the rox group

Name

the rox group

Legal name

ROX Media Group, LLC

Website

https://roxmediagroup.net

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Product category

Regional Publishing & Place-Based Marketing Services

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Place-based publishing
• Custom publication services
• Destination marketing
• Print design services
• Community magazine publishing

Headquarters

HQ city

Casa Grande

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Sales: ROX Media Group sells advertising space within its publications including lifestyle magazines, visitor guides, chamber directories, economic development publications, and event periodicals. Advertisers include local businesses, tourism-related companies, and economic development organizations.
2. Custom Publishing Services: The company creates, designs, writes, edits, prints and distributes custom publications for marketing partners. Services include full creative services, content creation, photography, project management, and distribution. The company can sell sponsorships and advertising to offset client costs.
3. Digital Media Services: Digital marketing services including digital presence management, social media creation and management, website creation and maintenance, e-newsletters, blogs, and digital advertising campaigns.
4. Print & Design Services: Graphic design and printing services for business cards, letterhead, brochures, flyers, postcards, banners, trade show materials, and custom marketing materials.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ROX Group's operating subsidiary, ROX Media Group, produces and distributes place-based custom publications — community magazines such as Prescott LIVING, Glendale LIVING, and Golden Corridor LIVING — for municipalities, chambers of commerce, and local advertisers. The company also offers integrated print/design, digital marketing, and public relations services built around its Place Publications™ methodology, serving as a full publishing and design agency for partner communities.

Product overview

ROX Media Group is a multimedia publishing organization offering an integrated suite of place-related publications and marketing services. The core offering is Place Publications, which encompasses Visitor Guides (Casa Grande, Gilbert, Glendale, Kingman, Prescott Area, Surprise, Southwest Valley, Willcox), Economic Development Guides (Buckeye, Casa Grande, Eloy, Maricopa, Prescott), Chamber Directories (Casa Grande, Coolidge, Globe-Miami, Eloy, Prescott), and Lifestyle Magazines including Prescott LIVING, Golden Corridor LIVING, Glendale LIVING, Smart Shopper, Prescott Healthy Living, and Pinal NOW!. Additional products include the Prescott Annual Showcase hardbound book and TravelHost Arizona Magazine. Services include Custom Publishing (planning, design, writing, editing, printing, distribution), Print & Design Services (logo, business cards, brochures, flyers, direct mail), and My ROX Digital (digital reputation management, social media services). The company also announced Northern Arizona Luxury Living Magazine launching in 2021. ROX Media Group distributes over 3.6 million copies annually across its various publications.

Differentiator

Problem solved

Functional benefit

Brands

• Place Publications: Printed marketing materials describing, communicating and highlighting attractive aspects of a place, incorporating destination marketing, economic development, and chamber of commerce promotion.
• Prescott LIVING Magazine
• Golden Corridor LIVING Magazine
• Pinal NOW!
• Prescott NOW!
• Prescott Healthy Living
• Smart Shopper
• TravelHost Arizona

Products and services

• Place Publications™ Custom Magazine Service A custom, co-branded magazine service built on ROX Media Group's Place Publications™ methodology, designed for municipalities, chambers of commerce, and partner communities that want a turnkey community publication with editorial, design, print, and distribution handled in-house.
• Prescott LIVING Magazine A lifestyle magazine serving the Prescott, Arizona community, featuring local businesses, events, real estate, and visitor information, distributed through direct mail, visitor centers, and airport kiosks.
• Glendale LIVING Magazine A community lifestyle magazine serving the Glendale, Arizona market, highlighting local businesses, dining, events, and residents, distributed through community news racks and direct channels.
• Golden Corridor LIVING Magazine A community lifestyle magazine covering the Golden Corridor region of Arizona, profiling local businesses, attractions, and residents for a place-based readership.
• Smart Shopper Magazine An advertising-driven shopping and deals publication delivering offers, coupons, and promotional content from local and regional businesses to a community readership.
• Prescott Healthy Living Magazine A health-and-wellness focused community magazine serving the Prescott, Arizona market, featuring local healthcare providers, wellness tips, and healthy-living resources for residents.
• Pinal NOW! Magazine A community publication covering Pinal County, Arizona, profiling local businesses, community news, and regional happenings.
• Prescott NOW! Magazine A community publication serving the Prescott, Arizona market with local news, business features, and community events.
• Northern Arizona Luxury Living Magazine A luxury lifestyle publication serving Northern Arizona, featuring high-end real estate, luxury goods and services, and affluent-market advertisers.
• TravelHost Arizona Magazine A travel and visitor-oriented magazine serving Arizona, providing destination content, attractions, dining, and visitor information for tourists.
• Prescott Annual Showcase An annual showcase publication serving the Prescott, Arizona market, highlighting year-in-review features, top businesses, and notable community achievements.
• My ROX Digital Publishing A digital publishing platform that extends the ROX Media Group publication portfolio online, offering digital editions of community magazines and online advertising reach for partners.
• Print & Design Services A print and design service offering from ROX Media Group that delivers custom print collateral, design work, and production support for partner communities and clients beyond the magazine portfolio.
• Digital Marketing Services A digital marketing service offering from ROX Media Group providing online marketing support — including digital campaigns, social, and online advertising — for partner communities and advertisers.
• Public Relations Services A public relations service offering from ROX Media Group supporting partner communities and clients with PR campaigns, media outreach, and communications strategy.

Quantifiable outcome

• Print advertising delivers $3.94 return on ad spend for every $1 spent (Nielsen Catalina Solutions study across 1,400 CPG campaigns)
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• ROX Group / ROX Services LLCcoreOthers · 12 May 2021ROX Media Group is a subsidiary of ROX Group, a diversified business group comprising operations in media, real estate, insurance, construction/development, and home services sectors. ROX Group and its operating companies are headquartered in Casa Grande, the capital of Arizona's Golden Corridor. In May 2021, ROX Services LLC acquired Casa Grande Rent-A-Can, expanding the group's service-related businesses. ROX Group was started in 2004 by Rock Earle, with ROX Real Estate opening in September 2008.
• Prescott Chamber of CommercecoreStrategic or Co-development Partner · 18 May 2018ROX Media Group partnered with the Prescott Chamber of Commerce to produce an 'Official' Community Guide and Business Directory. The Chamber-authorized publication serves as a printed resource for the Prescott community and Prescott Chamber Membership, providing a common reference for local commerce, government, events, and more.
• Smoki Museum of American Indian Art and CultureminorGTM or Marketing Partner · 7 August 2017ROX Media Group announced its Silver level sponsorship of The Smoki Museum of American Indian Art and Culture in Prescott, AZ as part of its community investment strategy.
• Thunderbird ArtistsminorGTM or Marketing Partner · 24 July 2017Thunderbird Artists and ROX Media Group partnered to promote Thunderbird Artists' series of eight fine art festivals scheduled November 2017 - March 2018. ROX Media Group's TravelHost Arizona magazine printed and distributed the Thunderbird Artists Program Guide in its Fall/Holidays issue and worked to sell sponsorships and advertising into the Program Guide.
• Sharlot Hall MuseumminorGTM or Marketing Partner · 10 July 2017ROX Media Group is a Silver Sponsor of Sharlot Hall Museum in Prescott, AZ. Two of ROX Media Group's publications, Prescott LIVING magazine and TravelHost Arizona, serve as Silver Sponsors of the museum.
• Sun HealthcoreStrategic or Co-development Partner · 11 May 2017ROX Media Group represents Sun Health and has worked on or completed 24 issues of LiveWell magazine, a monthly publication reaching 100,000+ people in the West Valley of Metro Phoenix. ROX also sponsored the Masterpiece Living Lyceum Conference in Denver, CO in May 2017 as a Bronze Level sponsor.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Madden Media: Madden Media is a destination marketing agency serving DMOs, CVBs, and tourism organizations with print visitor guides, content marketing, and digital strategy — directly comparable to ROX's visitor guide and chamber/destination marketing publications.
• MMGY Global: MMGY Global is an integrated marketing firm serving the travel, tourism, and hospitality industries with research, advertising, and content services — overlapping with ROX's destination marketing and visitor publication business on the same client base (DMOs and tourism boards).
• Streetsense: Streetsense is a place-based marketing and experience agency serving hospitality, real estate, and destination clients — closely comparable to ROX's Place Publications™ methodology that integrates destination marketing, ED promotion, and chamber outreach.
• Hoffman York: Hoffman York is an independent advertising and custom publishing agency producing custom magazines, content marketing, and digital campaigns for brands — directly comparable to ROX's Custom Publishing and Print & Design services for mid-market and government clients.
• Where Magazine (Ink Global): Where / Ink Global produces in-flight and hotel visitor magazines that introduce travelers to local attractions, dining, and events — directly comparable to ROX's TravelHost Arizona and visitor guide publications targeting tourist audiences.

Broad incumbents

• Townsquare Media: Townsquare Media is a publicly traded local media company operating radio stations and digital platforms in small and mid-sized U.S. markets — overlapping with ROX's local/regional advertiser and audience base but at much larger scale and via broadcast rather than print.
• Lee Enterprises: Lee Enterprises is a publicly traded local newspaper publisher serving mid-sized U.S. communities — comparable to ROX as a community-level publishing and advertising business, though Lee focuses on daily/weekly newspapers rather than visitor guides and chamber directories.
• Gannett: Gannett is the largest U.S. local newspaper publisher (USA TODAY network) with hundreds of community titles and digital marketing services — comparable as a broad community-publishing incumbent competing for the same local advertiser dollars ROX targets.
• Cimpress / VistaPrint: Cimpress (parent of VistaPrint) operates a mass-customization printing and marketing services platform serving small businesses — comparable to ROX's Print & Design Services and broad SMB advertising customer base, but at national scale and primarily digital self-service.
• American City Business Journals: American City Business Journals publishes weekly business newspapers and operates digital platforms in 40+ U.S. metropolitan markets — overlapping with ROX's regional/local business publication model and shared advertiser base of SMBs and economic development organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PrescottHealthyLivingMagazine
• Instagraminstagram.com/prescott.healthy.living

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the rox group