beyond differences

Name

beyond differences

Legal name

Sandy Hook Promise

Website

https://beyonddifferences.org

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Beyond Differences is a youth-led nonprofit program operating within the Sandy Hook Promise Platform, delivering no-cost, evidence-informed K-12 curricula and programs that combat social isolation, violence, and suicide among middle and high school students across the United States.

Ownership category

akta.pro rank

Product category

Youth Social-Emotional Learning and School Safety Programs

NAICS

Educational Services (611), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industries

Behavioral Intervention & PBIS Supports (Tiered, Gen Ed) (EDAJAGAL), Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ)

Keywords

• Youth-led programs
• Social isolation prevention
• Middle school belonging
• School violence prevention
• Suicide prevention training

Headquarters

HQ city

Newtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting gun violence prevention programs. Donations can be made online via credit card, PayPal, Apple Pay, or by mail. Donation tiers include $25, $50, $100, $250, $500, and custom amounts.
2. Corporate and Foundation Partnerships: Sponsorships from foundations (e.g., The Centene Foundation sponsors No One Eats Alone since 2017) and corporate partnerships including employee matching gift programs, cryptocurrency donations, stock donations, and qualified charitable distributions from IRAs.
3. Planned Giving and Legacy Donations: Promise Society legacy giving program including planned giving, wills, estates, or trusts. Donor Advised Funds through Fidelity, Schwab, and BNY Mellon.
4. Merchandise Sales: Online store selling Sandy Hook Promise branded merchandise with 100% of proceeds benefiting charitable work.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Beyond Differences develops youth-led programs and curricula that help middle school students end social isolation and build belonging. Its portfolio of no-cost, evidence-informed programs (collectively known as Know the Signs) is delivered to schools, districts, and youth-serving organizations through peer-led lessons, educator workshops, a digital learning platform, and a 24/7 anonymous reporting and crisis response system.

Product overview

Sandy Hook Promise offers a portfolio of no-cost, evidence-informed violence prevention programs collectively known as 'Know the Signs' programs. The core offerings include Start With Hello (K-12 social isolation prevention), Say Something (violence prevention with anonymous reporting), and No One Eats Alone (peer-led community building for grades 5-8). These programs are delivered through a combination of in-person training workshops, digital materials, and the Sandy Hook Promise Learning Center platform. The organization also operates a 24/7 National Crisis Center and Say Something Anonymous Reporting System (mobile app, web, and phone) to receive and triage safety tips. Additional offerings include youth leadership development through SAVE Promise Clubs, educator training, and suicide prevention modules. The programs can be used independently or integrated within Multi-Tiered Systems of Support (MTSS) or Positive Behavioral Interventions and Supports (PBIS) frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• No One Eats Alone: A peer-led community building program targeting grades 5-8 that fights social isolation with student-led connection activities and lessons. Program was identified by former U.S. Surgeon General Dr. Vivek Murthy as effective.
• Say Something Anonymous Reporting System
• SAVE Promise Clubs
• Start With Hello
• Say Something: Prevent Suicide

Products and services

• No One Eats Alone (NOEA) A peer-led community building program targeting grades 5-8 that fights social isolation with student-led connection activities and lessons. Designed for middle school educators and students to foster new connections in the lunchroom and beyond.
• Start With Hello A program for grades K-12 that teaches empathy to students and empowers them to end social isolation through simple steps, building strong and resilient school communities.
• Say Something A violence prevention program that builds a community of Upstanders who can recognize warning signs and report concerns to trusted adults or through an anonymous reporting system.
• Say Something Anonymous Reporting System A 24/7 anonymous tip reporting system allowing students to report warning signs of violence or self-harm via mobile app, website, or phone (844-5-SAYNOW) to a National Crisis Center.
• Say Something: Prevent Suicide A research-informed companion program providing audience-specific and developmentally-appropriate training modules for students, educators, and parents on recognizing warning signs of suicide and how to assist young people in crisis.
• SAVE Promise Clubs Youth-led school clubs (Students Against Violence Everywhere) that empower students to prevent violence and promote school safety, with support from adult advisors and connection to the broader Sandy Hook Promise network.
• Sandy Hook Promise Learning Center An online learning platform providing immediate access to program materials, training resources, and related educational content for educators and program implementers.
• Program Implementation Workshops Virtual, in-person, and self-guided professional development options training educators to implement Start With Hello, Say Something, and other programs for building safer communities.
• Say Something: Trusted Adult Workshop A training supplement that empowers all members of the school community, including educators and parents, to be caring sources of support for young people.
• National Crisis Center A 24/7/365 crisis center providing immediate response to anonymous tips, with national accreditation and access to a Trusted Adult.

Quantifiable outcome

• 19 planned school shootings prevented
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Navigate 360 Software, LLCcoreTechnology or IntegrationNavigate 360 Software, LLC is a technology partner that helps deliver products and services on the Sandy Hook Promise Platform, specifically supporting the Say Something Anonymous Reporting System.
• Jonathan Singer, Ph.D., LCSWminorStrategic or Co-development PartnerPast president of the American Association for Suicidology and host of The Social Work Podcast. Served on the advisory board that developed the Say Something: Prevent Suicide program.
• Cheryl King, Ph.D.minorStrategic or Co-development PartnerExpert in suicide risk factors and youth suicide prevention and intervention programs. Served on the advisory board that developed the Say Something: Prevent Suicide program.
• Fidelity CharitableminorChannel Partner/ Reseller/ DistributorDonor Advised Fund provider enabling investors to make charitable contributions of cryptocurrency and stock to Sandy Hook Promise.
• Schwab CharitableminorChannel Partner/ Reseller/ DistributorDonor Advised Fund provider enabling charitable contributions to Sandy Hook Promise.
• BNY Mellon Charitable Gift FundminorChannel Partner/ Reseller/ DistributorDonor Advised Fund provider for charitable giving to Sandy Hook Promise.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Born This Way Foundation: Youth mental health nonprofit co-founded by Lady Gaga, focused on building kinder, braver communities and supporting youth mental wellness. Comparable in operating youth-led programs, school partnerships, and donor-funded national campaigns.
• Crisis Text Line: Provides 24/7 crisis support via text messaging, with a large volunteer counselor base and data-driven insights from millions of conversations. Comparable in operating a 24/7 crisis intervention platform and leveraging anonymized data for prevention insights.
• The Trevor Project: National nonprofit providing crisis intervention and suicide prevention services for LGBTQ+ youth, including 24/7 digital and phone support. Directly comparable in operating a 24/7 youth crisis center, evidence-based prevention education, and free school-facing programs.
• Jason Foundation: Youth suicide prevention and awareness nonprofit that provides free educational programs to schools and communities. Directly comparable in targeting youth suicide prevention, free school-facing curricula, and parent/educator training programs.
• PACER's National Bullying Prevention Center: Provides free, downloadable resources, toolkits, and school programs to prevent bullying and build peer connections. Directly comparable in delivering free school-facing prevention curricula and educator/parent resources.

Broad incumbents

• Mental Health America: Community-based nonprofit addressing mental health needs of all Americans, including youth, with school-facing programs and screening tools. Comparable in youth mental health education, school programs, and donor-funded operations.
• Brady United: National gun violence prevention organization focused on policy advocacy and education. Comparable in mission area (gun violence prevention) and advocacy orientation, though with a heavier policy/legal focus than school program delivery.
• National PTA: Largest U.S. child advocacy organization, engaging parents and schools on safety, health, and education. Comparable in K-12 advocacy, school district engagement, and broad nationwide scale.
• Everytown for Gun Safety: The largest U.S. gun violence prevention organization, combining advocacy, research, and education. Comparable in gun violence prevention mission, policy advocacy, and national scale, though with a broader strategic focus beyond schools.
• Common Sense Media: Leading nonprofit providing education, advocacy, and ratings for children's digital wellbeing and media literacy. Comparable in operating large-scale youth-facing education programs with school adoption and donor-funded sustainability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BeyondDiff
• Facebookfacebook.com/SandyHookPromise
• Instagraminstagram.com/sandyhookpromise

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beyond differences