HörPartner

What HörPartner does

HörPartner GmbH is a privately held, family-owned hearing aid acoustics (Hörakustik) retailer headquartered in Berlin, founded in 1992 and operating 54 specialty storefronts (Fachgeschäfte) across seven German federal states with approximately 210 employees. The company serves primarily individual consumers experiencing hearing loss, with supplementary segments in pediatric audiology (Pädakustik), tinnitus counseling, occupational hearing protection for businesses, and custom leisure hearing protection (swimming, music/concerts, hunting/shooting, sleep/travel). Core offerings include behind-the-ear (HdO) and in-the-ear (IdO) hearing aids across all price categories, custom-fitted Otoplastiken produced via 3D ear-impression scanning, and audiological services such as free hearing tests, 14-day obligation-free trials, in-situ measurement-based fine-tuning, and on-site repairs with free loaner devices during repair periods.

The business model is direct-to-consumer retail with no e-commerce channel for hearing aids; all sales require in-person consultation and fitting. As a founding member of the HÖREX Hör-Akustik eG cooperative since 2006, HörPartner is manufacturer-independent and selects devices across the full market, supported by a structured 4-step fitting process (Listen, Measure, Fit, Refine), own training center, and dual-system apprenticeship pipeline through the Lübeck Academy. Revenue streams include hardware sales (hearing aids, accessories, care products, custom hearing protection) and professional services (testing, fitting, fine-tuning, aftercare, repairs). German statutory health insurance subsidies apply for qualifying devices, and the company emphasizes its craftsman (Handwerksbetrieb) approach and brand-independent selection as core differentiators.

Distribution is exclusively through owned physical retail stores, with select locations offering home visits (Hausbesuche). Marketing leverages a multi-language website (seven languages including Arabic, Russian, Polish, Turkish, and Chinese), organic social media, ZDF TV presence, the HörBlatt customer magazine, and an extensive portfolio of Testssieger awards (Deutschlands Service-König 2026, SZ Best Price-Performance 2025, German Brand Award 2025, kununu Top Company 2026). The company is led by CEO Lars Stage (since 2018) with Ariane Schöneck and Andreas Plüschow holding Prokura since 2023, maintaining family-owned Mittelstand continuity.

Name

HörPartner

Legal name

HörPartner GmbH

Website

https://hoerpartner.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

HörPartner GmbH is a family-owned German hearing aid acoustics retailer operating 54 specialty stores across seven federal states, providing hearing aids, custom Otoplastiken, audiological diagnostics, fittings, repairs, and custom hearing protection to individual consumers and select B2B clients.

Ownership category

akta.pro rank

Product category

Hearing Aid Retail and Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing aid retail
• Audiology services
• Custom hearing protection
• Hearing aid fitting
• Hearing care specialist

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hearing Aid Sales: HörPartner sells hearing aids of all price categories, both Behind-the-Ear (HdO) and In-the-Ear (IdO) models. As an independent member of HÖREX, the company is not bound to any manufacturer and can select the optimal device from the entire market. Insurance (gesetzliche Krankenkasse) subsidies apply for qualifying customers in Germany.
2. Hearing Aid Care Products and Accessories: Sale of cleaning and care products including UV dry boxes, cleaning sprays, cleaning wipes, cleaning tablets, air balls, drying capsules, and beakers. Also TV accessories, smartphone connectivity accessories, batteries, and other hearing aid accessories.
3. Custom Hearing Protection: Individually fitted hearing protection for swimming and water sports, music and events, hunting and shooting sports, and sleeping and travel. Made-to-measure Otoplastiken provide a custom fit.
4. Audiological Services and Fitting: Services include hearing tests, consultation, selection, fitting and fine-tuning of hearing systems, and ongoing aftercare. Free follow-up appointments and adjustments are included as part of the service. The company also offers specialist services such as pediatric audiology (Pädakustik), tinnitus counseling, and home visits at select locations.
5. Hearing Aid Repair Services: Minor repairs are performed on-site; larger repairs are sent to qualified partner workshops. The company also handles repair orders for hearing aids not originally purchased at HörPartner.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

HörPartner is a regional hearing aid acoustics retailer that sells Behind-the-Ear (HdO) and In-the-Ear (IdO) hearing aids across all price categories, custom-fitted ear protection (Otoplastiken) for swimming, music, hunting and sleep, hearing aid accessories and care products, and provides audiological services including hearing tests, fitting, fine-tuning, repairs, tinnitus counseling, and pediatric audiology. All sales and services are delivered through 54 owned specialty stores across seven German federal states.

Product overview

HörPartner is a regional hearing-aid retailer (Hörakustik) operating 54 retail branches across seven German federal states, offering a comprehensive portfolio of hearing solutions centered on its core hearing aid products — behind-the-ear (HdO) and in-the-ear (IdO) devices available in all price categories with battery or rechargeable options. The core offering is complemented by smart connectivity modules for Bluetooth streaming from smartphones and Smart TVs, a full suite of custom ear-protection products (swimming, music/concerts, hunting/shooting, sleep/travel), hearing-aid care products (dry boxes, cleaning spray, wipes, tablets), and specialized services including hearing diagnostics, a 14-day in-home trial, on-site repair with loaner devices, lost-device replacement, pediatric audiology (Pädakustik), tinnitus counseling, and hearing-experience demonstrations. The company positions itself as a handcraft-focused, manufacturer-independent hearing-care provider, selecting solutions based on customer needs rather than brand quotas.

Differentiator

Problem solved

Functional benefit

Products and services

• HdO Hearing Aids (Behind-the-Ear)
• IdO Hearing Aids (In-the-Ear)
• Custom Swimming Ear Protection
• Music & Concert Ear Protection
• Hunting & Shooting Ear Protection
• Sleep & Travel Ear Protection
• Cleaning and Care Products
• Hearing Tests and Diagnostics
• 14-Day Hearing Aid Trial (Probetragen)
• Hearing Aid Repair Service
• Lost Hearing Aid Replacement Service
• Pediatric Audiology (Pädakustik)
• Tinnitus Counseling
• Hearing Implant Advisory
• Hearing Experience Table (Hörerlebnistisch)

Quantifiable outcome

• 4.8 out of 5 stars from approximately 2,750 customer reviews
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HÖREX Hör-Akustik eGcoreStrategic or Co-development Partner · 1 January 2006HÖREX is a community of independent hearing aid acousticians — not a corporation and not driven by top-down directives. HörPartner has been a founding member since the HörPartner GmbH was established in 2006. The affiliation enables HörPartner to remain owner-managed (familiengeführt) while benefiting from a strong network. Critically, HÖREX membership means HörPartner is not bound to any hearing aid manufacturer and can select the optimal device from the entire market for each customer, without sales targets or quotas from a specific brand.
• audio-med Akademie BraunschweigminorStrategic or Co-development PartnerTraining and education partner for Hörberater (hearing consultants) seeking professional development toward becoming hearing aid acousticians and hearing aid masters.
• Wildpark SchorfheideminorOthersHörPartner is a patron (sponsor) of Luc and Lunabelle, a lynx family at the Wildpark Schorfheide nature park in Brandenburg. This sponsorship reflects the company's regional community engagement.
• HSG EderberglandminorOthersHörPartner sponsors the HSG Ederbergland handball sports club, specifically supporting the youngest teams (Minis and E-youth teams) in Hessen.
• Nepalesian ENT Doctor (Partner of HörPartner e.V.)minorStrategic or Co-development PartnerA Nepalesian ENT doctor collaborates with the HörPartner e.V. charity to provide hearing aid aftercare for hearing-impaired children in Nepal. The charity collects donated and refurbished hearing aids in Germany and works with the local ENT doctor to fit them in Nepal.
• Lübeck Academy of Hearing Acoustics (LBS — Berufsschule für Hörakustiker)coreStrategic or Co-development PartnerThe Lübeck Academy is HörPartner's vocational school partner for the dual-system (Ausbildung) training of hearing aid acousticians. Hörakustik apprentices attend the academy for 4-5 week blocks (8 times during their 3-year training), staying in Lübeck at no cost. The academy is described as the world's leading academy for hearing acoustics.

Scale indicators11 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• KIND Hörgeräte: Germany's largest independent hearing aid retail chain with ~740 Fachgeschäfte nationwide. Directly comparable as a multi-state German hearing aid retailer operating specialty stores with fitting, aftercare, and brand-independent device selection.
• GEERS Hörgeräte (Sonova): Major German hearing aid retail chain owned by Sonova, one of the world's largest hearing aid manufacturers. Directly comparable as a multi-state German hearing aid specialty retailer providing fitting, aftercare, and a broad product portfolio.
• Amplifon Germany: German subsidiary of global hearing care leader Amplifon, operating hundreds of stores across Germany. Directly comparable as a multi-state German hearing aid retailer with similar in-person fitting and aftercare service model.

Emerging players

• Audibene: Online-first German hearing care platform (now part of Sonova) that has partnered with HörPartner to drive online lead generation. Competes in the same end market but uses a digital-first, partner-store fulfillment model rather than owned retail.
• Specsavers Germany: UK-based optical and hearing care retailer expanding in Germany with combined optical-hearing store formats. Emerging direct competitor in German hearing aid retail with a different store-level economics model (combined optical/hearing).

Others

• Hörgeräte Müller: Independent German hearing aid retailer previously acquired by HörPartner in 2016. Comparable as a regional German Höerakustik specialist with similar craft-focused, brand-independent positioning.

Broad incumbents

• Signia (WS Audiology): Major hearing aid manufacturer (part of WS Audiology) whose products HörPartner sells. Comparable as a hearing industry player but operates as a manufacturer with global retail and B2B channels rather than as a German specialty retailer.
• Oticon (Demant): Major hearing aid manufacturer (part of Demant Group) whose products HörPartner distributes. Comparable as a hearing industry participant but operates as a manufacturer with global channels rather than as a specialty retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ1a1
• Facebookfacebook.com/hoerpartner
• LinkedInlinkedin.com/company/hörpartner
• Instagraminstagram.com/hoerpartner_gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HörPartner