peers

• Intercultural Development Inventory (IDI), LLC: The developer and licensor of the IDI assessment — the same validated 50-question intercultural competence instrument CultureALL uses in its consulting framework. A direct ecosystem peer because CultureALL's premium positioning and corporate pricing model depend on access to and certification in this tool.
• Kozai Group: A global mobility and cross-cultural training provider serving relocating employees and their families through intercultural training, language programs, and destination services. Highly comparable to CultureALL's workplace DEI and cross-cultural offerings, but operates internationally and through corporate channels.
• Welcoming America: A nonprofit that supports cities and communities in becoming more inclusive and welcoming to immigrants, through community programming, training, and certification. Comparable to CultureALL's community-based cultural integration work and Ambassador-style community engagement model, but operating nationally with a broader network.
• Intercultural Communication Institute (ICI): A nonprofit training and research organization offering the Intercultural Development Inventory (IDI) qualification program and intercultural workshops. A direct peer given shared IDI methodology and intercultural training focus, but based on the West Coast and operating across academic and corporate audiences.
• Cultural Awareness International: A U.S.-based cross-cultural training and DEI consulting firm delivering customized intercultural workshops, executive coaching, and global mobility programs to corporate clients. Closely comparable to CultureALL's workplace consulting and IDI-based engagements, but operating nationally as a commercial (not nonprofit) provider.
• Tanenbaum Center for Interreligious Understanding: A nonprofit that delivers religious and cultural diversity training, workshops, and consulting for workplaces, schools, and communities. Closely comparable to CultureALL's intercultural training and Open Book-style programming, including DEI consulting and K-12 cultural education.
• World Savvy: A national nonprofit focused on global competency education for K-12 students and educators, offering professional development for teachers and school programming. Directly comparable to CultureALL's in-classroom Ambassador workshops and Iowa Code-aligned multicultural curriculum work, but at national scale.

Regional players

• Going International: An Austria-headquartered cross-cultural training and global mobility provider offering intercultural training, country-specific preparation, and consulting. Comparable to CultureALL's workplace consulting and IDI-based offerings, but primarily serves European corporate clients.

Emerging players

• Global Citizens Network: A small nonprofit that builds cross-cultural understanding through community-based delegations, homestays, and cultural exchange programs. Comparable in mission and nonprofit model to CultureALL's community cultural programming, but operates at a smaller scale and on a different delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/CultureALL.IA
• YouTubeyoutube.com/user/CULTUREALL
• Facebookfacebook.com/CultureALL.IA
• LinkedInlinkedin.com/company/cultureall
• Instagraminstagram.com/cultureall_ia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cultureall