vernon vipers hockey club

Name

vernon vipers hockey club

Legal name

Vernon Vipers Junior Hockey Club

Website

https://vernonvipers.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Junior Ice Hockey Team Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Junior hockey team
• Sports ticketing
• Team merchandise
• Hockey entertainment
• Player development

Headquarters

HQ city

Vernon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season ticket packages for home games at Kal Tire Place. The team sells tickets online through their ticketing platform and at the box office.
2. Merchandise Sales: Online store selling team merchandise, apparel, and memorabilia. The team has an e-commerce storefront for fan merchandise purchases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Vernon Vipers Hockey Club operates a junior ice hockey team that competes in the British Columbia Hockey League (BCHL) Interior West Division, playing a 54-game regular-season schedule at Kal Tire Place in Vernon, BC. It sells single-game and season tickets, branded team merchandise through an online store, and live game streaming via Vipers TV on FloHockey, while running community programs (Adopt-A-School, Community Hero, Corporate Partners) that support player development and sponsorship revenue.

Product overview

The Vernon Vipers is a junior hockey organization competing in the British Columbia Hockey League (BCHL). The core product is the hockey team itself, which offers game tickets (single-game and season packages) and merchandise through online stores. Supporting offerings include Vipers TV for game streaming and video content, an extensive photo gallery documenting team activities, and community programs such as the Adopt-A-School Program and Corporate Partners initiative. The organization plays home games at Kal Tire Place in Vernon, BC, and recently unveiled a new brand identity (Midnight Blue and Gold color scheme) ahead of the 2026-27 season.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Game Tickets Single-game ticket purchases for individual Vernon Vipers BCHL home games at Kal Tire Place in Vernon, BC, sold online and at the arena box office for individual fans, families, and walk-up purchasers.
• 2026-27 Season Tickets Season ticket package granting access to the Vernon Vipers' full 2026-27 BCHL home schedule at Kal Tire Place, intended for committed local fans and families seeking bundled access across the season.
• Vernon Vipers Team Merchandise Online storefront selling Vernon Vipers branded apparel and team merchandise to fans, including the refreshed 2026-27 brand identity (Midnight Blue and Gold).
• Vipers TV Live Game Streaming Live game streaming and video content for Vernon Vipers BCHL games, distributed via the FloHockey (FloSports) platform and supported by the Vipers TV video hub on vernonvipers.com, targeted at remote fans and out-of-market audiences.
• Corporate Partnership / Sponsorship Program Sponsorship and partnership packages sold to local and regional businesses, providing in-arena visibility, digital exposure, and community-marketing tie-ins with the Vernon Vipers franchise (e.g., FortisBC Energy Player of the Game, CSN Collision Centre Collision of the Week, Village Green Centre Sniper).

Quantifiable outcome

• More than 10 NHL Draft picks developed under Guido Lamberti-Charles's player development work
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Kal Tire PlacecoreOthersKal Tire Place is the home arena of the Vernon Vipers. The team plays all home games at this venue in Vernon, BC. The arena provides the infrastructure for game operations and fan experiences.
• BCHL (British Columbia Hockey League)coreStrategic or Co-development PartnerOfficial member of the BCHL, one of Canada's premier junior hockey leagues. The BCHL organizes league schedules, standings, statistics, and postseason play. The Vernon Vipers compete in the Interior West Division.
• 107.5 Beach RadiominorChannel Partner/ Reseller/ DistributorLocal radio partner broadcasting Vipers games and providing pregame coverage. Enables fans to listen to games on radio and supports community engagement.
• FortisBC EnergyminorOthersCorporate sponsor providing the 'FortisBC Energy Player of the Game' recognition during home games.
• CSN Collision CentreminorOthersSponsor of the Collision of the Week feature, a weekly highlight segment showcasing notable hits or plays from Vipers games.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chilliwack Chiefs: BCHL Coastal Conference peer with a comparable private club structure, NCAA player development focus, and similar grassroots community engagement model.
• Coquitlam Express: BCHL member operating with the same junior hockey development model, ticket/merchandise revenue structure, and NCAA advancement focus as the Vipers.
• Salmon Arm Silverbacks: Another BCHL Interior West Division team; directly competes with the Vipers in the same division and geographic region, sharing the same league structure, comparable market size, and identical player development model.
• Prince George Spruce Kings: BCHL Interior Conference team. Comparable in junior hockey club operations, community engagement programs, and reliance on a mid-sized regional audience for ticket and sponsorship revenue.
• Brooks Bandits: One of the most successful BCHL franchises in recent years. Comparable in league structure and business model but with a stronger on-ice record and revenues; serves as a benchmark for what a well-run BCHL small-market club can achieve.
• Cranbrook Bucks: BCHL Interior West Division team. Operates an analogous small-market junior hockey franchise with similar seasonal ticket, merchandise, and corporate sponsorship revenue mix.
• West Kelowna Warriors: BCHL Interior West Division rival, scheduled as the Vipers' home opener opponent. Operates with a similar small-market BCHL club model, identical revenue mix (tickets, merchandise, sponsorships), and competes head-to-head for Okanagan Valley fans.
• Trail Smoke Eaters: BCHL Interior West Division peer. Comparable small-town BC community-owned junior hockey organization with similar revenue scale, ticket pricing, and reliance on local sponsorship and billet families.

Broad incumbents

• Prince Albert Raiders: WHL (Western Hockey League) team in nearby Saskatchewan. While the WHL is a higher-tier major-junior league, it represents the most direct competitive threat for elite U18 players in the Pacific Northwest and competes for the same regional hockey fan attention.
• Kamloops Blazers: WHL team operating in the broader BC interior, fewer than 100km from Vernon. Represents a major-junior alternative for both players and spectators in the same regional market, making it the most relevant upper-tier incumbent for understanding competitive dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevernonvipers.com/vipers-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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