Name

mccann moscow

Legal name

OOO «MakKénn-Érikson Uorldvayd» (LLC "McCann-Erickson Worldwide")

Website

https://mccann.ru

Company type

Private

Founded year

2001

Operating status

Operating

Ownership category

akta.pro rank

Product category

Advertising and Creative Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

Keywords

• Creative advertising services
• Brand strategy
• Integrated marketing campaigns
• Influencer marketing
• Content production

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Creative Services: Professional services revenue generated through providing integrated advertising, brand strategy, creative development, digital marketing, content production, and influence marketing services to corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

McCann Moscow is a full-service creative advertising agency that develops brand strategy, communication planning, consumer insights, and integrated creative campaigns across digital, social, retail, and traditional channels. It also operates in-house content production and craft (video) production capabilities and runs influencer marketing programs including celebrity and blogger selection and contracting.

Product overview

McCann Moscow is a full-service advertising and creative agency operating as part of IPG Russia since 2001. The agency offers an integrated suite of services centered on brand strategy and creative execution, encompassing communication strategy, brand positioning, consumer insights, competitive mapping, customer journey planning, and 360 campaign management. Supporting the core services are specialized offerings in digital and social media special projects, branded content production, customized retail campaigns, and influencer marketing. The agency also maintains internal production capabilities including high-resolution file development, retouching, video shooting, post-production, graphics, titles, and b-roll. McCann Moscow does not operate as a software product company with named platforms or modules, but rather as a traditional advertising agency delivering professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Consumer Insights Strategic services for enterprise brand clients covering communication and creative strategy, brand positioning, brand strategy frameworks, consumer behavior research, competitive landscape mapping, and customer journey and communication planning.
• Integrated Creative Campaign Development Development of creative platform ideas, integrated creative implementation, 360 campaigns, branded content, and customized retail campaigns for corporate brand clients across multiple media channels.
• Digital and Social Media Special Projects Design and execution of special digital projects and campaigns on social media platforms for enterprise brand clients.
• Influencer Marketing End-to-end influencer marketing services including selection of celebrities and bloggers, content creation with them, and management of contracting for enterprise brand clients.
• Creative and Content Production In-house studio production of creative assets including high-resolution files, format development, retouching, packshots, and graphics for brand clients.
• Craft Video Production Video shooting and post-production services including filming, graphics, titles, and b-roll for advertising content.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IPG Russia (Interpublic Group)coreStrategic or Co-development Partner · 1 January 2001McCann Moscow is part of IPG Russia holding company. McCann Erickson Worldwide is a global advertising agency network under Interpublic Group. The company has operated on the Russian market since 2001 as part of this international holding structure.

Scale indicators1 record

Recent moves4 records

Direct peers

• Publicis Moscow: Publicis Groupe's Russian office offering integrated advertising and brand strategy services. Most direct network competitor in the same Moscow market, serving the same enterprise client base with comparable full-service capabilities.
• Ogilvy Russia: WPP-owned global network's Russian office providing brand strategy, advertising, and integrated communications. Direct network competitor operating under similar global holding structure serving overlapping multinational clients in Russia.
• BBDO Russia: Omnicom-owned BBDO network's Russia office delivering creative advertising and brand campaigns. Direct competitor with parallel global network structure, competing for the same enterprise creative briefs.
• DDB Russia: Omnicom's DDB creative network operating in Russia, offering brand-building advertising and integrated communications services. Comparable global network peer targeting the same enterprise customer base.
• Leo Burnett Moscow: Publicis Groupe's Leo Burnett network's Russian office, a creative-led agency serving consumer brands. Direct competitor offering similar integrated creative and brand strategy services to enterprise clients in Russia.
• Havas Moscow: Havas Group's Russia-based operations providing integrated advertising, media, and creative services. Direct competitor as another global network with local Russian presence serving multinational advertisers.
• Saatchi & Saatchi Russia: Publicis-owned Saatchi & Saatchi network's Russian office offering full-service creative and brand advertising. Direct competitor in the global network category competing for the same multinational client base in Russia.
• Grey Moscow: WPP-owned Grey advertising network's Russian operations serving enterprise clients with creative and brand strategy services. Direct competitor in the same Moscow market with similar full-service positioning.

Regional players

• Depot WPF: Independent Russian branding and creative agency with strong domestic credentials, named Agency of the Year multiple times. Comparable in service offering (branding, creative campaigns) but represents the strong independent alternative to network agencies in Russia.

Emerging players

• Possible (now Wunderman Thompson Russia): Digital-first agency operating in Russia, integrated into WPP's Wunderman Thompson network. Comparable through its digital and social media special projects capability that overlaps with McCann Moscow's digital offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mccann moscow