Hörgeräte Seifert

What Hörgeräte Seifert does

Hörgeräte Seifert GmbH is a privately held, family-controlled German hearing care retailer founded in 1962 and headquartered in Planegg near Munich. The company operates over 90 retail branches across southern Germany (Bavaria, Baden-Württemberg, and Saxony) and employs more than 400 staff, providing a full-service hearing care offering: diagnostic hearing tests, custom-fitted hearing systems, ongoing adjustment and maintenance, pediatric audiology (Pädakustik), tinnitus management, and cochlear implant fitting across all four major CI manufacturers (Advanced Bionics, Cochlear, MED-EL, Oticon Medical). It functions as a multi-brand authorized acoustician for Phonak, Signia, Oticon, Widex, and ReSound, supplemented by an in-house earmold laboratory (Otoplastiken), a hearing training program (TRITON Hörtraining), and two proprietary sub-brands — SEIFERT PROTECT (industrial and private hearing protection) and SEIFERT PROSOUND (custom in-ear monitoring for musicians).

The business model is a hybrid of retail hearing aid sales, professional services, and B2B/B2C custom products. Core hearing aid revenue is a mix of statutory insurance-subsidized 'Kassenmodelle' (€600-€800 subsidy, €10 statutory co-pay) and out-of-pocket upgrades to premium tiers with Bluetooth/Auracast connectivity, rechargeable batteries, and smartphone app control. Revenue is supplemented by per-unit pricing on custom earmolds, hearing protection, musician in-ear monitors, and an online shop for batteries and accessories (not insurance-covered), plus multi-year service contracts that bundle fitting, adjustment, maintenance, and cleaning for up to six years. Distribution is omnichannel: 90+ physical storefronts (with up to 7 staff per branch) handle all clinical fittings, while a 10-language website and battery e-commerce site support top-of-funnel acquisition. Customer acquisition is driven by free hearing tests, ENT doctor referrals, health insurance recommendations, a 'Kunden werben Kunden' referral program, content marketing via the HörWelt blog and newsletter, and active social media presence on Facebook, Instagram, YouTube, LinkedIn, XING, and TikTok. Recognition includes four consecutive FOCUS TOP Arbeitgeber Mittelstand awards (2023-2026), three Arbeitgeber der Zukunft awards (2024-2026), Kununu Top-Company 2026, and a 97% employee satisfaction rate.

Name

Hörgeräte Seifert

Legal name

HÖRGERÄTE SEIFERT GmbH

Website

https://hoergeraete-seifert.de

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Hörgeräte Seifert is a family-owned German hearing care retailer, founded in 1962, operating over 90 branches across southern Germany with 400+ staff. It sells and services multi-brand hearing aids, custom earmolds, cochlear implants, hearing protection, and musician in-ear monitors.

Ownership category

akta.pro rank

Product category

Hearing Aid Retail and Audiology Services

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid fitting
• Audiology services
• Custom earmold manufacturing
• Hearing protection products
• Cochlear implant services

Headquarters

HQ city

Planegg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of hearing systems (HdO, IdO, RIC) with health insurance subsidies covering 600-800€ per device. Customers pay 10€ co-payment for basic models through statutory insurance; premium models require additional out-of-pocket payment.
2. Accessories and Batteries: Sale of hearing aid batteries (not covered by insurance), accessories, cleaning supplies, and battery shop.
3. Professional Services: Charged services including hearing tests (free initial consultation), fitting, adjustment, maintenance, repair, and hearing training programs.
4. Custom Products: Custom earmolds (Otoplastiken), custom hearing protection (SEIFERT PROTECT), and custom in-ear monitors (SEIFERT PROSOUND) for musicians.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hörgeräte Seifert is a hearing aid acoustician retailer that sells, fits, and services hearing systems (Behind-the-Ear, In-the-Ear, Receiver-in-Canal models) from major manufacturers, complemented by an in-house earmold laboratory producing custom Otoplastiken. Beyond hearing aids, the company provides cochlear implant fitting, tinnitus management, pediatric audiology (Pädakustik), TRITON hearing training, custom hearing protection (SEIFERT PROTECT) for industrial and private use, and professional in-ear monitoring systems (SEIFERT PROSOUND) for musicians.

Product overview

Hörgeräte Seifert offers a comprehensive portfolio of hearing solutions centered around two main hearing system types: Behind-the-Ear (HdO) hearing aids and In-Ear (IdO) hearing aids, complemented by custom-made ear molds (Otoplastiken) produced in their own laboratory. The company operates over 90 retail locations across southern Germany, providing hearing systems from major manufacturers including Phonak, Signia, Oticon, Widex, ReSound, and others, including advanced options like rechargeable models and Bluetooth-enabled devices. Beyond core hearing aids, the portfolio extends to specialized solutions including CROS/BiCROS systems for single-sided hearing loss, tinnitus maskers, cochlear implant services, and pediatric audiology (Pädakustik). The company also offers hearing protection under the SEIFERT PROTECT brand for both occupational and private use, and SEIFERT PROSOUND professional in-ear monitoring systems for musicians. Comprehensive services include free hearing tests, hearing training (TRITON), ongoing maintenance and adjustment services, all supported by an in-house ear mold laboratory and online selection assistance tools.

Differentiator

Problem solved

Functional benefit

Brands

• SEIFERT PROTECT: Hearing protection brand for industrial, trade, and professional use, as well as for private everyday use.
• SEIFERT PROSOUND
• TRITON HÖRTRAINING

Products and services

• Hinter-dem-Ohr-Hörsysteme (HdO) Behind-the-ear hearing systems that sit behind the ear with a tube or thin wire connecting to the ear canal. Includes standard HdO and receiver-in-canal (RIC) models suitable for mild to severe hearing loss.
• Im-Ohr-Hörsysteme (IdO) In-ear hearing systems worn entirely within the ear canal or concha, available in ITE, ITC, CIC, and IIC form factors for mild to moderate hearing loss.
• Otoplastiken (Custom Ear Molds) Custom-made ear molds produced in the company's in-house laboratory based on impressions of the customer's outer ear, ensuring optimal hearing aid fit, comfort, and sound delivery.
• SEIFERT PROTECT Industrial Hearing Protection Custom hearing protection for occupational use in industry, trade, and manufacturing sectors with regulatory compliance documentation.
• SEIFERT PROTECT Private Hearing Protection Custom hearing protection for private everyday use including swimming, concerts, and sleep.
• SEIFERT PROSOUND In-Ear Monitoring Professional in-ear monitoring systems for musicians featuring custom-fitted earpieces and hearing protection during live performances and studio work.
• Tinnitus-Versorgung (Tinnitus Management) Tinnitus management service including tinnitus maskers and noisers that generate therapeutic sounds to help mask or reduce tinnitus perception.
• Cochlea-Implantate (Cochlear Implant Services) Cochlear implant fitting, programming, and ongoing maintenance services for individuals with severe to profound hearing loss who don't benefit from conventional hearing aids.
• Kinder-Hörversorgung (Pediatric Audiology / Pädakustik) Specialized pediatric audiology services with qualified pediatric audiologists and specialized equipment for children and adolescents with hearing loss.
• TRITON Hörtraining (Hearing Training) Proprietary auditory training program designed to help hearing aid users re-train their brain to process sounds effectively after prolonged hearing loss, improving hearing aid benefit.
• Kostenloser Hörtest (Free Hearing Test) Free hearing assessment and evaluation service to determine hearing ability and identify potential hearing loss.
• Service & Beratung (Hearing Aid Service & Consultation) Ongoing hearing aid maintenance, adjustment, cleaning, and professional consultation services included with hearing aid provision.

Quantifiable outcome

• 97% employee satisfaction rate indicating strong service quality
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• Advanced BionicscoreTechnology or IntegrationAuthorized hearing aid acoustician and dealer for Advanced Bionics Cochlea Implants (Marvel CI, Naida CI, Sky CI, AutoSense). Provides local fitting, programming, and maintenance services for AB CI systems.
• CochlearcoreTechnology or IntegrationOfficial Cochlear Partner providing Nucleus, Baha, and Osia cochlear implant fitting and ongoing support as local hearing aid acousticians.
• MED-ELcoreTechnology or IntegrationPremium Service & Care Partner for MED-EL cochlear implants and hearing solutions (CI, EAS, Bonebridge, Vibrant Soundbridge, ADHEAR, Sonnet, Rondo, etc.).
• OticoncoreTechnology or IntegrationAuthorized dealer and hearing aid acoustician for Oticon hearing aids including Intent, Real, More, Own, Play PX, Zircon, Opn S, CROS PX and others. Provides fitting, adjustment, and service.
• Oticon MedicalcoreTechnology or IntegrationCI Acoustician providing local fitting and maintenance for Oticon Medical cochlear implant systems.
• PhonakcoreTechnology or IntegrationAuthorized Phonak hearing aid dealer providing Virto, Audéo, CROS, Naída, Sky, Terra, Slim, Lyric, Virtus+ sales, fitting, and service.
• ReSoundcoreTechnology or IntegrationAuthorized acoustician for ReSound hearing aids including Auracast, GN, Nexia, Quattro NEO, Key, ENZO Q products with fitting and maintenance.
• SigniacoreTechnology or IntegrationAuthorized dealer for Signia hearing aids including Styletto AX, Silk Charge&Go IX, Pure 312 AX, Insio IX, Active, and Motion X with full service support.
• WidexcoreTechnology or IntegrationAuthorized hearing aid acoustician for Widex products including SmartRIC, Moment Sheer, and Magnify with fitting, trial wear, and service.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KIND Hörgeräte: One of Germany's largest hearing aid retail chains with 200+ branches. Directly comparable multi-brand authorized dealer model serving the same German hearing aid customer base with similar fitting, custom earmold, and aftercare services.
• GEERS Hörakustik: Major German hearing aid retail chain owned by Sonova. Operates a comparable branch-based, multi-brand dispensing model with hearing aid fitting, custom protection, and CI services — a like-for-like competitor for Seifert's southern Germany footprint.
• Hansaton Hörgeräte: German hearing aid retailer with significant branch presence and a multi-brand dispensing model. Operates similar fitting, custom earmold, and hearing protection services targeting the same end customer.
• Hörgeräte Langer: Regional German hearing aid retail chain with a multi-branch footprint and comparable services including hearing aids, custom earmolds, CI support, and hearing protection. A smaller-scale but directly comparable peer.

Broad incumbents

• Amplifon: Italian-headquartered global hearing healthcare leader with a large German retail branch network. Competes with Seifert in hearing aid retail but operates at vastly greater scale and broader geographic scope across Europe.
• Fielmann: German optical retail leader that has expanded into hearing aid retail via its Hörakustik offering. Overlaps with Seifert on the consumer-facing dispensing side and has comparable brand and branch economics in southern Germany.
• Audika (Sonova retail): Sonova's German retail brand operating hearing aid branches across Germany. Directly competes with Seifert on the multi-brand hearing aid fitting and service model, leveraging Sonova's vertically integrated supply chain.
• WS Audiology (Widex / Signia retail): Manufacturer-retailer hybrid that owns Widex and Signia brands and operates retail branches in Germany. Competes with Seifert as both a manufacturer partner and a vertically integrated retail competitor.

Others

• Phonak (Sonova): Global hearing aid manufacturer and one of Seifert's core authorized partners. Relevant as a key supplier and a benchmark for the technology platform Seifert dispenses; not a direct retail competitor but influences Seifert's product roadmap and margins.
• MED-EL: Cochlear implant manufacturer for which Seifert is a Premium Service & Care Partner. Relevant as a high-value partner for the CI service line and a strategic supplier shaping the economics of one of Seifert's premium growth segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/horgerateseifertgmbh
• YouTubeyoutube.com/@hoergeraete_seifert
• Facebookfacebook.com/HoergeraeteSeifert
• LinkedInlinkedin.com/company/h%C3%B6rger%C3%A4te-seifert-gmbh
• Instagraminstagram.com/hoergeraete_seifert
• TikToktiktok.com/@seifert_azubis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hörgeräte Seifert