rowe trading

What rowe trading does

Revenue is generated through one-time unit-priced product transactions (pay-as-you-go, prices inclusive of Australian GST) sold via the roweadvanced.com.au e-commerce storefront, four physical retail/warehouse locations (Adelaide HQ, Sydney, Melbourne, Hamilton NZ under wholly-owned subsidiary Rowe Advanced Materials NZ Ltd), phone sales support, and same-day shipping for in-stock orders placed before 1:30pm Adelaide time. The customer base is horizontal and fragmented across use cases including concrete moulding and construction, lifecasting and arts, film/TV/special effects, medical simulation, and industrial/manufacturing (aircraft, automotive, architectural restoration). The company has no disclosed revenue, no external funding, no M&A activity, no app or software platform, and no AI capabilities; its competitive position rests on regional exclusivity for a premium global brand, multi-channel physical and digital distribution, technical advisory services, an educational content ecosystem (tutorials, FAQ, YouTube, workshops), and certified products (FDA, 21 CFR 177.2600, EU 1935/2004, skin-safe, UL-94V-0) that support regulated end-markets.

Name

rowe trading

Legal name

ROWE ADVANCED MATERIALS PTY. LTD.

Website

https://rowetrading.com.au

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Rowe Advanced Materials (formerly Rowe Trading) is a privately held Australian and New Zealand distributor of specialised moulding, casting, and adhesive materials, operating as the official full-line distributor for Smooth-On across both markets via four retail locations and e-commerce.

Ownership category

akta.pro rank

Product category

Moulding and Casting Materials Distribution

NAICS

Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (42461), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Fabricated Rubber Products, Nec (3060), Plastics Products, Nec (3089)

akta.pro primary industry

Coating & Adhesive Raw Materials (Resins, Additives, Solvents) (IMAEAGAK)

akta.pro secondary industries

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL), Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Moulding materials distribution
• Casting supplies retail
• Industrial adhesives supply
• Silicone rubber products
• Epoxy resin distribution

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Rowe Advanced Materials generates revenue through direct sales of moulding, casting, and adhesive materials to customers across Australia and New Zealand. Products are sold through their e-commerce platform and four physical store locations. Revenue is generated through one-time product transactions rather than subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rowe Trading (now operating as Rowe Advanced Materials) distributes moulding, casting, and adhesive materials as the official full-line distributor for Smooth-On Molding & Casting Materials across Australia and New Zealand. The company supplies silicone rubbers, epoxy resins, polyurethane resins and rubbers, alginate, gypsum cements, concrete additives, foams, colourants, release agents, and industrial adhesives through an e-commerce platform and four physical store locations, complemented by Permabond adhesives and related consumables.

Product overview

Rowe Advanced Materials is a distributor of moulding, casting, and adhesive materials operating as an official full-line distributor for Smooth-On products with over 20 years of industry experience. The company operates four locations across Australia and New Zealand and also supplies Permabond adhesives and other manufacturers' products. Their portfolio includes core product lines of silicone rubbers (platinum-cure and tin-cure), epoxy resins, polyurethane resins and rubbers, alginate lifecasting materials, gypsum products, concrete additives, colourants, fillers, release agents, foams, and 3D print materials. They also offer starter kits for beginners, specialized products for food-safe applications, medical simulation, lifecasting, special effects, and concrete moulding. The product range is complemented by workshops and technical support services, serving industries including film and TV, aircraft manufacturing, automotive, architectural restoration, sculpture, and crafts.

Differentiator

Problem solved

Functional benefit

Products and services

• Silicone Rubber
• Epoxy Resin
• Polyurethane Resin
• Polyurethane Rubber
• Alginate
• Latex Rubber
• Gypsum Products
• Concrete Additives
• Industrial Adhesives (Permabond)
• Colourants, Paints & Fillers
• Polyurethane & Silicone Foams
• Mold Release Agents & Sealers
• Tools & Equipment
• 3D Print Materials
• Starter & Specialty Kits
• Sculpting Clay & Epoxy
• Workshops and Training Events

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Smooth-OncoreChannel Partner/ Reseller/ DistributorRowe Advanced Materials is an official full-line distributor for Smooth-On Molding & Casting Materials, which is the industry's leading brand for moulding and casting compounds. This partnership forms the core of their product offering.
• PermabondcoreChannel Partner/ Reseller/ DistributorRowe Advanced Materials supplies the highest quality adhesives from Permabond and other manufacturers alongside their Smooth-On product range.
• MailchimpminorGTM or Marketing PartnerMailchimp is used as the marketing automation platform for email newsletters and marketing communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reynolds Advanced Materials: Largest US distributor of Smooth-On moulding and casting materials plus complementary specialty chemicals. Closest functional analogue to Rowe in another geography, with the same Smooth-On full-line distributor model, e-commerce plus store footprint, and educational content play.
• BCC Products: US-based manufacturer and distributor of moulding and casting compounds, tooling boards, and adhesives for industrial and prototyping customers. Comparable B2B/B2C specialty materials distribution model.
• Polytek Development Corp: US manufacturer of mould-making and casting materials (silicones, polyurethanes, epoxies, polysulfides) directly competing with the Smooth-On product lines Rowe distributes. Highly comparable product portfolio and downstream applications.
• Mouldlife: UK-based specialist distributor of mould-making rubbers, resins, and casting materials serving effects, prototyping, and crafts markets. Same distributor-of-Smooth-On-adjacent-chemistry model as Rowe, just focused on UK/Europe.
• Douglas & Sturgess Advanced Materials: US specialty distributor of moulding, casting, and lifecasting materials to artists, sculptors, and effects professionals. Near-identical customer mix (artists, sculptors, effects) and direct-to-consumer e-commerce plus store model.
• Hapco Inc: US manufacturer and distributor of mould-making silicones, polyurethanes, epoxies and casting materials for industrial, prototype, and art markets. Direct product-line overlap with Rowe's Smooth-On-led catalogue.

Others

• Jesmonite: UK manufacturer of water-based acrylic resin systems for sculptural and architectural casting, currently distributed by Rowe under the gypsum/Jesmonite product line. Comparable material category and architectural restoration overlap.
• Permabond: UK-based manufacturer of industrial adhesives (epoxy, cyanoacrylate, UV cure, MS polymer) which Rowe already distributes. Comparable to one of Rowe's two core supplier partnerships; would be a natural adjacency candidate for a PE roll-up.

Emerging players

• Smooth-On: The US manufacturer whose full-line distribution rights Rowe holds for ANZ. Comparable product range (silicones, urethanes, epoxies, alginates, gypsum, foams) and also sells direct globally, making it both supplier and competitor in adjacent regions.
• Special FX Supply Co. US distributor of professional SFX and lifecasting materials including platinum silicones, alginate, and prosthetics supplies. Highly comparable to Rowe's film/TV SFX and lifecasting customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@roweadvanced
• Facebookfacebook.com/roweadvanced
• Instagraminstagram.com/roweadvanced
• LinkedInlinkedin.com/company/rowe-trading-casting

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rowe trading