matakana botanicals

What matakana botanicals does

Matakana Botanicals is a privately held New Zealand premium bath, body, and home fragrance company founded in 1988 (originally as Les Floralies by Colyn Devereux) and relaunched under its current name in 2014 by Danvers Devereux, who also built the company's eco-farm headquarters in Matakana. The company produces skincare, men's grooming, aromatherapy, and sun care products built around New Zealand-native hero ingredients — Manuka Honey (UMF15) and Manuka Oil from Great Barrier Island, cold-pressed Macadamia Oil and Olive Oil from the Matakana region, locally grown lavender, and beeswax/propolis. Its proprietary production methods include cold-press Macadamia Oil extraction, steam distillation of Manuka Oil using a recycled-oil 'Barrier Biofuel' process, and a Sniff Box aroma-bead delivery system whose blends are formulated by a qualified aromatherapist.

The company operates a multi-sub-brand portfolio spanning Matakana Botanicals (Macadamia & Wild Fig, The Chef's), Apothecary (Sleep range, Sniff Boxes), Great Barrier Island Bee Co. (Island Flowers, Manuka Honey 1880, Sun Care, Les Blackwell's), Earths Botanics (Gardeners manuka-oil range, Cucumber & Mint), and Southern Man (men's grooming), totaling 70+ SKUs. Revenue is generated through three channels: (1) direct-to-consumer e-commerce on Shopify shipping only to New Zealand and Australia, with unit prices in the $15-$50 range and free-shipping thresholds of $80 NZ / $120 AUD; (2) B2B amenity supply to airlines (Emirates First Class exclusive for 15+ years, Air New Zealand First/Business Class) and hotel groups (Scenic and Heartland); and (3) wholesale/retail distribution through premium stockists including Harrods, Sephora, and David Jones, plus a dedicated wholesale portal for retail partners. The company has no disclosed funding, no institutional investors, no headcount figures, and no public revenue disclosure.

Name

matakana botanicals

Legal name

Matakana Botanicals

Website

https://matakanabotanicals.co.nz

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Matakana Botanicals is a privately held New Zealand premium bath, body, and home fragrance company founded in 1988, producing natural skincare, men's grooming, aromatherapy, and sun care products from locally sourced Manuka Honey, Manuka Oil, and cold-pressed Macadamia Oil, sold via DTC e-commerce in NZ/Australia, premium retail stockists, and airline/hotel amenity programs.

Ownership category

akta.pro rank

Product category

Natural Skincare and Bath & Body Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Hand & Foot Care (CRABAAAE)

Keywords

• Natural skincare products
• Bath and body care
• Manuka honey cosmetics
• Botanical fragrance candles
• New Zealand beauty

Headquarters

HQ city

Matakana

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through their Shopify e-commerce platform selling directly to consumers in New Zealand and Australia with free shipping thresholds ($80 NZ, $120 AUD).
2. Wholesale Distribution: Wholesale portal for retail partners and bulk orders. Products distributed through department stores, specialty retailers, and hotel amenity programs.
3. B2B Amenity Supply: Supply of products as amenity items to airlines (Emirates First Class, Air New Zealand) and hotels (Scenic and Heartland Hotel Group).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Matakana Botanicals manufactures and retails natural New Zealand-inspired skincare, bath, body, and home fragrance products. The product portfolio spans hand and body care, bath and shower products, candles and diffusers, sun care, and aromatherapy sniff boxes, formulated around signature NZ botanicals including Manuka honey, Manuka oil, cold-pressed macadamia oil, and extra virgin olive oil. The company sells direct-to-consumer via its Shopify store and flagship retail outlet, and wholesale to premium department stores, airlines, and hotel groups.

Product overview

Matakana Botanicals is a New Zealand bath and body care company operating as a multi-brand portfolio. The core offering consists of four main sub-brands: Matakana Botanicals (main brand with Macadamia & Wild Fig range), Great Barrier Island Bee Co. (heritage manuka honey products dating to 1880), Earths Botanics (Gardeners manuka oil and Cucumber & Mint lines), and Apothecary (aromatherapy sleep and wellness products). Supporting brands include Southern Man (men's grooming). Product portfolio spans hand and body lotions, hand creams/balms, bath and shower gels, hand washes, soaps, lip balms, shampoos, conditioners, massage oils, aromatherapy sniff boxes, room mists, and gift packs. All products are made in New Zealand using locally sourced hero ingredients including manuka honey from Great Barrier Island, macadamia oil from Matakana, manuka oil, olive oil, and lavender. The company supplies Emirates Airlines First Class and operates a direct-to-consumer e-commerce model.

Differentiator

Problem solved

Functional benefit

Brands

• Matakana Botanicals: Core brand featuring Macadamia & Wild Fig collection, inspired by the Matakana region.
• Great Barrier Island Bee Co.
• Earths Botanics
• Southern Man
• Apothecary
• Manuka Honey 1880

Products and services

• Macadamia & Wild Fig Collection Hero hand, body, and bath care range formulated with cold-pressed macadamia oil and wild fig for daily-use skincare and bath/shower routines; sold direct and through premium retail.
• Southern Man Collection Men's grooming range including beard oil, soap bars, hand and body wash, and skincare formulated for male consumers.
• Island Flowers Collection Bath, hand, and body care range featuring New Zealand island floral fragrance profiles, sold in multiple size variants.
• Manuka Honey 1880 Range Premium skincare range built on Manuka honey and steam-distilled Manuka oil, positioned as a hero natural-ingredient offering for face, hand, and body care.
• Les Blackwell's Gardeners Range Gardener-targeted hand care range including hand creams, hand washes, and cleansing products formulated for post-gardening skincare.
• Cucumber & Mint Collection Refresh-focused hand, body, and bath care range featuring cucumber and mint as signature scent and ingredient notes.
• Sleep Easy Range Apothecary sub-brand range of sleep-supporting pillow and linen sprays/mists designed for bedtime aromatherapy use.
• Sun Care & Protection Sun protection range offering UV defense skincare products as part of the brand's broader skincare portfolio.
• Apothecary Sniff Boxes Portable aromatherapy sniff boxes delivering concentrated natural scent for on-the-go or desk-side use, sold in multiple scent variants.
• Fragrant Candles Home fragrance candles in botanical scent profiles for ambient room fragrance, sold direct and through retail partners.
• Diffusers Reed and electric diffusers in botanical scent profiles for continuous home fragrance.
• Gift Packs Curated multi-product gift packs combining skincare, bath, and home fragrance items positioned for Mother's Day, Christmas, and souvenir gifting at ~NZD $30 price points.

Quantifiable outcome

• Manuka Oil proven 30% stronger than Australian Tea Tree Oil on common skin bacteria
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Emirates AirlinesflagshipChannel Partner/ Reseller/ Distributor · 1 January 2008Exclusive supplier of Apothecary Sniff Boxes to Emirates First Class cabin for over 15 years. Products include Sleep and Focus Sniff Boxes for jet lag relief. This partnership validates product quality for discerning travelers.
• Air New ZealandcoreChannel Partner/ Reseller/ DistributorSupplied First & Business Class amenities. Received Air New Zealand Export Award and Made In New Zealand Award recognizing their quality and New Zealand heritage.
• Scenic Hotel GroupcoreChannel Partner/ Reseller/ DistributorCucumber and Mint collection featured throughout Scenic Hotel properties in New Zealand and the Pacific, providing amenities for hotel guests.
• Heartland Hotel GroupcoreChannel Partner/ Reseller/ DistributorCucumber and Mint collection featured throughout Heartland Hotel properties, providing natural skincare amenities to guests.
• Sven (Great Barrier Island Manuka Oil Supplier)coreStrategic or Co-development PartnerRemote farm supplier of pure Manuka Oil on Great Barrier Island. Sven harvests and steam distills Manuka Oil using sustainable 'Barrier Biofuel' methods, producing approximately 1.5 litres from 360kg of foliage.
• Mary Wakefield (Aromatherapist)coreStrategic or Co-development PartnerOne of New Zealand's foremost qualified aromatherapists who created the expert aromatherapy blends for Sniff Boxes. Blends include Sleep (Lavender, Chamomile, Neroli), De Stress, Focus, Energise, and Recovery.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Antipodes: New Zealand natural skincare brand featuring native NZ botanicals (Manuka honey, Kiwi seed oil) in serums, creams, and body care. Closely comparable to Matakana Botanicals in product positioning (natural, NZ provenance, premium), target consumer (health-conscious women), and global premium retail distribution.
• Trilogy Natural Products: New Zealand natural skincare brand known for rosehip oil-based products. Like Matakana Botanicals, Trilogy leverages NZ botanical hero ingredients, premium positioning, and global department store and pharmacy distribution channels. Both brands operate multi-channel D2C + wholesale models.
• Sukin Natural Skincare: Australian natural skincare brand offering affordable botanical-based skincare, body care, and hair care. Comparable to Matakana Botanicals in product category breadth (body care, aromatherapy, hand care) and natural-ingredient positioning, though Sukin targets mass-market while Matakana targets premium tier.
• Jurlique: Australian premium natural skincare and body care brand, founded in the Adelaide Hills using farm-grown botanicals. Comparable in farm-to-skin provenance story, premium pricing, multi-channel global retail distribution, and use of native botanical ingredients — Jurlique is a scaled example of where Matakana Botanicals could grow.
• Natio: Australian natural skincare and cosmetics brand offering botanical-based products across skincare, body care, fragrance, and aromatherapy. Directly comparable product breadth (including aromatherapy and bath/body), natural positioning, and Australasian geographic focus — operates as both D2C and pharmacy/retail wholesale.
• Leif Products: Australian luxury bath, body, and home fragrance brand featuring botanical ingredients. Closely comparable to Matakana's Apothecary and Earths Botanics lines in product category (bath gels, hand washes, body lotions, home fragrance) and premium positioning — both target design-conscious consumers via premium retail and D2C channels.

Broad incumbents

• Aesop: Australian-founded luxury natural skincare and body care brand (now owned by L'Oreal). Comparable premium natural positioning, botanical formulations, multi-channel D2C and department store distribution, and global brand recognition — Aesop represents a scaled, institutionalized version of the premium natural positioning Matakana pursues.
• L'Occitane en Provence: Global premium natural personal care and body care brand with strong provenance-led marketing (French botanicals), global department store distribution, and a broad product portfolio. Comparable in premium natural positioning, body care focus, and global department store presence (including Harrods where Matakana is also stocked).

Regional players

• eco store: New Zealand-based natural and sustainable home and personal care brand. Comparable in NZ sustainable manufacturing ethos and natural-ingredient positioning, though eco store is broader in scope (household + personal care) and targets more mass-market consumers than Matakana's premium niche.

Emerging players

• This Works: Natural aromatherapy and sleep wellness brand featuring essential-oil based products (pillow mists, sleep sprays, balms). Closely comparable to Matakana's Apothecary aromatherapy and Sniff Box ranges in sleep/wellness positioning, aromatherapy delivery format, and travel-retail presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MatakanaBotanicalsNZ
• LinkedInlinkedin.com/company/matakana-botanicals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about matakana botanicals