consolidated fruit packers

Name

consolidated fruit packers

Legal name

Star Produce Ltd.

Website

https://cfp-ltd.ca

Company type

Private

Founded year

1999

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fresh Fruit Packing & Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Retailers (445230)

SIC

Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Fruit Wholesale (AFAIACAA)

akta.pro secondary industry

Secondary & Multipack Packaging (IMALAHAB)

Keywords

• Fresh fruit packing
• Cherry distribution
• Blueberry packing
• Apple packing
• Wholesale produce supply

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Fruit Sales: CFP generates revenue by producing and supplying fresh fruit (blueberries, cherries, apples, pears, stone fruit) to wholesalers and retailers worldwide. The company operates through contracted grower partnerships and international sourcing to provide year-round supply.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Consolidated Fruit Packers (CFP) is a Kelowna, British Columbia-based packer and shipper of fresh fruit. The company receives, grades, packs, and distributes cherries, blueberries, apples, pears, and stone fruit on behalf of growers and to wholesale and retail buyers. It operates its own consumer brands (Just Picked®, Inspired Greens®, Big Taste®) in addition to customer-specific retail packs, with annual production exceeding 60 million pounds.

Product overview

Consolidated Fruit Packers (CFP) is a fresh fruit packing and distribution company that supplies premium blueberries, cherries, apples, pears, and stone fruit to customers worldwide. Backed by The Star Group's logistics and food safety capabilities, CFP operates state-of-the-art packing facilities in the Okanagan Valley and Fraser Valley. The company markets produce under multiple brands including Just Picked® (Canadian-grown produce), Inspired Greens® (leafy greens and salads), and Big Taste® (global specialty produce), while also supplying bulk fruit to wholesalers and retailers. CFP produces and supplies more than 60 million pounds of fresh fruit annually and provides year-round supply through partnerships with growers in North America, Chile, Mexico, Peru, Argentina, Australia, and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Just Picked®: A brand that promises produce delivering 'plucked from the tree' taste with unparalleled visual appeal. All produce is from Canadian orchards, fields, and greenhouses.
• Inspired Greens®
• Big Taste®

Products and services

• Cherries Packed fresh cherries sourced from Okanagan growers, graded and packed for wholesale and retail customers.
• Blueberries Packed fresh blueberries graded and packed for wholesale and retail distribution.
• Apples Packed fresh apples graded and packed for wholesale and retail distribution.
• Pears Packed fresh pears graded and packed for wholesale and retail distribution.
• Stone Fruit Packed fresh stone fruit graded and packed for wholesale and retail distribution.
• Just Picked® Proprietary consumer brand under which CFP markets packed fresh fruit to retail and wholesale buyers.
• Inspired Greens® Proprietary consumer brand under which CFP markets packed fresh produce to retail and wholesale buyers.
• Big Taste® Proprietary consumer brand under which CFP markets packed fresh fruit to retail and wholesale buyers.

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Star GroupcoreStrategic or Co-development Partner · 1 January 2009In 2009, CFP joined The Star Group as its berry procurement specialist. This relationship provides CFP with expertise and capital investments in IT, logistics, and seed development technology. The Star Group brings 25+ years of experience in seed selection, import/export logistics, inventory management, food safety, and marketing, enabling CFP to deliver high quality fruit grown to customer specifications worldwide.
• Day's Century GrowerscoreStrategic or Co-development PartnerPartnership with Day's Century Growers, BC's finest pear grower and one of BC's earliest orchardists, along with grower partners in Argentina, Australia, Chile, and New Zealand to ensure year-round delivery of quality pears.
• International Grower Partners (Chile, Mexico, Peru)minorStrategic or Co-development PartnerPartnerships with contracted expert growers in Chile, Mexico, and Peru for blueberry sourcing, enabling year-round supply of quality blueberries. CFP selects the best varietals grown in these regions to supplement BC production.
• International Grower Partners (Argentina, Australia, Chile, New Zealand)minorStrategic or Co-development PartnerPartnerships with apple and pear grower partners in Argentina, Australia, Chile, and New Zealand help deliver quality apples and pears year-round, complementing BC's seasonal production.
• Contracted GrowerscoreStrategic or Co-development PartnerCFP partners with reliable growers who can consistently deliver fruit to the highest standards of food safety and quality. Growers benefit from industry-leading research in seed and growing technologies, innovative packaging and branding practices, and access to CFP's global network of customers and logistics resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Oppy: BC-based fresh produce grower, packer, and marketer with a comparable multi-category portfolio (apples, pears, cherries, berries, kiwifruit) and global sourcing network. Most directly comparable peer given overlapping BC footprint, B2B wholesale/retail model, and similar Star Group-era history.
• Stemilt Growers: Washington State-based vertically integrated apple, pear, and cherry grower-packer-marketer with premium varietal focus (including proprietary Rave and Skylar Rae brands). Directly comparable in tree-fruit packing, premium branding, and year-round supply strategy.
• CMI Orchards: Top-tier American apple marketer representing multiple Pacific Northwest grower-packer-shippers under brands like Ambrosia Gold, KIKU, and Envy. Directly comparable as a multi-grower apple marketing specialist serving retail and wholesale channels.
• Domex Superfresh Growers: Washington-based vertically integrated grower-packer-shipper of apples, pears, and cherries, with significant cold storage and packing infrastructure. Comparable in tree-fruit packing, B2B retail/wholesale sales, and varietal diversification strategy.
• Sage Fruit Company: Pacific Northwest apple, pear, and cherry sales/marketing company representing multiple grower-packer-shippers. Comparable B2B marketing model focused on premium varietals for retail customers.
• Naturipe Farms: Farmer-owned marketer of fresh berries (blueberries, strawberries, raspberries, blackberries) with multi-region sourcing across North and South America. Comparable as a berry category specialist serving B2B retail/wholesale channels with year-round supply.
• Rainier Fruit Company: Washington State-based grower-packer-shipper of apples, pears, cherries, and stone fruit under the Rainier and other proprietary brands. Closely comparable in multi-category Pacific Northwest tree-fruit packing, premium varietals (including namesake Rainier cherries), and B2B sales model.

Broad incumbents

• Driscoll's: Global market leader in fresh berries (strawberries, blueberries, raspberries, blackberries) with proprietary variety development and a grower-network model. Comparable in blueberry supply chain and category leadership, though significantly larger in scale and brand reach.

Emerging players

• Wish Farms: Florida-based grower and year-round marketer of strawberries, blueberries, blackberries, and raspberries with proprietary Pixie and Majesty varieties. Comparable in berry category focus and branded approach, but more regionally concentrated than CFP's multi-region model.

Regional players

• Freshmax: Australia- and New Zealand-based integrated fresh produce marketer and distributor with operations spanning stone fruit, apples, pears, and berries. Comparable multi-category fresh produce model and grower-partner sourcing approach, though primarily serving Asia-Pacific rather than North American wholesale/retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cfp-consolidated-fruit-packers-ltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about consolidated fruit packers