mivtach simon
Mivtach Simon is Israel's largest pension and financial arrangement management agency, distributing pension, health, life, disability, and investment products from all major Israeli insurers through field agents, customer service centers, and digital portals. It serves Israeli employers and individual employees across all life stages, and is a wholly-owned subsidiary of Migdal Holdings within the Migdal Insurance group.
- Company typePrivate
- Founded1964
- Headquarters—
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What mivtach simon does
Mivtach Simon (מבטח סימון) is an Israeli licensed insurance agency (License No. 511024846) founded in 1964 and headquartered in Tel Aviv, self-described as the largest manager of pension and financial arrangements in Israel. The company distributes a full shelf of pension, savings, health, life, disability, and investment products from every major Israeli institutional provider — including Harel, Phoenix, Clal, Menora, Migdal, Hachshara, and Elgon Holdings — through a combination of field-based licensed pension agents, phone-based customer service centers, and digital self-service portals (the private area portal at private.mvs.co.il and a dedicated health insurance portal). Mivtach Simon is a wholly-owned subsidiary of Migdal Hashkaot VeNihul Sukaniyot Bituach B.M. (Migdal Holdings), which is itself wholly owned by Migdal Insurance, embedding the agency within one of Israel's largest insurance conglomerates.
The company's core technology is a customer-facing digital platform comprising a multi-product self-service portal (pension, savings, health, nursing, and investment account views), an online health claims submission system (including surgery pre-authorization and medication reimbursement), a dedicated employer digital tools platform, and digital forms submission workflows. The platform holds ISO 27001 (information security) and ISO 27799 (health information security) certifications. The technology serves a primarily administrative and self-service function rather than underwriting or risk-pricing; core distribution and advisory remain agent-led. The product portfolio spans 15+ SKUs across pension funds, personal pension savings, study funds, managers insurance, provident funds, private and collective health insurance, critical illness insurance, nursing care insurance, life insurance, disability/income protection (up to 75% of monthly income), and investment provident funds, plus a specialized group health plan for the IDF Disabled Veterans Organization.
Mivtach Simon's business model is commission-based insurance brokerage: the agency earns commissions from insurance companies for placing pension, health, life, and general insurance products, and it holds formal affiliation (זיקה) to pension products of major institutional providers. It operates no public pricing; products are quote-based through licensed pension agents. Go-to-market combines enterprise field sales (workplace presentations, employer organizational tools), inside sales via customer service centers (03-7966060 for pension/finance, 03-7966820 for health), and self-service digital portals. Customer segments are dual — employers managing workforce pension and group health benefits, and individual employees seeking personal pension, health, life, and investment products across life stages — supplemented by a niche institutional segment (IDF Disabled Veterans Organization). Marketing is content-led, using a branded podcast (What Insurance), social media channels, life-moment educational guides, and a newsletter, supporting top-of-funnel awareness and customer engagement.
mivtach simon firmographics
Firmographics- Name
- mivtach simon
- Legal name
- Mivtach Simon Sukaniyot LeBituach B.M.
- Website
- https://mvs.co.il
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mivtach Simon is Israel's largest pension and financial arrangement management agency, distributing pension, health, life, disability, and investment products from all major Israeli insurers through field agents, customer service centers, and digital portals. It serves Israeli employers and individual employees across all life stages, and is a wholly-owned subsidiary of Migdal Holdings within the Migdal Insurance group.
- Ownership category
- akta.pro rank
mivtach simon industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance and Employee Benefit Funds (5251)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
mivtach simon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Agency Commissions: Mivtach Simon operates as an insurance agency earning commissions from insurance companies for placing pension, health, and general insurance products. The company has affiliation (זיקה) to pension products of major institutional bodies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Individual Pension and Insurance Products |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
mivtach simon product offering
Product offeringCore offering
Mivtach Simon is a licensed Israeli insurance agency that brokers and administers pension, health, life, and financial insurance products for individuals and employers. The agency places products from major Israeli institutional providers (Migdal, Harel, Phoenix, Clal, Menora, Elgon, Hachshara, and others) and supports customers with field-based licensed pension agents, customer service centers, and digital self-service portals.
Product overview
Mivtach Simon is Israel's largest pension and financial arrangement management agency, offering a comprehensive portfolio of insurance and savings products. The core offering consists of pension fund management, personal pension savings, study funds, managers insurance, and provident funds. The company also provides private health insurance including critical illness coverage, nursing care insurance, life insurance, and disability/income protection insurance (covering up to 75% of monthly income). Investment products include personal savings and investment provident funds. Digital services include a personal customer portal, digital tools for employers and employees, and pension clearing house registration. The company also manages specialized group health insurance programs, such as the health insurance plan for the IDF Disabled Veterans Organization. Mivtach Simon operates as a licensed insurance agency with affiliations to major institutional providers including Harel, Phoenix, Clal, and Migdal.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Pension Savings (חיסכון פנסיוני אישי)
Companies that use mivtach simon
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
mivtach simon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
mivtach simon partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- הראל חברה לביטוח (Harel Insurance)coreMajor insurance provider offering pension, savings, and general insurance products through Mivtach Simon agency network
- הפניקס (Phoenix)coreLeading Israeli insurance company providing pension, health, and life insurance products distributed via Mivtach Simon
- כלל חברה לביטוח (Clal Insurance)coreMajor Israeli insurance company offering comprehensive insurance and pension products through Mivtach Simon
- מנורה מבטחים (Menora Insurance)coreInsurance company providing pension, health, and general insurance products distributed via Mivtach Simon
- מגדל חברה לביטוח (Migdal Insurance)coreMajor Israeli insurance provider with pension and general insurance products available through Mivtach Simon
- איילון החזקות (Elgon Holdings)coreInsurance holding company with various insurance subsidiaries distributed via Mivtach Simon agency
- מגדל מקפת (Migdal Makif)corePension funds and provident funds provider under Migdal group, distributed through Mivtach Simon
- מיטב דש גמל ופנסיה (Meitav Dash)minorPension and provident fund management company with products available through Mivtach Simon
- אלטשולר שחם (Altshuler Shaham)minorPension and provident fund management company with products distributed via Mivtach Simon
- ילין לפידות (Yelin Lapidot)minorProvident fund management company with products available through Mivtach Simon
- הכשרה חברה לביטוח (Hachshara Insurance)coreInsurance company offering health and general insurance products distributed via Mivtach Simon
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
mivtach simon competitors and assessment
Company assessmentBroad incumbents
- Harel Insurance: One of Israel's largest insurance and financial services groups. Harel is both a distribution partner for Mivtach Simon's brokerage and a direct competitor offering its own pension, health, and life insurance products through captive agents and direct channels, making it a broad incumbent in the same Israeli insurance market.
- Phoenix Insurance: Major Israeli insurance conglomerate providing pension, health, and life insurance. Phoenix is a key distribution partner for Mivtach Simon while also operating its own agency network, positioning it as a broad incumbent peer with overlapping product portfolio and target customers in Israel.
- Clal Insurance: Leading Israeli insurance company offering pension, health, and general insurance products. Clal distributes through Mivtach Simon's agency but also maintains its own direct distribution, making it a directly comparable broad incumbent in the Israeli pension and insurance brokerage ecosystem.
- Migdal Insurance: Parent company of Mivtach Simon and one of Israel's oldest and largest insurance groups. While Migdal is the corporate parent, it also operates its own agency and direct channels selling competing pension and insurance products, making it both vertically related and horizontally comparable.
- Menora Insurance: Israeli insurance company providing pension, health, and general insurance products distributed in part through Mivtach Simon. Operates parallel captive agency channels, placing it as a broad incumbent peer serving the same Israeli employer and individual customer base.
Direct peers
- Meitav Investment House: Israeli financial services firm offering pension funds, provident funds, and investment management. As a listed distribution and asset management peer with overlapping pension and investment products, it directly competes for the same Israeli retail and employer customers.
- Altshuler Shaham: Israeli pension and provident fund management company whose products are distributed through Mivtach Simon's agency. Competes for the same Israeli pension and savings customers with a comparable product mix, making it a directly comparable peer.
- Yelin Lapidot Investment House: Israeli provident fund and investment management company distributing products through Mivtach Simon. Provides directly comparable pension and investment products to the same Israeli retail and group customer segments.
- Psagot Investment House: Israeli investment management firm offering provident funds, pension products, and financial advisory. Overlaps with Mivtach Simon in Israeli pension and savings distribution, serving similar institutional and retail customers.
- IBI Investment House: Israeli investment house providing pension, provident fund, and asset management products. Operates in the same Israeli retail and institutional pension/savings market as Mivtach Simon, offering a directly comparable product suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
mivtach simon social profiles
Digital presencemivtach simon compliance and trust
Trust signalCompliance1 record
mivtach simon financial estimates
Financial estimateRevenue estimate
Valuation estimate
mivtach simon leadership team
Management profileNumber of profiles
Profiles7 records
mivtach simon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mivtach simon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mivtach simon
What does mivtach simon do?
Mivtach Simon is a licensed Israeli insurance agency that brokers and administers pension, health, life, and financial insurance products for individuals and employers. The agency places products from major Israeli institutional providers (Migdal, Harel, Phoenix, Clal, Menora, Elgon, Hachshara, and others) and supports customers with field-based licensed pension agents, customer service centers, and digital self-service portals.
Is mivtach simon a public or private company?
mivtach simon is a private company. It is classified as corporate owned and is currently operating.
When was mivtach simon founded?
mivtach simon was founded in 1964. It employs 501 to 1,000 people.
How does mivtach simon make money?
One revenue line is on record: insurance Agency Commissions.
Who are mivtach simon's main competitors?
Broad incumbents on record are Harel Insurance, Phoenix Insurance, Clal Insurance, Migdal Insurance and Menora Insurance. Direct peers are Meitav Investment House, Altshuler Shaham, Yelin Lapidot Investment House, Psagot Investment House and IBI Investment House.
Does mivtach simon have an API?
No public API is recorded for mivtach simon.
What industry is mivtach simon in?
mivtach simon's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 524210 and its SIC code is 6411.