107.5 KZL WKZL

What 107.5 KZL WKZL does

107.5 KZL (WKZL) is a privately held hit-music FM radio station broadcasting on 107.5 MHz from Greensboro, North Carolina, owned and operated by Dick Broadcasting Company (DBC), a regional broadcasting group that also operates sister station Rock 92. The station's licensed signal covers 32 counties in North Carolina and 8 counties in Virginia, serving the Piedmont Triad market with a hit-music (CHR) format anchored by the locally produced "Jared & Katie In The Morning" weekday drive-time show (6:00 AM–10:00 AM), mid-day programming led by Assistant Program Director/Music Director Josie, and a live weeknight show hosted by Tripper, who also serves as Imaging Director for both 107.5 KZL and Rock 92.

The station operates a multi-platform distribution stack: traditional FM broadcast as the core product, complemented by website live streaming (1075kzl.com), a web audio player, dedicated iOS and Android mobile applications, and on-demand podcast distribution ("Show Highlights" via RSS, Streamguys CDN, and major podcast directories). Digital infrastructure is provided by InterTech Media LLC's OneCMS™ content management system, and the station maintains Facebook, Twitter/X, and Instagram presences, an AML Club email newsletter, and a merchandise storefront at the J&K Shop.

Revenue is generated almost exclusively through advertising: local and regional SMB airtime purchases (15s/30s/60s spots at quote-based, multi-year rates varying by daypart), digital banner and sponsored content on the station website, and event sponsorships tied to recurring station-hosted community activations (Friday Morning Live, Katie's Summer Beach Report) and ticket giveaway programs for major touring artists such as Ed Sheeran, Olivia Rodrigo, NE-YO, Noah Kahan, 5 Seconds of Summer, Katseye, and Niall Horan. The GTM motion is event-driven, with concert promotions serving as the primary mechanism for listener engagement, community connection, and advertiser value creation in the Piedmont Triad market.

Name

107.5 KZL WKZL

Legal name

107.5 KZL (Dick Broadcasting Company)

Website

https://1075kzl.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

107.5 KZL (WKZL) is a hit-music FM radio station in Greensboro, NC, operated by Dick Broadcasting Company, serving listeners across the Piedmont Triad region of North Carolina and Virginia. It monetizes primarily through local advertising, event sponsorships, concert promotions, and digital streaming.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Music Radio Networks (Format-Based) (MPABABAF)

Keywords

• FM radio broadcasting
• Hit music format
• Morning show programming
• Digital audio streaming
• Local concert promotions

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales: Traditional radio advertising model where local and regional businesses purchase airtime spots, sponsored segments, and digital advertising placements on the station's website and social media channels. Advertisers include local businesses, healthcare providers, concert venues, and national brands targeting the Piedmont Triad market.
2. Event Sponsorships: Station generates revenue through sponsored community events, concert ticket giveaways tied to advertiser partnerships, and branded content integrations during morning show programming.
3. Digital Advertising: Website advertising opportunities including banner ads, sponsored content, and promotional features for advertisers seeking digital audience engagement alongside radio broadcasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

107.5 KZL operates a hit music format FM radio station (WKZL) at 107.5 FM serving the Greensboro/Piedmont Triad market in North Carolina and Virginia. The station provides live radio broadcasting complemented by digital distribution through website streaming, iOS and Android mobile apps, on-demand podcasts ('Show Highlights'), local concert and event coverage, and music news content. The station is owned and operated by Dick Broadcasting Company and monetizes primarily through on-air advertising, event sponsorships, and digital ad placements sold to local and regional businesses.

Product overview

107.5 KZL is a hit music radio station operating on the WKZL call letters, offering a unified broadcast experience centered on live FM radio with complementary digital products. The core product is the live radio broadcast featuring hit music format. Supporting offerings include the 'Jared & Katie In The Morning' morning show, a podcast series ('Show Highlights'), a mobile application for iOS and Android, an online streaming player, and an events calendar showcasing local concerts. The station also publishes music news content. All products are integrated through the station's website powered by OneCMS from InterTech Media.

Differentiator

Problem solved

Functional benefit

Products and services

• 107.5 KZL Live Radio Broadcast Live FM radio broadcast playing hit music on 107.5 FM, streaming online via the website player. Targeted at adult listeners in the Greensboro/Piedmont Triad region of North Carolina and Virginia.
• Jared & Katie In The Morning Weekday morning radio show airing 6:00AM to 10:00AM on 107.5 KZL, co-hosted by Jared and Katie with supporting team members. Targeted at adult listeners in the Piedmont Triad market seeking morning drive entertainment.
• Show Highlights Podcast On-demand podcast featuring audio clips and highlights from the 'Jared & Katie In The Morning' radio show, available via RSS feed and website embed. Targeted at listeners who want on-demand access to morning show content.
• 107.5 KZL Mobile App Mobile application available for iOS and Android devices enabling users to listen to 107.5 KZL on-the-go via live streaming and on-demand podcast access. Targeted at listeners who consume radio content on mobile devices.
• Events Calendar Local concert and event listings featuring artists performing in the Greensboro/Triad area, with links to ticket vendors. Targeted at music fans in the Piedmont Triad seeking live event information.
• Online Audio Player Web-based audio streaming player accessible via the 'Listen Live' feature on the station website, enabling browser-based live listening on computers. Targeted at web users seeking to stream the station online.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Niall HorancoreStrategic or Co-development Partner · 15 April 2027Concert event partner performing at The Lenovo Center in Raleigh on April 15th, 2027. Station promoting future concert date to listeners.
• KatseyecoreStrategic or Co-development Partner · 20 October 2026Concert event partner performing at The Spectrum Center in Charlotte on October 20th. Station promoting tour dates to local audience.
• Ed SheeranmajorStrategic or Co-development Partner · 17 October 2026Concert event partner performing at Bank Of America Stadium in Charlotte on 10/17/2026. Major fall concert promotion with station involvement.
• Olivia RodrigomajorStrategic or Co-development Partner · 7 October 2026Concert event partner performing at The Spectrum Center in Charlotte on October 7th and 8th. Station promoting tour dates and offering tickets to listeners.
• 5 Seconds Of SummermajorStrategic or Co-development Partner · 14 August 2026Concert event partner performing at Coastal Credit Union Music Park Raleigh (8/14) and Truliant Amphitheater Charlotte (8/15). Station promoting tour dates to listeners.
• Noah KahanmajorStrategic or Co-development Partner · 25 July 2026Concert event partner for 'The Great Divide Tour 2026' at Carter-Finley Stadium Raleigh on 7/25, with special guest Gigi Perez. Station promoting tour and offering listener access.
• NE-YOmajorStrategic or Co-development Partner · 10 July 2026Concert event partner for 'Nights Like This Tour 2026' featuring performances at Coastal Credit Union Music Park Raleigh (7/10) and Truliant Amphitheater Charlotte (7/12). Station promoting tour dates and offering ticket giveaways to listeners.
• TicketmastercoreTechnology or IntegrationTicketing integration partner referenced for concert ticket sales through event website links for Noah Kahan, NE-YO & Akon, and Katseye events.
• StreamguyscoreTechnology or IntegrationAudio streaming infrastructure provider for podcast and on-demand content delivery, serving the Greensboro-market podcast feed (dbc-ondemand.streamguys1.com).
• Dick Broadcasting CompanycoreStrategic or Co-development PartnerParent broadcasting company operating 107.5 KZL. DBC is the licensee and operator of the station, providing corporate oversight, employment, contest rules, and regulatory compliance (FCC).
• InterTech Media LLCcoreTechnology or IntegrationTechnology provider powering the station's website through OneCMS™ content management system and digital infrastructure. Privacy policy indicates InterTech manages site hosting and data collection.
• Bethany MedicalminorGTM or Marketing PartnerLocal healthcare provider advertising sponsor featured in the station's featured content section, promoting weight loss clinic services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rock 92 (WPYR/WKRR): Sister station under Dick Broadcasting Company operating Rock format in the same Greensboro/Piedmont Triad market. Operates from the same corporate parent and shares back-office and digital infrastructure, making it the closest direct comparable within the DBC portfolio.
• 102.1 JAMZ (WJMH): Audacy-owned Greensboro station targeting 18–54 with a CHR-leaning rhythm format. Directly competes with 107.5 KZL for the same Piedmond Triad advertising dollars and listener occasions, making it one of KZL's clearest head-to-head market rivals.
• 99.5 WMAG: iHeartMedia-owned Adult Contemporary station in Greensboro. Competes for the same regional advertising wallet and adjacent 25–54 demo, providing a clear example of the broader-format competitive set inside the Triad radio cluster.
• WQSM Q98.7: Audacy-owned Classic Hits station across the Greensboro-High Point-Winston-Salem market. Direct in-market competitor for share-of-ear and local ad budgets, with parallel mid-market positioning relative to WKZL.

Broad incumbents

• iHeartMedia: Largest US radio broadcaster with hundreds of FM/AM stations nationwide (including 99.5 WMAG in Greensboro). Operates iHeartRadio, a national streaming/audio marketplace that competes with KZL's digital extensions for off-air listening share.
• Audacy: Major US radio group (formerly Entercom/CBS Radio) that owns direct Greensboro competitors WJMH and WQSM. Provides a nationwide broadcast/cluster benchmark for ad rates, talent compensation, and digital revenue models relevant to mid-market CHR stations.
• Cumulus Media: Large-scale US radio operator with numerous CHR and Hot AC stations across mid-sized US markets. Comparable to KZL as a benchmark for format-level operating economics, network programming, and Westwood One ad inventory dynamics.
• Townsquare Media: Mid-market-focused US radio operator with an explicit small/mid-market strategy comparable to Dick Broadcasting. Portfolio includes similar hit music and rock format stations in markets of Greensboro's size — a relevant comp for cluster economics and digital growth tactics.
• Beasley Broadcast Group: Family-controlled US radio group operating CHR, AC, and sports formats across multiple mid-sized markets. Provides a public comparable for private mid-market broadcasters like Dick Broadcasting in terms of revenue mix and station-level operating margins.

Others

• TuneIn: Global internet radio streaming aggregator and podcast platform. Not a direct broadcast competitor but represents the digital audio ecosystem KZL increasingly competes with for listener attention and ad-supported streaming dollars outside the FM signal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/1075KZL
• Facebookfacebook.com/1075WKZL
• Instagraminstagram.com/1075_kzl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 107.5 KZL WKZL