wild valley farms

What wild valley farms does

Wild Valley Farms is a family-owned farm and ranch operation headquartered in Croydon, Utah, that develops and sells natural wool-based soils, fertilizers, and gardening products for home and commercial growers. The company's flagship technology is a proprietary wool pelletization process (patent-protected for soil use; trade secret for the no-binding-agent pelletization method) that converts 100% raw sheep wool into a 9-0-2 NPK slow-release fertilizer, with manufacturing capacity of 6,000–8,000 lbs per day at a co-located mill in Salt Lake City operated with partner Woodscape of Utah. The product portfolio spans wool pellets (1 lb, 22 lb, and bulk commercial formats), Intelli-Soil potting mix, Nutriwool biodegradable fabric pots, Intelli-Mulch, Super Compost Tea, Woolly's Frost Guards, and complementary sheep's-milk soaps resold from Herd Supply Co.

The business operates three go-to-market motions: direct-to-consumer e-commerce via wildvalleyfarms.com with nationwide free shipping on selected orders, a retail dealer network of garden centers and stores supplied with shelf-ready merchandising materials, and direct commercial bulk sales (truckload or 1,000 lb totes) to growers and landscape designers. A separate custom wool processing service pelletizes customer-supplied wool at $4/lb (minimum 10 lbs), with optional retail-ready packaging, creating a toll-processing revenue stream and a supplier pipeline of other sheep ranchers. The company is currently run by a father and two sons (M.R. Wilde and Albert Wilde are identified), with no institutional funding, parent company, or subsidiaries disclosed. Vertically integrated supply is anchored by an in-house herd of 200+ cattle and 2,600 sheep.

Name

wild valley farms

Legal name

Wild Valley Farms

Website

https://wildvalleyfarms.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Wild Valley Farms is a family-owned Utah ranch that produces patent-protected wool pellet fertilizer and a line of natural soils, mulches, compost teas, and biodegradable pots for home gardeners and commercial growers, distributed via DTC e-commerce, a retail dealer network, and bulk commercial sales.

Ownership category

akta.pro rank

Product category

Organic Soil Amendments and Wool-Based Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Sheep Farming (112410), Sheep and Goat Farming (1124)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Manure & Byproduct Management (Composting, Fertilizer) (AFAEAFAK)

akta.pro secondary industries

Sheep Farming (Wool & Meat) (AFAEAFAA), Wool & Fiber Production (Shearing, Sorting, On-Farm Grading) (AFAEAFAD)

Keywords

• Wool pellet fertilizer
• Organic soil amendments
• Natural gardening products
• Sheep wool processing
• Commercial bulk fertilizers

Headquarters

HQ city

Croydon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer and dealer sales of wool pellets, Intelli-Soil, Super Compost Tea, Intelli-Mulch, Nutriwool Pots, and scented soaps through e-commerce and retail stores.
2. Custom Wool Processing: Charges $4 per pound to pelletize sheep wool for other farmers. Minimum order 10 lbs. Additional fees for rocks, metal, or wet wool. Three packaging return options available.
3. Commercial Bulk Products: Bulk sales of wool pellets and Spore Block to commercial growers, sold by truckloads or in tote bags. Pricing by quote/call.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wild Valley Farms manufactures and sells 100% raw sheep wool fertilizer pellets (9-0-2 NPK) and complementary natural soil amendments, potting mixes, mulches, compost tea, and biodegradable wool fabric pots for home gardeners and commercial growers. The company also provides custom wool pelletization services for other sheep farmers at its Salt Lake City mill.

Product overview

Wild Valley Farms offers a portfolio of natural, wool-based gardening and agricultural products centered on their patented Wool Pellets technology. The core product line includes Wool Pellets (available in 1lb, 22lb, and bulk commercial sizes) made from 100% raw sheep wool that serve as a slow-release 9-0-2 NPK fertilizer while improving soil water retention and porosity. Complementary products include Intelli-Soil (premium potting mix with Coir, Terra Zest, and Wool Pellets), Intelli-Mulch (natural wood chip mulch), and Super Compost Tea. The Nutriwool Pot represents a unique biodegradable fabric pot product. The company also offers custom wool pellet processing services for other manufacturers, processing 6,000-8,000 lbs per day at their Salt Lake City facility. Scented hand soaps are sold as a complementary third-party product through Herd Supply Co. Commercial products include Spore Block and bulk-format Wool Pellets sold through dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wool Pellets 1lb 100% raw sheep wool fertilizer pellets with a 9-0-2 NPK ratio for home gardeners; reduces watering by 25% while maintaining soil porosity, with one 1lb bag covering approximately 30 square feet or 12 gallons of soil.
• Wool Pellets 22lb Bulk raw sheep wool pellets for larger-area planting; one 22lb bag mixes into one cubic yard of soil or can be placed alongside seeds and plants.
• Bulk Wool Pellets (Commercial) Commercial-grade wool pellets for greenhouse and nursery growers, sold in 1,000lb tote bags or pallets of 22lb bags, mixed into soil at 3% by volume; hanging baskets can go 3 days and potted plants up to one week without watering.
• Intelli-Soil Potting Mix Premium potting mix made from Coir, Terra Zest, and Wool Pellets; light and fluffy formula holds 40% more moisture while maintaining good drainage, allowing plants to go up to 7 days without wilting.
• Intelli-Mulch Natural wood chip mulch aged with Terra Zest; reduces evaporation, regulates soil temperature, protects from fungus, and improves soil structure as it breaks down.
• Super Compost Tea Bag Concentrated compost tea bag that makes up to 3 gallons of liquid fertilizer; soak and agitate in water for three days for microbe growth, then spray on leaves or use when watering.
• Nutriwool Pot 2.5 Quart biodegradable fabric pot made in the USA from wool; air prunes roots, holds water better than standard fabric pots, and breaks down when planted in soil to feed plants.
• Gardener's Bundle Home garden starter bundle including 8oz Wool Pellets, Super Compost Tea Bag, Nutriwool Pot, and three 16oz bags of Intelli-Soil Potting Mix.
• Indoor Bundle Indoor plant bundle including 2qt Intelli-Mulch, three 16oz Intelli-Soil Potting Mix bags, and one Nutriwool Pot; holds 40% more moisture than standard mixes.
• Woolly's Frost Guards 100% wool plant covers for frost protection, available in White (Large, 20in diameter) and Gray (Medium, 16in diameter); sustainable, biodegradable, and can be lightly sprayed with water for added protection.
• Spore Block Commercial-grade wool-based product that prevents unwanted spores from germinating in pots, replacing expensive rice hulls for the inter-mountain region; available in 1.5 or 2 yard tote bags with bottom spout for unloading.
• Custom Wool Pellet Processing Custom processing service that pelletizes customer-supplied wool at $4 per pound (10 lb minimum), with no binding agents or fillers; three return options include unlabeled bags, organic-certified retail-ready 1lb packaging, or retail-ready 22lb bags (additional $2/bag fee).

Quantifiable outcome

• Reduces watering needs by 25% while maintaining oxygen space for roots
• +7 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Woodscape of UtahcoreStrategic or Co-development PartnerPremier manufacturer of wood products for home and yard, providing color mulches, natural barks, wood pellets, and animal beddings. Located in Salt Lake City. Co-located manufacturing facility where Wild Valley Farms produces wool pellets. Partnership formed in 2013 to create premium compost products.
• Herd Supply Co.minorChannel Partner/ Reseller/ DistributorBased in Cambridge, Massachusetts. Specializes in handmade natural home goods inspired by sheep. Masters the art of bringing benefits of sheep's milk into scented soaps. Wild Valley Farms sells their products (Sheep's Milk Soaps) in their store.
• Canadian Wool Growers / CCWGminorStrategic or Co-development PartnerFor over a decade, CCWG has followed a wool selling policy based on orderly marketing and sale of Canada's wool on a graded and objective measurement basis. Partners with sheep producers across Canada for maximum efficiency in warehousing, accurate grading, and orderly marketing of wool.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Espoma Company: Family-owned organic fertilizer and soil amendment manufacturer selling through retail garden centers and DTC channels. Most directly comparable in product positioning (natural/organic), customer base (home gardeners), and scale to Wild Valley Farms.
• Dr. Earth: Premium organic fertilizer, soil, and gardening solutions brand sold through independent garden centers. Comparable product mix (fertilizers, potting soils, soil amendments), natural positioning, and dealer-channel go-to-market.
• FoxFarm Soil & Fertilizer: Premium organic soils and fertilizers for home gardeners and commercial growers. Similar dual-channel approach (consumer + commercial bulk), natural product positioning, and emphasis on water-retention and yield outcomes.
• Coast of Maine: Organic soils, composts, and fertilizers made from natural ingredients like salmon, lobster, and peat. Comparable premium natural positioning, retail garden center distribution, and sustainability-driven brand identity.
• Black Kow: Composted cow manure soil amendment manufacturer with similar organic/natural positioning and broad retail distribution across garden centers and home improvement stores.
• Woolly-Pellets: UK-based company selling wool pellets specifically for gardening use. Most direct category competitor to Wild Valley Farms' core product line, offering an indication of international market development and consumer adoption.

Broad incumbents

• Jobe's Organics: Major organic fertilizer brand owned by Easy Gardener with broad retail presence in mass-market channels. Larger scale and wider distribution than Wild Valley Farms but overlapping organic gardening customer base.
• Sungro Horticulture: Professional growing media (potting mixes, peat, coir) supplier serving greenhouse and commercial nursery operators. Directly comparable to Wild Valley Farms' commercial grower channel and Intelli-Soil potting mix product.
• Scotts Miracle-Gro: Dominant consumer lawn and garden brand with an organic/natural product line and extensive retail relationships. Represents the scaled competitive threat that organic niche players like Wild Valley Farms face.

Emerging players

• Wakefield Biochar: Sustainable biochar soil amendment producer serving home gardeners and commercial agriculture. Comparable sustainability narrative, soil-amendment positioning, and dual home/commercial go-to-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WildValleyFarms
• LinkedInlinkedin.com/company/wild-valley-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wild valley farms